Newcastle United's huge gains in Asia have been watched by other European football giants, and many clubs have stepped up their efforts to fight for turf in the region.

Over the years, with the continuous and rapid economic development of Asia, especially in China, the consumption of the sports industry in this region has risen sharply, and it has become the most active market in the world.

Taking fan supplies as an example, a set of genuine star boots can easily cost more than 100 dollars, and some limited editions even cost two or three hundred dollars, which fans who are not high-income fans simply cannot afford it.

In the past, when Xiao Feng was in high school, his classmates played football and went to the supply store near Tiyu Road to buy copycat jerseys.

It has to be said that with the continuous improvement of people's income, the awareness of genuine is also increasing, which has invisibly made the sports consumption market in China expand sharply and become a sweet spot in the eyes of industry insiders.

Therefore, while Newcastle United swept Asia, various teams, including Bianconeri and Real Madrid, also used this summer to train in Asia, while obtaining huge economic benefits, and expanding their influence as much as possible.

With the development of the European and American markets approaching the limit, the emerging Asian market has undoubtedly become a common goal for all teams, and although Newcastle United have taken advantage of the geographical advantage to gain the lead, the other teams are not to be outdone.

It is foreseeable that there will be more fierce and exciting competition around the Asian market in the future, and European football giants will come to Asia more frequently for training and commercial performances, competing for fans as much as possible.

There is competition. The happiest people are the fans, after all, they have more options and can support their favorite teams and stars with their own practical actions.

For Asian fans who don't have a top football league. European football is undoubtedly the holy place in their minds, and now you can get close to European football, and everyone's mood can be imagined!

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In fact, in addition to the European football giants, the North American NBA professional leagues on the other side of the ocean are also full of confidence in the Asian market, and even began to lay out more than ten years ago.

After entering the 21st century, with the rapid development of television broadcasting technology and Internet technology. The influence of the NBA league in Asia, especially in China, has skyrocketed.

The emergence of Yao Da has brought the NBA's influence in China to its peak, and almost every time the Rockets broadcast it, there are at least tens of millions or even hundreds of millions of fans watching the game in the whole of China.

Before that. The people who know the NBA are limited to real fans, but after Yao Ming joined the NBA, even if he is a pawn of a peddler, he can talk a few words about the NBA, which shows the huge influence of Yao Da.

When Yao Da was inducted into the NBA Hall of Fame. Many media and industry insiders disagree. After all, Yao's performance in the NBA is not enough to make him inducted into the Hall of Fame, not to mention that he has not won MVP, championship or other honors.

The NBA league insisted on incorporating Yao Dajia in the Hall of Fame, which is nothing more than to recognize Yao Dajia's huge role in the internationalization of the NBA.

Even though the league holds preseason games in Huaxia every year, it also actively organizes NBA stars to participate in various commercial activities in Huaxia, but the lack of Chinese elements in the NBA undoubtedly makes Chinese fans unable to get close.

However, all this after Xiao Feng became the owner of the Lakers. And after leading the team as a player, it has undergone earth-shaking changes, and overnight, the number of fans and people who follow the NBA in China has increased exponentially. Especially after the Lakers won the championship. It has directly given birth to hundreds of millions of fans in China and even in Asia, which is also an important factor that makes countless people in the industry envious, jealous and hateful.

Xiao Feng bought a stake in the Lakers from the Buss family for $2 billion, but the Lakers' market value is soaring as the Lakers set a series of jaw-dropping records in the NBA.

According to an assessment made by Forbes magazine at the end of 2016, the Lakers reached a market capitalization of $3 billion, making them the most valuable team in the NBA league. The increase in market value is more due to the good performance of the Chinese market, after all, the Chinese elements on the Lakers have made it a natural home team for Chinese fans.

After successfully defending the title, the Lakers' market value has risen by another $500 million in the assessment of major evaluation agencies and financial media, and everyone clearly sees the future development potential of the Lakers.

