Xiaomi's situation has now reached a precarious point.

Friends spare no effort to smear, major professional mobile phone forums, post bars are full of water armies hired by friends to 'interpret' Xiaomi is a very garbage mobile phone;

Not only that, many people also went into battle in person to attack Xiaomi is sling!

For example, the CEO of a large mobile phone brand surnamed Yu personally wrote an article despising Xiaomi, and his words were full of sarcasm!

Why do you want to do it yourself?

Because Xiaomi wants to make high-end machines, it is necessary to seize the market with them!

Another point,Xiaomi's publicity ability is very poor,It is estimated that this has a lot to do with Lei Jun himself being a science and engineering man,He firmly believes that as long as he controls the quality,There will naturally be consumers who trust him,It's too naïve,Just think about it,"Fuchun Mountain Residence" and "Little Times" and other films do well in publicity, and they can make a lot of money, not to mention mobile phones!

A good movie needs publicity, and a good mobile phone needs publicity!

Of course, there is another point that is the most important, Xiaomi's initial target is Internet terminals, they don't need intermediate suppliers, yes, this can save costs, but this also leads to Xiaomi's offline popularity is far less than that of other friends.

Since 2015, Xiaomi has ceased to be the leader in the domestic mobile phone industry, and in the first half of 2016, it fell even more bleakly.

If it falls like this, it is estimated that Xiaomi will not even be able to keep the top three!

So what can be done?

Learning from friends, Lei Jun and Xiaomi have always been reluctant to learn from friends' various methods of hiring water armies, but friends still have something to learn from.

Find a spokesperson!

Find an influential spokesperson!

OPPO and vivo signed most of the most famous Xiaoxian Meat and Xiaohuadan, and Huawei signed Wu Yifan.

Then Lei Jun can only find someone else.

No one can compare to Shen Lin's influence and topicality, as long as he agrees to endorse Xiaomi, I believe that with his credibility, he can definitely justify Xiaomi's name!

At the beginning, Shen Lin endorsed 'Erguotou', and the sales of 'Erguotou' directly soared by two percent

……

"Mr. Lei, although I am not as rich as you, I am not short of money, let alone that endorsement fee, to be honest, even if I take over Xiaomi's endorsement, how much can you give me? Messi's endorsement of Huawei is only 6 million euros, and I can earn him several times more with a movie!"

"I don't accept endorsements, because I don't think I need to use my conscience to promote something I haven't used at all for that little money, let me tell you the truth, if it weren't for the fear that my dad would drink fake wine, I wouldn't have signed any endorsement contracts with other wineries at all, although I drink occasionally, but most of it is red wine, so..."

Lin Shao said it very bluntly.

But it's also the big truth.

Although he doesn't care much about these celebrities, he has also heard a little about Lei Jun's personality, and he is a very honest person, which can be seen from the Xiaomi bracelet he wears on his hand!

69's millet bracelet, Wang Sicong's father is wearing it is worth 5 million!

"Director Shen, as long as you are willing to endorse our Xiaomi, you can do anything!"

In order to show his sincerity, Lei Jun came in alone.

If this sentence is heard by the person in charge of negotiation, it is estimated that Lei Jun will be scolded to death, do you negotiate conditions with others like this?

“… That's it, Mr. Lei, I'm now cooperating with iQiwei to build an online literary theater, which requires a large amount of capital investment, if you provide one-third of the funds, I will consider taking over Xiaomi's endorsement!"

Shen Lin was not very good at refusing people, so he simply put forward a condition that no one would accept in his opinion.

It is better to spend money to win the reputation of a philanthropist than to engage in literary and artistic theaters.

"Okay, I'll find someone to contact Aikiwi right away..."

Who knew that Lei Jun didn't even think about it and agreed directly.

"No, Mr. Lei, I'm going to engage in literary and artistic theaters, this thing is throwing money to put it bluntly, do you want to stop thinking about it?"

Shen Lin was a little panicked.

, I almost forgot, Lei Jun is not a person in the film industry, he may not know what a literary theater is, and he doesn't know much about the current situation of domestic films.

Hurriedly explained.

"Moreover, that's not an ordinary throwing of money, according to my calculations, the initial investment is at least 300 million. Once it really starts, it will need a bunch of financial subsidies every year from then on, and I don't see anyone willing to do this for the time being..."

“… So why are you doing it?"

"I'm different, I'm a filmmaker, and I'm also a vested interest in Chinese films, of course, I have to think more about Chinese films, I can guarantee that I make a lot of money on commercial films, but I can't guarantee whether domestic literary films can survive, so..."

Shen Lin shook his head and roughly said what he thought.

"Director Shen, do you know why I want to make a smartphone?"

Lei Jun waved his hand and interrupted what Shen Lin wanted to say: "It's because I want the people of all China to enjoy smartphones at the lowest price, and in the future, I will also do Xiaomi technology chain and smart life!

"It's not to that extent, if I can't hold on, I'll withdraw..."

Shen Lin hurriedly explained.

He's not that great, to put it bluntly, what will Chinese movies do with him in the future, the reason why he came up with such an idea is just to do something within his ability, once he exceeds his ability, then I'm sorry, buddy!

"Even so, you are amazing, not every filmmaker is willing to provide such a big platform to help those literary films!"

Lei Jun looked at Shen Lin and became more and more determined in his thoughts.

"In this way, you endorse our Xiaomi Group, and we are willing to provide half of the funds to help you do online literary theaters!"

"Really?"

Shen Lin looked at Lei Jun in disbelief, so bothered that Shen Lin didn't bother to think about it, and the funding problem was solved?

“… Hey, no, Mr. Lei, you just said that I should endorse the Xiaomi Group? Isn't it a Xiaomi mobile phone?"

"It's a waste to let you endorse your phone!"

"Well, that's settled. ”

……

Although it has cost a lot of money, it has finally solved the problem that Xiaomi needs to solve the most, the image spokesperson!

And Shen Lin's character is still very trustworthy.

Lei Jun was satisfied, and Shen Lin was also very happy, and the funding problem was solved.

Both sides were satisfied.

It's a pity that Shen Lin didn't know that the water in the science and technology circle was far deeper than he imagined, and he spoke for the common enemy of so many friends and businessmen, it is conceivable that in the future, it will be difficult to calm down!

These are the last words, so I won't show them for the time being.

After negotiating with Lei Jun, Shen Lin had another idea in his heart, do you want to pull someone into the game again?

Lei Jun is willing to help, maybe Wang Sinion can too, isn't this product despising Chinese movies all day long, presumably when it's time to make a move, he is embarrassed to refuse.

Or, looking for the gang of people in the Beijing circle, forget it, this thought just came to mind, and it was immediately extinguished by himself.

Those people who are chicken thieves really want to pull them into the game, maybe the online literary theater that Shen Lin wants to do will become an exclusive theater for Huayi!