Li Mo smiled slightly. Pen % fun % Pavilion www.biquge.info

If it weren't for Mattel's serious financial problems, Li Mo would not have had any idea of joining forces with Mattel. The two sides are too unequal, one is a new company that has just been established and does not even have a product, on the surface, it is almost no less than a leather bag company. One is the largest toy empire in the United States, with an annual revenue of nearly a billion dollars. What qualifications does Yili have to talk to people?

Li Mo took out the plan of Yimei Company, mainly he did it, and in the past few days, Nierjie and Mo Daoini have made some corrections, and Li Mo handed it to John.

I asked the people from Yili Company to bring some small things...... In fact, it's not a small thing, but the people of Yili Company have made dozens of future Barbie costumes according to Li Mo's sketches, Barbie dolls are ready-made, just go to the market to buy a few and change her clothes.

It is also one of the difficulties of negotiation.

For example, Armani designs clothes for Barbie dolls, don't think that foreigners don't have vanity, there are still people, and some people are heavier than China. I couldn't afford Armani's clothes, but I paid a dozen dollars to buy back a miniature version of Armani......

Indeed, this kind of thinking has brought some sales to Ba Comparison Doll.

Let's not talk about Armani, if Yili produces low-grade clothes, put on Barbie dolls, and hang trademarks, what will some little girls think? It turns out that our noble princess Barbie wears this stall clothes?

So what kind of clothing does Yili produce? It is not high-end, high-end brands are too difficult to cultivate, and don't look at these high-end brands are very beautiful, because the audience is small, ninety out of nine people can't afford it, and their profits are very limited.

But in addition to facing the middle class, Yili also intends to cultivate a high-end sub-brand. It doesn't matter if you make money or not, it is to increase the brand value of Yili.

However, it is not so easy to cultivate a mid-range brand.

Otherwise, there would be no such team-up.

If the two sides negotiate well, because of Yili's subsidy, Mattel will save more than $30 million a year, and if Mattel's annual revenue can reach more than $6 billion, it will save $100 million a year.

Yili does not spend so much, except that part of it is free, and the rest is handed over to Mattel at cost price, but it will also incur expenses of more than 20 million US dollars at present, and it may incur expenses of 40 or 50 million yuan in the future.

But it's a win-win partnership.

With the support of Yili Company, Mattel's financial deficit will be greatly alleviated, and with Mattel's advertising, Yili Company will quickly enter the field of vision of thousands of households...... Don't talk about the advertising cost in the United States, it is the standard king of CCTV aunt later, how much does a standard king get? And the advertising effect is better, what effect will Yili clothes have on the body? Just look at Barbie.

John put down the plan, looked at the Barbie dolls, and said, "Lee, you have a good idea, but a mid-range brand is not easy to cultivate." ”

Li Mo opened the plan book, pointed to a paragraph inside and said: "That's true, the clothing industry has a larger profit margin than the toy industry, but it is also more complicated. With the promotion of animation and other means, the product can quickly be recognized by customers. However, it is very difficult to get the recognition of each type of clothing, and even if the style is really good, each customer can easily find another similar product to replace it. But what's the matter? With my earning power, I can use enough money to smash brands one by one and let them quickly get through the growth period. Not only is Yili about to be launched, but so is Rongdeke, to be honest, Rongdeke has not made a profit so far, and then another product is launched, and the huge publicity cost makes it more debt. But you have to admit that an obscure velvet has allowed me to burn a good brand with money. ”

John smiled bitterly, Li Mo's burn is two kinds of burning, one is to forcibly use money to promote research and development, and the other is real burning......

But he does have to admit that even a large company like Mattel has begun to pay attention to Rongdeke.

He looked at it again......

