CHAPTER 329: NO ZUO NO DIE
It is said that after Wu Mengda became popular, he fell into a life of drunkenness, not only indulged in gambling, drinking, playing with women, but also left his career behind, and finally owed a butt of 300,000 Hong Kong dollars in foreign debt, and the economic crisis was about to break out and face bankruptcy. At that time, Wu Mengda's first classmate and good buddy Fa Ge who appeared in his mind, compared with Wu Mengda, Fa Ge at that time had become popular and became a first-line star, and his purse was naturally full of money, and Wu Mengda was at a loss to borrow money from him, but was rejected by Fa Ge.
To say that Fa Ge's refusal to lend money to Wu Mengda is not to Wu Mengda's death, in fact, from the beginning to the end, on the issue of borrowing money, the former Fa Ge was also confused at that time and didn't know what to do, lending money to Wu Mengda, Fa Ge knew that the money lent out would definitely be a misunderstanding, and there was no difference between playing and drifting, Wu Mengda at that time could almost be called a demon for gambling, and Fa Ge at that time also consulted Sister Zhi about this issue.
In fact, Brother Fa asked Sister Zhi to consult this problem just to seek a real solution through Sister Zhi's mouth to Zhang Junyi's ears, and Sister Zhi also understood what was going on, of course, after the two of them chatted at night, they also talked to Zhang Junyi.
If you want to say why Fa Ge didn't directly consult Zhang Junyi directly, hehe, although the two are friends, with the continuous change of Zhang Junyi's identity and status, even if Zhang Junyi's friends in the entertainment industry have nothing important, they will hardly come to bother Zhang Junyi.
For this, in fact, Zhang Junyi is also very distressed, after all, he really regards a few of the friends they made in the entertainment industry before he had no career as friends, but Zhang Junyi also understands that with the change of identity and status, it is almost impossible for everyone to drink and drink freely in the food stalls without restraint like before, and it is almost impossible to speak and chat loudly, which is also where Zhang Junyi is helpless.
At that time, Zhang Junyi heard such a thing, and only said one sentence, "Everyone has to pay for their choices, everyone is the same, everyone is an adult, killing people to pay for their lives, paying debts and paying money, people who can't face reality will not be productive in their lives!"
Zhang Junyi's words at that time were categorical, without a joking tone, after Zhao Yazhi heard it, although he felt that what his man said was a little ruthless, but he had to admit that what Zhang Junyi said was very reasonable.
In this life, no matter who it is, everyone will make a lot of right choices, on the contrary, they will also make a lot of wrong choices!
Choose a path, choose a dress, choose a hairstyle, choose your other half...... Many choices have been chosen, and at present, it seems that there are not many correct choices, but there are many choices that the wrong choices will make him regret!
As the saying goes, since you have made a choice, don't regret it! On the psychological level, Zhao Yazhi agrees with this sentence very much, but on the spiritual level, Zhao Yazhi still feels a little unbearable, but Zhao Yazhi has no reason to refute Zhang Junyi's conclusion, regret for some of his choices, limited to regret, but think about it carefully, what is the use of regret, your choice is always in your own hands, so everyone must learn to pay for their choices, instead of immersing themselves in regret!
Everyone has to pay for their choices. To pay for vanity, for arrogance, for laziness, for ignorance, for weakness. Say to yourself that you deserve it, no matter how clever others have been before, the moment you make your choice, the responsibility is on you.
Although Zhao Yazhi felt a little uncomfortable in her heart, she still told Fa Ge the original words of what Zhang Junyi said word by word, as for how Fa Ge decides, it is his own business, Zhao Yazhi did not express any of her own opinions.
In other words, although Zhang Junyi knew what the final result of Wu Mengda would be in his previous life, although Wu Meng faced huge foreign debts in the early stage, after media reports, his acting career was extremely embarrassing, and no one wanted to find him to cooperate in acting, which made Wu Mengda almost commit suicide that year, but after experiencing this unbearable life, Wu Mengda woke up like a dream and began to return to work hard.