In fact, before the 2017 NBA Finals, the Lakers opened 12 fan supplies stores in 10 major Chinese cities such as Beiping, Haizhou, and Yangcheng, which were warmly welcomed by the majority of Chinese fans.

Among them, Xiao Feng and Kobe's jerseys and boots are the most popular, although the price of these equipment is not less than 100 US dollars, but it still can't stop the enthusiasm of fans.

During the finals, 12 fan stores sold a total of 200,000 sets of jerseys, 100,000 sets of sneakers and a large number of various peripheral products, achieving sales revenue of more than 60 million US dollars!

It is foreseeable that if the Lakers can maintain a certain competitiveness in the future and even create a new Lakers dynasty, presumably the business of these fan stores will not be bad, and the Lakers' profits will also increase significantly.

The Lakers made a lot of money in the Chinese market, which naturally aroused all kinds of envy and jealousy of other teams, so when the NBA planned the overseas part of the preseason this year, many teams were vying to come to China to participate in the game.

In the face of the enthusiasm of many teams, NBA League President Silva is naturally quite happy, after all, taking over the league from Stern, which has developed to a considerable height, he is naturally under pressure.

In the process of NBA internationalization, the Chinese market can never be bypassed, especially now that the Lakers have simply become a Chinese team, which is the best time to expand the influence of the NBA in China.

To this end, the overseas portion of this year's NBA preseason has been strengthened. There will be 12 preseason games in six cities in China, including Beiping, Yangcheng, Haizhou, Pengcheng, Rongcheng and Jinmen, and three games in Beishi, Tokyo and the Lion City, to satisfy the strong desire of Asian fans to watch the NBA live.

When the NBA league announced the overseas schedule of this year's preseason on its official website. The arrangements for events in Asia, especially in China, have made Chinese fans cheer and rush to tell each other.

Prior to this, the NBA's preseason games in China were arranged at most three or four games, and in the first-tier cities of Haizhou and Beiping, this was just a drop in the bucket in the face of the majority of fans.

This year's preseason has more than tripled in size, and all the teams are giants with great fame in China, not to mention the Lakers. The Rockets used to be the team with the most fans in China, and the Cavaliers with James, the Warriors with Curry and Wade's Heat, etc., all have a considerable fan base in China.

A time when Newcastle United are setting off a black-and-white frenzy in Asia. The promotion and publicity of the NBA preseason are also in full swing and in an orderly manner, and many fans with conditions have begun to buy tickets.

For many fans, being able to watch the world's highest-level basketball matchups up close may be one of the greatest wishes of a lifetime. Although the preseason is not as exciting as the regular season and the playoffs. But to be able to see your favorite stars in action. That's enough.

In just two days, 220,000 tickets for the 12 pre-summer games were sold out, and even if the minimum ticket price was $100, it still couldn't stop the huge enthusiasm of Chinese fans.

It is precisely the frenzied sales situation that makes Silva and other NBA league executives realize that the NBA already has a broad mass base in China, and the economic conditions of the Chinese people can already afford all kinds of consumption in NBA games.

Perhaps, strengthening the connection between the NBA and Chinese basketball, and turning the CBA into a development league of the NBA, could become a development direction for the NBA in the future?

For these high-level of the alliance. Their job every day is to expand the NBA's global influence as much as possible, and of course, in the final analysis, it is for more economic gain.

This year. Only China remains, with a huge population base and a rapidly developing economy, and the potential of this market is unmatched by any country in the world.

The NBA league is not a charity, the so-called promotion of basketball is just a disguise, and the real goal is to obtain more advertising fees and broadcast revenue, which is also the foundation of the NBA league's development.

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The preparations for the preseason are in full swing, in addition to a large number of activities from sponsors, China's major media are also fueling it, making it nearly two months before the preseason, and Huaxia has formed a basketball fever.