Li Mo said again: "I know why I only give you 30% of the shares, and give too much, with the finances of your Mattel Company, it is enough to easily drag down your Mattel Company." ”

Yili Company really burns like this, and what ideas Li Mo has, it can indeed burn a mid-range brand quickly, at least it will not lower the pressure of Barbie dolls, and Mattel's financial ability is indeed unable to keep up...... However, John asked, "Lee, why are you joining forces with our Mattel?" ”

"The reason is simple, first of all, you didn't make good use of Barbie...... But if I don't pull your Mattel company to join Yili, you still won't agree to us to fund your Mattel company in the form of brand sponsorship. Secondly, although your Mattel company has a lot of trouble, it is indeed a huge company, the two companies have joined forces, plus my wisdom ......" Li Mo pointed to the drawings in the safe: "It can be regarded as a strong alliance, you Mattel has some resources, I also have some resources, you can share resources, Yili Company can grow rapidly, of course, for you Mattel, many aspects are also beneficial, such as advertising and publicity, we can work together to publicize." Unless I don't have the ambition to become bigger, stronger and do well...... That's what drags you down Mattel. ”

John bowed his head in contemplation.

If Yili becomes bigger and stronger, it will really help Mattel...... But......

He didn't know how to decide.

In fact, there is another reason, and that is wrapping.

Yili Company is registered in the United States and is a standard American capital, but as long as it is controlled by Li Mo alone, no matter how disguised it is, in everyone's hearts, although it is American-funded, it is just a Chinese-funded company wearing American skin.

Just like Audi, it will also produce in China, pay taxes in China and sell in China in the future, and use mostly Chinese workers, but in the hearts of Chinese, it will always be a German company. Santana, on the other hand, is much better, at least many Chinese believe that it has Chinese shares.

Foreign brands are having a better time in China...... However, the future of Chinese brands is abroad, and life is very difficult. Even Wal-Mart once became a rat on the street in the United States because of its large-scale purchases from China, and everyone shouted and beat it. Wal-Mart was forced to purchase a large number of goods from the United States, and then hung a large sign in a conspicuous place to encourage Americans to be patriotic and buy American goods at Wal-Mart.

What kind of partner are you looking for?

Clothing companies don't even think about it, because of business conflicts, they can eventually turn their heads into enemies. Other companies have no help to Yimei, and Li Mo is not willing to pay dividends in the future, there is no doubt that Mattel is one of the best partners, and it also happens to complement each other.

John certainly can't think of what kind of impact made in China will have on the world in the future, he thought for a long time, but he couldn't think of any reason to refuse, and finally said: "Li, I can't be the master of this matter, I have to go back to the board of directors to discuss." ”

"Okay."

The board of directors actually convened, and Mattel's directors had to agree. In the future, Mattel will take two paths, one is to throttle, what John did is to throttle, and the migration to China after the new century is still throttling, and the other is open source, and high-end Barbie is open source.

Throttling is Mattel's main idea at the moment, but it is only throttling, and Mattel's directors are not reconciled...... So, what reason is there to refuse Yimei's team-up this time?

John continued to get down to business: "Lee, you said to let Yile do the OEM for us......"

"This is our quotation from Yile Company," Li Mo took out a price list, since Li Mo was eyeing Mattel, he must have sent someone to pay attention to Mattel, including the production cost of each product, and it is impossible for the R&D family to hand it over to Yile Company.

John looked at the price list, it was fob, and customs duties and shipping were added, of course, the more orders were made, the smaller the shipping costs, but would Mattel's order be smaller? He pondered it in his mind, and gasped.

In other words, if you can rest assured, customers are not averse to Made in China, and Mattel will immediately turn losses into profits if it hands over all its business to Yile Company.

"What is the production capacity of Yile?"

This is indeed the biggest problem of Yile at the moment.

When Li Mo and Brady planned at the beginning, they recruited 300 workers in the first year, but in fact, the first batch of workers recruited was only 300 workers, and by the second year, more than 500 people were recruited.

This year, however, more than 1,000 workers were hired, and change shattered the plan. The first reason is good, the sales volume of Minion series products and Big Yellow Duck is much better than that expected by Li Mo and Brady, and the sales volume is greater than the production capacity, so the number of workers has been insufficient.

The second reason is bad, the run-in and integration period is slower than Li Mo and Brady imagined, and the other is that the production efficiency has not kept up, although it is all advanced production equipment purchased from abroad.

