Newcastle United has taken China, Dongying, Singapore and the whole of Asia by storm, and the arrival of the 'Quadruple Crown' has made Asian fans proud, and the Magpies have become the favorite team almost overnight, and thousands of people everywhere they go.

Newcastle United played a total of seven commercial matches in Asia, with an average attendance of 60,000 per game, which is hard to find, which shows the huge attraction of the Magpies. In addition, the various meet-and-greets held by major sponsors are also crowded, and fans are vying to get up close and personal with their idols.

According to media statistics, the Magpies have received at least 30 million pounds of direct income and signed sponsorship contracts worth more than 400 million pounds, which can be described as a lot of money. With these revenues, Newcastle United will have enough money to compete in an arms race with other European giants, even if they don't need to continue to inject capital, and the Magpies' competitiveness will not be affected in the coming years.

The huge business interests are also the main reason why many European giants are keen to go to Asia for business training in the summer, after all, Huaxia, Dongying and other places are the most economically prosperous regions outside of Europe and the United States, and have huge business potential. What's more, Asia's huge population base makes it possible for these European giants to develop in Asia in the future.

Compared with other giants, Newcastle United, which is slightly lacking in heritage, has won more fan support and sponsor favor, and it has to be said that the halo of the 'Quadruple Crown' is really dazzling. In addition, Newcastle United's Chinese element is also a big factor in its popularity in Asia.

After all, the influence of Chinese culture in the entire Asian region is incomparably huge, and Asian people have a natural affinity for native Asian superstars.

In the history of Asian football, that is, very few stars such as Park Ji-sung, Nakata Young-shou, Cha Beom-geun and so on can gain a foothold among Europe's top giants, and the whole of Asia is looking forward to the emergence of a superstar. Li Yan's birth undoubtedly satisfied the expectations of Asian fans and media, and he quickly became the darling of Asian football. Much attention.

In this Newcastle United trip to Asia, Li Yan has become the team's key superstar, as the 2016 Asian Footballer of the Year, he is now the No. 1 star in Asia, and has countless fans in the Asian region.

Li Yan, who inherited the excellent bloodline of the Xiao family, also gained more points in appearance, after all, the world is all about faces.

Other than that, Newcastle United's brightest stars are not Edinson Cavani, Di Maria or Marcos Alonso. It's Brooklyn, who is not yet 19 years old.

Xiaobei has a wide influence in Asia, especially in Dongying, and Real Madrid's trip to Asia and England's trip to the World Cup have caused a huge sensation in Dongying. Everywhere Xiaobei goes, thousands or even tens of thousands of fans will be welcomed, and even some fans are too excited and unconscious, which shows his popularity.

As a gatekeeper, Brooklyn has attracted the attention of Xiaobei fans since he was first exposed to the media, and when he began to make his mark at Newcastle United, he became the darling of the media.

With his handsome appearance, excellent skills, and endless news points, Brooklyn has a huge fan base in just one year. He and Li Yan have become the brightest twin star combination in Newcastle United. It's no surprise that it's popular in Asia.

In many game posters, Li Yan and Brooklyn's avatars are always in the most prominent position, and in many sponsorship events, fans and media are more likely to come for these two young people.

After in-depth coverage of Newcastle United's trip to Asia, some financial media pointed out that because of the relationship between Chinese elements and excellent records, this team from the north of England is replacing Manchester United, Real Madrid and other giants to become the favorite team of Chinese and Asian fans. This kind of liking is not only a superficial honor, but also a tangible economic benefit.

According to media surveys. Newcastle United's fan stores in Peiping, Haizhou, Yangcheng, Xiangjiang, Tokyo, the Lion City and Kuala Lumpur have become frequented by fans from all over the world, bringing in more than £20 million in net profits for Newcastle United every year. These fan stores don't just make a profit. It has also expanded Magpie's influence in Asia and is gradually cultivating a wider fan base.

After successfully defending the 'Treble', major financial media, including Forbes, as well as neutral appraisal agencies, have raised their brand value assessments of Newcastle FC, believing that its market value has exceeded 500 million pounds.

The club's market value has doubled compared to the price Xiao Feng took over that year, which can be regarded as one of Xiao Feng's many excellent investments.

