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Xiao Feng was shooting a photo album for his family in Ginkgo Village, and when he completed his own work, Yang Hao's graduation practice as a master's student was also being carried out in an intense and orderly manner.

As the deputy director of the marketing department of Jinghu Dairy, Yang Hao is actually the executor of the entire marketing plan of Jinghu Dairy, after all, Xu Mengyao, who is also the director, rarely interferes too much with the specific details.

When Yang Hao, who had not yet graduated from graduate school, took over the marketing department of Jinghu Dairy, he was really a little in a hurry, but he finally survived the most difficult moment. Now Yang Hao can firmly control the marketing department, and he also has a way to deal with some cats in practice.

For Yang Hao, the three months from the beginning of the summer vacation to the present are a period of integration of theory and practice, and it is also a period of his fastest growth. For 99% of the master's students in the School of Management of Peking University, there is no opportunity to take charge of the marketing department of a company in the third year of study, and from this point of view, Yang Hao is very grateful for the trust and support of his uncle Xiao Feng and his aunt-to-be Xu Mengyao.

Since it was put into operation on the National Day, Jinghu Dairy's output has increased steadily, and now the daily processing capacity of fresh milk has reached 2oo tons, which can produce nearly 1oo million boxes of 25o ml of boxed liquid milk. Such an output is just a drop in the bucket in the huge domestic dairy market, but it is just right for Jinghu Dairy, which is based in the southern Yunnan market.

With the official signing of the contract between Jinghu Dairy and Wal-Mart Yunnan, the products of 'Jinghu Dairy' have also begun to appear in 6 Wal-Mart's major cities in southern Yunnan. As a leader in the retail industry, Wal-Mart's every move has naturally attracted the attention of its peers, which has also helped Jinghu Dairy's product promotion.

Since September, Yang Hao has been traveling to various cities in southern Yunnan with the team of the marketing department, and has conducted a series of negotiations with major retail enterprises and distributors, and finally with the help of various favorable conditions. It has completely opened the market of Jinghu Dairy. With Wal-Mart's supply agreement, Yang Hao's lobbying and difficulty in tackling key problems have plummeted, and the results have been remarkable.

Today, Jinghu Dairy has established a marketing network in southern Yunnan, and each city has relevant dispatch agencies and partners, and the products from the production line will definitely be delivered to any city within three days. Moreover, Jinghu Dairy's products have achieved comprehensive coverage in large cities, convenience stores and wholesale markets. This will lay a good foundation for the next exhibition.

Now, what Yang Hao and the senior management of Jinghu Dairy can do is to wait patiently for the market response of the product, and success or failure is in one fell swoop!

…………

Since the National Day, consumers in southern Yunnan have suddenly appeared, and a dairy company called 'Jinghu Dairy' has begun to carry out large-scale bombardment advertising through Guò Yunnan Satellite TV, major newspapers and periodicals, bus advertisements, mobile TV, outdoor advertising and so on. Although this method of advertising with high coverage is expensive, at least 80 percent of the people of southern Yunnan have seen these ads. Knowing that there is such a new dairy company.

This is a victory for Jinghu Dairy.

As for the housewives and retirees who buy for their families, they have noticed that the dairy company's products are being promoted on a large scale, and the discount is jaw-dropping.

Regardless of the quality of Jinghu Dairy's products, many consumers already want to give it a try in view of these discounts. Besides. This company has obtained the green food certification of the Yunnan Provincial Quality Supervision Bureau, and looking at the beautiful Jinghu Ranch filmed in the advertisement, consumers subconsciously feel that the products of this dairy company should not be bad!

Another important reason is that the carpet advertising bombardment reveals a message to consumers that Jinghu Dairy is not bad for money!

For Chinese consumers, companies that are not bad for money are generally trustworthy!

What's more, this dairy company is a local enterprise in southern Yunnan, owned by the villagers. Naturally, we have to help each other.

Therefore, before the official launch of the product on September 22, many consumers have decided to try the products of 'Jinghu Dairy'.

Before the 22nd, nearly 1oo0,000 boxes of liquid milk produced by Jinghu Dairy had been transported to 16 cities in southern Yunnan through the fleet of Guò Logistics Company, and began to be sold in hundreds of large cities and thousands of convenience stores.

At present, Jinghu Dairy still has only one product - pure milk. It is divided into 25oml, 5ooml and 1ooo ml. This is also a test of Jinghu Dairy's dairy market in southern Yunnan, and in the next period of time, a series of products including walnut milk, fruit milk and so on will also be renewed on the market, further enriching Jinghu Dairy's product line.

September 22 is the time when Jinghu Dairy's products are officially launched. On this day, Xiao Feng also put down the chores in his hands, sat in the office of the dairy company, and paid close attention to the sales figures fed back from various places with Xu Mengyao, Yang Hao and other senior executives.

