Chapter 228: Joining forces
Warner recorded Li Mo's song, filmed some tidbits, and then edited some scenes from the movie into a MV disc for broadcast on major TV stations. Pen ~ fun ~ pavilion www.biquge.info
This is inevitable, although it cannot be compared with the huge production cost of Jurassic Park, but in 87, it is barely a quasi-blockbuster, and publicity is inevitable.
The story is similar to the original story, or for the constant disappearance of the child, and the conflict that finally broke out. It's just that the Korean uncle became Schwarzenegger, and a Korean girl became two white American children, and then hit the back of the car to the front of the car.
Schwarzenegger was so cruel that he was bloodied to death, and he was accompanied by this song...... As soon as it was played, it caused a strong response.
There is another thing that repercussions, the origin of Li Mo's creation of this song, and its speed, and then Warner Bros. gave some reporters a brief, saying that Li Mo once again used his talent to make Warner boss Ross cigars burn to his mouth.
It's a fact, but it's even more of a gimmick, in fact, the ultimate goal is to let the audience into the cinema.
But the gimmick apparently pleased Warners too much.
There are many people in the United States who are richer than Li Mo, but they are not as talented as Li Mo.
There are also some people in the United States who are more talented than Li Mo, but they are not as rich as Li Mo.
Even if he is rich and talented, he is not as young as Li Mo.
Not only is he young, but he doesn't look bad.
Not only that, Li Mo's reputation in the United States is not bad, for example, he sometimes sees some poorly dressed readers buying books, and takes the initiative to pay for the books for these readers with poor family backgrounds. When signing and selling books in Great Falls last year, I heard that one of his little female fans was seriously ill and her family's income was low, so she deliberately rushed to the hospital and paid for the medical expenses for this little girl. It was afterwards that the little girl exposed the incident herself. So Li Mo does have a lot of fans in the United States, and some are still fans.
Warner struck while the iron was hot and released a single record, and now Li Mo does have a lot of fans, and 200,000 records have just come out, and they are all sold out in the blink of an eye. Warners released hundreds of thousands of more records, but it was about to sell out again, and in just a few days, the song hit the American gold song charts and became popular again with the novel.
Li Mo said, "I know, who to bring to San Francisco." β
"Okay, boss. β
That is, the president recruited by Yili Company.
For the time being, there is only one executive named Robert who manages the company, because there is no rush now, and it is clearly to invite various designers, and they are already designing various products for the future, and in fact, not many of these designs can be adopted in the end.
The main thing is to bring them together and learn from each other.
However, after Li Mo stayed for a few days, he found that because of the lack of real managers, the entire Yili company seemed to be missing a soul and spirit.
The CEO had no choice but to put it on the agenda in advance.
With Rong Deke's successful experience, there are many talents who came to apply for the job this time, and at least several resumes made Li Mo excited.
Li Mo asked Hollick to take them to San Francisco for interviews one by one.
Some said new ideas, and although some resumes were good, Li Mo still didn't like them. There are two people who are talking nonsense, nothing more than putting the production base in China, and if you have the heart to pay attention to it, you can hear the model of Rong Deke and Yile, try to purchase more sophisticated parts or safe materials in the United States, and the rest are purchased in China and distributed all over the world.
Li Mo picked, and finally picked two people, both women, Taylor Nierjay, Tina Mordonie, they both have rich professional experience, but the two have their own characteristics, Taylor is more serious and severe, Tina is more aura, and her temper is also gentle, Li Mo made Taylor the CEO, Tina became the vice president, and the president still needs to be strict and have a strong desire to control, such as Gates, such as Jobs.
After signing the contract, Li Mo took them to his office...... The office will be empty for the most part, but it will have to be.
There was a huge safe in the office, and Li Mo opened the safe and took out the drawings he had drawn.
The two women immediately lay on the papers.
Tina, who was only in her early thirties, and with the liveliness and fuss characteristic of a young man, leaned down on it and said, "Lee, no wonder some people say you are very smart......
