Chapter 724 Learning Mindset for a Month. It's a blink of an eye.

According to the claim records, within this month, more than 60,000 people in Jiangzhou came to claim free Kangyuan slimming powder, but there was no one who could take away the 1 million high reward!

This matter has caused a great sensation in the whole Jiangzhou, and even in the whole country, and the name of Kangyuan slimming powder has reached almost everyone's ears.

This kind of advertising effect, haode is unbelievable!

And carefully calculated, the price spent by Shaw Pharmaceutical Factory on advertising is nothing more than advertising in newspapers and on the Internet, and the rest, that is, more than 60,000 copies of Kangyuan slimming powder were given away for free!

Other than that, Shaw Pharmaceuticals has hardly cost anything else!

Shaw Pharmaceutical's promotion of Kangyuan slimming powder was unanimously regarded as a classic marketing case by people in the advertising industry, and even someone made a detailed analysis for this purpose.

There are even many guests invited by TV programs who are still explaining the clever marketing methods adopted by Shaw Pharmaceutical Factory, and this is obviously a topic that the current audience is concerned about, so the ratings are not low.

According to the analysis of those so-called marketing experts, the main reason why the promotion of Kangyuan slimming powder of Shaw Pharmaceutical Factory was so popular and later became a landmark representative of the sudden emergence of the pharmaceutical industry is because of the great success of the network and the extraordinary quality and effect of Kangyuan Slimming Powder, which are the most critical to the success of Shaw Pharmaceutical Factory.

"Because the quality and effect of Kangyuan slimming powder are very extraordinary, the leaders of Shaw Pharmaceutical Factory dare to release a million rewards. And because of the convenience of the Internet, this high reward of Shaw Pharmaceutical Factory has spread all over the streets and alleys of Jiangzhou in the shortest possible time and at the fastest speed, and even in China, everyone knows about it!"

On TV, the marketing experts invited by a certain program are talking endlessly about the successful marketing strategy of Shaw Pharmaceutical Factory, "With these two key factors, Shaw Pharmaceutical Factory has entered everyone's sight at once, and millions of rewards have been offered, making its popularity show an explosive spread, which is the most clever place for the leaders of Shaw Pharmaceutical Factory!"

"So in your opinion, is this successful path of Shaw Pharmaceutical perfect, and do you think it is possible for other companies to replicate this successful business model?" asked the TV presenter.

"First of all, in response to your first question, I have a different opinion, the marketing strategy of Shaw Pharmaceutical Factory this time is actually not perfect, in fact, on the contrary, this strategy still has a lot of flaws, of course, what I am talking about is not that the strategy itself is flawed, but that the strategy is in the process of implementation, and the people who implement this strategy have made mistakes. ”

The expert said with a spittle, and at the same time did not forget to tidy up his own completely bald hair, leaving only a few long hairs covering the top of his head, and said quickly: "If we carefully study the launch time of Kangyuan slimming powder, it is not difficult to find that in fact, from the promotion of Kangyuan slimming powder from Shaw Pharmaceutical Factory, to today's million-dollar bounty is popular all over the city, everyone in China knows that there is a blank period in such a process!"

"What do you mean" the moderator was a little confused.

"Let's take a closer look, the Kangyuan slimming powder produced by Shaw Pharmaceutical Factory came out two months ago, but the million-dollar bounty activity started a month ago, that is to say, there is a month in between, Shaw Pharmaceutical Factory has been making preparations, and has not made any achievements in publicity!"

The expert held a piece of paper in his hand and looked like a decent analysis: "Maybe the leaders of the Shaw Pharmaceutical Factory at that time were discussing the details of the activities and other strategies, but it took a month to prepare, which is a bit too long, so I think that the leaders of the Shaw Pharmaceutical Factory made a mistake in this regard! If they can avoid this kind of mistake, I am afraid that now Kangyuan Slimming Powder has already been placed on the shelves of all pharmacies and large shopping malls in China, instead of just beginning to distribute goods like now!"

"So in your opinion, is there anything that could be improved on this method?" asked the moderator, who lost no time.

This question is actually equivalent to the second question you just asked. ”

The expert said: "It's the question of whether other companies can successfully replicate this marketing strategy, and my answer is, it is completely possible!"

"Do you have any specific methods for doing this?" the moderator asked again.

