Chapter 11: A dilemma

Matsumoto Masayochi felt that he had never encountered such a difficult negotiator in China as the Fang family.

On behalf of Nippon Steel, he has entered the fourth round of negotiations with the Fang family, but there is still no viable agreement between the two sides. And he actually hasn't even seen Fang Mingyuan, the actual controller of the Fang family, until now. This made Matsumoto Masayamichi feel mad! It was something that sounded unbelievable!

You must know that Matsumoto Masayochi represents Nippon Steel in China, a steel company that is famous in Japan and in the Shijie steel industry, and the official meeting with him is the result of countless people in the Chinese steel industry. And as long as you take his business card, let alone visit those domestic iron and steel companies in Huaxia, it is to meet the relevant leaders of the relevant departments of the Huaxia government and steel industry. And you have to politely welcome you in, and send out mén respectfully!

And if it goes to those iron and steel enterprises, it is needless to mention, it is not inferior to the superior leaders to inspect the work!

But when it came to the Fang family, all this completely changed, in the first three rounds of negotiations, the Fang family came only Fang Mingyuan's NV assistant, although he was as beautiful as Japan's top NV star, which was very eye-catching, but it still made Matsumoto Masayo, who was accustomed to the Chinese leaders greeting and sending off, feel a little uncomfortable. Although he also understands that this does not mean that the Fang family despises him, he is just the representative of Nippon Steel in Huaxia, and Lin Rong, as Fang Mingyuan's assistant, although his identity cannot be said to be the second person under Fang Mingyuan, he is definitely an important high-level in the Fang family's industry, and it is difficult to say who is higher and who is lower in the status between the two, but Matsumoto Masayo just feels very uncomfortable.

Moreover, the fact that he could not see Fang Mingyuan also made it impossible for Matsumoto Masayō to figure out Fang Mingyuan's true attitude toward Nippon Steel! This also caused Matsumoto Masado to use the "methods" that had been used to deal with the leaders of the Huaxia Iron and Steel Enterprises and the officials of the Ministry of Political Affairs in the past when he was negotiating with the Fang family!

Matsumoto Masayamichi had already heard that the Fang family was in contact with Albayd Steel Company at the same time, and it was obvious that Albayd Steel Company had made great efforts this time in order to open up the unfavorable situation that had always been in China. Fernand Jacobs, the top commercial representative of Albert Steel in China, personally went into battle to preside over the negotiations with the Fang family. Moreover, Matsumoto Masayo also heard some rumors, although it was said that Fernand's last two negotiations were also with this assistant named Lin Rong, but before the formal negotiations, Fernand had a meeting with Fang Mingyuan! This made Matsumoto Masayamichi feel great pressure!

In short, the real decision-maker of the family, who can make a decision about the development direction of the family and the object of cooperation, without having to bother to convince the board members, let alone be responsible for many shareholders. Although such a company cannot be called a modern corporate management system, and has many drawbacks, it also has a favorable side for companies that want to sell products to them - as long as the family decision-makers are convinced, then everything is OK!

Therefore, Matsumoto Masayochi felt threatened, one side had not seen Fang Mingyuan so far, and the other side had a formal meeting with Fang Mingyuan before the negotiations, so which side had the upper hand, isn't it obvious? And such a result, from the side, undoubtedly confirmed the rumors that the Fang family was more inclined to cooperate with Albert Steel Company than Nippon Steel. Even if Albert Steel offers a higher price.

And after several rounds of negotiations, Matsumoto Masayi also confirmed one of his big guesses, that is, the Fang family really did not care much about whether they could obtain a long-term loan with low interest on the yen. Lin Rong made it clear that the Fang family paid more attention to whether Nippon Steel was willing to transfer the production of steel sheets for automobiles at a suitable price than whether Nippon Steel could provide loans.

In the domestic and foreign steel industry, among all the fields of steel production, the production of steel plates for automobiles has the highest requirements, and the production of this steel plate is a well-known steel company on Shijie. Due to the relatively high production requirements, the supply quantity is naturally relatively limited, and the profits obtained are naturally relatively high. The organic combination of profit-driven and user demand-driven has enabled many steel companies around the world to accelerate their penetration into this field.

Japan, as a major automobile producer, is naturally at the forefront of shijie in the development and use of this production jishu, and Nippon Steel, as a giant steel company in Japan, also has a considerable output in the production of steel plates for automobiles. Nippon Steel believes that with the further rapid development of Huaxia's economy, the establishment of the automobile industry, especially the car industry, will be paid special attention by the Huaxia government, which means that in the future, Huaxia will have a rapidly growing huge demand for automotive steel plates.

