Audi's $40 million sponsorship fee was not taken for nothing, and it took a whole day for Li Feiteng to make up the shots, which is basically equivalent to Li Feiteng making an endorsement for Audi.

Of course, this real image advertising endorsement is different, if you really want to endorse, there is no time for the endorsement and the cost is not hundreds of millions of dollars, Li Feiteng will not agree.

However, when it comes to endorsements, Li Feiteng has really been thinking about whether to make a few global endorsements for other companies.

On the one hand, it has not been done, and on the other hand, the prices offered by those companies are quite attractive.

Don't say too much, just casually endorse an advertising endorsement for three or five years, and hundreds of millions of dollars will be easily received.

For Li Feiteng, who is currently short of funds, he also needs endorsements to increase his income.

What's more, the endorsement of a company can basically reach a strategic cooperative relationship with the other party.

For this reason, in the past few days, Li Feiteng began to think about and screen some well-known companies that have contacted his secretary in the past few years.

The first company to be excluded is definitely the one that has a competitive conflict with his company.

For example, Coca-Cola and Pepsi are two companies in the Asian market, and Wang Laoji and Heika belong to the same beverage industry, and Li Feiteng is now also making beverages, if these two companies develop particularly well in Asia, they will definitely squeeze out the market of his investment company.

On the one hand, it is very unfavorable for national brands and national beverage companies.

In fact, Li Feiteng not only has two beverage companies, "Wang Laoji and Heika", but Nongfu Spring is also in the acquisition list.

Now "Nongfu Spring is a little sweet". The future of "we don't produce water. We're just nature's movers." This mineral water company has been from 1996 to the future to achieve annual sales of 13 billion yuan, leading the entire Chinese market.

It can be said that success is inevitable, and Li Feiteng will naturally not forget the beverage company and the money-making company.

So. He definitely can't choose the endorsement of a beverage company, although Coca-Cola is raising the endorsement fee every year.

Last year, it was $85 million a year, and $90 million this year, and even if Li Feiteng asked for $100 million, it was not impossible.

Of course, Coca-Cola just wanted to try to let Li Feiteng endorse for a year, and if he said that he would be given a five-year contract, Li Feiteng agreed to anything.

He knew that he was very influential, but Li Feiteng felt it. His endorsement fee is indeed inflated, once he really agrees to it. I don't know if it's a profit or a loss!

Therefore, Li Feiteng has never endorsed, his worth has always been so high, if he endorses, it is okay if he succeeds, but if he is unsuccessful, either the price will be reduced, or he will not be able to get endorsements like other celebrities.

This is a red, a red, a stinky, a few years!

Li Feiteng is also looking for an opportunity to find an endorsement contract that can succeed, so that everyone can win together, and his high-priced endorsement contracts in the future will naturally follow.

"Yum Group, McDonald's Group, hehe, which of these two, which one to choose?"

Li Feiteng feels that only these two companies can cooperate in endorsement.

No matter how he stops it, these two giants will inevitably invade all corners of the world, because these two companies are too rich.

is richer than Li Feiteng, with an annual turnover of one or two billion US dollars, so it can be said that he is not a giant in the industry, and he has no capital at all, so he is not qualified to invite Li Feiteng to endorse.

In fact, Li Feiteng's endorsement is more of a cooperation.

Endorsement fees are secondary, and strategic cooperation is inevitable.

Yum Group has the famous KFC, Pizza Hut, Pizza Hut home delivery and other brands, this group, many times invited Li Feiteng, for them to endorse the global Pizza Hut brand image spokesperson, the endorsement fee is 60 million US dollars a year, the commitment is a three-year contract, and there is no endorsement fee, give Pizza Hut Huaxia the original shares.

Pizza Hut has just opened about 100 stores in China this year, and the company's brand value and store value are about 100 million US dollars, and the market is still in the stage of development.

The cooperation conditions given by Yum Group are almost to let Li Feiteng become a shareholder and cooperate to develop the catering market of Pizza Hut in Huaxia.

In short, it's just competing with McDonald's and other companies.

As for McDonald's, it issued a $100 million endorsement, but it was only a one-year endorsement, and according to the proportion of a year's turnover increase, the next consideration was whether to renew the contract and whether to raise the price.

In short, there is no free lunch in the world, and no one's money comes for nothing, Li Feiteng knows very well that he has taken a high-priced advertising endorsement, and whether he can get a second copy next is really not a matter of luck, which has an important relationship with his choice.

For example, if he takes $100 million from McDonald's, and the next $100 million in advertising endorsements does not increase the performance of more than $1 billion in turnover, why should others ask you again?

