Chapter 267: Unstoppable
Chapter 267 of the text is unstoppable
Next chapter
Tomorrow is 515, the anniversary, the day with the most benefits. In addition to the gift bag and school bag, this time the 515 red envelope must be turned over, how can the red envelope not be robbed, set the alarm clock high~
Shonan Satellite TV is the leader among all local satellite TV stations, and its success is not a fluke.
It is also the most marketing and publicity TV station in China, and any key program or TV series will spend a lot of money on hype and promotion before it is broadcast, firmly attracting the public's attention.
The investment in publicity has resulted in high ratings that surpass peers and amazing advertising revenue.
In this way, a virtuous circle has been formed, making it difficult for Shonan Satellite TV to shake its position in the industry, and this set of marketing methods has also been played by them, which can be called a model in the industry.
As the opening drama of 2016, Shonan Satellite TV has of course invested a lot of publicity funds in "My Heart is Flying" without exception, and it was hyped on the Internet half a month before the broadcast.
Especially on the Inspur blog, many Internet promoters and big Vs are fueling "My Heart is Flying", and "Blue Life and Death Love" is a dark horse, which inevitably arouses the vigilance of some people.
So in the blog, there was a blog post that clearly praised "My Heart is Flying" and secretly belittled "Blue Life and Death Love", and the so-called market analysts believe that the rise of "Blue Life and Death Love" only took advantage of the fact that there were no big dramas in the domestic TV drama market at the end of 2015, but there was no tiger and monkey in the mountains to call the king.
"Blue Life and Death Love" meets "My Heart is Flying", and it will inevitably be revealed!
This argument is very marketable, and even caused controversy among fans.
But when the ratings list of the new issue came out, the analysis of "Blue Life and Death Love" became a joke, and those guys who swore that the ratings of this TV series would fall. was even more fanned and his face was extremely swollen!
On the evening of January 3, 2016, the eighth episode of "Blue Life and Death Love" aired.
The leaderboard is updated the next day. "Blue Life and Death Love" is 1.21%, firmly occupying the throne of the ratings champion!
At this moment, all the questioning remarks on the Internet have disappeared, and no one can deny that "Blue Life and Death Love" has become a popular new drama, and it is not impossible to hit the phenomenal level.
On the same day, the rating of the third episode of "My Heart is Flying" was 0.54%, which was actually 0.03% lower than the previous episode!
Whether it is an Internet promoter or a so-called analyst, including Shonan Satellite TV itself, they are all silent.
The film and television drama market is always cruel, not that you have a lot of money and thick legs like an elephant. Spending hundreds of millions of dollars to invite big celebrities can make popular movies or TV series, and it is not inconceivable that a small-budget drama will counterattack a big-scale production.
Of course, in most cases, the big productions are all crushing the small dramas.
The investment and publicity investment of "Blue Life and Death Love", which is only one-tenth of "My Heart Flying", is undoubtedly an out-and-out miracle!
When the ratings for this episode came out, an idealist narrative began to circulate in the blog.
That is, Lu Chen is the nemesis of Shonan Satellite TV.
The relationship between the two parties can be traced back to when Lu Chen first debuted, when Shonan Satellite TV's "The Strongest Singer-Songwriter" excluded Lu Chen, and as a result, Lu Chen joined "Sing China". It also made Shonan Satellite TV lose face.
At that time, the ratings of "Singing China" surpassed "The Strongest Singer-Songwriter".
Now Shonan Satellite TV's annual drama has collided with Lu Chen's self-written and self-starred "Blue Life and Death Love", not only did not knock over the latter, but was pressed and beaten by the latter, which is really embarrassing.
Although this statement appears with ill intentions, it does not deviate from the facts.
In another battlefield that is also related to the ratings of TV dramas, "Blue Life and Death Love" also won a big victory.
That's Feixun Video.
"Blue Life and Death Love" was broadcast simultaneously on Haijin Satellite TV and Feixun Video Network.
TV and network playback simultaneously. It is the usual mode of operation of many TV dramas at present. Although the latter has reduced the ratings of the former by a large extent, it is an inevitable result.
With the rise of the Internet age. More and more young people are abandoning television sets and are accustomed to using computers and the Internet to obtain information and entertainment, a huge market that no capital can ignore.
"Blue Life and Death Love" sold the online broadcast rights to Feixun Video, on the one hand, it was to quickly return the funds, and on the other hand, it was also to seize this market and expand its influence.
Otherwise, it is only limited to TV broadcasting, and it is absolutely impossible to have such a popularity as it is now, and the piracy of online film and television dramas has been repeatedly banned, and the movies are better, and there are few pirated copies during the release.
TV dramas are simply the hardest hit area, so now more and more TV dramas will be broadcast simultaneously, in order to reduce losses and expand the impact.
The competitor of "Blue Life and Death Love" on Feixun Video is the latter's self-made drama "Sweetheart President".
The investment in "Sweetheart President" also greatly exceeds that of "Blue Life and Death Love", and as Feixun Video's own son, it must be more favored than "Blue Life and Death Love", which was bought, and the strength of resource tilt is completely different.
At the beginning, the number of on-demand views of "Sweetheart President" steadily surpassed that of "Blue Life and Death Love".