Although Wu Mengda in the previous life had a pretty good result in the end, it was only Wu Mengda in the previous life, and no one would know what Wu Mengda would do in this life, and Zhang Junyi would not know, so Zhang Junyi didn't want to change Wu Mengda's final result because of his own intervention.
Of course, if Wu Mengda does not have a perfect ending like in his previous life, Zhang Junyi will not be a pity, after all, Wu Mengda in this life is just knowing who he is for Zhang Junyi, for himself, the good and bad of a character who has no intersection, ho care!
However, although it has nothing to do with himself, Zhang Junyi still hopes that Wu Mengda will coincide with his trajectory in his previous life, anyway, in Xiangjiang's interpretation circle, there are really few outstanding green leaves like Wu Mengda.
The greatest joy of life is to realize one's dreams through unremitting efforts, and persisting in dreams is a life belief and lifestyle.
Where you fall, you will be strong.
If you fall, it's a chance to get back on your feet. It is not glorious not to fall, but to have the courage to stand up after falling is your glory. I walk slowly, but never back!
You don't push yourself, you don't know how good you are.
You are stronger than you can imagine, and even in tough times, you find yourself gritting your teeth and walking a long way.
Wu Mengda, who did not fall to the bottom, will never cherish the success in front of him, only through this incident, he will realize that he will create the 'Uncle Da' who reached the peak of his acting career in his previous life.
What's more, the path you choose will be completed on your knees, and only with such a mentality can a person succeed.
Of course, Wu Mengda's incident expounds a truth that Zhang Junyi firmly believes in, that is, NO ZUO!NO DIE!
Not to mention such a small actor as Wu Mengda, even if it was the No. 1 national brand-name clothing company in the twentieth century in my country in my previous life, I didn't play myself to death.
Zhang Junyi remembers in his previous life, when the specific time was, Zhang Junyi really can't remember now, anyway, the fact is that the parent company of the clothing brand Benilo Deyongjia Group announced the sale of its wholly-owned subsidiary Huhai Banilo Garment Co., Ltd. at a low price, which means that this once smash hit clothing brand is in decline. So, who brought down Baleno? No one can believe it, but they were the ones who brought down Benelot.
"Brand, Benereth!" This is a famous line of the stupid thief Huang 5 billion actor in the movie "Crazy Stone" released in 006 in the previous life. Along with the laughter of people in the cinema, the sound of "Benelot" has also spread all over China. But I don't know if it is a prophecy, as soon as this remark came out, the country's "white-collar elite" has avoided Benelotte since then.
According to the Law of Attraction, how good can a baby be who is cared for by a "low-IQ fool"? From a symbol of fashionable status to a synonym for cheap low-end. Although Bennyroth, who was spread by word of mouth in the movie, attracted attention, it could not bring people the satisfaction of high-end fashion, on the contrary, it left a lot of bad fun in the hearts of young consumers.
In fact, in the previous life, as an early clothing brand in China, Benilo also specially hired superstars such as Liu Datianwang to endorse it. In the movie "Crazy Stone" invested by Liu Tianwang later, in return, the stupid thief played by Huang 5 billion actor made an oral advertisement for Bennylu, but this time he may have done something bad with good intentions.
Coincidentally, in the movie "No Thieves in the World" in his previous life, Liu Tianwang "succeeded in fraud" and angrily slapped the car door, and struggled to shout to the community security guards, "Do you have to be a good person to drive a good car......" The scene may never be forgotten in people's hearts. But this also made BMW a bad car in the hearts of the audience, and the later "sitting in a BMW and crying" pushed this impression to **.
Of course, because of Wu Mengda's time, I think of the consequences caused by the advertising placement of Benelot and BMW in the previous life, and it is also a wake-up call for Zhang Junyi himself, not all advertising placement will promote the development of the brand effect in a good direction, and if there is no good control, it is also possible to play yourself to death.
Countless cases in the reality of his previous life told Zhang Junyi that in addition to enhancing the awareness and exposure of the corporate brand, advertising placement must also be positive and positive energy for the audience at all times.
