July 2, Marriott Xintiandi. Pen, fun, pavilion www. biquge。 info

Marriott Xintiandi is a new commercial city just completed by Marriott Group in Beijing's Fourth Ring Road, and it is also the third large shopping mall in Beijing for this powerful real estate developer.

In recent years, this kind of HOPSCA urban complex integrating commerce, residence, entertainment and consumption has blossomed everywhere in China, and many real estate companies have competed for land in major cities to build top shopping centers.

Marriott World Studios is one of the most important components of Marriott Xintiandi, with 18 screens, including an IMAX theater that can accommodate 1,200 people at a time, one of the largest in China, and the most advanced equipment.

The premiere of "Youth Jianghu" was held in Marriott World Studios.

As soon as night fell, the square in front of Marriott Xintiandi was already lively, with dozens of balloons hanging in the air with long banners, and under the rainbow arches, a red carpet tens of meters long led to the entrance of Yincheng.

The huge electronic display screen and the celebrity signature wall have already been erected, and many staff members are busy completing the final preparations, and the lights set up at the scene are lit, and a few spotlights are soaring into the sky.

Many reporters had already arrived at the scene in advance, and even set up cameras, which attracted many ordinary citizens who came to see the excitement, but they were all blocked by security personnel in the safe area.

Just after six o'clock, the promotional trailer of "Youth Jianghu" was displayed on the LED giant screen, and the passionate soundtrack resounded throughout the square, and people from all walks of life appeared one after another.

In order for the martial arts blockbuster with an investment of 150 million yuan to become popular in the summer, Marriott Pictures spared no effort in publicity, and invited dozens of star artists and industry celebrities to watch the ceremony at a premiere.

And that's not even counting the actors and directors of the film crew.

When Lu Chen, Chen Fei'er and Lu Xi came to the scene in a Mercedes-Benz car through the security check, at least tens of thousands of people gathered here, and the long red carpet was full of reporters on both sides, and the light of the flash lights came and went.

"It's so hilarious!"

Chen Fei'er saw the scene outside through the car window, and she was quite surprised: "The premiere is not much worse than the film award ceremony." ”

A premiere of this scale is definitely rare in China, that is, Marriott Pictures has a lot of money.

Lu Xi said with a smile: "I heard that they are going to spend 100 million on publicity, and the target box office is at least 1 billion..."

The investment budget of "Young Jianghu" is 150 million, and it is really not bragging to spend 100 million on publicity, at least one or two million must be invested in this premiere alone, and the total cost is 250 million to 300 million.

According to the domestic box office share, if it is a cost of 300 million, then a box office of 1 billion can ensure a minimum profit, but Marriott Pictures' ambitions must be even greater.

The black Mercedes-Benz S500 stopped steadily at the beginning of the red carpet, and the reporters' camera lenses immediately turned around, ready to grab the first-hand photos.

The many stars who appeared in front of them have already had a lot of highlights, and every Mercedes-Benz car that comes is like a small treasure chest, which may be an unexpected surprise after opening.

Although these reporters have received red envelopes, their professionalism is still very high, and more hyping up hot spots can also make their own media pay more attention.

Which star or director will be those who have just come over?

In addition to the reporters, there were countless spectators watching the excitement at the scene, and the live broadcast of the camera was broadcast on the LED in real time, attracting the curious eyes of most people.

Under everyone's gaze, a uniformed greeting opened the door, and a tall and handsome young man got out of the car with a faint smile on his face.

"Lu Chen!"

The reporters recognized him in an instant, subconsciously pressed the shutter, and the flashes were intertwined!

Taking pictures is instinctive, in fact, these reporters are very surprised in their hearts, they never thought that Lu Chen would come to participate in the premiere of "Young Jianghu".

It is normal for Marriott Pictures to send an invitation to Lu Chen, and it is surprising that Lu Chen was invited.

You must know that some time ago, the publicity of "Young Jianghu" was vigorous, although it was not directly aimed at "Smiling Proud Jianghu", but who in the industry in the circle can't see Marriott Pictures' intentions?

Although "Young Jianghu" and "Smiling Proud Jianghu" are not released in the same schedule, there is no direct competition, but Marriott Pictures obviously intends to snatch the banner of new martial arts movies and firmly plant them in front of their own doors.

If you want to seize such glory, you must step on the top of "Smiling Proud Jianghu"!

As a challenged, it is impossible for Lu Chen not to know that he is now running over to support the premiere of "Young Jianghuxing", is he for another purpose or is he really tolerant and generous?

The reporters' brains were racing, and the SLR cameras in their hands were still "clicking".

Lu Chen got out of the car and didn't immediately step on the red carpet, he turned around and brought out his companions with a gentlemanly demeanor.

Chen Fei'er!

The reporters were a little crazy, and the speed of pressing the shutter doubled.

The most popular couple in the entertainment industry, the hero and heroine of "Smiling Proud Jianghu" came together, and they can almost make headlines on the entertainment section on the website!

"Lu Chen!" "Chen Fei'er!"

There were many fans of the two in the crowd of onlookers, and when they saw their idols actually coming, they immediately shouted loudly, and even squeezed forward hard, making the security personnel who were waiting for the battle feel like they were facing a big enemy.

The security personnel are also hard, there are many celebrities who have walked the red carpet in front, and they haven't seen how excited others are, but now they have seen what the power of the masses is!

Lu Chen and Chen Fei'er held hands and waved at the excited fans.

The images of the two appeared on the big screen, and were also ingested by countless cameras and mobile phones, and the same picture has long been familiar to people, and it is believed that it will be frequently reproduced in the future.

The organizer of the premiere will definitely feel embarrassed, because all the scenery has been robbed by the two who just appeared, and it doesn't feel like the premiere of "Young Jianghu", but "Smiling Proud Jianghu"!

I knew that they wouldn't give invitations to Lu Chen and Chen Fei'er, so they simply lifted a stone and shot themselves in the foot!

The two of them attracted so much attention that not many people paid attention to Lu Xi, who got out of the car later.

And Lu Xi not only didn't care about this in the slightest, but was secretly snickering.

Where is this to cheer, it's almost like smashing the field, it's really embarrassing!

My sister was happily thinking in the back - the show is beginning!

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