Chapter 315 of the text is the ordinary road

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“……

I have crossed mountains and seas,

also through the sea of people,

I used to have a qiē,

In the blink of an eye, they are scattered like smoke,

I was disappointed, disappointed, lost all direction,

Until you see the ordinary, the only answer!

……”

This song "Ordinary Road" is Lu Chen's specially customized work for the China Vision Wagon, a typical T-day P-hop style chord breakdown, the whole song has a strong folk style, slow lyrical rhythm and its clear voice and low chanting, making the song full of faint warmth and sadness.

In the MV edited by Lu Chen using online materials, the car and the scenery are the eternal theme, and the changing scenery in the picture and his singing in the ears and words reflect each other, showing a peculiar charm, which makes people's mood can't help but run into the distance with the speeding car.

It allows the listener to enjoy a sense of calm and youthfulness, and to find a direction for the future in sadness and confusion!

“……

I'm just like you, like him, like the weeds and wild flowers,

This is me,

The only way to go!

Time is silent like this,

Tomorrow in Hiahia,

The road blown by the wind is still far away,

Where your story goes. ”

A look of surprise and a hint of confusion froze in Zhuang Jingwei's eyes.

Before watching this commercial MV, the creative director of Maishi Advertising had a strong sense of doubt about Lu Chen's work, and he couldn't wait to give Lu Chen a little color to see, so that the latter knew that in the professional field, not everyone can come and intervene.

But halfway through the MV, Zhuang Jingwei was silent.

Purely from the perspective of advertising film production zuò, this MV is a rough mess, the editing is very amateurish, and the transition of the picture is very unnatural, which is completely a novice-level work.

If it was made by a technician of Maishi Advertising, Zhuang Jingwei would definitely fire him immediately.

However, Zhuang Jingwei was not so brain-dead that he used this to attack Lu Chen.

Because it's a demo in itself, like a script sketch for a film, the technique doesn't matter at all, it's all about the idea, the idea and the subject matter.

On these three most important points, Zhuang Jingwei can't find a big problem!

The soundtrack is so good, the theme song is so good!

The target group of China Vision Wagon is the white-collar elite between the ages of 25 and 40 in the city, who have a certain economic foundation and career, and pursue spiritual freedom and enjoyment.

Traveling by car is also one of the characteristics of this class of people.

Lu Chen's advertising concept, or this advertising MV, is undoubtedly able to hit their spiritual G-point, it is sincere and frank enough, and it deduces an extraordinary life journey.

The lyrics have a deliberately rough taste, and the rap at the end of the song points directly to the hearts of the people, truly expressing the hearts of the target group, and it is a wonderful interpretation of a life song with rich emotions!

Even Zhuang Jingwei listened and watched, and couldn't help but have a desire to go out for a walk.

Different from ordinary car advertisements, there is no description of the advantages and configuration of the model, and there is no introduction to the product itself, what the film reflects is a strong feeling.

Only in this way can we move people's hearts!

Until the end of the film, as the singing disappears, the picture completely darkens, and an advertising slogan is silently condensed.

The body has not moved, and the heart is far away.

Immediately after the advertising slogan faded, the logos of China Automobile and Vision quietly emerged.

The picture is frozen!

There was silence in the conference room, and time seemed to freeze at this moment.

After a while, I don't know who took the lead in applauding, and then crackling applause rang out.

Half of the people present are the managers of Maishi advertising, as practitioners in the advertising industry, even if they are not as profound and meticulous as Zhuang Jingwei thought, they can judge the merits of an advertisement.

From a purely creative point of view, the idea of this advertising MV is not particularly novel and unique, and even if it costs a lot of money to re-create it, it is estimated that it will not win any awards when it is taken abroad to participate in the awards.

However, its theme idea and product fit are extremely high, especially the theme song is perfect, and it is definitely an excellent advertising work in the domestic market.

If you count Lu Chen's popularity, the influence should definitely not be underestimated!

What makes advertising people, including Zhuang Jingwei, speechless, is that the person who conceived and edited this demo film is actually a singer and artist, not an elite in their industry.

It's embarrassing.

After the applause, Cai Jin asked Zhuang Jingwei: "Director Zhuang, do you have any opinions?"

Zhuang Jingwei thought for a while, and said in a deep voice: "The idea and intention are very good, the theme song is first-class, the general direction does not need to change, as long as it is re-shot according to the idea, it will definitely be an excellent advertisement!"

"I have full confidence in this!"

His eyes looked at Lu Chen, and he sighed sincerely: "Mr. Lu Chen, it is an honor for me and us to cooperate with such an excellent artist as you!"

Zhuang Jingwei's words made everyone's faces smile.

The people of China Automobile have already seen the demo film, and now they need professional advice for the negotiation, and they have been praised and approved by Milestone Advertising, which proves that their vision is right and they have chosen the right brand spokesperson.

Time is money, and the sooner the commercial is filmed, the better it will be for the new model.

Zhuang Jingwei's colleagues, who had never seen him so convinced of a layman before, all felt interesting, and they could be used as an anecdote in the future.

As for Lu Xi, who accompanied Lu Chen, he was even more happy, so that the endorsement contract of China Automobile was stable.

She was also proud and proud of Lu Chen.

With a song and a video clip, Lu Chen easily convinced the two powerful collaborators.

Lu Chen said with a smile: "Thank you, it is also my honor to cooperate with China Automobile and Maishi Advertising!"

There was no-for-tat debate, no intrigue quarrel, the atmosphere of the three-party negotiation was very harmonious, and the representative of China Automobile confirmed the idea of the advertising film on the spot, and then talked about the specific shooting issues.

Lu Chen's editing uses all online materials, most of which are movies from home and abroad, and none of them can be used when it comes to copyright issues.

As one of the protagonists, Lu Chen's participation is naturally indispensable, and prior communication is very important.

The next day, Lu Chen's studio signed a formal endorsement contract with China Motor.

12 million for 2 years, excluding the remuneration for off-contract work, such as this song "Ordinary Road", China Automobile needs to pay an additional 500,000 yuan to buy the copyright to use.

With the first endorsement fee in the account, the studio's financial situation has finally improved a lot.

The filming of a new TV series was then put on the agenda.

But before that, Lu Chen still has an important event to attend, that is, the 72h music festival!

The second is sent, I wish everyone a happy Dragon Boat Festival and eat more salty zongzi! )