Chapter 314 of the main text

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Beijing, CBD Central Business District, Mindview Advertising Company.

The morning sun shines through the large-format floor-to-ceiling windows in Zhuang Jingwei's office, bright and warm.

The creative director of the Maishi advertising agency sat on the soft chair and took a sip of the coffee that the assistant had just brewed, and the whole person seemed to warm up.

But the mellow coffee did not help to alleviate the depression in his heart, and the frowning brow never let go.

I didn't even bother to pick up the newspaper that I usually had to read every day.

Click!

The door of the office was knocked gently, Zhuang Jingwei put down the coffee cup, and said in a deep voice: "Come in." ”

The door was pushed open, and the beautiful female assistant leaned in: "Director, the people from Zhonghua Automobile and Lu Chen's studio are here, and the general manager asked you to come over to the meeting." ”

Zhuang Jingwei nodded: "Got it." ”

He picked up the cup again.

The female assistant hesitated, but still reminded: "Director, the general manager asked you to go over immediately!"

Zhuang Jingwei glared and said, "I know, you only have the general manager in your eyes now, without me, right?"

The fierce appearance of this forty-year-old man is still quite frightening, but the female assistant is not the slightest afraid, sticks out her tongue and grins and says: "I want to listen to your words, I also want to listen to the words of the general manager, I will accompany you over, I heard that Lu Chen himself is also here."

Speaking of Lu Chen, her eyes lit up: "I don't know if he is as handsome as on TV!"

Undoubtedly, this is also a fan of "Blue Life and Death".

Zhuang Jingwei rubbed his eyebrows with a smile, waved his hand and said, "Go, go, I'll go!"

Zhuang Jingwei's assistant is his niece, who is still a senior intern, and follows him just to learn something.

The girl is usually used to being ** at home, and she is not afraid of him, so it is useless to reprimand him with a straight face.

So Zhuang Jingwei decided to wait for her internship period to end and send her away, I really can't afford to wait!

And hearing Lu Chen's name, Zhuang Jingwei's mood was a little worse.

Who Lu Chen is, he had only heard about it by chance before, but now he knows it clearly, he knows what kind of music talent the other party is, a new generation of singer-songwriters, and he has just starred in a TV series with hot ratings, which fascinates his nieces upside down.

As the creative director of Maishi Advertising Agency, Zhuang Jingwei knows and has dealt with many celebrities, but he has never seen Lu Chen so self-conscious!

The incident originated from a contract between China Motor and Mindview Advertising Company, a top 100 domestic company that entrusted the advertising and marketing business of the new station wagon launched this year to Mindview Advertising, and selected Lu Chen as the brand spokesperson.

Celebrity endorsement advertisements are commonplace, and after understanding the needs of customers, Milestone Advertising began to work on related advertising planning, and the first focus was the advertising film of China Vision Station Wagon.

And when Zhuang Jingwei worked hard for this advertising film and had a preliminary idea, news suddenly came from Zhonghua Automobile, saying that Lu Chen personally edited an advertising demo film!

When he first heard the news, Zhuang Jingwei thought that he had heard it wrong, a singing star, and an artist who had just debuted, actually wanted to design an advertising film for China Motor?

Not only that, China Automobile hopes that Mindview Advertising will take Lu Chen's creativity seriously, and held a tripartite discussion meeting for this group, and the location was placed in Mindvision.

Zhuang Jingwei felt that his professional ability had been provoked by Yan zhòng, and he couldn't bear it!

If Lu Chen originally studied art design and advertising, it would be understandable, but according to Zhuang Jingwei, this rookie in the entertainment industry studied computer science in college.

Computers and advertising can't be said to be completely unrelated, but they are really two different things!

Now people are arrogantly bringing the so-called advertising demos to the Maishi company, what is the difference between going to the door and kicking the hall? If you are an insider, you can pinch your nose and recognize it, but a layman

The most important thing is that Zhuang Jingwei's hard work and creativity may be in vain, so how can he not be depressed and annoyed?

The most fearful thing for those who do advertising is to encounter customers who don't know how to stick to their own opinions, and interfere with the creative ideas of the company's design, and finally make a nondescript thing.

However, annoyance is annoyance, Zhuang Jingwei can't play capricious, unless he gives up this job and doesn't do it, he can't disobey the general manager's orders.

But on the way to the conference room, he secretly made up his mind that he must make his voice heard!

The conference room of the Maishi advertising agency was almost full.

Zhuang Jingwei met the person in charge of China Motor, met his colleagues, and also met Lu Chen.

