To be honest, for Miyamoto Shigeru's understanding, the current Zhang Junyi is even far more than Miyamoto Shigeru himself in this era, as for the reason for this, Zhang Junyi is also deeply grateful for his profession as a financial editor in his previous life.

As a financial editor who has been in the industry for more than ten years, if he wants to sit firmly in this position and not be surpassed by latecomers, Zhang Junyi not only had to pay attention to the changes in the value of each noteworthy stock in real time in his previous life, but also analyzed the reasons why the value of this stock rose and fell.

Of course, it is possible that Zhang Junyi's analysis in his previous life was not accurate, but the results of his analysis must be accepted by the general public, otherwise, if the public does not buy it, then Zhang Junyi in his previous life will not be far from being fired.

One of the most important reasons for these reasons is to understand the background of a certain company and the life experience of the main creator as much as possible, so that the 'reasons' he analyzes can be explained in the most reasonable way.

Shigeru Miyamoto and Yokoi were to Nintendo what Steve Jobs was to Apple.

In the 21st century, Nintendo, as one of the top three conglomerates in the field of business games, is one of the inevitable main analyses of Zhang Junyi, so the two crucial figures for Shigeru Miyamoto and Yokojing are also the people that Zhang Junyi will focus on.

It can be said that Steve Jobs is the godfather of Apple, and it can be said that without Jobs, there would be no Apple today.

In 1976, Steve Jobs and his partners founded Apple, but in the mid-90s, Jobs left Apple due to some conflicts. But in those years, Apple's development strategy and direction were always set by Jobs. However, due to poor management, the financial situation deteriorated. In September 1997, Mr. Jobs returned to the company as chief executive, where he overhauled the moribund Apple and introduced a series of new product price reductions. Finally, in the fourth fiscal quarter of '98, a profit of $1009 million was created, which made "Apple" "red" again, which is currently one of Apple's hottest products, iMac.

Apple's success stems from Jobs' philosophy and his spirit of innovation, which may be the reason for Silicon Valley's success, but it is clear that Jobs took advantage of it better. He dared to cut unnecessary business, and at the same time, to strengthen business integration, I believe that creative iTunes music management, is the cornerstone of all Apple products. Similarly, the idea of resolutely not installing physical keyboards on mobile phones seems to appeal to the tastes of most consumers.

We must say that those years were the era of Apple, and Apple products were popular all over the world.

Jobs is a successful orator, his performance to the greatest extent to whitewash Apple's flaws, even the function of running multiple programs was abandoned by Jobs as unwilling to sacrifice battery life, this "ridiculous" reason was accepted by many people, I have to say that it is Jobs's personal charm that moved consumers.

Speaking of Apple's later press conference, whether it was to maintain the inherent model or because there was no successor, no one could bear the burden, Zhang Junyi thought it was obviously the latter.

Whether in the past or in the post-Jobs era, we can clearly see the importance of Jobs to Apple.

The corresponding combination of Yokoi and Miyamoto Shigeru is to Nintendo to some extent equivalent to the importance of Jobs to Apple, of course, this kind of thing is a matter of opinion between the benevolent and the wise, anyway, Zhang Junyi's perception of Yokoi and Miyamoto Shigeru is so.

To be honest, in Zhang Junyi's view, Shigeru Miyamoto was able to achieve so much in his previous life, which is inseparable from his childhood longing and later fateful first meeting.

Shigeru Miyamoto was born on November 16, 1952 (Showa 27) in the countryside of Kyoto, the island country, where three generations of grandparents and grandchildren lived in an old house.

Shigeru Miyamoto was born in the island country of Kyoto since childhood, and his family is said to have been a pioneer of Manchuria in his early years, although there is no evidence until later generations that there is a necessary connection between the mysterious Hailar continent in "The Legend of Zelda" and the city of the same name in northeastern China.

