Chapter 337: Shigeru Miyamoto and his Super Mario

After some thought, Zhang Junyi had a plan for Nintendo, so he put the information about Nintendo in his hand on the desk, and then the specific matters need to wait for the professional team in the United States to be formed, and then make specific plans after meeting with them.

After all, he is the one in power, and he will only make decisions about the general direction of the company, and as for the specific affairs, he can leave them to the people below to handle them when the time comes.

As for the two talents of Yokoi Junhei and Miyamoto Shigeru, how Zhang Junyi will submit at that time, in fact, Zhang Junyi already had a plan in his heart when he thought about how to acquire Nintendo.

In fact, for the recruitment of talents, it is nothing more than two points, enough money and talent to impress him, and finally give him enough space to display his talents.

Although it seems simple, in fact, what can be done today, in the field of games, Zhang Junyi definitely dares to say that no one dares to say that he is the first.

Let's not talk about anything else, let's just say that there are a lot of abundant funds in his hands, if Zhang Junyi announces all the funds in his secret hands, he can properly rank among the top ten in the world, as for creativity and talent, hehe, the game that sold well in his previous life is ready-made in Zhang Junyi's mind.

If nothing else, let's just say that last year, the first "Mario Bros. game" came out, and his younger brother Louis also made his debut. The two brothers use "top" to destroy turtles and other monsters, and can also "do evil" to each other. From this game, Mario became the most famous video game character in the world as the protagonist of the series.

As for copyright issues, hehe, this is not a problem, as early as some time ago, when Zhang Junyi was in the United States, he had already instructed Hasbro in advance to buy all the copyrights related to the characters in "Donkey Kong" at a "high price"!

What?

Hehe, saying it can scare you to death!

To be honest, in this era, the money Zhang Junyi spent on buying the copyright of "Donkey Kong" can indeed be called sky-high, as high as 8 million US dollars!

Even when I was negotiating with Nintendo's relevant personnel at that time, in the end, the Nintendo executives at the time were all smiles on their faces and sent Hasbro's related team out like serving their ancestors!

Hehe, although many people don't understand that Zhang Junyi spent such a sky-high price to buy the follow-up copyright of a "Donkey Kong" game, no one would have thought that this Italian character who doesn't even have a name would cause the world to go crazy in the future!

In 1981, Mario made his debut in Nintendo's famous Donkey Kong. At that time he was still an unknown carpenter and did not attract much attention.

If it weren't for Zhang Junyi's sideways intervention, it would be in next year's "Super Mario Bros. " on the Red and White Platform that really let everyone know about Mario, and his outstanding performance will make people remember this role forever.

In the previous life, 1985.9.13 (Super Mario Bros. release day), known as "Mario's Birthday" in the gaming industry, coinciding with Mario's 25th anniversary (2010.9.13), 1.2 billion Mario fans around the world celebrated this special day in different ways.

What is the concept of 1.2 billion Mario fans? Even if each fan spends $10 for it, that's $12 billion!

8 million in exchange for more than 10 billion cash income, what kind of rate of return is this, even if you sell white xx powder, there is no such a large profit ratio!

To say that Mario's debut can be traced back to last year's arcade game "Donkey Kong", when there was no name Mario, but he was simply set as an Italian character. At that time, Mario was referred to as "Mr. Video Game" and "Jumping Man".

There is also an allusion to the official naming, for this allusion, Zhang Junyi also felt quite incredible after reading it on the Internet in his previous life, saying that when the game "Donkey Kong" was taken to the Nintendo branch of the United States, the company's employees found that there was a worker working in the warehouse, Mario, whose appearance and actions resembled the "jumping man" in the game, so "Mario" became the official name of this star character.