Li Mo said: "Nierjie, Mo Daoni, during this time I will take the time to draw some drawings as much as possible, after Yili company is officially put into production, you also have the right to pick out some of them according to the trend, redesign them for various designers, and process them into finished products, some of which do not conform to the trend, or are slightly ahead of the curve, and put them aside for the time being." If you don't feel good, you can leave them alone, regardless of whether I drew them or not...... But this is the beginning, and I won't care about it in the future, I want you to train batches of excellent designers. β
That is, Li Mo used these drawings to first send Yili Company on a shortcut to success, and then let it go.
In fact, after Li Mo drew all the impressions in his mind, he might be able to come up with some in the future, but not many, after all, this is not his real inspiration.
So...... I won't care about it in the future.
The two women nodded, the boss is not a designer, it is not the scope of the boss's responsibility, and even the management of the company can't let the boss worry about it, so why bother to ask the CEO?
Li Mo said that Yili Company's next goal, like Yile Company, is still to build a joint venture company in Modu, but it is different from Yile Company, Modu is a subsidiary, not a brother company, and another difference is that Yili Company will enter the domestic market from the beginning.
In addition, another major shareholder may be introduced, not because the other party's conditions are harsh, but because Yili's conditions are harsh, and the two sides are unhappy, and Yili is waiting for them to send someone over for the second round of negotiations, and also design some small things for them by the way......
At the same time, Li Mo also gave them a task to recruit as many design talents as possible.
Next is the branch, men's clothing department, women's clothing department, children's clothing department, underwear department, luggage department, shoes and socks department, shoes and socks department is a little miscellaneous, not only shoes and socks, but also design belts, ties, scarves, handkerchiefs and other products.
The two strong women began to integrate the company, and Li Mo continued to retreat...... The reason why he retreated in Yili Company is because he can remind him of more styles from his previous life through the drawings and some physical objects designed by various designers.
Warner called again, and Limer's teacher, Professor Zhu, took the time, and Warner also spared no expense to invite AndrΓ© Plevin, the chief conductor of the Houston Symphony Orchestra, who is also a famous composer and pianist, and also has experience in scoring many films.
Warner called to invite Li Mo to come over and participate in the event...... Li Mo decisively refused, making him think about the later music, it is still okay to "create" one or two songs, but to participate in the soundtrack project of the whole movie, it is not to score, but to show foreign appearance.
The second round of negotiations began, and that was a joint venture with Mattel, the company that produces Barbie dolls.
If it was a monster with annual sales of more than 6 billion US dollars, Li Mo would not be bored to negotiate with them. The company has a big problem right now, in fact, it had a problem more than a decade ago. Its founder was Ruth Mosk Handler, and Mattel had sales of more than $200 million in '66. However, Ruth was diagnosed with breast cancer in '70 and the company's new director began to diversify the company, a policy that caused Ruth and her husband to stay away from the company and was forced to resign as president in '75. There is also a theory that Ruth and his wife left the company after being evicted by the other shareholders of the company due to an accounting scandal.
The current Barbie doll has nothing to do with Mattel and Ruth.
In the '80s, Mattel's mismanagement and the rise of the video game industry nearly pushed Mattel into bankruptcy, especially in 1987, when it lost $118.2 million.
It would be a fool not to take advantage of this cheapness.
Li Mo proposed two cooperation models, Barbie is not only a doll, but also relatives, her sister's parents and her boyfriend Ken, she and her family need a lot of things, clothes, shoes, bags, wardrobes, jewelry, and even scarves, ribbons, gloves, so many people are needed to design for her, including Armani is involved in the design of Barbie's clothes, McDonald's, Porter Company, etc. are also involved in joint marketing.
What is jewelry, Yili company is not involved. But clothes, shoes, hats, leather and scarves are all things that Yili Company can participate in.
The first model proposed by Li Mo is that Yili has nothing to do with Mattel, but it will sponsor different styles of clothing within a certain amount of money every year, and only the cost price of Mattel will be charged if this amount is exceeded.
