Chapter 51: Lei Jun

"Thank you, Director Shen, and I also wish "Captain Touching Gold" a big box office hit!"

Xie Nannan hung up the phone.

"Producer Chen, Director Shen admires you very much, saying that you are the first producer in the Chinese film industry, do you have anything to say about this?"

After all, he is a professional host, and Xie Nannan instantly brought the topic back to the characters on the stage.

Chen Guofu hurriedly waved his hand: "How can I be regarded as the first producer, the difference is too far, my failed works are too many more than successful works!"

"Actually, I have a good relationship with Producer Chen..."

Then Chen Kun stepped forward and talked about his relationship with Chen Guofu, and Director Yang Qing also talked about the relationship between "Hot Pot Hero" and Chen Guofu...

It's harmonious.

Xie Nannan smiled to adjust the atmosphere, while Zhao Liying and Qin Hao were quietly playing soy sauce.

……

Lei Jun is a businessman, of course, he is a businessman with ideals and pursuits.

Lei Jun, who was already at home, suddenly had an idea one day: "I must try to see if I can start a world-class technology company and do something that benefits everyone in the world."

So, he did so, and in 2010, 40-year-old Lei Jun pulled his brother to drink a pot of millet porridge and established Xiaomi Company, focusing on the domestic mobile phone market.

At that time, the domestic smartphone market was dominated by Apple and Samsung, and the quality of domestic mobile phones was uneven, and there was no mobile phone manufacturer that could get it. So, he put his energy into the mobile phone and vowed to make a cost-effective mobile phone.

In 2011, Lei Jun made a Xiaomi mobile phone, the sales of Xiaomi mobile phones after the launch were very high, in 2012, Xiaomi sold 7.19 million units, in 2013, sold 18.7 million units, in the process, Xiaomi completed four rounds of financing, and the valuation quickly exceeded 10 billion US dollars!

Xiaomi has become a dark horse in the industry, domestic manufacturers have begun to learn from Xiaomi's practices, and Huawei Glory has even proposed to "imitate Xiaomi at the pixel level"!

Although it is said that Xiaomi is studied in business, domestic manufacturers hate Xiaomi in their hearts, because according to the previous standards, the average flagship mobile phone can be sold for about 4000, but after Xiaomi came, all the rules have changed.

In the eyes of the public, about 2,000 yuan, cost-effective, is the standard of a flagship mobile phone!

They could have made more money, but now they have to cut their profits.

Cutting off people's financial means is like killing your parents!

The existence of Lei Jun's millet is simply a cancer in the industry!

As a result, domestic mobile phone manufacturers have targeted Xiaomi, and the overwhelming public opinion accusations have come

accusing Xiaomi of poor workmanship;

blame Xiaomi for system problems;

accusing Xiaomi of always grabbing it;

Even if all the problems are changed, the opponent still has to scold him, and if he can't scold the problem of the mobile phone, then scold Xiaomi for its low price!

They know that Chinese consumers are accustomed to the early domestic production of high price and low quality, and have long formed the concept of cheap but not good goods

Spread a little public opinion, and some people will suspect that Xiaomi is sold so cheaply, it must be of bad quality!

I don't know where the quality is bad, but it's definitely not good!

Lei Jun could only say helplessly: I feel very lonely!

But even so, Lei Jun did not change his original intention, and in the face of the interview, Lei Jun still said: "I will insist on the ultimate cost performance!"

It's a pity that today's consumers don't believe in such a cost-effective thing anymore!

Buying a Xiaomi mobile phone has also become synonymous with sling!

Murder and arson gold belt,

There are no corpses in the repair of bridges and roads.

False publicity, advertising bombardment, low allocation and high price, arrogance and arrogance, and big store bullying are good products, and everyone likes them;

Doing products in a down-to-earth manner has become a bargain, stinky sling, and my heart is really bitter!

"Mr. Lei, why don't we find a spokesperson too!"

“… Who are you looking for?"

"I know a person, as long as he is willing to endorse Xiaomi, there will definitely be many consumers who can rest assured about our products!"

"Who?"

"Shen Lin!"

……

The meeting place was Shen Lin's office.

knows that Shen Lin never accepts endorsements - except for 'Erguotou'!

There's no way, I'm afraid that my dad will buy fake wine.

There is also a Dior endorsement, no way, Shen Lin, as a famous director, always has to participate in cocktail parties, film festivals or awards ceremonies and other activities, and there must always be a partner to help match clothes!

Lei Jun heard the analysis of several employees, and also felt that Shen Lin's image and style of acting could indeed have a good impact on Xiaomi, so he decided to visit in person.

"Director Shen, I'm Lei Jun. ”

"Mr. Lei, hello, do you have tea?"

Although Shen Lin didn't know the purpose of Lei Jun's special visit to him, he estimated that he wanted to find himself to endorse one of their mobile phones.

Hey, the current mobile phone manufacturers are very neurotic, every time they come out, they will find a spokesperson, and then put all kinds of advertisements.

I feel that the competition for mobile phones is no longer the quality of the mobile phone itself, but the spokesperson!

Shen Lin was very disgusted with this aspect, so his artists consciously refused the mobile phone endorsement, Li Ying originally wanted to cooperate with II, participate in the stock with her personal image, and focus on a small bone mobile phone, but was directly stopped by Shen Lin.

The reason is simple, II is a mobile phone brand owned by Lay's.

The relationship between Shen Lin and Lay's is not an exaggeration to say that it is the same as water and fire, how can it be possible to let his daughter-in-law cooperate with them.

Some time ago, vivo and Huawei both proposed to invite Zhao Liying to be the spokesperson of the mobile phone, but Zhao Liying thought about it and refused.

She knows that her husband doesn't like these mobile phone brands that like all kinds of publicity and boasting.

"Thank you. ”

Lei Jun took a cup of tea poured by Shen Lin, and then spoke: "I don't know what Director Shen thinks of Xiaomi?"

"Opinion, good for the country and good for the people!"

Shen Lin replied as a matter of course.

Regardless of whether Xiaomi is a sling or not, it does manage to pull down most domestic smartphones.

It is hard to imagine that Huawei or OPPO will take the initiative to reduce prices in order to make smart phones accessible to people all over the country.

This kind of thing, except for Xiaomi and Lei Jun, other people, other companies can't do it!

This is true, without Xiaomi, the domestic mobile phone market is no different from a few years ago, and Apple and Samsung are still the mainstream.

"Then, is Director Shen interested in taking over the image endorsement of our Xiaomi mobile phone?"

Sure enough, Lei Jun mentioned the intention next.

"I'm sorry, Mr. Lei, I don't usually accept endorsements, and to be honest, I'm too lazy to die, even if I accept the endorsement of one of your mobile phones, I guess I don't have much time to help you publicize, I'm too busy this year..."

For domestic mobile phone brands, Shen Lin doesn't know much, but he probably still knows a little, at present, Xiaomi is the existence of collective dislike, Huawei is all kinds of awesome, can block bullets, oppo and vivo are advertisements sprinkled all over the TV station.

"It's okay, Director Shen, you just need to help promote it on Weibo..."

Lei Jun still did not give up and continued to persuade.