In 1953, there was a French movie "Reward for Horror", the protagonist was named Mario, and his partner was named Luigi. I wonder if this is the reason for the birth of the game's twin brother Louie, as for Mario's full name, it has not been officially announced. However, based on the fact that Mario and Luigi are called Mario brothers, it can be deduced that Mario's full name should be Mario Mario. In fact, in the live-action film adapted from Mario, the brothers' full names are clearly written "Mario Mario" and "Luigi Mario".

Features such as hats and straps overalls, large noses and mustaches are far from the image of the hero. Coupled with a slightly obese figure, a little carelessness may lead to the mischief of our hero Mario as a middle-aged uncle working at a convenience store. However, the personality and intimacy brought by the image are deeply ingrained in the hearts of players.

Shigeru Miyamoto, the father of Mario's birth, had a design philosophy of "a color scheme that makes people look at a glance like a mark, and is easy to express movement." At that time, it was limited to the functions of the hardware, and it was not possible to express precise images. In order to clearly express the movements of the characters, Mario's costume was designed as a strap overalls, which can show the movements of the arms well. Regarding the design of the face, the consideration at the time was that even if it was carefully designed, it would not be able to be expressed on TV.

Distinctive and easily recognizable is the focus of the design. Hence the design with a big nose, a beard, and a hat. When it comes to the combination of clothing colors, it's not just just one. In Mario Bros. it is a blue overalls with a red shirt. In Donkey Kong, however, it is the opposite combination of red overalls and blue shirts.

Two years after his debut in his previous life, Mario, who was still unknown, reappeared in Donkey Kong Jr. In the game, Mario reverses the kidnapper who kidnapped Donkey Kong, and is a character who uses a whip to manipulate monsters.

Later, he also made guest appearances as a referee in the games "Tennis" and "PUNCH OUT". Mario's name first appeared in the title of the game Mario Bros., and his younger brother Louis also made his debut. Gradually, Mario's personality began to manifest as well. And it was also at this time that he began to be the protagonist of the game and began to take charge on his own. In 1985, Super Mario Bros., the decision to make Mario a star, appeared. While the basic movement system such as using the top of the head and stepping on the foot has been retained, various systems such as the body has become larger and the cannon has been fired.

As a result, Mario has become a true action hero. In particular, after eating mushrooms, the system of the body becomes larger, giving people a strong shock. For a while, this game became the darling of the majority of players, and Mario finally sat on the throne of star. Since then, Mario's legend of action heroes has been unstoppable. The sequels of the 2nd and 3rd generations were also sold immediately as soon as they were launched.

After that, he entered the peak era of Mario. Not only action games, "Dr. Mario" as a doctor and "Mario Golf" as a golfer have fully established Mario's position in the entire island country game scene at that time. With the launch of international versions such as Super Mario USA, Mario's popularity began to explode all over the world. In the past, a survey conducted in the United States in 1990 showed that Americans' awareness of Mario even surpassed that of the American star Mickey Mouse.

A game character could reach such a point of fame, even Shigeru Miyamoto did not expect.

Later, many third-party software companies also began to make games about Mario. For example, NAMCO's baseball game "Super Mario Stadium", KONAMI's music game "D.". ith Mario" and so on.

Mario has also been very successful in these games, which are not his own style. Maybe it's a big star who has such a talent. Mario's activity is not limited to the gaming industry, his influence has permeated the film industry.

In the previous life, the 1986 cartoon movie "Super Mario Princess Bikie Rescue Battle" produced by the island country also achieved a good box office in the island country. In 1993, Hollywood produced a live-action version of the movie "Super Mario: The Goddess of the Demon Empire", which was released on a large scale in various places.

In the previous life, Nintendo was bound to be the first to launch a game with the word "Mario" in the title once it launched a new console, and this tendency continues to this day. Although Mario has come a long way since its birth, there has been almost no change in appearance.

Even in the XXI century. It's turned into 3D, and no matter what kind of costume you wear, the appearance is always the traditional Mario. In a sense, this performance of "longevity" is also a kind of loyalty to FANS. From the first appearance in the arcade version of "Donkey Kong", from the birth to the moment when Zhang Junyi crossed, 25 years, Mario can still be said to be the king of game characters. Unless one day Nintendo leaves the gaming world, this status of Mario may continue forever.