Right now. 'Jinghu Group' and 'Qianxin Group' have cooperated to start the construction of Newcastle United's new stadium in Newcastle, and will also carry out large-scale real estate development of the current St. James's Park in the future, and build Newcastle's largest and most luxurious commercial plaza. For this project alone, the 'Mirror Lake Group' will make a profit of more than £3 billion, in a sense. Newcastle FC was the second best place in terms of asset appreciation.

The great success of the 'Mirror Lake Group' in England has undoubtedly stimulated many Chinese consortiums, who are optimistic about the influence and profit prospects of England and even the entire European top league, and intend to enter Europe.

According to some media reports, at least five consortiums with Chinese backgrounds are currently in contact with clubs in Europe's top leagues to try to take ownership. Among them, the Premier League, which is the most open to overseas capital, has at least three teams valued by the Huaxia consortium, and various negotiations are in full swing.

In recent times, the Englishman has become numb to the Chinese who often make headlines and are waving cheques in their hands to win the Premier League.

According to information obtained by The Sun, at least 2 Premier League clubs will be fully acquired by the Chinese consortium before the start of the new season, eventually making the Premier League more Chinese.

For the conservative and arrogant British, the influx of overseas capital into the Premier League has greatly challenged their traditions, especially the local tycoons from the Middle East and China, which has crushed the little self-esteem left of the British Empire.

However, no one can stop the internationalization of Premier League capital. Perhaps people can see more and more spokespersons of the Huaxia Consortium sitting in the chairman's box in the stands in the new season.

This summer, Newcastle United has set off a black and white frenzy in Asia, and European football is also very lively thousands of miles away, with the media and fans like a holiday.

For the fans, no World Cup, no European Championships, look at transfer soap operas and club takeover battles. It's also a nice thing to see.

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The magpie has caused a sensation all over Asia, but it has not affected Xiao Feng's comfortable life on vacation in 'Ginkgo Village', for him, who is usually busy with training and competitions, it is rare for him to have time to spend at home with his family, so naturally he can not go out without going out.

Recently, it was the rainy season in northwest Yunnan, and Xiao Feng often went into the 'mushroom forest' of the farm with his family fully armed after the rain to pick all kinds of wild mushrooms, which has become a favorite activity for the children.

However, considering the two little guys who are only three years old, the scope of activities of Xiao Feng's family is generally not large. They don't go too far into the jungle, just in the sparse shrubs and pastures on the periphery.

Compared with the outing of ordinary people, Xiao Feng's family's travel is obviously more chic, because they have the escort of the Bengal Tiger King and the Super Golden Eagle General, which is really luxurious.

Whenever Xiao Feng posted photos of his family's outings on the Internet, in addition to being delighted by a few cute children, his favorite was these two extremely powerful super bodyguards! Of course, the 'Eight Elder Brothers' who often appeared in the camera were also one of the favorite objects of fans. All kinds of videos about it are also popular on the Internet.

In a sense, these heart-warming cute pets have become the image spokesperson of the 'Mirror Lake Scenic Area'. It has tens of millions of fans on the Internet and even in reality.

The children are highly motivated to get in touch with nature every day, and they can help their parents with things, and sometimes they feel frustrated because they can't go into the mountains because of the weather.

Xiao Feng's family going into the mountains to pick mushrooms is just a microcosm of tens of thousands of workers, compared to the nature of Xiao Feng's family's touring the mountains and rivers, the people who work in the mushroom base. It's not easy at all.

Today, the 'Jinghu Group' has circled more than 20 square kilometers of mountain forests in the Biluo Mountains as the group's mushroom production base, where the state of the wild environment is completely simulated and various precious wild mushrooms unique to the mountainous areas of northwest Yunnan are cultivated. After the rain, these jungles are not only slippery on the high ground of the mountains. And the temperature plummeted, which is a great test for everyone.

However, in the face of a full harvest, all the hard work is worth it!

In the past, precious strains such as matsutake mushrooms, porcini mushrooms, chicken fir mushrooms, and bamboo sunflower were rarely cultivated on a large scale, after all, these strains have very strict requirements for the environment, soil and water quality, etc., and cannot be cultivated in an artificial environment.