At the same time, the basketball summer camps held by the Lakers and Nike, Coca-Lele and other sponsors in major cities in China are also quite intense, and hundreds of thousands of basketball teenagers are showing their enthusiasm and sweat to the fullest this summer, hoping to realize their basketball dreams!

Since Jeremy Lin's rise to prominence in the NBA, it has given many Chinese teenagers more confidence, because Lin's performance proves that Chinese people can survive in the NBA backcourt.

Prior to this, Huaxia's players participating in the NBA were all interior players with a height of more than 2 meters, and they were more likely to use their height advantage to win a foothold in the NBA, which is undoubtedly the biggest impossible for ordinary teenagers.

Later, Xiao Feng, who is only 185cm tall, won countless eases in the NBA, which further stimulated the enthusiasm of Chinese basketball teenagers, because Xiao Feng can do it, and they may also have a chance.

In a sense, Xiao Feng and Jeremy Lin's outstanding performance in the NBA is like Liu Feiren's breakthrough in the 110-meter hurdles, breaking the monopoly of European and American races in this field.

Xiao Feng and Jeremy Lin not only gave basketball teenagers more direction to struggle, but also gradually changed the selection criteria of the Chinese basketball talent training system, which is very important for the development of Chinese basketball.

In the past, the first or even the only element of Huaxia Blue Flag to select talents was height, and only the taller the player, the more resources were tilted. This phenomenon has reached its peak after the emergence of inside geniuses such as Yao Da and the United Arab Emirates, and even many grassroots teams have gone mad, and the 'height theory' has made Chinese basketball full of tall people, but there are not too many excellent guards.

The appearance of Xiao Feng changed all this, and in this year's basketball summer camp, many basketball teenagers showed their skillful basketball skills, and they were the real protagonists on the court.

For this series of summer camps, not only did the sponsors come up with huge sums of money, but the stars of the Lakers also took turns to guide the children, which detonated the basketball boom of Chinese teenagers.

As the image ambassador of the Lakers, Kobe Bryant, who has retired, has also appeared at basketball summer camps all over China many times, teaching his basketball skills to those teenagers who regard him as idols, which also made Kobe Bryant occupy the front page of many Chinese sports media in August.

After more than a month of competition, 30 basketball teenagers from all over the country who performed the best in the summer camp won the opportunity to come to 'Ginkgo Village' for intensive training. In addition to systematic training at the 'Mirror Lake Sports School', they will also accompany the Lakers when they come to China to hold preseason games, which is undoubtedly the biggest gain for every basketball teenager.

Xiao Feng, who lives in 'Ginkgo Village', also goes down to the field to train with these teenagers from time to time, compared to European and American players, Xiao Feng, who is only 185cm tall, has more game experience than these Chinese teenagers, so Xiao Feng soon became the most popular coach on the training ground.

On the basketball court, Xiao Feng's various titles and halos were defeated by the enthusiasm of the teenagers, and only the identity of 'basketball player' was recognized.

In fact, Xiao Feng at this time is more relaxed and happy, and now he no longer needs some worldly aura to increase his weight, but it is the most important thing to do a good job seriously.

Compared with the deceit of the shopping mall, Xiao Feng enjoys the time playing basketball with the children now, which makes him seem to return to the innocent past, even if there is more pressure on his body, he will disappear without a trace.

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In this summer without the World Cup, European Championships and Olympic Games, Chinese fans and sports fans did not find life difficult, because the endless news was enough to make this summer extremely lively.

Whether it is Newcastle United or the Lakers, the strong Chinese elements make Chinese fans proud and full of substitution, which is completely different from the previous lively situation.

Because of the relationship between the 'Jinghu Group', there will be more and more connections between these two teams and Huaxia in the future, and there will even be more Huaxia players going to the world through these two teams. In a sense, these two teams will become a window for the blowout of Chinese football and basketball talents, and perhaps the rise of basketball and football will start from this!

It's been a lively and hopeful summer!(To be continued.) )

PS: PS: Keep asking the folks for a monthly pass!