In addition, all clothing must have a small logo of Yili, of course, Yili also guarantees that these trademarks are placed in an inconspicuous place, so as not to affect the beauty of Barbie dolls.
Mattel was clearly unacceptable to this request.
There is also a second cooperation model, which allows Mattel to take a stake in Yili Company, and the shares shall not exceed 30%, so as to protect Yili ...... A controlling stake in Li Mo himself. Aren't you diversifying? Give you a chance to diversify, and in addition, continue to retain the conditions of the first model, but Mattel has a 30% stake in Yili Company, which is equivalent to advertising for itself, and will not exclude.
Mattel still can't accept it, thinking that we want to enter the garment industry, and we have already entered the garment industry, besides, although the garment industry cake is big, it is not so delicious.
Li Mo also attached a request for cooperation, let Yile company for them to manufacture products, which will reduce their costs to 15-20%, in fact, after entering the new century, Mattel gradually transferred the production base to China, has set up five sub-factories, for them to save 20% of the production costs. If it is placed at this time, the cost savings will be more, but Yile Company will make a little bit of money. Of course, they can also set up a subsidiary in China now, but China is not welcome to American capital for the time being, and they are not aware of the situation in China, and they are more worried about the lack of quality assurance. These three points are the confidence of Li Mo's negotiations.
However, Hao Like and Li Mo are not in a hurry, it is not Li Mo who is in a hurry, but Mattel itself. With sales of less than one billion dollars a year and a deficit of hundreds of millions of dollars, who can sit still?
Mattel was hired, the former president was fired, and John Amoman, the overseas department manager, was promoted to the new GEO.
In the time and space of Li Mo's previous life, John did several major things in a row, closed ten factories, cut hundreds of workers, and put the focus on Barbie again, quickly bringing Mattel back to life. As a result, in the early 90s, Mattel fell into a period of frustration and chaos again, and John was dismissed. New CEO Jill Ballard launched the high-end Barbie, with $4.8 billion in sales in '97. However, then because of Barbie's mistake on holiday, the company was in trouble again. Robert Eckert of Kraft Foods became the current CEO of Mattel, adjusted the policy in time, and launched a foundry in China, which once again brought Mattel out of the predicament, but 10 years later, Mattel gradually failed.
Barbie is old, it's not that she's old, but everyone is tired of it, and they are facing the suppression and encirclement of Disney and other companies, and even forced to rely on the Chinese market to survive for a while.
Mattel's ups and downs have nothing to do with Li Mo, what makes him excited is the advertising effect brought by the huge Barbie market.
John came to Yili Company, and he talked about cooperation, but not Li Mo's two cooperations, but OEM...... Nowadays, Yile has gradually formed a reputation in the United States, with better quality and cheaper prices. It doesn't matter if you don't understand the manual, and look at the fire of Yile Company.
Li Mo invited him to the office, opened the safe, and said, "They are the pictures I drew during this time......
John flipped through them one by one and sighed: "Wow, you are amazing, but Li, if you want to enter the clothing industry, in addition to design, there are many more, such as production, I know you want to use China's manpower advantages to control production costs, but also, sales channels, all kinds of advertising, including model catwalks, TV and newspaper publicity, which will require a lot of money." You have a lot of wealth, but I don't believe that you are selling your Microsoft stock in order to enter an unfamiliar industry. β
Li Mo made a phone call and said: "Gates, I want to enter the clothing industry, someone is worried that I don't have enough money, you tell him, how much wealth I have." β
Bill Gates laughed and said, "Okay. β
Bill Gates doesn't know how much wealth Li Mo has, but he knows the appreciation of Microsoft shares and the Japanese real estate stocks that Li Mo invested.
He reported a number on the phone and added, "Lee's wealth is no less than I said." β
It's also true, he didn't say half of it.
John's mouth opened wider and wider, and he muttered, "Lee, you make so much money?"