Rather, perhaps their expectations are higher.

"Uncle KFC, McDonald's brothers, which one do you choose?"

Li Feiteng is very entangled, if you choose KFC, you can be a Pizza Hut, and if you choose McDonald's, it will be easier, take the money to see the influence, and see if you can achieve McDonald's expected harvest in the coming year.

However, he felt that it was better to take McDonald's.

First of all, KFC currently occupies a lot of the market in China.

As for McDonald's, it mainly occupies the majority of magnesium in the country.

Compared with the two, McDonald's is more powerful than Yum Group.

In the future, McDonald's will have 30,000 stores around the world, with total sales of more than $40 billion, while KFC will only have 11,000 stores.

Now, McDonald's chose Li Feiteng because of the huge market in China.

Li Feiteng thinks that if he wants to endorse McDonald's, it is not as simple as asking for $100 million.

This year's McDonald's closed more than 700 stores worldwide. Quarterly revenue loss of $300 million. Stocks shrank by $20 billion. It's only around $16 at the moment.

In fact, McDonald's wants to ask him to endorse, and a certain kind of Cheng dù is also a gamble/gamble, hoping to use an expensive sky-high endorsement to prompt McDonald's to get through this sadness.

Li Feiteng thought about it for a long time, and he decided to accept McDonald's endorsement invitations for two consecutive years and endorse McDonald's once.

$100 million, after endorsement. If you buy half of McDonald's stock, in the next ten years, McDonald's stock price will grow to $100, and after selling it, you will definitely be able to make more than $400 million.

$50 million to buy stocks, 400 million in the future, plus another $50 million, can also be leveraged 10 times, into $500 million to add to the total capital of the acquisition of Apple.

In this way, Li Feiteng acquired the funds of Apple. That's a lot more.

As for whether McDonald's will be more brilliant in the future, it has nothing to do with him.

this market. has been occupied by KFC and McDonald's, and Li Feiteng can't change anything, it is better to make more money and use it to do other, more useful industries, which are more reliable.

So, after thinking about it in October, at the end of the month, he asked the secretary to contact McDonald's CEO Jim Kantalup.

Jim Kantalup, Chief Executive Officer and Chairman of the McDonald's Board of Directors.

However, in history, this McDonald's boss had a heart attack next year.

Jim Kantalupp is 59 years old this year and 60 years old next year, and he lived to this age because of a heart attack, which caused McDonald's stock to plummet.

Li Feiteng pondered that next year, he could predict the time, and the shareholders of McDonald's who shorted by the way could also make a lot of money.

Jim Kantalupe came to Silicon Valley in person to meet Fei Teng Lee.

This made Li Feiteng quite embarrassed, so on this day, when Old Man Jim arrived at the airport, Li Feiteng personally came to greet him.

Old man Jim looked very energetic, not at all like a person with heart disease, he looked very enthusiastic, and when he saw Li Feiteng, he came up to shake hands and hug, and said: "King Mr. Li, I am so happy to meet you, so honored!"

"Mr. Jim, so do I, please!" Li Feiteng said with a smile, this old man is really an old grandfather.

A Lincoln is elongated, suitable for being able to talk about official business in the car.

After the old man Jim uploaded, he said: "Mr. King Lee, you also know that we are here this time not only to talk about image endorsement, because I think McDonald's also needs to have some deeper cooperation with Google, as well as your other companies." ”

"For example?" asked Li Feiteng with a smile.

"Google didn't launch a food group buying service, we at McDonald's want to get more advertising resources on the group buying service, and even get a long-term homepage recommendation position. Old Man Jim laughed.

"Oh, that's easy to say. Li Feiteng nodded.

Food group buying is a service that Google only launched this year, and it is currently the only large-scale food group buying website in the world.

In history, the first group buying network appeared in 2008, and Li Feiteng opened the group buying service in 2003 and proposed the concept of group buying, which surpassed the previous life by five years and was also five years ahead.

It can be said that when Google's food group buying network was launched in July this year, in just one month, it created a payment amount of 200 million US dollars online, and about 6 million people quickly joined the group buying boom in July.

As of October, Google's food group buying network has a monthly usage record of 20 million people, and the total online transaction volume has exceeded 1 billion US dollars.

KFC, McDonald's, Pizza Hut, Burger King, Subway, Taco Bell, Starbucks, and other well-known, a total of hundreds of large meal ticket brand companies around the world have quickly joined it.

As an open platform, the homepage of the website recommends resources, all of which need open competition, and no company has ever been able to obtain more resources.

So, old man Jim, this time I came to see the popularity of group buying. (To be continued......)