Mario first appeared in the Donkey Kong arcade game, which was a great success. When the Red and White Machine was released, Mario already had his own game – the revolutionary Super Mario. He was the world's first scrolling reeling game and was listed in the Guinness Book of World Records as the world's most classic reeling game.

Originally known as "Jumpman", Mario's name first appeared in the Donkey Kong American version of the flyer. It is said that Mario Segale, the landlord of Nintendo of America, broke into the conference room and demanded that Nintendo pay the delayed rent immediately.

After the name change, several Mario games have hinted at the previous "Jumpman" name, such as Paper Mario: Millennium Gate and Mario Basketball. Mario's voice actor is Charles Martinet, who also voices Luigi, Valio, and Valuigi.

Mario's unique image stemmed from technical limitations in the mid-1980s, when programmers couldn't fit the movement of their arms in a limited space, so his shirt was monochrome at the time. There was no room to paint lips, ears, or hair, so Mario wore cargo pants and a hat, a beard, and sideburns. Shigeru Miyamoto, the creator of Mario, said in an interview that he couldn't make his hair make a flowing animation, so he chose a hat.

Mario has long been Nintendo's mascot. In the previous life Mario's main rival was Sonic launched by Sega in the early 1990s. The two mascots competed fiercely for almost a decade. In the end, the competition ended in 2001, and Sega had no choice but to give up its game console.

If I'm not mistaken, Zhang Junyi remembers that Mario's image has appeared in more than 200 video games, and that Mario's game series has sold more than 109.3 million units, and Super Mario Bros. 3 alone sold $500 million in the United States. Mario even has his own cartoon TV show......

Thinking of this, the corners of Zhang Junyi's mouth couldn't help but show a somewhat weird smile.

"Hmph! Now I think I am wronged, and I will regret it in a few years!"

Zhang Junyi still remembers how quickly set off a frenzy in North America after the debut of "Super Mario Bros. in 1985" in his previous life, NOA took only three years to restore the market to the heyday of ATARI, and the sales of the FC software market alone easily exceeded the $400 million mark that year, and "Super Mario Bros. made an indelible contribution to the reconstruction of the world's largest electronic entertainment market".

Not to mention that on November 21, 1990, the world's major media competed to report the grand occasion of Nintendo's new 16-bit console SFC island country debut, the actual sales of the console that week were about 360,000 units, and the first flagship game "Super Mario World" also sold the same number, and invited the famous movie star Ritsuko Tanaka to star in the advertising CM, Tanaka Mario's image through 24 hours of non-stop rolling play, "Super Mario World" The final shipment of the island nation exceeded 3.55 million copies, and the cumulative overseas sales of this work exceeded 15 million copies.

When it comes to the Mario brothers, we have to think of Shigeru Miyamoto, the father of Mario.

In Zhang Junyi's view, Shigeru Miyamoto's value is definitely no less than that of Junhei Yokoi, who not only makes games year after year, but in some ways, Shigeru Miyamoto can even be called a person who truly creates the world.

From the moment you start playing the game, you can clearly feel his thoughts, his attention to detail, and his passion for games, and he can make you appreciate the joy of the game in the first 30 seconds, and no other designer can do this better than him. He constantly points the way for the development of the gaming industry, and he never loses sight of what true fun is.

It is no exaggeration to say that Shigeru Miyamoto is the teacher of all game designers, Donkey Kong, Mario, Selda, Metroid...... Even decades from now, many of the world's leading players in gaming will still be able to draw from the work of Shigeru Miyamoto.

So for Shigeru Miyamoto, Zhang Junyi has a very high position for him, he invented platformers, invented side-scrolling games, set the standard for 3D platformers, and he is the only one who knows what real fun is.