Chapter 33: Let's talk about the main theme movie

In order to find out what kind of movie "Life and Death Choice" is, Gu Zhi specially called the office of China Film and asked Liu Qi carefully, and then he got a rough idea.

"Life and Death Choice" was produced by Shanghai Film Studio, and the theme of the film is "anti-corruption and clean government", which is the standard theme of realistic works in the early years.

It stands to reason that it is almost impossible for such a work with a heavy and realistic theme to achieve such excellent box office results.

At present, even Feng Xiaogang's Chinese New Year comedy can only get less than 50 million box office, and it is hard to imagine that "Life and Death Choice" will actually break the record and break the box office of 100 million yuan.

Later, under Liu Qi's hints, intentionally or unintentionally, Gu Zhi quickly understood the reason.

As the main theme of the anti-corruption movie, if it can be filmed with great fanfare, there must be a government department behind it to endorse it and give the green light.

After the release, various organs and departments across the country will inevitably respond to the call and bring all the employees of the agency to watch the movie and learn the spirit conveyed in the film.

I am afraid that it is precisely because of the observation of these organs and departments that "Life and Death Choice" has been pushed to the pinnacle of domestic films.

These methods are the usual routines of later generations, and almost every main theme movie endorsed by a government agency will enjoy the same treatment, such as the founding trilogy, the same with "Operation Mekong", and the same with "Wolf Warrior".

Gu Zhi originally thought that these routines were only tinkered with in later generations, but he didn't expect that they had started since 2000.

The routine is really a long-standing thing.

But he didn't think it was a bad thing.

The main theme movie is originally to convey and guide certain values, anti-corruption, integrity, anti-drugs, patriotism, etc., there is no problem with such values in essence.

Let's not talk about whether the audience accepts it or not, first of all, those who work in government departments are the emperor's food and rely on the government, and of course they have the obligation to accept and learn the values and spirit advocated by the government, so it is understandable that the government departments chartered the venue to support the main theme movie.

This is the same as taking money to do things.

Going back to the audience, the main theme movie is not unacceptable to normal audiences, but there is an important premise - it has to be made well.

The main theme movie is essentially a movie, no matter what kind of values it promotes, whether it is the main theme, anti-war, straight male cancer, or human nature, only when the quality of the film is passed, can the audience accept it.

The "Godfather" trilogy is said to be the days of the Italian mafia mixed in the United States, and it is a proper gangster-themed film in the mainland, and it is not allowed to be filmed now.

But who doesn't know the name of "The Godfather"?

None of the trilogy is not a good work, and the third may be a little inferior, but it still dominates 90% of the world's films.

This is a film that will be remembered by history, directly or indirectly influencing countless characters in the film and television industry, and even affecting the music industry.

Asian king Zhou Jie's song "In the Name of the Father" alludes to "The Godfather".

Another example, the domestic movie "Charlotte's Troubles", which was criticized by many people for having problems with the values of the film shortly after its release, and did not respect love, straight male cancer, and scumbag nature.

But as a commercial comedy, its quality is unquestionable.

The box office performance was as high as 1.441 billion, and the audience directly gave their heartfelt evaluation in RMB.

They don't care whether your values are good or bad, right or evil, as long as the quality of the movie is good and good-looking, they will naturally vote with their feet.

The same is true for the main theme movie, if it is filmed well, there will be a steady stream of support, and if it is not good-looking, the word-of-mouth will fall off a cliff, and the box office will encounter Waterloo.

"Uncle Jianjun" invited a bunch of little fresh meat uncles with average acting skills, and also asked a Hong Kong Island director who didn't understand history to shoot. To say that the main theme is much more orthodox than "Wolf Warrior" in the same period, but the result of the release is that the word-of-mouth is completely exploded, the actors are complained, and the box office plummets.

So for any movie, the quality of the film is the most important thing.

But this crucial point will always be directly ignored by many domestic films, and as time goes by, the box office of domestic films is less and less than that of imported blockbusters.

Gu Zhi later checked the box office of domestic films before 2000, and compared with the box office of imported blockbusters in the mainland during the same period, it was not much inferior.

In 97, Xie Jin's "Opium War" had a box office of 72 million, which was comparable to the 72.1 million of "Jurassic Park"; The box office of "See You or Leave" in 99 was 43 million, surpassing "Star Wars Prequel 1" in the same period.

This year, a "Matrix" has been released in the mainland, with a box office of only 17 million yuan, and "Life and Death Choice" has won completely.

Next, we have to watch the competition between "Mission Impossible 2" and "A Sigh" and "Butterfly Effect".

···

Today is Gu Zhi's hard-won rest day, otherwise he wouldn't have the leisure to read the newspaper.

The rest of the crew is not so lucky, Ning Hao has already taken the four leading actors to participate in the interview with "Butterfly Effect" by Guangguang's "Huaguo Entertainment Report".

It stands to reason that this kind of interview is indispensable for Gu Zhi, but the people were stunned that they did not invite him, and only asked Liu Ye and Tang Wei to be present.

This is exactly what he wants, and he can't ask for knowledge when he's busy.

He also guessed some of the ideas of light, most of which were to hype up the relationship between Liu Ye and Tang Wei.

If it weren't for the fact that Gu Zhi's legal age was only 17 years old, the current social atmosphere in China was not suitable for promoting the love of minors, and it is estimated that the objects of speculation would have become him and Tang Wei.

After all, celebrity scandals are at the same level as the lower body news, and they are always the things that the masses of people are most concerned about.

Gu Zhi read the newspaper at home in the morning, tore up with others on the forum on the Internet for a while, browsed the reviews of the new book, and then wrote two more movie reviews.

One is about "The Butterfly Effect", which is written in the tone of an insider, based on the facts of the film, focusing on the brilliant aspects, weakening the shortcomings of the film, and without any spoilers.

Using this spring and autumn penmanship, the article still looks very objective on the surface.

The other is "Mission Impossible 2", the same penmanship, but the main ink is on its shortcomings, the advantages are slightly mentioned, and continue to pretend to be objective.

Now Douban has not yet been born, and film reviews are generally posted in the film and television areas of major forums, and the netizens in them are basically movie lovers, who have nothing to write and write film reviews, and exchange their experiences with each other.

Of course, the exchange of harmonious content resources in some island countries is also indispensable.

After the two film reviews were written, Gu Zhi posted them on major forums, and then waited for it to slowly brew its impact.

As long as it can attract ten people to the cinema to watch "The Butterfly Effect", then the effect of these two film reviews has also been achieved.

After all this in the morning, I talked to my parents on the phone and took a comfortable nap at noon. When he got up in the afternoon, Gu Zhi went out and ran to the major sales centers in the second ring of Beijing.

Today, I have been in the capital for nearly half a year, and I have never had a fixed place.

He thought about it and decided to buy a house in the capital to live in first.

In 2000, the average house price in Beijing was less than 4,000 yuan per square meter, and with the manuscript fee of his three super-bestselling books, it was more than enough to buy a few houses in the second ring road.

The only thing Gu Zhi needs to consider is whether to buy a smaller school district house or a larger ordinary apartment?