Chapter 241: Treasure Island Arts

η±³ε›½EA Group is one of the world's leading publishers of interactive entertainment software, and one of the world's largest gaming giants.

In the 80s, there were two game companies in the world, one was Nintendo and the other was Electronic Arts.

However, after the 90s, Electronic Arts began to shift its focus to the computer PC platform, mainly beginning to produce and produce computer games, thus allowing Nintendo to occupy the market of TV and game consoles.

Despite this, EA is still the world's strongest gaming giant.

Yunteng Games is a PC game production company, and currently does not have a publishing department at all, that is, it has the ability to produce games, but there is no channel to sell games.

As early as the end of March, Li Feiteng and An Miaomiao left Yanjing together and went to Xiamen City to check the completed "Torchlight".

This "Torchlight" incorporates the Diablo 2 style of platinum game sales, and it is also an English-language 2D role-playing adventure game developed by Chinese people.

Without any hesitation, Li Feiteng immediately took the disc of this game and flew to the treasure island with An Miaomiao.

Because, Electronic Arts Group has long established a branch in Baodao.

In the suite of a five-star hotel, in the living room, An Miaomiao stood in front of him, tied a tie for this handsome young man, and said gently: "After we are busy with things, let's have a chat in Taipei, okay?"

Li Feiteng smiled slightly, and he said, "Play for half a day at most." ”

"Okay, you go to work, I'll wait for you at the hotel. An Miaomiao nodded lightly. She felt a little lost in her heart. But think about it, Li Feiteng has been with her in the past few days. This has already made her very satisfied.

Picking up the briefcase, Li Feiteng pushed open the door, followed the bodyguard out of the hotel, got into a black Audi car, and went directly to Electronic Arts Company.

Half an hour later, the car stopped in front of the Electronic Arts building.

"Mr. Li was really punctual. A woman walked out from behind with a smile, and she greeted Li Feiteng with a smile.

Li Feiteng looked at this young woman, and he was slightly surprised in his heart. I didn't expect that the person in charge of Electronic Arts in Treasure Island would be a woman, still so young, she looks like she is twenty-five or sixteen years old.

"My name is Bei Xinjing, Mr. Li, please. ”

"Please. ”

She took Li Feiteng into a work room, and there were four or five young people who were working in the room.

"Mr. Li, I'm in trouble. Pei Xinjing looked back and smiled. Li Feiteng hurriedly took out five game CDs from his briefcase and handed them to her.

Five game discs were immediately distributed among the five youths, whose job was undoubtedly to test and evaluate a game.

It will take a while for the game to be installed, so Bei Xinjing smiled and stretched out his hand and said, "Mr. Li, please come to my office for a chat." ”

Li Feiteng had a surprised expression on his face. Still, he nodded quietly and followed behind her. Walked into an office.

The office is completely modern with glass walls, so you can't see the inside from the outside, but you can see the entire office area from the inside.

Bei Xinjing poured water for him and asked with a smile: "Mr. Li values this game so much, or does Yunteng Games have no suitable operator for the time being." ”

Her words made Li Feiteng have other ideas, he smiled: "Both, this game is the first game produced by Yunteng Games, and the cost of developing a 2D engine alone has cost millions of dollars." ”

"Then Mr. Li is really ......generous," Bei Xinjing sighed and said with a smile: "Maybe Mr. Li doesn't know very well, this Baodao Art Electronic Company is invested by me." ”

Li Feiteng was stunned for a long time, and he always thought that Baodao Art was a branch of the United States EA Group.

After half an hour of discussion between him and Pei Xinjing, Li Feiteng finally figured out what the situation of this Treasure Island Art Electronic was and her intentions.

It turned out that Bei Xinjing was a native of Treasure Island, and was previously a channel sales manager in North America at the headquarters of Electronic Arts, and after she had the funds, she returned to Baodao and established a joint venture with the headquarters, but the largest shareholder of the company was Pei Xinjing personally, not the group.

In addition to being in charge of game sales at the headquarters, Treasure Island Electronic Arts is actually a self-developed game production company.

It's a pity that the game industry in Baodao has declined, and Bei Xinjing's company has gradually let go of the game production business, mainly to do game publishing.

Although the company's value is not high, she has a wide network of contacts, and has established long-term and stable cooperative relations with many manufacturers and sales agents around the world, so Baodao Electronic Arts is already a very good game agency and publishing company in Asia.

The outside world thinks that Baodao Arts belongs to the United States EA Group, but in fact, the real boss is Bei Xinjing, a young female boss.

