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ps:ps:The date of the previous chapter is wrong.,It's not September 22nd.,It's January 22.,Maybe the mobile client won't change after the modification.,Apologize to everyone!Thank you's 'Xiahou V Jinxuan' monthly pass and 'My name is Little White Rabbit'! I wish you folks a happy weekend!

After the sales figures on the first day came out, Xiao Feng, Xu Mengyao, Yang Hao and other high-level executives gathered for a short meeting to analyze the reasons for the sluggish sales.

In fact, Jinghu Dairy's advertising, promotion and product coverage have been the best, and the only factor restricting sales is probably price.

In order to establish the high-end market image of 'Jinghu Dairy', this promotion does not involve discounts, price reductions and other measures, and all products are sold on the basis of the original price, but the gift is a little large.

Among the gifts, including a variety of milk products, delicate daily necessities and Xiao's farm boutique fruits, etc., Xiao Feng's bottom line for the marketing department is not to reduce prices.

Taking 25o ml of pure milk as an example, the market price of a 12-carton is 8o yuan, which is more than the vast majority of pure milk on the market, and only a small number of products from the two giants can be compared.

However, at this point, it is even more unlikely that Jinghu Dairy will cut prices in the event of sales setbacks, which will deal a disruptive blow to the company's reputation.

Therefore, Xiao Feng asked the marketing department to increase the giving of gifts, but the bottom line of the price must be kept!

After a short meeting, Yang Hao immediately arranged the company's new policy, and even he would rush to Spring City overnight to supervise the battle in person!

Whether it is for Jinghu Dairy or for Yang Hao personally, this is a war that cannot be lost!

At ten o'clock in the evening, Xiao Feng finally obtained the specific sales number on January 22 from the marketing department staff on duty, totaling 35oo pieces.

Compared with the huge output of Jinghu Dairy, such sales are indeed a bit small, but it is useless for Xiao Feng to be anxious now, so he can only wait and see what happens!

…………

The next day. Perhaps it was the increase in on-site promotions, or it may be that consumers finally noticed the launch of Jinghu Dairy's products, and in short, the sales volume in the morning rose slightly, reaching 15oo pieces.

Although the increase is modest, it is still a welcome sign, so the gloom in the office area seems to have lightened a bit.

In the afternoon, more encouraging news came back. The sales volume of 3ooo pieces has approached yesterday's number, which makes all the staff, including Xiao Feng and Xu Mengyao, seem to see the dawn.

Xiao Feng knew in his heart that most of the credit for the increase in these sales should be placed on the greatly increased gifts. In order to open up the market, Jinghu Dairy purchased a large number of high-quality fruits and meat products from Xiaojia Farm and gave them to consumers as gifts.

The marketing plan. From advertising, gift giving and temporary promotion staff salaries, Jinghu Dairy has invested 2ooo yuan, which can be said to have made a heavy investment.

However, as long as consumers drink Jinghu Dairy's products once, they will likely become loyal fans of Jinghu Dairy in the future, and these efforts are worth it now.

In the past half a year, the various products nourished by Space Spirit Spring have created a series of miracles. Xiao Feng firmly believes that Jinghu Dairy can maintain this tradition. Now Xiao Feng has abandoned his previous feelings of gain and loss, and has become more determined.

By 1o o'clock in the evening, the sales of nearly 5,000 pieces made Xiao Feng sleep much more peacefully than last night, and maybe there will be more good news tomorrow.

On the third day after the product was launched, the sales figure did not disappoint Xiao Feng too much, and although the overall sales volume of 6ooo pieces did not increase much, it was a good sign.

Over the next few days. Jinghu Dairy has maintained a high level of promotional measures, so that the sales of pure milk have been growing slowly.

As of September 3o, the daily sales volume of Jinghu Dairy's products officially exceeded 10,000 pieces, achieving a milestone in the history of Jinghu Dairy.

Although the sales volume of 10,000 pieces is only an insignificant small point on the territory of milk giants, it is a number worthy of special mention for Jinghu Dairy.

The continuous increase in sales has gradually dissipated the haze that shrouded the office area. Although the current sales volume is only a quarter or even less of the daily output, all the employees of Jinghu Dairy have reason to believe that a bright future awaits them at a corner not far away!

…………

Aunt Tao is a retired employee of Chuncheng Machinery Factory, like most retired old people. Aunt Tao's daily life is around the pots and pans at home, taking care of the life of the family. Although the retirement salary of the machinery factory is not high, Aunt Tao's son went to the sea in his early years and earned money, which makes Aunt Tao's budget for food expenses always much more generous than that of her old neighbors.

In the past few days, when Aunt Tao goes to Walmart near the community to buy groceries, she can always see a milk brand carrying out promotional activities in the square and milk sales area at the door. For this kind of business promotion, Aunt Tao is also accustomed to seeing it, after all, Spring City is the provincial capital of southern Yunnan, and the competition for the market of various brands is extremely fierce.

His grandson has to drink two cartons of Tren milk every day, and a small box is 5 yuan, if it weren't for the son's income, the average family would really not be able to afford it.