Of course, in fact, referring to the marketing process of Shaw Pharmaceutical Factory, it is not difficult for us to find that their two major weapons of success - network and product quality, these two factors have played an immeasurable role in the marketing process of Shaw Pharmaceutical Factory. ”

The expert really looked like an expert and scholar, and said: "So if other companies want to launch any new products, as long as they are confident in the quality of the products, then they can successfully copy this marketing model." After all, now the development of the Internet, so that any news will spread all over the streets and alleys in the shortest possible time, this is a very terrifying propaganda weapon, and product quality, is the foundation of whether a product can survive for a long time, so this marketing method is very simple, as long as you grasp these two factors, everything will not be a problem!"

"In addition, I would like to give a piece of advice to those companies who are ready to copy this marketing model, don't make similar mistakes like Shaw's Pharmaceutical Factory, and seize the time to spread the goods first, instead of huddle at home to discuss strategies!"

The expert was completely serious, "Because the product is produced and is meant to be sold, we can completely distribute the goods first, and then discuss the specific action strategy or the details of the activity in the process of distributing the goods, it's not too late, isn't it?"

"Okay, our current issue"

Syllable!

In the office of the Shaw Pharmaceutical Factory, Ji Feng casually turned off the TV, turned his head and asked, "How is it, do you think what this expert said is reasonable?"

In addition to Ji Feng himself, there are also Han Zhong, Xu Yuan and Yang Dezhao in the office, and Ji Feng specially invited the three of them to watch such a show. Moreover, this show is not broadcast now, but Ji Feng accidentally saw it when he was at home, so he simply intercepted such a video from the Internet, intending to learn it.

From the promotion of Kangyuan slimming powder, Ji Feng realized that he had a lot of shortcomings, and others' evaluation of himself should be more objective, and he would be more aware of the mistakes he made, so Ji Feng carefully studied this show.

But he didn't expect that the more he studied, the more ridiculous he felt, and this expert's words seemed to make sense at first glance, but if he pondered carefully, he would feel full of loopholes.

Ji Feng was worried that it was because this expert was evaluating himself, so his mentality could not look at other people's evaluations properly, so he specially invited Han Zhong and the three of them over, just to correct his mentality.

"At first, I thought what he said made sense, but the more I thought about it, the more wrong it became, so I came to ask you. Ji Feng said with a smile.

"Bullshit!"

Han Zhong couldn't help but sneer, he completely scoffed at this expert's words, with a look of disdain: "He doesn't know anything, he just talks nonsense on TV, and it's just two sentences, the Internet and product quality are two big weapons, but the vast majority of them can't be sold, and many products with poor quality are popular in the market, this is weishenme?"

Xu Yuan also nodded slightly, and said: "Boss, don't be fooled by these so-called experts, this person's words sound very empty, there is no substantive content at all, and it sounds like a layman, I think he may not understand what marketing is going on at all!"

"No, your words are also very empty, I just want to know what is wrong with his words, say something specific!" Ji Feng said immediately.

"Huh"

Han Zhong smiled and said: "Actually, it's very simple, you see, let's not talk about anything else, just talk about his advice to other companies, what to distribute the goods first, and then discuss the details From the promotion of our Kangyuan slimming powder, if we really spread the goods first, then, don't think about doing the activity." ”

"Mr. Han is right!" Xu Yuan nodded approvingly beside him, and took the conversation over, "For example, once the goods are spread, it will be troublesome next, because if there is a bounty event, then, will all the sales points hold events? This is obviously impossible, not to mention that we don't have so many people, just so many free medicines, it is an astronomical amount." So, just a few of them?"

"This is also unrealistic!" Han Zhong smiled: "Just by fixing a few of them, how can you ensure that other sellers or retail outlets will not take the opportunity to raise prices? How can you ensure that they will not secretly play small actions with each other? If the scope is large, you will not be able to control the situation, and when the time comes, the event will not be completed, but it will be a mess, the reputation will be ruined, and the products will be wasted, so it can be said that fame and fortune are empty!"

"As soon as you say that, I understand. Ji Feng suddenly realized, although he always felt that there was something wrong with what this expert said, but he couldn't remember what was wrong, and now that Han Zhong and Xu Yuan were so little, he immediately understood.

"In this way, his analysis of our early promotion is also wrong!"