So there was "hunger marketing" in Velvet products, which is just a toy, as for hunger marketing?

It wasn't hard to ask, and John was worried.

How many products did Velvet sell before and after? Mattel casually allocated a business, which is also several times that of Rongdeke products.

Now it's getting better, but in the second half of the year, you have to produce Jurassic Park spin-offs in advance, so you can't make a mistake. The second one, the Lion King series, is also going to be launched with the launch of the cartoon.

In the second half of the year, Yile's production capacity is still very tight, and it can even be said that if you eat another order from Mattel, you can support Yile to death.

It's also easy to solve, what I'm afraid of is that there are no orders, there are enough orders, and it's a big deal to expand production, which is also a matter of time or time. It's just that Li Mo and Brady didn't think about OEM for Mattel at all...... Let's put it this way, Yile Company is just a poor tailor, dare to want to make clothes for the princess? Not only Mattel, but also the idea of Childbao and other companies, the two have not fought. The target of the OEM is still some medium-sized toy companies. One is that the relationship is reciprocal, easy to negotiate, and the other is that they do not have good profits, and the cost savings of the foundry will make these companies excited.

It wasn't until Hao Lick heard about Mattel's embarrassment that Li Mo dared to hit Mattel's idea.

The price he gave was relatively low, and the efficiency of Yile was still a bit terrible...... Even after expanding production, the efficiency decreased again, the defective rate increased again, and the profit of Yile Company was less than 10%.

Huang Tairen and Sun Hongqi think it's worth it, once they can OEM for Mattel and make it acceptable to customers, what kind of toy company can't negotiate? Even if it's Kid Baby, Disney, Playdo, Ramazze, Tektronix, Kid II, Carter, you are not as good as Mattel!

Some time ago, Li Mo didn't dare to say, I will definitely be able to talk about it, but as long as it talks, the company's business policy will have to be fully adjusted, that is, to further reduce profits, so that profits are so low that these toy companies will not come to China to set up their own foundry. Then when the time comes, as long as you can eat one-fifth of the orders of these companies and win by volume, the company will also get a lot of returns. In fact, it doesn't take much, a foreign capital tax reduction, a foreign exchange subsidy, will also allow the company to get huge benefits.

As for the production capacity, it is only possible to expand production, and there is no need to invest even a penny of money, and a part of the foreign exchange created can be used to buy production equipment, and the construction of the plant can be borrowed from the bank of the magic capital.

It is believed that the government of Modu will also enthusiastically support it, which means that Yile can create more foreign exchange, and the value of 30% of Modu's shares will also increase...... There will be more dividends in the future.

At the beginning, Yile will be chaotic again, and want to fully integrate it, improve efficiency, and reduce the defective rate, at least until next year. But this one, Li Mo will not say, he will talk about the situation.

Li Mo also said: "At least Yile has more than 1,000 old employees, and the old will bring the new with the new, and they will soon be on the right track...... Quality, you know, at least Yile company's requirements for quality are better than your Mattel, but there is one thing, you must negotiate the number of foundries, and Yile company can decide how to expand production. ”

With this information, John returned to El Segundo, not far from the Los Angeles airport, where Mattel's headquarters are located.

Mattel then convened a board meeting.

Some shareholders mentioned that it is risky to join forces with Yili, and if it is not done well, it will damage the brand of Barbie dolls, but the model of Yile Company, Mattel Company can imitate it.

Why did we hand it over to Yile Company for OEM, and accept all kinds of unreasonable requests from Yili Company, we went directly to China to open a foundry, and the cost was compressed, and the company would immediately come back to life.

This proposal was actually approved by the majority of shareholders.

has a small abacus, and Li Mo also has it, but his small abacus is generally a win-win situation, and only a win-win model can the two sides cooperate for a long time.

Mattel's shareholders don't think like this anymore, and some people still think that we are giants, why would they accommodate you?

John flew to China with a few more men...... But it was destined to be a disappointing trip, and Li Mo also counted it...... Don't be cranky, make a small calculation, or come to San Francisco obediently, I'll be waiting for you here.