Originally, Aunt Tao didn't think about buying the products of 'Jinghu Dairy', but she was passing by and now bought a piece of milk from 'Jinghu Dairy' and could get a fruit from 'Xiao's Farm', and she was immediately interested.

This kind of "Xiao Family Farm" fruit Tao Aunt has eaten, and her son brought it back, which is said to be the best fruit on the market at present, which cannot be found in ordinary fruit stores, only in restaurants in five-star hotels.

Regardless of the products of this 'Jinghu Dairy', just for the fruits of this 'Xiao Family Farm', it is worth buying!

Without much hesitation, Aunt Tao bought a piece of milk and went home with a fruit gift box!

That night, the top products produced by the 'Xiao Family Farm' were used as after-dinner fruits, which made the family full of praise, and Aunt Tao was naturally quite proud.

However, a bigger accident occurred at night, when the six-year-old grandson drank the pure milk of 'Jinghu Dairy', and shouted that it was delicious!

You must know that in order to let her baby grandson drink milk on time, Aunt Tao's family can be said to have tried all kinds of methods to coerce and lure. The little guy is just drinking medicine to complete the task, and sometimes he can pour it down the drain if he is not careful.

Now he actually took the initiative to say that the milk was delicious, which made Aunt Tao feel like the sun coming out of the west no matter how she thought about it?

"Tao Tao, it's really delicious?!" Aunt Tao looked incredulous, after all, the little guy's reaction was too abnormal.

"Really, sweet!" Tao Tao nodded heavily. There was still a trace of milk hanging from the corner of his mouth, he handed the milk over and said, "Grandma, you can taste it too, it's delicious!"

Aunt Tao took a small sip, and now the milk was as smooth as silk, and the faint sweetness did not seem to be the taste of sucrose. It is the unique taste of the milk itself, especially the rich milk aroma and the faint fragrance, which makes the taste of the milk more rich.

Compared to Tren milk, this higher-priced Mirror Lake milk seems to taste better!

Tao Tao's abnormal appearance immediately made the whole family gather around, and his son Tao Dawei immediately used his laptop to search for relevant information about 'Jinghu Dairy'.

At this time, they realized that the 'Jinghu Milk' that had just been launched was actually not simple, whether it was the 'green ingredients' and 'organic milk' certifications issued by the Quality Supervision Bureau. It is also the commissioning ceremony of the provincial party secretary Qin Yuanchao who came to Jinghu Dairy, which proves that this milk company has a deep background.

The analysis report of the authoritative organization on the various products of 'Jinghu Milk' makes Tao Dawei's 'Jinghu Dairy' not only strong, but also better in nutrition than ordinary milk.

"Since Tao Tao likes to drink, I will switch to this 'Jinghu milk' in the future!" Tao Dawei waved his hand and said: "This report says that this milk is rich in calcium ions and has a particularly good absorption, which can prevent osteoporosis caused by calcium loss in the elderly, and my parents also drink two boxes a day!"

Tao Dawei opened a company. Specializing in the sales and maintenance of mining machinery, the company's annual turnover is close to 100 million, so naturally it will not care about this cost!

In this way, including Tao Dawei, the five members of the Tao family almost killed a piece of 'Jinghu milk' every day, and the Tao family began to become supporters of Jinghu Dairy.

…………

A similar situation to the Tao family continues to arise in various cities in southern Yunnan, and the unique taste of 'Jinghu Milk' is constantly recognized by consumers. There are 6 repeat customers in the market.

When the calendar flipped to November, Jinghu Dairy's sales suddenly showed an extraordinary increase, adding 5ooo pieces overnight. Such a huge increase has made the marketing department and distributors of Jinghu Dairy overjoyed, perhaps there has been an inflection point?

What followed showed that the judgment did not deviate too far from the truth. The sales of 'Jinghu Dairy' have embarked on a fast track, and more and more consumers have joined the ranks of purchases.

The formation of word-of-mouth is extremely difficult but logical, from the beginning of the listing to half a month later, the products of 'Jinghu Dairy' have established the image of top milk in the minds of many citizens, and initially cultivated the first batch of fans.

As long as 'Jinghu Milk' can maintain its high-quality taste, these consumers will follow all the way and contribute to the development and growth of 'Jinghu Dairy'.

With the passage of time, more and more consumers have recognized the quality of 'Jinghu Milk', and the brand image formed by a large number of advertisements has gradually been transformed into a unique taste, which remains in the taste memory of consumers.

This autumn has not been easy for the two milk giants and the local brands in southern Yunnan Province, and the strong rise of 'Jinghu Dairy' has greatly encroached on the inherent territory of these enterprises. The unique taste of 'Jinghu Milk' makes its brand adhesion extremely strong, even if various companies have taken countermeasures, it still can't stop the exhibition of 'Jinghu Dairy'.

To the temporary relief of all manufacturers, 'Jinghu Dairy' focuses on high-end products, giving other companies room to breathe.

10,000, 20,000, 30,000,...... The sales of Jinghu Dairy are rising, and a milk storm from Jinghu Ranch has formed in southern Yunnan!