Surrounded by mountains, the Araucaria trees that began to be transplanted in large numbers during the reign of Sakuma Zozan stretch to the end of sight, and Shigeru Miyamoto sometimes climbs to the top of the tallest tree and tries to stand up straight and look out at the distant scenery, the feeling of the sudden opening of the world leaves a deep impression on the childhood mind, and whenever he looks down and finds himself in danger, he will unconsciously let out an earth-shattering shout, but after a short time he will repeat the thrilling scene again...

Shigeru Miyamoto wakes up early every morning and wanders around the ridges of the rice paddies in front of his house, covering the forests of the nearby valleys. By chance, Shigeru Miyamoto discovered a mysterious cave, so it is said that this place used to be a place where the disciples hid their weapons, and he wandered around the entrance of the cave many times but never dared to step into the dark cave.

Finally once with a flashlight at home into the mysterious unknown territory to explore, the depth of the cave is far beyond the imagination of the teenager, tiptoeing through one after another between the large and small caves, just as the sense of fear gradually erodes the heart, but found that not far away shines a ray of long-lost natural light, stepping out of the cave suddenly saw a new scene, breathing fresh air, a line of waterfalls on the opposite side of the mountain along the cliff wall vertically down... That indescribable sense of accomplishment gave Shigeru Miyamoto a unique sense of the world around him.

After moving to a small town on the outskirts of Kyoto with his parents, Shigeru Miyamoto's sense of exploration did not restrain at all, and he soon became acquainted with the children in the surrounding area, and the gravel streets that Kusunoki Masatora and Matsunaga Joodome had set foot in at the end of the Warring States period were filled with the sounds of children chasing and calling for them.

Shigeru Miyamoto also led his companions to climb onto rooftops and roam around like ninjas, using a secret hut on the roof of a neighbor's house as a secret base for communication, and even creating a code to identify them. On one occasion, they heard that a large number of treasures were buried in the basement of a descendant of a nearby samurai family, so Miyamoto Shigeru led his companions to sneak into the basement at night to search for treasures, only to find a dilapidated and tattered ancient kimono in a large wooden cabinet.

In the era of material poverty, the most extravagant entertainment of the teenager Shigeru Miyamoto was to take the train with his parents to the center of Kyoto once a few months to visit department stores and watch movies, which was the heyday of Disney cartoons, and great works such as "Peter Pan" and "Snow White" left an indelible memory for Miyamoto.

In addition, Miyamoto's main entertainment is to watch the Noh and puppet performances of small country theater troupes on holidays such as Obon, and Miyamoto, who has a great memory, often gathers his companions to rehearse Noh plays after performances, and it is said that his best repertoire is "The Crusade of the Nation", which is based on the deeds of Zheng Chenggong, a hero of the Ming Dynasty's resistance to the Qing Dynasty.

After entering elementary school, Shigeru Miyamoto was not satisfied with his studies, and spent his days carving puppet figures from wooden blocks or picking up materials such as white iron sheets to make various toys. After being severely reprimanded by his father, Shigeru Miyamoto is forced to return to his desk to do his homework, but behind the books that he hides, he scribbles with a pencil on white paper.

During the winter and summer vacations, Shigeru Miyamoto would carry his painting folder to the park and other places to sketch. Shigeru Miyamoto was obsessed with cartoons when he was in middle school, and his works won the favor of his classmates at school with their unique style, and he also established a cartoon club for this purpose, and at that time, Miyamoto Shigeru admired the works of Shotaro Ishinomori, an early manga artist in the island country.

If someone had asked Shigeru Miyamoto about his future aspirations at that time, he would have said without hesitation that he would be a theater actor or a painter.

In 1970, Shigeru Miyamoto was admitted to Kanazawa City University of Arts and Crafts, where he spent five years of his studies. After completely getting rid of the constraints of his parents, Miyamoto Shigeru became more and more self-conscious, and only some subjects of interest would see him, even in class, he still scribbled and painted in the exposed places of lecture notes and notebooks.

Miyamoto listened to tapes in his spare time, and was especially fond of the Beatles, bought a guitar to play and sing to himself, and although he had no formal training, he was quite accomplished, and often went to small local dance parties and bars to earn extra money in his free time. Most of the people he usually interacts with are artists who are dissolute and strangely dressed.

