On Wednesday morning, while having breakfast at the café, Fang Yan told Qin Yun about his plan to open a studio and sell T-shirts.

Uncle Qin Yun was chewing a piece of roast sausage, like a ruminant cow. He listened very carefully, and the fork was stuck in half of the intestines, hanging in the air for a long time.

Fang Yan asked, "What do you think, is it reliable?"

"You've got big enough brains. ”

Qin Yun said before that he wanted Fang Yan to make his own original music. Now many star singers in Huaxia are no longer attached to the record company and have begun to stand on their own.

Unexpectedly, Fang Yan's thinking was very jumpy, and he actually sold T-shirts.

It seems to work.

Qin Yun thought for a while and said, "In my impression, the favorite thing celebrities do is to open restaurants. The threshold is low, the added value is high, the market is large, and it is easy to make a profit. There are also clothing brands, but there are very few. ”

"Clothing brand?" Fang Yan was stunned.

The idea of selling T-shirts was decided after everyone got drunk last night. But there is no concept of how to do it or how to sell it. In Fang Yan's imagination, this is similar to setting up a roadside stall to sell clothes, how can it be so tall when Brother Qin Yun says it?

Qin Yun took the breakfast plate to the empty table next to him, and asked like a cannon, "Why do you make T-shirts? Who do you sell them to? Why do people buy them? What is the positioning of your T-shirts? What are the characteristics?"

“……”

"Have you figured it out?"

Fang Yan opened the photo album on his phone and showed him the cute manuscript drawn by Feng Lu. Qin Yun's question was too vain, and he couldn't answer.

Qin Yun replied for him: "The T-shirt you sell is actually yourself." A spiritual symbol of the times built around your music...... You're not selling T, it's a concept, a culture. ”

Fang Yan felt that this statement was seriously unreliable. It's not that complicated. He asked, "Do you know anyone from the garment factory?"

"I have a garment factory. ”

"......" Fang Yan was speechless.

Qin Yun said that his factory specializes in OEM for a big brand, and the technical level is very high, and it is easy to make T-shirts. But there's a lot more to consider for a T-shirt to be successful.

There are countless links behind a small T-shirt: version design, fabric material, technology, packaging, publicity, channels, pricing, after-sales ......

Interlaced like a mountain, in just 10 minutes, Qin Yun completely overturned the result of last night's discussion.

Fang Yan originally planned to make high-quality, cheap T-shirts, the kind with small profits but quick turnover, but Qin Yun thought that this was a dead end. Countless small manufacturers can easily copy your t-shirt and then ruin it.

"That'...... What to do?"

"In a word, make a t-shirt the same way you make music. ”

"What do you mean?"

Qin Yun said that it is necessary to design from scratch and make the best quality T-shirts. He spoke of a principle: Fang Yan's T-shirt quality must be worthy of the culture he represents, or rather, worthy of Shang Yan's music.

Fang Yan disagreed. It's just a T-shirt, and he asked, "How much does it have to sell for?"

"A glass of Wizard Solo you sell for 78, T-shirts should sell 10 times as much, 780 a piece. ”

"Big brother, are you crazy?"

"How. ”

Fang Yan had a black line in his head and said, "Who would spend 780 yuan to buy a broken vest? ”

"It's a good quality. If Apple makes T-shirts, plus taxes, one piece can buy 1298, believe it or not?"

"The Nameless Tavern is not an Apple ......"

"You have to set a very high price to set yourself apart from other brands. Don't forget, there are tons of fans on the web to support you. They walk down the street wearing a 780, no, 799 t-shirt and will have an unparalleled sense of satisfaction. ”

"The fans will scold me to death. Fang Yan thought, scolding me with greater satisfaction.

"Trust my judgment. This dress is definitely worth the price. Uncle Qin Yun said. "I don't know why, but I suddenly felt a passion for entrepreneurship. ”

“……”

"799 a piece, only seven, nine, nine. ”

“……”

"You don't care about the rest, I'll arrange the factory design first, you give me the girl's hand-drawn drawing, one drawing is enough, I'll make a few samples for you to see." ”

Uncle Qin Yun is gone. Fang Yan found that Qin Yun, who was always smiling and amiable, was not a fuel-efficient lamp.

