The film viewing meeting ended successfully, the bigwigs of China Film were very satisfied, and the leaders of radio and television were also very satisfied, and the results of the review were quickly approved, and the dragon mark was officially obtained.

The distribution department of China Film has many years of experience in film distribution, and as soon as the review is over, the distribution team will take people to various cinemas across the country to negotiate cooperation.

Now what the crew of "Butterfly Effect" has to do is to cooperate with the publicity department of China Film to carry out endless publicity activities.

The day after the end of the viewing party, the main creators were dragged to shoot the promotional poster of the movie.

The filming focuses on Liu Ye and Tang Wei, the two handsome men and beauties are one of the highlights of this movie, as the hero and heroine of the movie, China Film must spend a lot of effort to push these two into the audience's field of vision.

The main publicity point of the two of them is still in Liu Ye's Golden Rooster Award for Best Supporting Actor nomination, which China Film deliberately marked with eye-catching big characters when making a poster for Liu Ye, and by the way, the word "nomination" was made as small as possible.

The reason for using this as a promotional point is to leave a good impression on the audience that "this is a movie where all the starring acting skills are online".

The impression of the audience is important for the unreleased film.

Whether it is a commercial movie or a literary film, the audience will not like a bad movie.

Even if he hadn't seen this movie at all, as long as he left the impression in his mind that "this is a bad movie", he probably wouldn't be watching this movie anymore.

Once a movie is labeled as bad by the audience, then the label becomes ingrained and difficult to remove.

For example, the movies starred by Xiao Xianrou are all bad movies with brainless money, the movies directed by Guo Xiaosi must be so bad that they explode, and domestic movies are all garbage...

and so on, once a fixed label is formed in the hearts of the audience, even if the movie is really good, it will be sentenced to death by many people early.

The most striking example is "Nightclub", which was released in 2009.

This movie stars Xu Zheng, Qiao Renliang, and Li Xiaolu.

At that time, Xu Zheng's only film masterpiece was "Love Call Transfer", "People in Embarrassment" and "Thai Embarrassment" had not yet been filmed, and he had just switched from TV series to movies, that is, he was just a little coffee in the film industry.

Not to mention Li Xiaolu and Qiao Renliang, one became an early accomplishment in the film industry, won the award as soon as he debuted, but gave up filming a TV series halfway;

A few ordinary actors who are not high or low, and then count a relatively vulgar movie title, will naturally leave a bad impression on the audience that "it should not be a good movie".

In the end, the total box office of "Night Club" was only 11.9 million, and the film investment reached 2.5 million. More than half of the box office is owned by the theater, and in addition to the expenses of publicity, remuneration, production, etc., the investor can be said to lose 100% of the money.

But the quality of "Night Club" is really good, the story is very complete, and the plot is compact. In just 90 minutes, several protagonists have completed their own growth, going through a series of ups and downs of disgust, sympathy, understanding and finally establishing a relationship.

This is a low-budget comedy that blends funny, warmth, and suspense, and is completely a good movie.

It's just that the box office has already expressed the audience's impression of it.

Therefore, it is necessary to hype Liu Ye, the Best Supporting Actor nomination.

In contrast, the other protagonist Tang Wei is much worse, and can only make more fuss about her appearance, so the publicity department always tries its best to let various media expose her beautiful photos.

In addition to the two leading actors, Gu Zhi was also asked to shoot a poster.

He is only the screenwriter and nominal producer of "The Butterfly Effect", and it is theoretically impossible for a normal movie to shoot posters for the main creators in this area.

But I can't stand his fame!

Including "Those Years", which has just been published, the hot sales of three consecutive novels have made Gu Zhi circle countless fans.

The entire crew is the most famous of him, and his handsome image is also suitable for SH newspapers, so he has become one of the most important selling points of the movie.

Ning Hao, as a director, naturally can't escape, but compared with the above three, his filming process is much simpler, and he just passes it casually.

After the poster was filmed, together with the trailer cut by Ning Hao some time ago, it was handed over to the China Film publicity department, and it will be distributed to major theaters in the next few days, and it will also be broadcast in turn on the entertainment programs of various TV channels.

After finishing this matter, the publicity work of the main creators has just begun.

During this time, Gu Zhi was so busy that he had to be interviewed by various media every day, including traditional media, emerging online news media, gossip magazines, movie magazines, etc., and so on.

These are all ways for China Film to arrange to increase the exposure of the film, including Zhang Yishan and Yang Zi, everyone has to deal with a lot of interviews every day.

After nearly 20 days of media interviews, Gu Zhi learned that there were so many film-related professional magazines in China in the early years.

The famous ones are "Watching Movies", "Popular Movies", "Universal Screen", and the rarely heard of "Contemporary Movies", "World Movies", "Iris" and so on.

Without exception, these magazines came to interview "Butterfly Effect" because they were actively invited by China Film.

At this time, there are too few ways for people to receive information, and when you are interested in something, you can often only learn about it by buying various types of magazines.

Including science fiction novels "Science Fiction World", game computer "Popular Software", brain-dead brainwashing chicken soup "Reader", "Yilin" are all famous magazines that have been flourishing for a long time.

While "Butterfly Effect" is enthusiastically promoted, "A Sigh" in the same period is not inferior, and Feng Xiaogang can always make a big news from time to time.

On September 17th, Gu Zhi opened the Beijing Morning News in the morning and read it, and "A Sigh" successfully made the headlines of the entertainment version.

Six theaters won the 8-day advance premiere of Feng Xiaogang's new film "A Sigh" at a price of 1.765 million yuan. ”

"Yesterday, at the auction of the advance premiere rights of "A Sigh" from September 20th to 27th, six theaters in the capital, Aohua, Youth Palace, Dongsi Cultural Palace, Red Mansion, and Ziguang successfully bid and obtained the first release right of the film in Beijing, with a total bidding result of 1.765 million yuan. ”

The right to advance the premiere is the premiere held on a specific occasion before the official release of the film, and generally only the works of major directors or imported foreign blockbusters will hold such an event.

Feng Xiaogang's publicity is to take the initiative, and he made money and fame before it was released.

In this regard, Gu Zhi is far from qualified, so he can only be envious.

Then he looked down and another story caught his attention.

The anti-corruption blockbuster "Life and Death Choice", released on July 18, finally became the first Chinese film to break 100 million yuan at the mainland box office with a score of about 120 million yuan, breaking the box office record of "Red Fan District" for 5 years and becoming the new box office champion of Chinese films. ”

“···”

"I'll go! 120 million!"

"The box office is so high, why haven't I heard of this movie in my last life?"