Wan Xiaoquan's surprise was not without reason. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

According to statistics, the average Xiangjiang person spends more than 300 yuan on movies every year, which is a box office scale of three or four billion, not counting other consumption in theaters.

But at least 60% of the three or four billion box office was snatched away by foreign blockbusters, and the maximum left for Hong Kong film companies was more than one billion, and the number of films participating in sharing this cake was as high as two or three hundred!

Oriental Hollywood is not in vain, many small and medium-sized film companies can often make a movie in a few weeks, and there is the so-called "seven days of freshness" when it is the craziest time of the year, that is to say, it takes seven days to complete a new movie, which is simply appalling.

In order to ensure profitability, this kind of fast food movie is basically a third-level violence, gore, horror and other genres, and has also grabbed part of the market with the advantages of low cost and sensory stimulation.

As a result, after being squeezed by foreign blockbusters and low-budget films, it is not easy for Hong Kong's blockbusters to survive, although a number of blockbusters with a box office of more than 100 million yuan have emerged since the 90s, but they have lost even more.

For example, "Mobile Special Police", which was released in Xiangjiang last year, invested 75 million, plus hundreds of millions of publicity expenses, and a strong star lineup, but the box office was less than 50 million in four weeks after its release.

The investment in "Painted Skin" is higher than that of "Mobile Special Police", which is not a big problem, after all, it is mainly aimed at the mainland market, but it is a bit too much to spend more than 10 million publicity in Xiangjiang.

The publicity budget of "A Chinese Ghost Story" is 20 million, of which the Xiangjiang part is only 3 million, and most of the budget still has to be invested in the media in the mainland.

Propaganda is actually a bottomless pit, no amount of money is enough to smash into it, and it is necessary to do what you can.

Chen Wenqiang said: "Looking at their propaganda posture, 15 million can't be stopped. ”

TV, newspapers, magazines, bus stops, mobile advertising, multimedia... There is also the Internet, and the propaganda offensive that "Painted Skin" has launched so far can be said to be in full bloom, and the amount of money invested must be amazing.

The pressure on competitors from this aggressive propaganda offensive is undoubtedly enormous.

You must know that the films released in the New Year are not only "Painted Skin" and "A Chinese Ghost Story", the number of films that have signed up for the 20 support places has reached nearly 200, many of which will participate in box office competition during the same period, and some films have also been promoted.

For a movie, publicity is the top priority, and the market competition is so fierce, and if the publicity is not in place, it means 90% failure.

But there are only a few people who burn money like "Painted Skin", and Wan Xiaoquan really doesn't understand it.

"Huaguan should want to expand new markets through this film..."

Lu Chen said: "Spending a lot of money on propaganda is Cui Xingxian's usual method, he proposed the so-called northbound and southbound strategy last year, Xiangjiang is equivalent to a bridgehead, so it is not surprising to spend a lot of effort to promote the new film." ”

At present, the domestic film box office competition is also fierce, although the market cake is big, there are many predators who want to share the cake, and Huaguan Pictures is not the strongest among them.

So Cui Xingxian intends to expand emerging markets, the so-called northward and southbound refers to entering the film market in Japan, South Korea and Southeast Asia, and Xiangjiang is undoubtedly a strategic location.

Taking advantage of the Xiangjiang film support policy is only part of Cui Xingxian's ambitious plan, his goal is very big, if "Painted Skin" suffers a setback in Xiangjiang, then how to continue later?

Since he knew who his opponent was, Lu Chen asked Lu Xi to inquire about the relevant inside information of Huaguan Pictures through multiple channels, and try to know himself and his opponent.

So compared with Wan Xiaoquan, he knows Cui Xingxian's intentions better.

Wan Xiaoquan asked: "Then how should we deal with it and increase investment in publicity?"

Although he does not have his own name in the subtitle list of "A Chinese Ghost Story", Wan Xiaoquan has poured countless efforts and hopes into this movie, but he doesn't want to drop the chain in the final link.

Lu Chen said with a smile: "It's not a big deal to increase publicity, the problem is that we can't follow the rhythm of our opponents." ”

The publicity of "Painted Skin" has gone ahead, and if "A Chinese Ghost Story" wants to catch up, it will inevitably have to pay more price, which is not what he wants to see.

"I'm going to postpone the release of "A Chinese Ghost Story" and change it to February 21. ”

Originally, "A Chinese Ghost Story" was planned to be officially released on February 14, that is, on Valentine's Day, but since it collided head-on with "Painted Skin", it is undoubtedly a wise choice to avoid the enemy's edge.

Because it will inevitably be the most ferocious and fierce time for the propaganda offensive of "Painted Skin", it will be much better in a week.

That is, in Xiangjiang, the arrangement of the cinema chain is much more flexible than that in the mainland, otherwise it is definitely not so easy to change the schedule temporarily in the mainland, because many movies are arranged long in advance.

Wan Xiaoquan was a little unwilling: "That can only depend on their pride." ”

"An extra week is also a little more time for ourselves to prepare..."

Lu Chen said with relief: "The one who has the last laugh is the winner, so we don't have to rush too much in the later stage." ”

He said to Chen Wenqiang: "Uncle Qiang, the theater has to trouble you to communicate with Jiayang more and try to arrange it well." ”

The cinema line is also important, and this aspect is arranged by Jiayang Pictures, the partner of Lu Chen's studio, although the problem of the latter's network resources is not very big, but considering the requirements of the change, it is estimated that there will be some twists and turns.

Time is running out.

Chen Wenqiang nodded, and he suggested: "In fact, we have an advantage in publicity, Lu Shao and Miss Fei'er's TV series is being broadcast on satellite TV, and we can take advantage of the situation to publicize." ”

He said sadly: "There were so many interviews and program invitations a few days ago, it would be nice if they could all follow." ”

In the eyes of this studio director, Lu Chen is simply a tyrannical thing.

Lu Chen smiled: "Uncle Qiang, don't worry, I know it in my heart." ”

It's not that he doesn't want to take advantage of the situation, it's that the time is just ripe, but it's also very soon.

On February 5th, Lu Chen's studio and the official V of "A Chinese Ghost Story" on Inspur Blog and Hong Kong Island Blog also released new stills of this movie, with a total of 20 photos.

Chen Fei'er's studio reprinted these stills, and the promotion of "A Chinese Ghost Story" in the mainland and Xiangjiang kicked off, officially joining the New Year's film publicity war.

Because Lu Chen and Chen Feier are currently very popular, these beautifully designed movie stills immediately caused widespread heated discussions among fans on the Internet!

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The second one is sent. (To be continued.) )