If it is produced in a completely simulated wild environment, does anyone have such a huge amount of resources and capital investment, so even if many people know that the price of wild mushrooms is high, they cannot obtain them on a large scale.

At present, all kinds of rare wild mushrooms, including matsutake mushrooms, can only be harvested by mountain people who climb mountains and wade through water during the short rainy season, which is not only inefficient, but also less productive.

Before the rise of the 'Jinghu Group', the number of matsutake mushrooms exported by southern Yunnan Province was only 1,000 tons per year, which made the international market for matsutake mushrooms never cultivated.

Some analysts have suggested that if the production of high-quality matsutake mushrooms can be stabilized, it will form an important export industry in southern Yunnan, further increasing the income of farmers in mountainous areas.

Many scientific research institutions and agricultural enterprises have also conducted research and experiments on large-scale artificial cultivation of matsutake mushrooms, but with little success.

However, when Xiao Feng put the 'Space Spirit Spring' into the sequence of cultivating wild mushrooms, the situation changed dramatically.

Because of the tremendous nourishing effect of the 'Space Spirit Spring', these soil mixed with mushrooms can produce a large number of high-quality wild mushrooms in the rainy season every year after being sown into the mountain forest.

In the beginning, the 'Jinghu Group' only carried out experiments in the one-square-kilometer mountain forest of the 'Xiaojia Farm', but after several years of large-scale production of high-quality matsutake mushrooms, the 'Jinghu Group' took advantage of the trend to expand the planting area.

Today, the mushroom farming base of the 'Jinghu Group' can provide more than 10,000 tons of various rare mushrooms every year during the rainy season, bringing in more than 200 million US dollars in revenue.

Every year when the rainy season arrives, the employees of the 'Jinghu Group' and the mountain people temporarily recruited from the vicinity are like diligent bees, burrowing into the mushroom base to dig up all kinds of rare mushrooms that emerge from the ground.

The mushrooms are immediately sent to the processing plant in the Ginkgo Industrial Park for processing, and then delivered to tables around the world in different ways.

Taking the most famous matsutake mushroom in northwest Yunnan as an example, fresh matsutake mushrooms are harvested for 3 hours and then washed, graded, preserved and packaged in a processing center before being sent to the 'Ginkgo Airport'.

Now, Ginkgo Airport has a daily cargo flight to Tokyo, which is dedicated to the Watanabe Supermarket, including a variety of top-quality fruits, marine products, and more. Every year during the rainy season, wild mushrooms such as matsutake mushrooms appear on supermarket shelves in Tokyo the next morning.

Matsutake mushrooms are sold for about US$20 per kilogram at ginkgo biloba, but they can be sold at supermarkets in Tokyo for as low as US$100 per kilogram (about 10,000 yen), which is a delicacy that can only be enjoyed by middle- and high-income people in Toying. The price of the top matsutake mushrooms in the Mirror Lake mushroom base is not only that, they even sell for $300 per kilogram, even if it is a rich man with deep pockets, it is difficult to eat it.

Of course, the percentage of production of this top-quality matsutake mushroom is extremely low, only about 5%, which creates a marketing situation of 'rare is expensive', which makes them more popular.

With the help of a well-developed transportation system and an advanced logistics network, all kinds of ingredients produced by 'Jinghu Group' can appear on the shelves of restaurants and supermarkets in the shortest possible time, which also makes consumers have more loyalty to Jinghu Group's products.

In fact, throughout the development process of 'Jinghu Group', in addition to the quality of its own products, a good purchase experience is also an important factor for customers to be satisfied with 'Jinghu Group'.

For example, once the goods purchased by consumers on the 'Ginkgo Gourmet' online store are delivered and the goods arrive in the customer's city, 'Ginkgo Gourmet' will have relevant SMS reminders, which is convenient for customers to grasp the whereabouts of the package in time, which is very popular.

The success of the 'Jinghu Group' is not only about burying one's head in the work, but also looking up at the road! )

PS: PS: I took a break yesterday, and I continue to ask the folks for subscriptions and guaranteed monthly passes!