Therefore, in cooperation with the Hyburg Steel Group, Nippon Steel has transferred the production of low-grade automotive steel plates. With the completion and commissioning of the second phase of the project in the early nineties, the company has produced hot-rolled automotive structural steel plates to meet the requirements of high-end trucks. And last year, it began mass production of automotive steel plates with high-grade jīng whole surfaces, which ended the monopoly of high prices of imported automotive steel and rewrote the history of Huaxia Iron and Steel Industry that could only provide interior materials for trucks or cars.

In the eyes of many people, since the production of low-grade automotive steel plates has been transferred to Haibao Steel, it stands to reason that there seems to be nothing wrong with transferring this jishu to the Fang family.

However, Matsumoto Masamichi knew very well that the transfer of this jishu to the Castle Steel Group would allow Nippon Steel to influence the Castle Steel Group in various ways, such as establishing a joint venture subsidiary to share in the considerable profits obtained by the Castle Steel Group. Due to the current domestic China, only the Hyfort Iron & Steel Group has become the only domestic manufacturer of automotive steel plates in China due to the transfer of Nippon Steel's JISHU, so that a large number of domestic enterprises in China that could only import automotive steel plates turned to the Castle Steel Group for procurement, and its annual profits are very considerable, and the profits shared by Nippon Steel have reached two-thirds of the automotive steel plates exported by Nippon Steel to China in previous years. And it is believed that with the passage of time, the production capacity of Haibao Steel Group will be further released, and the income will be further improved.

However, when transferring this jishu to the Fang family, the Fang family seems to have no intention of entering into a joint venture with Nippon Steel. In this way, the transfer of this jishu to the Fang family will only allow Nippon Steel to make a profit at one time, and it will not be able to share the profits for a long time, but will affect the current monopoly interests of Haibao Iron and Steel Group in Huaxia. This is obviously not in the interests of Nippon Steel in China.

And what annoys Matsumoto Masayichi even more is that the Jishu transfer method proposed by the Fang family is actually an exclusive license or exclusive license in Huaxia, as well as a transferable license!

Exclusive license, which means that the licensee has the exclusive right to use the transferred jishu within the term and territory specified in the contract, that is, neither the licensor itself nor any third party may use the jishu and sell the products under the jishu. So the jishu usage fee for this license is the highest.

An exclusive license, also known as an exclusive license, means that both the licensee and the licensor may use the jishu and sell the products under the license for the duration and territory specified in the contract, but the licensor may not transfer the jishu to a third party. An exclusive license is to exclude only third parties and not to exclude the licensor.

The transferable license is also one of the many ways to transfer jishu, also known as sub-license. It refers to the resale of all or part of the right to use the jishu obtained by the licensee to a third party within the territory specified in the contract with the permission of the licensor. Normally, only the licensee who has been granted an exclusive or exclusive license is authorized to do so.

As a partner of Nippon Steel, the Castle Steel Group has only obtained a general license for low-grade automotive steel plates.

If Nippon Steel agrees to this condition of the Fang family, it means that in addition to the Haibao Iron and Steel Group, which has become a real partner, Nippon Steel will only be able to invest in its own production in China, and cannot transfer this jishu to other steel companies. From then on, the Fang family can not only invest in production in China, but also authorize other steel companies to produce.

With such conditions, how could Matsumoto Masayo nod his head and agree?

However, Matsumoto Madochi could not reject the Fang family in one fell swoop! If he rejected the Fang family in one fell swoop, it would undoubtedly mean that the negotiations between the two sides would break down, and the Fang family would naturally refuse to buy Nippon Steel equipment, which was very difficult for Matsumoto Masayamichi to accept. Moreover, Albert Steel Company also has the production of steel plates for automobiles, and without Nippon Steel, the Fang family can still find a way to introduce it from Albed Steel, although the price may be higher than Nippon Steel, but it is also Shijie advanced jishu.

Once things develop to that point, it means that the Japanese steel companies led by Nippon Steel have leaked the pattern created by Nippon Steel for many years! It is very likely that the Fang family will authorize other steel companies in China after obtaining this jishu, and the current position of Haibao Steel Company will still be greatly threatened!

Matsumoto Masayo, I feel that it is difficult to advance, and it is even more difficult to retreat!