However, with the popularity of "Blue Life and Death Love" on the TV screen, the situation changed rapidly, and the on-demand number of "Blue Life and Death Love" continued to rise, and soon caught up with the declining "Sweetheart President".
This made Feixun Video very embarrassed, and had to use "technical means" to control the competition between the two sides.
But netizens are not stupid, and the audience who watches online dramas is not an idiot.
"Sweetheart President" was criticized as incomplete, and the score of Feixun Video actually fell below 5 points, while the score of "Blue Life and Death Love" has been hovering around 9 points.
Compared with TV stations, the biggest advantage of video websites is interactivity, and netizens comment very positively on online dramas, especially what they like, which is often discussed hotly on the Internet, and then forms a strong fan group.
The fandom of "Blue Life and Death Love" swelled like a snowball.
They don't simply judge the quality of a TV series by boring numbers, it's enough to rely on feelings.
Therefore, seeing the rave reviews of "Blue Life and Death Love" being scolded half-dead "Sweetheart President" pressed below the on-demand list, countless people were indignant and scolded the shamelessness of Feixun Video in the comment area.
"Feixun video is so funny, obviously there are only 10 million on-demand views, and when I wake up, it will be over 100 million!"
""Sweetheart President" garbage, Feixun video is shameless!"
"Sisters, let's work together to top up "Blue Life and Death Love", and the victory belongs to us!"
"Hehe, why don't I feel strange at all? because it's so normal. ”
"I'll just say it, I hope Lu Chen doesn't put his next work on Feixun Video!"
"That's right, let Feixun play by itself and brush up on 10 billion on-demand numbers!"
In addition to scolding the Feixun video, fans also expressed their feelings after watching it.
Many fans said that they watched while scolding and crying, and they were so excited by the plot many times that they wanted to continue watching it as if they were enchanted, and they were completely reluctant to give up.
Especially female fans, it accounts for a large proportion.
They substitute themselves for Eun-hee, deeply like Jun-hee, and are moved by Tae-seok's infatuation and sincerity, and then hate the core and love and hate so much that their teeth itch, and their love is swayed by the story in the play.
In the eyes of many people, this story of emotional entanglement in the four corners is very bloody, and they can't figure out why it has such high ratings, but the audience's preferences are like this, once they are moved, they will be fascinated by it, and there is no reason to talk about it.
Another most important point is that the main roles are played very well, Chen Feier's Yin Enxi has attracted a large number of male and female fans, her acting skills may not be the best, her appearance and temperament are perfect.
Yoon Jun-hee, played by Lu Chen, is impeccable in appearance and acting skills, and it can be seen from the increase in the number of fans of the Inspur blog how popular he is now.
and Zhang Liwei, Hu Yang, Zhang Junzhi, and Ye Mingmei all became famous overnight!
Under such circumstances, Feixun Video couldn't bear the pressure, and was scolded half to death by the fans of "Blue Life and Death Love", so they could only give up and continue to suppress.
Otherwise, it was too biased and annoyed Lu Chen and Chen Fei'er, how will they cooperate next time?
It is said that because Youshi Video missed this drama, it regretted that its intestines were blue, and it wished that Feixun would kill itself.
In fact, the fire of "Blue Life and Death Love" is also a good thing for Feixun Video, but it is nothing more than a face.
And now it is as strong as Feixun, and it has to bow its head in front of "Blue Life and Death Love".
Without the cheating of the website, the momentum of "Blue Life and Death Love" is unstoppable, because the online drama can be played repeatedly during the contract period, so the number of on-demand views of "Blue Life and Death Love" quickly surpassed that of "Sweetheart President".
By January 4th, the total number of on-demand views of "Blue Life and Death Love" exceeded 500 million, surpassing "Sweetheart President" by nearly 100 million!
This number was ridiculed by Chen Feier's fans on Jing Yao's blog.
Jing Yao is the heroine of "Sweetheart President", and when she was interviewed by reporters, she insinuated that Chen Feier didn't understand acting skills, thinking that "Sweetheart President" could complete "Blue Life and Death Love".
As a result, his face was also beaten now, and he didn't dare to say anything anymore.
In the face of the cynicism of countless fans, she simply closed the comments and pretended to be a dead dog.
As a result, the personal post bar was immediately exploded!
In fact, it was not only Jing Yao who was slapped in the face, but also Ultron Film and Television and Baolong Pictures, which rejected Lu Chen, both of which became a laughing stock in the circle and were regarded as examples of those who have eyes and do not know gold and jade.
The screen ratings are very popular, the online on-demand is very popular, and "Blue Life and Death Love" can be said to have soared.
Many people could no longer sit still and took action.
Beijing TV and Zhedong TV came to the door again, as well as a number of domestic satellite TV stations, competing for the rebroadcast rights of "Blue Life and Death Love".
The variety show channel of Beijing TV also belongs to the ranks of the repentant green intestines, and they were originally the most likely to win this TV series, but they were mistaken.
At the same time, there are also investors, advertisers, and brokerage companies.
The second one is sent!
ps.5.15 It's raining red envelopes! Starting at 12 noon, grab a round every hour, and a large wave of 515 red envelopes depends on luck. You all go and grab it.,The stolen coins continue to subscribe to my chapter!(To be continued~^~)