TV station small meeting room.

Everyone wanted to see what ideas Zhang Ye had, and wanted to see how capable this notorious pen could be. Everyone present is actually no stranger to Zhang Ye, who has been to the Golden Microphone Award, and half of the people in the room understand that this is a thorn in the thorn, and also admit that his literary level is still okay, but literature is literature, creativity is creativity, and the two have little to do with each other.

Do you have a point?

Can you break the deadlock on PSAs?

A few people were skeptical and not quite convinced.

There are also a few people in the advertising department who are not suspicious, they only listen to Zhang Ye's words as a joke, we are engaged in advertising, we are professional, you are a layman? Isn't this a joke or what? Do you think that in the whole world, as long as you are smart, you are capable, and no one else can do it? Even if someone has made some very innovative public service advertisements before, the most important focus is also on innovation, and it is also scolded very badly, because creativity and public welfare are not combined at all, and it is no longer a public service advertisement in the strict sense. They are not optimistic about Zhang Ye at all

"Xiao Zhang?"

"Mean?"

"yes, what's the idea?"

"Change the advertising slogan again?"

"If you just change the advertising slogan, don't say it."

Seeing that Zhang Ye was silent for a long time, some people became impatient.

Hu Fei frowned and said, "You have to allow Xiao Zhang to think about language, right?" Where is it so fast."

There were also a lot of people who gave advice just now, but everyone listened carefully, at most a few comments after the most reluctance, at this time, you can see how unpopular Zhang Ye is, the same idea, but everyone's attitude towards it is completely different, no problem, who let Zhang Ye pull too much hatred when the silver microphone awards, and later used a poem to completely negate Wang Shuixin's works, it is strange that he can attract people.

Zhang Ye didn't care, he was used to it.

He was actually thinking about which PSA to use

Those in his world? It's pretty good in it, but he always feels that it's not outstanding enough, that is, the creativity is not outstanding enough.

Saving electricity......

Saving electricity......

With Ha Lu, let it be

Zhang Ye suddenly remembered a very famous public service advertisement in Russia in his world, how famous is this advertisement? It not only attracted great attention in Russia, but even later spread to the republic, there was once an advertising textbook in China, Zhang Ye forgot whether it was an advertising textbook for university subjects, in short, the textbook was introduced to the introduction of public service advertisements, the first successful case was written in this advertisement, which shows how famous it is, and has also won a lot of honors and praises at home and abroad - this advertisement has opened a model and model of innovative public service advertising, which has been learned by countless advertising people.

And apparently, here, this ad does not appear yet

Zhang Ye happened to see it once, and he was very impressed, looked at everyone, and said lightly, he first introduced the form of the advertisement, "The advertisement I said is mainly based on a set of animated pictures as a template, of course, real people can also do it, these are not important, the advertising time is about fifteen seconds enough." ”

Wang Shuixin didn't pay too much attention, "Say it." ”

Many people said that they were creative, but it turned out that they were not creative, and they were all unqualified, so no one thought that Zhang Ye could say it.

Zhang Ye didn't care what they thought, raised his eyebrows, and said with a serious expression: "In a room, a couple quarreled all over the world, and the wife pointed at her husband and scolded, parentheses, there is no language here, and there is no swearing, just an animated or real person's mouth shape and expression, so that the audience can see at a glance that the wife is unreasonable and aggressive." Well, then the husband couldn't bear it anymore and packed up his clothes and ran away from home. The wife woke up like a dream, holding several children and crying bitterly. After a while, the door suddenly opened, and the husband appeared at the door. ”

What?

What is this?

Wang Shuixin's brows furrowed more and more, and he was very displeased

Jiang Fen and several other attendees were also about to fall asleep

A quarrel between the little two? Are you talking about public service announcements? Even if the two of them quarrel in the universe and your mother in the galaxy, it has nothing to do with saving electricity

Hu Fei kicked Zhang Ye's shoes with his foot, "Xiao Zhang." ”

Zhang Ye was unconscious, and continued to say with a serious face: "When the husband came back, his wife and children thought that he had forgiven him for his recklessness and rudeness just now, and was about to break tears and hug her husband for laughter......" Then, the originally dull atmosphere suddenly changed, just when everyone felt that Zhang Ye was too boring, Wang Shuixin almost opened his mouth to interrupt and reprimand him for something, Zhang Ye's next paragraph was shocked, "How do you know that the husband stretched out his hand, turned off the light switch on the wall with a bang, slammed the door and left." The room was dark. ”

Everyone was stunned

This is not the end, Zhang Ye did not forget the most critical advertising slogan, "After the house is dark, a line of subtitles appears at this time: Save electricity, people walk and the lights go out"

Save electricity?

People walk away and the lights go out??

I rely on the Divine Sentence, this is the Divine Sentence

Especially the sentence that people go out when the lights go out, not only in response to the situation, but also in response to the situation, this is an advertising slogan with multiple meanings

A professional advertising person who was still questioning and looking down on Zhang Ye a few seconds ago sat up from his chair, "This ...... This ad ......"

Zhang Ye asked, "Is this okay for me?" ”

Is it okay?

You're too good at this

What is Creative? It's a creation

Several employees in the advertising department were stunned, and they first realized that the old-fashioned public service advertisement ...... How can you do this??

For a while, everyone stared at Zhang Ye's face, what kind of brain did this person have? Is this all right? Can you figure this out?

Wang Shuixin also secretly exclaimed, slapped the table and said: "Okay, good" said three times in a row, he said: "This is the idea I need, just use it" to several advertising departments: "Do it now according to what Xiao Zhang said, and do it right away"

Jiang Fen said: "But the audit is still ......"

Wang Shuixin said categorically: "Make it directly and then send it for trial, if this case is not passed, then there is no case that can be prepared quickly."

Several people in the advertising department were ordered to get busy.

"Break up." Solving a matter, Wang Shuixin is in a good mood.

Hu Fei said at the right time: "Director, I calculated the funds approved by our station later, but there is still a gap, after all, we have to invite some professors and scholars, and they all need money." ”

Wang Shui's novice waved his hand, and he didn't think about it: "I'll give you another 500,000 yuan."

Hu Feile said, "Then Xie Lu Xie is the leader." Then he patted Zhang Ye on the shoulder, so good

The meeting was adjourned, and everyone came out of the small conference room one after another.

After Wang Shuixin walked to the front, he didn't know what he remembered, suddenly turned around and glanced at Zhang Ye, he knew that Lao Hu really saw the right person, this Xiao Zhang was indeed talented, but for Wang Shuixin, such a disobedient but genius thorn, he also loved and hated