Next.

Cloudy to overcast.

Today, Zhang Ye's car is limited, so he threw it in the parking lot of the community, and he took the subway to work, there were a lot of people, and the first subway was not squeezed, and when he arrived at the unit, he was a few minutes late.

"Early. ”

"Teacher Zhang is here?"

"Teacher Zhang, good morning. ”

Brother Hou Xiaolu and they all greeted him, Zhang Ye first arrived yesterday morning, and they also called Zhang Ye's real name or "Xiao Zhang", now that they know Zhang Ye's awesomeness, they all changed their names, from "Xiao Zhang" to "Xiao Zhang", very polite. Whether you are in an institution, a public institution, a private company, or an entertainment industry, it is basically the same, you have deep qualifications, you have great ability, and you are famous, then others have to respect you.

Xiao Lu took the initiative to pour Zhang Ye a glass of water, "You drink." ”

"Xie Luxie, I'll just do it myself. Zhang Ye didn't dare to hold it up.

Brother Hou smiled: "By the way, Mr. Zhang, Brother Hu came just now, and you weren't looking for you, maybe there was a meeting above Brother Hu who wanted to take you to participate." ”

Zhang Ye hurriedly said: "Yo, blame me for being late, where is Teacher Hu?"

"Brother Hu also works here. Brother Hou smiled and said, "I should come over in a while." ”

As soon as the words fell, Hu Fei entered the office area, and saw that his colleagues were smiling and getting along well, he was also very pleased, unity was powerful, this is what he wanted to see, and it was also the reason why he didn't want to call too many people in. A solid and united rear position is particularly needed.

"Teacher Zhang, come with me. Hu Fei smiled and said: "There is a meeting on the channel, and I don't have an assistant, you can go with me, hehe, I don't use you as an assistant, but I didn't just let you be in front of the scene, your literary level can also play a big role behind the scenes." ”

Zhang Ye wondered, "Teacher Hu, what will it be?"

"Public service announcements, let's go, you'll know the way when you go. Hu Fei took him upstairs, and explained to him when he took the elevator: "The above made a policy a month ago, which is considered media politics, and asked our literary channel to make a public service advertisement about saving electricity, but it hasn't been done well for a month, in fact, it can't be said that it hasn't been done, but the above has not passed, and seeing that tomorrow is going to be the last deadline, our channel leaders are also very anxious, so they called everyone to make suggestions and help discuss the content of the advertisement." ”

Zhang Ye suddenly understood.

Small meeting room upstairs.

A long table, about less than twenty seats.

Zhang Ye When they arrived, it was almost full, it seemed that they were all in charge or employees of several column groups of the literary channel, Zhang Ye saw several familiar people inside, there was a young man, and a woman, all of whom were examiners who interviewed him that day.

Seeing Zhang Ye, several people glanced at him.

"Lao Hu, hehe, you're the slowest. A middle-aged man greeted him.

"Isn't the leader here yet, just don't be late, Lao Wang, this is Teacher Zhang Ye of our column group, you can take care of it more in the future." Hu Fei seems to know him very well.

The middle-aged man said happily: "That's your person, I can't take care of it if I want to, but I have long heard Xiao Zhang's name, what is my position now?"

Hu Fei said: "Guest host, and the behind-the-scenes copywriting work may also have to be grasped by Xiao Zhang, no way, our column can't compare to all of you, there are few people, and we can only wear multiple hats." ”

The woman who interviewed Zhang Ye smiled: "Xiao Zhang is still suitable for copywriting, there are few in our channel that are harder than his pen, and those who can work harder." ”

Everyone sat down.

Hu Fei introduced Zhang Ye in a low voice.

Zhang Ye learned that the middle-aged man's name was Wang Meng, the director of the music billboard column group, and the woman who interviewed him was called Jiang Fen, the chief director of the entertainment broadcast.

At this time, five or six people came in outside, and one of them was Wang Shuixin, the number one of the channels.

Director Wang's face is not very good today, he walked over and sat directly in the front position, didn't say anything, first drank a whole cup of tea in the cup, it seems that Xu was scolded just now, his throat was gone, and he put down the cup and said: "Okay, let's have a meeting, everyone should know the content of today's meeting, that is, the public service advertisement is given, it must be done today, and it will be submitted for approval in the afternoon, and tomorrow will be the latest deadline after the approval, and it will be on TV, and there is no time."

The last person who came in with Director Wang was probably the employee of the TV station advertising area.

A staff member handed over a sample, perhaps it would be more accurate to say that the copywriting was, "These are the two ideas we just came up with when we worked overtime last night." ”

Annexes were distributed to participants by staff members.

