The hustle and bustle of the world is for profit, and the hustle and bustle of the world is for profit. Pen & Fun & Pavilion www.biquge.info

The chaos in the domestic film market, to put it bluntly, is actually a conflict of interests, a fierce competition for a share of a box office cake of tens of billions, and everyone wants to grab the biggest and sweetest piece.

In this competition, "Smiling Proud Jianghu" has instead been reduced to an unobtrusive supporting role, and everyone's attention has been attracted by "Young Jianghuxing", "New Three Heroes and Five Righteousness" and "Jianghu Prodigal".

Marriott Pictures, Dadi Pictures and Crown Pictures, which produced "The Prodigal Son", are all well-known large companies in the industry, and their strength can be said to be equal, and the three martial arts movies starring Huo Feile, Gu Lei and Lin Luo are all among the best young artists, and who will win has undoubtedly become a hot topic.

Following "Young Jianghu Xing", "New Three Heroes and Five Righteousness" and "Jianghu Prodigal" have also launched trailers, and the level of special effects is not much inferior to the former, coupled with the hype, people can't help but smell the gunsmoke of the upcoming summer file.

"Youth Jianghu Xing" is scheduled for July 5, "New Three Heroes and Five Righteousness" on July 12, and "Jianghu Prodigal" on July 15, a good show of dragon and tiger has begun!

And this situation can't help but make many people worry about Chenfei Media, because "Smiling Proud Jianghu" was delayed until the National Day file, and the opportunity was completely lost after two months, and the box office prospects were worrisome.

The reason is very simple, they must have a great sense of freshness and curiosity about the hot new martial arts movies, and they must be willing to pay money to enter the theater to watch a lively scene, but after watching a few films, it is easy to get aesthetically tired of films of the same type.

Of course, relying on the popularity of Lu Chen, Chen Feier, Liu Gangsheng, and Tan Hong, the box office of "Smiling Proud Jianghu" will definitely not be low, and it is difficult for Chenfei Media to lose money, but it is necessary to realize Lu Chen's bold words at the opening ceremony......

That's hard to say.

Many people in the industry believe that it is the biggest mistake for "Smiling Proud Jianghu" to miss the summer file, giving up the original advantage to the opponent, and the loss caused by the bounce ticket is at least hundreds of millions.

This movie is likely to make Lu Chen fade away from the aura shrouded in his body - the aura of invincibility.

Chenfei Media's recent low profile seems to prove this.

"Recently, there have been a lot of voices in the media..."

In Beijing, in the headquarters of Chenfei Media, in the general manager's office, Lu Xi threw an invitation in front of Lu Chen and said: "We should also take action, and we can't be beaten passively." ”

A few days ago, the first part of "Smiling Proud Jianghu" "Sword Out of Huashan" was officially completed in Ningshan Film and Television City, and entered the post-production process, Lu Chen and several main crew members returned to the capital first.

However, the crew will not be disbanded, but will further expand the scale of the staff, because the filming of the latter two parts will continue, and it is expected that all filming will be completed by the end of the year.

During this time, in terms of publicity, Chenfei Media was really low-key, and even the news of the completion of "Sword Out of Huashan" was announced on the official V, and media reporters were not even invited to interview.

The media has not stopped singing about "Smiling Proud Jianghu", the reasons are actually a bit complicated, some are ghosts of opponents, some are rubbing hot spots, and of course, there are also reasons why Chenfei Media did not throw money.

The festival of the vast majority of the media is actually sold by the pound, whoever bids high will sell it to whom, Chenfei Media does not throw money but the opponent throws money, hoping to hear good words is a strange thing.

Although Chenfei Media also attaches great importance to media publicity and public relations, and has set a high budget, it has recently tightened its stance in its publicity strategy, which has inevitably brought some negative impacts.

In this regard, Lu Chen said with a smile: "Don't worry, the summer vacation has just begun, and when a few of their movies are released, it will not be too late for us to act, and it will be more powerful to retract our fists and fight again!"

The concept of summer files comes from the United States, referring to the film schedule from June 1 to August 31 every year, the main audience is student audiences aged 4-24, and major film companies usually give key attention to the film schedule in June and July to compete for this huge market share.

Originally, in China, the summer file has always been regarded as the off-season at the box office and is not taken seriously, but with the increasing prosperity of the domestic film market, the value of the summer file has been greatly highlighted and has become a must for competition.

However, the domestic summer vacation starts from the end of June, July is the prime time, and August is the end.

"Young Jianghu Xing", "New Three Heroes and Five Righteousness" and "Jianghu Prodigal" are three domestic movies of the same genre are all released in prime time in July, which is relatively rare in the past, and the fight is bound to be very tragic.

For Lu Chen's calmness, Lu Xi couldn't help but glance at him: "It's true that the emperor is not in a hurry, and the eunuch is in a hurry..."

Because Lu Chen set the tone for "Smiling Proud Jianghu" early, seeing the opponents' propaganda and public opinion offensive wave after wave, Chenfei Media also endured quite hard, and there were some voices of incomprehension and complaints inside, and they felt that they were being underestimated.

Lu Chen laughed and didn't explain much, he curiously picked up the invitation on the table.

This invitation is from Marriott Pictures, and "Youth Jianghu" will premiere at Marriott World Studios five days later, on July 2, inviting Lu Chen to attend.

Lu Chen already knew that the premiere of "Young Jianghu" was going to be held, because Marriott Pictures had been promoting it for a long time, and the momentum was very grand.

The premiere also coincided with the opening ceremony of Marriott World Studios, which to some extent demonstrated Marriott Pictures' ambition to vigorously expand its film business and move towards the road of pan-entertainment.

So for this premiere, Marriott Pictures also sent out invitations and invited celebrities from all walks of life.

"Phil and I also have one..."

Lu Xi asked, "I'm definitely going to go, do you two go?"

Although it is said that Marriott Pictures has a direct competition relationship with Chenfei Media, but in the shopping mall, as long as the face is not torn, the face that should be given must be given a little, otherwise it will not feel very good.

Lu Xi, as the general manager of Chenfei Media, receiving the invitation to attend in person is a courtesy and a kind of commercial respect, and it doesn't matter if Lu Chen and Chen Feier go or not.

According to Lu Xi's meaning, it's better for the two of them not to go, anyway, the reason is easy to find, and they are not afraid of what others say.

If you really go, it will give the other party a chance to hype, and it belongs to the enemy.

"Go, why not?"

Lu Chen raised his eyebrows, patted the invitation card in his hand, and said with a faint smile: "It's okay to go and see the excitement." ”

-------------------