Five years passed quickly, and Miyamoto Shigeru completed his studies on thin ice, but he had no interest in entering a large company and worked in a regular manner, knowing that he could not adapt to the rigid and restrictive environment.

Shigeru Miyamoto wants to have a career where he can give full play to his imagination and work in a comfortable and enjoyable environment.

After more than a year of living at home, his father recommended him to his old friend, Yamauchi, the owner of Nintendo, and Miyamoto Shigeru heard that the company was engaged in the development and manufacture of video game equipment, and he couldn't help but be interested in it, and he decided to make a special trip to visit Shibo Yamauchi.

Shigeru Miyamoto is a natural left-hander, and when asked if this is the key to becoming a genius gamer, Miyamoto laughs it off. In fact, left-handers are indeed different from ordinary people in terms of their brainwave movement from a medical point of view, but most of Miyamoto's achievements are due to his own diligence.

Nintendo in 1977 was in the embryonic stages of revolution. After many years of wandering and suffering, President Yamauchi Pu led the company to gradually find a path of development in the emerging field of video games, an era that encouraged free creativity, and Nintendo seemed destined to be the paradise that Shigeru Miyamoto longed for...

For the sake of solemnity, Shigeru Miyamoto took off the Beatles-like fancy dress and put on a formal suit, and his unkempt hair was deliberately combed.

Walking into the door of Nintendo, there were several young people of the same age passing by in snow-white overalls, and they were discussing the difficult problems encountered at work fiercely, and their expressions were so happy and energetic, Miyamoto Shigeru was immediately infected by this atmosphere.

Brought to Yamauchi, the Shibo, whom he had never met, did not offer any pretentious words of welcome, and Yamauchi teased with a look that seemed to be smiling but not smiling, "We need engineers here, not painters like you." “

Nintendo has always been a writer of great importance and light on literature, and Yamauchi believes that Nintendo does not need a talent who writes a thousand words, and creative electromechanical technicians are truly practical.

The first meeting ended quickly in a slightly awkward atmosphere, but Yamauchi became intrigued by the childish innocence of the palace itself and decided to meet again a week later.

Shigeru Miyamoto, led by Hiroshi Imanishi, visits Nintendo's factory, which is not just as cold and noisy as originally imagined, but also full of cold and noisy modern industrial atmosphere, where many happy young engineers are immersed in all kinds of strange little things, from light guns to handmade printing presses.

In an exclusive interview with a reporter from Chicago, 15 years after his previous life, Shigeru Miyamoto said: "At that time, I really felt Nintendo's unique corporate atmosphere, and it was imbued with the atmosphere of freedom and creativity, wasn't that my ideal working environment?"

The atmosphere of the second meeting eased a lot, and the conversation between the two touched a lot of practical things, Yamauchi felt that Miyamoto Shigeru's seemingly wooden expression hidden a keen sense of things, and thought it was necessary to have direct contact with him again, and Yamauchi suggested that Miyamoto Shigeru can provide some practical children's toy design ideas when they meet next time.

When they met for the third time, Shigeru Miyamoto brought a lot of toys made by himself, and he took his masterpieces and explained them to Yamauchi one by one. The most important piece is an elephant made of multicolored rags, and the basic structure of this toy is very simple, and the key parts such as the ears and nose are exaggerated to make it stand out.

Miyamoto elaborated on his design philosophy: "Successful children's toys must first have cute and unique shapes, secondly, pleasing colors, and finally the toy materials must not be dangerous, so that parents will feel comfortable paying for them!"

In addition, he also took out many paintings for display, and the themes he chose were very resonant with the children.

Yamauchi listened and admired very attentively, and the talent of the young man in front of him greatly exceeded expectations, and many ideas coincided with him.

Yamauchi decided to officially invite Shigeru Miyamoto to join Nintendo, and since there was no suitable position for the time being, Shigeru Miyamoto was assigned to the planning department, and the direct leader was Junhei Yokoi. Yokoi was the soul of Nintendo at the time, leading his engineers to carry out various inventions full of personality.