It is necessary to know that the thousand-mile embankment collapsed in the anthill, and sacrificing the long-accumulated reputation for the sake of breaking the news for a while is likely to outweigh the losses and regret it later. In the first ten years of the previous life, there was a famous brand jeweler Ratner in England, because of his good management, Ratner was synonymous with his product brand in the eyes of many people.
Jewelry is more reliant on brand and credibility than other industries, which paves the way for a dramatic reversal.
On one occasion, Ratner was invited to a public event, speaking at a luncheon in front of more than 6,000 people from the business and media worlds.
Probably on a whim, Ratner called one of his products "pure garbage" and declared that "his company sells ear sandwiches that are cheaper than prawn sandwiches, but don't last as long as sandwiches." ”
As soon as the words fell, there was an uproar in public opinion - the word "garbage" began to sweep the whole of the United Kingdom, people have put aside the Ratner brand rings in their hands, and in just a few days, the market value of Ratner Company has evaporated by 500 million pounds, and Ratner has resigned in addition to the blame, and the company's brand trademark has been forced to be replaced.
It is often assumed that "no propaganda is bad propaganda", but Ratner's own goal overcame this logic.
Of course, in the previous life, it was widely rumored in the market that Benelot was killed by Huang Yingdi and Liu Tianwang, which was just a joke and should not be taken seriously.
It was first born in 1981 in Hong Kong (the brand focuses on Italian style), and was acquired by Deyongjia Group in 1996, and then entered the mainland market through new packaging.
Because the market at that time was basically in short supply, the brand competition was not fierce, so the business was smooth, and quickly occupied the mainstream business districts of major cities in the mainland, and won the popularity of consumers.
In the previous life, in 01, Benillot's development in the mainland reached its peak, and the number of stores expanded to 4044, but the crisis behind the boom is also quietly approaching - with the development of the times, the brand competition in the clothing market is becoming increasingly fierce, and the inventory backlog and store closure wave have become the biggest problem for Bennyroh, and a large number of stores have been reduced from the previous urban shopping malls to street shops. In contrast, in 014, the inventory of De Yongjia was as high as 1.898 billion Hong Kong dollars. Many dealers want to reduce their inventory by desperately lowering prices, but only for a while.
From the real incident of Beniloth, Zhang Junyi can not only think of whether his company will face such a situation in the future, after all, no one will know what will happen in the future, but what Zhang Junyi knows is that the final result of Xiangjiang's movie in the previous life is really too similar to the ending of Benelot's brand.
There are only bargains that can't be sold, and there are no high-priced items that can't be sold. The essence of the brand is to give people a reason to spend and guide people to pay for added value at a high premium. Niche brand, personalized customization, scene consumption, precise express delivery...... The market is becoming more and more segmented, and the marketing strategy of brands must also keep pace with the times.
Making movies, the same is true, always following the trend to make films, no innovation, unable to keep pace with the times, even if you make money for a while, but in the end you will inevitably be eliminated by the times.
It must not be easy for a brand that has not experienced the tempering and testing of the market at the beginning of its growth to turn around after its huge size. According to Zhang Junyi, the business of Deyongjia Group is currently mainly divided into two major sectors: textile and retail. Among them, the former is mainly OEM, while the latter is a retail operation represented by Benilo (which is also the subject of this sell-off). In the face of the impact of the times, only with firm will and flexibility can we avoid the fate of being eliminated. How to get rid of the chain of low-end manufacturing in the process of global economic integration? Whether to focus on the current profit or deepen the brand value, Baleno left Zhang Junyi with a lot to think about.
It is precisely because of the incident of Wu Mengda at that time that Zhang Junyi really thought of a lot, and it was precisely those things that made Zhang Junyi more determined to prepare as soon as possible, no matter what method he used, he would also set up an advisory group that belonged to himself and Yitian to take the pulse for himself and for his Yitian Group!
A person's energy is always limited, no matter how talented and capable this person is, it is impossible to do everything, not to mention, Zhang Junyi is self-aware, and most of the achievements he has achieved now are because he has the golden finger of the memory of his previous life.
But in the future, Zhang Junyi's own advantage will become weaker and weaker with the advancement of time and the change of history.