Chapter 539: Propaganda War (I)
February 1, the fifth day of the first lunar month. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
That night, a photo taken at Heung Kong International Airport appeared on the online entertainment section of Hong Kong Island Express, and was then reprinted and disseminated by many media.
The protagonists of this photo are Lu Chen and Chen Fei'er, holding hands and walking through the passenger passage.
Chen Feier was originally one of the few mainland singers who were familiar to Xiangjiang people, of course, her popularity cannot be compared with the big names in the entertainment industry on Hong Kong Island, but relying on the three awards of the [Global Chinese Original Golden Song Chart], she has become a household name in Xiangjiang.
The award ceremony of the [Global Chinese Original Golden Song Chart] was broadcast live by Xiangjiang Satellite TV, and due to the participation of many Xiangjiang superstars such as Liu Gangsheng, the ratings at that time were as high as 38.75%, which also made more Xiangjiang people know this diva of the mainland pop music scene.
At the same time, Lu Chen also benefited.
Not only that, on January 29, that is, on the second day of the first lunar month, Xiangjiang Satellite TV broadcast "Blue Life and Death Love" starring Lu Chen and Chen Feier at 8 o'clock in the evening, triggering a round of ratings frenzy.
"Blue Life and Death Love" was filmed 1 year ago, and it was broadcast in the mainland and South Korea respectively, and both achieved amazing ratings, and was later introduced by TV stations in Baodao and many Southeast Asian countries, and the response was violent.
At that time, a number of cable stations in Xiangjiang wanted to buy the broadcast rights of this TV series, but Lu Chen's studio refused all of them based on ratings considerations.
The broadcast rights of this TV series Xiangjiang can only be sold to Xiangjiang Satellite TV or ATV.
Both Xiangjiang Satellite TV and ATV expressed interest, but there were differences on the specific terms, so it was delayed until the end of last year that the contract was negotiated with Xiangjiang Satellite TV.
After Heung Kong Satellite TV got the copyright, it was re-dubbed, so the Cantonese version of "Blue Life and Death Love" was not officially broadcast until this year.
In fact, this TV series, which is regarded as a classic, has a high-definition pirated source available for download on the Internet, and many young people in Xiangjiang have already watched it, but this does not detract from its charm, and it caused a lot of sensation once it was broadcast.
In the past, the TV dramas introduced into Hong Kong in the mainland were basically historical dramas and famous dramas, and there were very few modern urban themes, and a few of them were also rated on the street.
However, "Blue Life and Death Love" is definitely an outlier, after the first four episodes were broadcast, its highest ratings have jumped to the top, reaching 28.69%, which has shaken the film and television circle in Xiangjiang.
As the male and female protagonists of this TV series, Lu Chen and Chen Feier, who came to Xiangjiang again, naturally doubled their worth and became the darlings in the eyes of the media.
The most direct impact of this is that the number of fans of Lu Chen and Chen Feier on Hong Kong Island blogs has increased significantly, and it has doubled in just a few days, I don't know how many insiders are envious, jealous and hateful.
So when the photos of Lu Chen and Chen Feier at the airport were exposed, the number of reporters squatting at the door of Rongjin Mansion increased sharply, and the paparazzi with great powers even tracked down the love nest of the two in Repulse Bay.
As for the invitations to various interviews and program activities, they flew to Lu Chen's studio like snowflakes.
It's a pity that most of the media have closed their doors, Chen Fei'er only stayed in Xiangjiang for three days before returning to the capital, and Lu Chen was busy with the later stage of "A Chinese Ghost Story", and temporarily turned down all invitations
But that doesn't mean he's insulated from the media.
On the contrary, the promotional activities for A Chinese Ghost Story have just begun.
The investment budget of "A Chinese Ghost Story" is 30 million, half of the production and post-production special effects, but it does not include the cost of publicity, in order to make this movie a hit, Lu Chen's studio gave a publicity budget of 20 million, which was used in Xiangjiang and the mainland.
The mainland film market is the focus of "A Chinese Ghost Story", but if you can't get the quota of Xiangjiang's new film support policy, then the former is also empty, so Xiangjiang's local publicity cannot be ignored at all.
The broadcast of "Blue Life and Death Love" can be said to be at the right time, and its hit has helped Lu Chen save at least millions of publicity expenses, as the first movie cooperated by Lu Chen, Chen Feier and Xiangjiang actors, it has undoubtedly attracted the attention of many people, especially young people in Xiangjiang.
But Lu Chen will never be paralyzed by this, because "Painted Skin", co-produced by Huaguan Pictures and Xingyi Entertainment, began a large-scale warm-up promotion before the New Year.
And "Painted Skin" is scheduled to premiere on February 14th, that is, on Valentine's Day!
Therefore, in every sense, "Painted Skin" is the most powerful opponent faced by "A Chinese Ghost Story", and it is the biggest stumbling block on the latter's road to the box office.
The weight of this stumbling block is not an ordinary foot!
""Painted Skin" claims to invest 150 million, but it should actually be about 100 million..."
The night was already very deep, and the lights in the office of Lu Chen's Xiangjiang Film Studio were still on, and wisps of smoke were on it, shrouding the light bulbs and being washed away by the heat, and the traces were scattered in the air.
An internal meeting of the studio is being held, Lu Chen, Chen Wenqiang, Wan Xiaoquan are all there, and Li Zhen.
Li Zhen is the assistant and is in charge of the meeting minutes, while Lu Chen and the three of them discussed the promotion and release plan of "A Chinese Ghost Story", as well as the many problems they faced.
Chen Wenqiang took a puff of his cigarette and said in a deep voice: "I heard that Huaguan and Xingyi are preparing to invest more than 10 million in publicity in Hong Kong, at least three times more than ours!"
Chen Wenqiang is not an old smoker, he quit smoking a few years ago, but recently smoked again.
Because it's stressful.
Although he has not joined Lu Chen's studio for a long time, Chen Wenqiang has regarded himself as a real member of the studio and has worked hard for the studio.
For the studio's first project, Chen Wenqiang attaches more importance to "A Chinese Ghost Story" than Lu Chen, not only because it is related to his job and reputation, but also because his beloved daughter plays a role in it.
More than anyone else, he hopes that A Chinese Ghost Story will be a success.
But the reality of the situation is very grim, the scheduled release time of "A Chinese Ghost Story" is also on Valentine's Day on February 14, and the two films are competing for support places at the same time, but they are works of the same type.
It's a natural rival!
However, in terms of volume, "A Chinese Ghost Story" is not the opponent of "Painted Skin" at all, and the investors and producers of "Painted Skin" are well-known large companies in the industry, and there is no problem in crushing small studios.
Its investment scale is several times that of "A Chinese Ghost Story", and it has put on an aggressive posture in publicity.
"Invest more than 10 million in publicity in Hong Kong?"
Wan Xiaoquan was surprised: "Can they earn it back?"
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The first update was sent first, and I have brought a notebook, and strive to keep updating during the holiday tour.
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