After Li Feiteng listened to her story, he looked at Bei Xinjing with a different look, although such a distribution company, although the value may be tens of millions of dollars, the annual profit is not much, but the intangible assets and resources are very attractive.

What did she mean? Li Feiteng felt that this Pei Xinjing still had something to say.

"Mr. Li, I know you may be very confused and don't understand what I mean......" Bei Xinjing smiled, she sighed and said: "EA Group is ready to withdraw from Baodao Arts and Electronics, let me change the name of the company, and the bigwigs in the headquarters regret it." ”

Looking at her sad expression, Li Feiteng suddenly realized, he was suddenly a little surprised, and asked tentatively, "You lack funds?"

Bei Xin nodded solemnly, she sighed and said: "Not only the lack of funds, but also the lack of games, EA Group will withdraw its investment, and will gradually withdraw the agency business of game products, in another two years, my company will have no funds, and there will be no source of game products." ”

Li Feiteng didn't immediately say what he thought, because game publishing is also a very deep industry, and he and Bei Xinjing don't know each other deeply, and whether the matter is true has not yet been verified.

If he lightly invested in this company, and Bei Xinjing's character was problematic, or there was a problem with the sales channel, then the loss would be very severe.

For example, "Torchlight" originally sold 1 million copies, but the sales agent only reported 500,000 copies.

"They should have tested it almost, Mr. Li, let's go over and take a look. Bei Xinjing said everything about this Cheng DΓΉ, she didn't believe that Li Feiteng didn't realize that Baodao Arts needed to invest, since he didn't take the initiative to speak, then she could only wait.

The two came to the studio together, and found that the five young people were all ruddy and happily playing games, until Bei Xinjing covered his mouth and coughed twice, and a young man with glasses quickly stood up and said: "Mr. Bei, this game feels amazing, it is the most playable game I have ever seen in my life." ”

"The dark, blood-red game style, as well as good voice acting and 45-degree visuals, is simply a classic adventure game!" Another young man also gave a high evaluation.

Bei Xinjing's mouth opened wide, her five employees are not ordinary people, not to mention the development ability of games, the most important thing is to grasp the game entertainment market, the accuracy is quite high, it is the five treasures she brought back from EART, and it is also the secret weapon of her company's profitability.

Li Feiteng's face showed a proud expression, his game, but Diablo 2+ Torch, the playability is not ordinary.

You must know that the total sales of Diablo 2 in the world is 14 million copies, Li Feiteng does not ask for too much, he only hopes that "Torchlight" can break through more than 500 copies in the world, and the four big characters of Yunteng Games will be launched, and he will have a group of loyal torch fans all over the world.

In Li Feiteng's heart, there are only four major fans in the world who can be compared, namely: fans, book fans, game fans, and comic fans.

Loyal fans will remember all the records and songs that an admired singer has released in his life, and they will never forget jì in any year or day.

A loyal book lover, who will never forget the author of the novels he has read, will generously help the author.

Loyal game fans, for a game can chase for decades, for the game crazy, obsessed.

And from the beginning of a comic serialization, many comic fans have followed it for most of their lives, which shows the charm of comics.

Domestic games, only Xianjian and Xuanyuan Sword have the most fans, which is the most unwilling of Li Feiteng in his previous life, he hopes to change this situation and create more high-quality games than foreign ones, so that domestic games also have a lot of high-quality products, with countless game fans.

"Mr. Li, we're going to have a good talk. Bei Xinjing saw that her five precious employees rated the game "Torchlight" so highly, and she already had the answer in her heart.

The two returned to the office again, Pei Xinjing took out the famous tea Tieguanyin from the drawer, she took the initiative to smile while boiling tea: "Mr. Li, I think we should join forces to launch this good game, so that the interests of you and me can be maximized." ”

"I don't know how Mr. Pei plans to unite?" Li Feiteng sat on the sofa peacefully, he had a further opinion on Bei Xinjing in his heart, she can be so confident in the evaluation of employees, so confident in "Torchlight", let Li Feiteng believe that there is no problem with her character.

A person with a problematic character cannot trust others lightly.

Bei Xinjing pondered for a while, and she said with a bright smile on her face: "Before, EA Group also wanted to buy back to Baodao Yidian, and offered me a price of 12 million US dollars to acquire 80% of the shares in my hands, and the conditions I gave Li Feiteng were not high, you only need 5 million US dollars to buy 30% of the shares." ”

Li Feiteng was surprised, because he felt that the price was not high. (To be continued......)

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