Among everyone, Lu Chen is undoubtedly the most conspicuous Cunzài, he is tall, young and handsome, with a warm and kind smile, even if he has prejudices, Zhuang Jingwei has to admit that he is a very attractive star.

This kind of star has its own aura, which can make those fans swoon.

For example, the girl sitting next to the general manager had her eyes shining brightly, so she almost rushed over to ask for an autograph and a group photo!

"Director Zhuang is here"

Seeing Zhuang Jingwei coming in, Cai Jin, the general manager of Maishi Advertising Company, beckoned: "Come and sit down here." ”

The 35-year-old Cai Jin joined Mindvision Advertising Seven years ago, and this elite who returned from studying abroad has risen all the way to the position of general manager, and has also brought Mindvision into the ranks of 10 4A-level advertising companies in Beijing.

In terms of management skills and ability, Zhuang Jingwei also admires her very much.

He sat down in his place.

Cai Jin gave Zhuang Jingwei a look very covertly.

Zhuang Jingwei understood what she meant.

Cai Jin has been adhering to an important concept in the service industry in the operation of Milestone, that is, there are two elements in treating customers, the first is that "the customer is always right", and the second is "if the customer is wrong, please refer to the first point".

This is in conflict with Zhuang Jingwei's professional philosophy, but it turns out that Cai Jin is right, advertising is like dancing with shackles, and you must find the most suitable balance under the shackles of policies, regulations and customer requirements, and then dance a beautiful dance.

There is no doubt about the importance of China Auto to the advertising company, and Cai Jin is obviously worried that Zhuang Jingwei, who has a somewhat stubborn and stubborn personality, will conflict with the client's requirements in the creative concept of the advertising film.

All the participants arrived, and Cai Jin asked people to close the door of the conference room and turn on the computer projection equipment.

She straightened her waist and said with a smile: "Today, we are very pleased and honored to organize this demonstration and negotiation meeting of the advertising film of China Vision Station wagon, first of all, we welcome Chen Hong, manager of the publicity department of China Automobile Group."

The general manager of the Maishi advertising agency looks dignified and delicate, and speaks softly, which makes people feel like a spring breeze, but no one who is familiar with her dares to underestimate her ability.

"Welcome Mr. Lu Chen, he is also the celebrity spokesperson of Envision!"

Lu Chen stood up and bowed slightly to everyone.

The station wagon clip MV commercial he endorsed for himself was not as Zhuang Jingwei thought, and this meeting was proposed by people from the China Automobile side after watching the demo.

The reason why the location of the negotiation is placed in the Maishi advertising company is because all this part of the advertising business is entrusted to this 4A-level advertising company to complete, and China Automobile also needs the professional advice of Maishi advertising.

When the applause of the polite welcome subsided, Lu Chen continued: "At the request of China Motor, I wrote a song for the first commercial of Envision, and I also used the materials on the Internet to edit a video for this song."

He smiled and said: "I am a layman in terms of advertising, and this MV is very rough, just representing my own personal ideas, so I also ask Maishi to give professional advice and work together to complete this cooperation!"

"Thank you!"

This time, the applause in the conference room was sincere and warm, and even Zhuang Jingwei applauded a few times.

Lu Chen's words made his impression of the former a little better, at least Lu Chen was very polite, although his behavior was a bit excessive, but his attitude was modest, and he did not take himself for granted.

This is in line with his identity, brand spokesperson, not planner!

After Lu Chen finished speaking, Cai Jin asked his assistant to turn off the lights in the conference room and play the demonstration video through the guò projection.

The general manager of Maishi Advertising was also very curious, and he didn't know what kind of work Lu Chen came up with, which could make China Automobile put aside the preliminary plan proposed by himself and choose a layman's creative idea.

The next moment, a colorful picture appeared on the projection screen silently.

The deep-toned, vast and empty prairie is impressively presented in everyone's sight, and only a straight road leading to the distant sky in the lens makes people feel an indescribable shock.

Those who like to travel or scenery will recognize at a glance that this is the famous Qinghai-Tibet Heavenly Road.

Then the camera slowly pulled up, and an off-road vehicle appeared in the picture, driving lonely into the distance, and the music prelude sounded softly, as well as Lu Chen's singing.

Ethereal seems to come from the sky.

"Wandering, on the road,

Are you going viavia.

Brittle, proud,

That used to be what I used to be.

Boiling, restless.

Where are you going?

Enigmatic, silent.

Are you really listening to the story?

……”

The light and shadow flow and the picture switches, and the people sitting in the conference room unconsciously fall into the unique atmosphere created by the MV in the singing.

The name of this song is "Ordinary Road"!

Note: "Ordinary Road" Lyrics: Han Han, Pu Shu / Composer: Pu Shu.

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