Zhang Ye also got a copy and opened it to take a look.

Wang Shuixin looked at it, and threw the copywriter on the table without looking too carefully, "This is also called creativity? This is what you call creativity?" Wang Shuixin knocked on the table and said: "Everyone is responsible for saving electricity, and everyone starts with everyone, is there anything new?"

The staff of the advertising department said: "Leader, now domestic public service advertisements are like this, simple and clear, or it is a slogan, a slogan to be smooth, or it is a burst of data, write about how many people have no electricity, write about how much loss everyone will have if they waste a kilowatt-hour of electricity, we also want to innovate, but we can't innovate, this is already the limit of public service advertising."

Wang Shuixin was very angry and said: "If you can't do it well, you can't do it well, what is the reason?"

The man was silent for a moment, "Leadership, it's our responsibility, then let's think about it." ”

"It's too late didn't you hear what I just said? Today we must produce results, and we have to do it" Wang Shuixin said: "I also know that there is a bottleneck in public service advertising now, but there is a bottleneck to break through, the above also requires our channel, this is a policy advertisement, I don't want to lose it, I don't ask anything else, I don't ask the reason, I see it is the result, and what I see is the creativity, otherwise the above will not be passed."

The people in the advertising department can't count on it, they have handed in more than a dozen samples this month, and the results have been beaten back from above, Wang Shuixin said to everyone: "Calling everyone here is to brainstorm, whoever has any good ideas and ideas, you can talk about it" It seems that he is really anxious, if this policy task cannot be completed, the above will definitely be held accountable, and no one will have a good time

Jiang Fen asked, "How many seconds does it take?"

Wang Shuixin said: "There is no requirement, but according to the convention, it must be within fifteen seconds, and if it is a feature film for public welfare, it is best not to exceed twenty seconds." ”

Jiang Fen proposed: "Otherwise, wouldn't it be okay to innovate a little more in advertising words? I have a good energy-saving, life-extending road." ”

Wang Shuixin shook his head, "It's not good, it's still too ordinary." ”

Wang Meng said: "What about witty words? A gentleman must have a degree, and he must wake up with electricity." ”

"It's too unpopular. Wang Shuixin said: "The above requirements are creativity, not coldness, creativity is the kind that can make people shine or everyone can't think of it." As he spoke, he also became irritable, "Can you broaden your mind a little? With so many talented people on our literary channel, are you stumped by a public service announcement? Can't you think of a good idea?"

The person in charge of another column group smiled bitterly: "Leader, we are engaged in administrative work, and creativity is not our strength, and the advertising department can't think of it, so we are even more out of luck." ”

Wang Shuixinhuo said: "If you have no rut, you have to think that you can't hand over the task, you are responsible?"

The person in charge was joking, but now he was choked back and stopped talking.

Then, several people from the column group put forward their own ideas, but Wang Shuixin was not satisfied, and all of them were rejected - there was no new idea

But everyone was helpless.

New?

Originality?

What an idea to save electricity?

It's been so many years, and it's been written rotten by various TV stations

Wang Shuixin looked at Hu Fei, "Old Hu, your column team didn't give you ideas, I asked you to come with ideas, not to let you sit and drink tea."

Hu Fei has never engaged in public service advertising, and he has no good ideas, he also has the same idea as everyone, public service advertising has now been done, it has already entered a bottleneck period, the same is the norm, and even they can only continue to be the same, because this kind of public service advertising is basically not creative, how to innovate?

However, Hu Feizheng didn't know how to answer Lu Dao, and the other responsible persons and staff present didn't know how to deal with Lu Dao, Zhang Ye spoke.

"I have an idea. Zhang Ye's words were amazing.

Hu Fei's eyes lit up when he heard this, yes, he just remembered Zhang Yelai, there was a pen by his side, "Teacher Zhang, tell me." ”

Wang Shuixin looked at Zhang Ye with complicated eyes, "You speak." ”

Of course he won't, this guy is learning broadcasting, where did he learn what advertising, but although he doesn't understand, but he understands it, but he understands it, and Zhang Ye has also seen a lot of public service advertisements in the world here, implanted on TV, and it can't be done if you don't watch it, so I still have an understanding, the public service advertisements in the two world world have their own strengths, and here the world world pays more attention to details and language, and does a particularly good job in small aspects, for example, Zhang Ye was a little surprised when he heard some advertising slogans, This is a lot better than he is here. However, Zhang Ye's public service advertisements in the world also have their advantages, that is, creativity - this is the only thing where his public service advertisements are much stronger than this world

Who says PSAs can't be creative?

I'm going to be the king of the pirates...... The one who became a big star