For Xiao Feng, Kumho Dairy is the core industry of the entire Jinghu system, and only when Jinghu Dairy succeeds and becomes a cash cow can many of his ideas be realized one by one. Therefore, don't look at Xiao Feng's calm appearance, but sitting on the big class chair, he is a little uneasy in his heart.

After all, Jinghu Dairy is an emerging dairy company, although Xiao Feng is confident in the quality of the product, but in the face of the unpredictable market, it is reasonable to lack confidence.

At 12 o'clock at noon, the sales number fed back by sales representatives from all over the country was transmitted back to Jinghu Dairy through the guò network, but the dismal number made the atmosphere of the entire office area a little dignified.

In order to cooperate with today's product launch, Jinghu Dairy has carried out on-site promotional activities in 2O large cities in 16 prefectures, and most of the sales this morning were completed on the spot. 1OOO pieces of milk, on average, only 5o pieces were sold at each promotion site, and most convenience stores basically have no sales, and consumers' recognition of Jinghu Dairy is still very low.

Although he has a certain amount of psychological preparation, in the face of such low sales, it would be false for Xiao Feng to say that he was not disappointed. However, as the boss of the company, Xiao Feng still has to force a smile, cheer up the employees, and wait for the feedback in the afternoon.

After eating a tasteless lunch, Xiao Feng did not leave the office area of the dairy company, and waited with Xu Mengyao for the afternoon's count, at this time, the whole company was shrouded in an indescribable haze.

You know, now the company can produce nearly 1oo thousand boxes of milk per day, which is converted into different specifications of packaging, which is almost 40,000 pieces. As more and more breeding cattle produce milk at Jinghu Ranch, this number will also show an increasing trend, and under the carpet advertising bombardment and strong promotional efforts, only 1ooo pieces are sold in one morning, which does not seem like a good thing.

Xiao Feng, the main investor, is certainly facing the dilemma of losing money and building up debts, and the mood of ordinary employees is not much better!

You must know that in order to attract outstanding talents from all over the country, Jinghu Dairy has offered a salary 3o% higher than the industry average, plus various benefits, which can build the framework of Jinghu Dairy in a short period of time and officially operate.

Since coming to work in Ginkgo Village, the high salary, good environment and comfortable life have made the employees have a sense of identity with Jinghu Dairy. Naturally, employees don't want their newly settled company to find itself in trouble as soon as it goes into production.

However, the sluggish sales still greatly affected the feelings of the employees, and everyone did not dare to speak loudly, and even the light music that was usually played stopped.

"Xu Mengyao, do you think I'm in a hurry?" Sitting in Xu Mengyao's president's office, Xiao Feng was a little lost.

Since obtaining the Zizhu space, every qiē that Xiao Feng has done in the past year has been smooth, and with the various delicacies brought by the space spiritual spring, the mirror lake system is unfolding with a shocking height. A series of successes made Xiao Feng ignore the risks of the market, and put all his net worth into Jinghu Ranch and Jinghu Dairy, wanting to complete the great leap in one fell swoop.

The success of Jinghu Dairy's fresh milk in the Yaozhou and Nanzhao markets has also greatly increased Xiao Feng's confidence, and he is too optimistic about the market valuation of boxed liquid milk!

"It's just a morning's number, it doesn't mean anything!" Xu Mengyao held Xiao Feng's hand and comforted him, saying, "You should have confidence in our products!"

Xu Mengyao can understand Xiao Feng's mood very well, after all, he is full of confidence but encounters a basin of cold water, which is uncomfortable for everyone.

"Product?!" As soon as she heard Xu Mengyao's words, her originally somewhat depressed mood suddenly flashed with a bright light!

yes, how can you mess around casually?

Others don't know the details of the dairy company's products, don't you know it?

With the moisture of the space spiritual spring, the milk produced by Jinghu Dairy has a very different taste and is more nutritious than other milk. Even if sales are temporarily frustrated, as word-of-mouth continues to influence, repeat customers will gradually increase, and things are not at the end of the day.

It seems that my experience is still not enough!

At 6 o'clock in the afternoon, the sales numbers in various places continued to be summarized, and the situation in the afternoon was slightly better, with a total of 2ooo pieces of milk sold at the promotion site, and the number of some convenience stores could not be counted for a while.

Although the sales volume of 3ooo pieces is still very different from the expected number, when he left the office area, the haze on Xiao Feng's face had disappeared, and the confident smile also made the hearts of the employees who had been hanging a little more stable.

On the first day of the large-scale listing of Jinghu Dairy's products in southern Yunnan Province, the sales of thousands of products made Jinghu Dairy, which has lofty goals, suffer the first blow after its establishment.

This result shows that even if it relies on carpet advertising bombardment, Jinghu Dairy, as an emerging dairy company, cannot be compared with the two long-established giants and the local star enterprises in southern Yunnan.

Now, Jinghu Dairy can only look forward to the next week, the sales situation can improve, in order to ensure that Jinghu Dairy can survive!

The market is always unpredictable!