……

Feng Lu redrew the sketch on the blank paper. The first one she drew was a glass of Wizard Solo, which was simple and beautiful. Fang Yan sent the picture to Qin Yun.

Strange to say, the T-shirt is still in the imagination and does not exist. Everyone in the Nameless Tavern was excited, and they were all busy.

After lunch, Fang Yan called He Yu. He Yu's voice sounded lazy, and she said she was very unhappy.

"What's wrong again?"

"It's just very unhappy. Stone, don't tell anyone. Since she called Fang Yan a stone at the concert, she has been calling him that way and has not changed her words. For He Yu, this seems to be a secret connection between the two.

"Tell me, what's wrong. ”

He Yu's reputation is in full swing, all the concert tickets in the second half of the year are sold out, and invitations to various variety shows continue. Her agency "Victoria" picked up the baby, temporarily changed the rhythm, canceled the release of the single, and invested a lot of money to create a new album for her.

This was originally a good thing, but He Yu and Chen Jihai were not very satisfied with the content of the new album.

The album format stems from a historical limitation. In 1948, vinyl records (LP) were invented, followed by new media such as cassette tapes and CDs, which became larger and larger. In order to fill the space of the record, the company would load several songs.

In the 1960s, albums in the modern sense really appeared, with a complete concept of different tunes expressing a unified theme. Pink Floyd's "The Wall," for example, is an unsurpassed pinnacle in the history of rock 'n' roll.

At present, it has long been the world of digital music, and everyone buys digital rights on the Internet. Physical albums can only be made by a few popular singers.

But He Yu's new album was hastily approved, and they are all soft love songs that don't hurt or itch, and I am not satisfied with the selection of dozens of them. The company held two special meetings, and the opinions were very unanimous.

He Yu was still on the way to the tour, and she was worried.

Now that she is different from the past, her status in the Chinese music scene is very high, and if she releases a mediocre album, it will be a big blow to her reputation.

"Sad, sad. ”

"How do I feel that you are a little bit of a blessing and do not know what to do. Fang Yan laughed at her.

"No, I didn't. I'm stressed out ......"

"With great power comes great responsibility. ”

"Spider-Man?"

"Yes. ”

He Yu pondered for a moment and asked, "Or, Stone, you can write me a new album." ”

"Writing songs?"

"Yes. Write songs like "Wildcat", but write about 10 songs, and write a full album. It's best to finish the ...... within half a year"

Fang Yan called He Yu, originally to ask her to help promote the T-shirt, but unexpectedly took on another huge task. He hesitated for a moment and asked, "How much can I give?"

He Yu chuckled and said, "There will be a lot of money, as well as royalties." ”

"Then I'll promise you for the time being, but don't get your hopes up. ”

"Hey, hey. ”

Fang Yan said that he wanted to make a T-shirt. He Yu seemed to see a ray of light in the darkness, and immediately agreed to help him publicize. She thought it was fun and wanted to draw a picture of herself to make a T-shirt.

"I also like to draw," she says. I don't have anything to do today, so I'll draw you one in a moment. ”

"Hmmm......"

After hanging up the phone, Fang Yan looked for He Yu's albums from 10 years ago from beginning to end on the Internet, and began to listen to them slowly. He has a lot of material in his small notebook, all of which are seen and heard in daily life, but it is still far from being turned into an album.

Wood has a clue.

Fang Yan thought, if he were to release an album, what would it look like? A word suddenly popped out of his mind.

Acoustic.

If it's his own album, he wants to have only one guitar to accompany him and sing on his own. It's the easiest and the most free. That's how he sang during his long years in prison.

Fang Yan likes He Yu, because the experiences of the two people are very similar, both because a love changed the trajectory of life. Now they're all coming out, albeit in a different way.

Soon, he decided to write an album entirely with acoustic guitar accompaniment, a guitar, He Yu's voice, and nothing else.

A bold idea gradually took shape, however, Fang Yan had to write an album first.