Chapter 251 Trademarks

Li Mo took them to a building, which was actually built for the models, with a rehearsal hall below, a dormitory above, and a building next to it where the male models rested. Pen | fun | pavilion www. biquge。 info

In China, it is undoubtedly to reduce costs.

But most of the time, these models will be out and about, even in various countries.

It just so happens that people are in it together.

There were Mattel people, and it was John himself who led the team to investigate...... Also, we have an important meeting today.

Tina has also come to China, where she mainly looks at models, and may choose some good models from the middle to be used as senior models for Alice.

There is also Liu Xiangzhong, as well as several mentors he hired from Xiangjiang to train models, a Russian translator.

Only Sun Hongqi came back from the United States alone.

Yili subsidiary has also recruited many backbones, which is different from Yile Company, because the income of Yile Company's backbone has gradually spread out, even if it is a joint venture, this recruitment has become easy, including Huang Tai's recruitment of Li Mo's secretary assistant, the same reason. The income is so high that it doesn't matter what kind of business or iron rice bowl you are. The difference is that most of the recruits this time are female backbones.

After all, the proportion of female workers in Yili will be even higher, and even reach ninety percent, and Li Mo can no longer take into account the so-called "humanization".

It will be a little more convenient for women to lead, and it will be easier to manage.

In fact, this is still human......

Then let Li Mo get the Yili headquarters together, and run in the Yili headquarters, one is to let them understand what is the real fashion, not the fashion of China, but the fashion of the whole world, and the other is to run in and learn to observe.

The rest was security, with a large group of construction workers.

John was a guest, and Li Mo stepped forward to shake hands with them first.

The appointment was made at nine o'clock to meet and have a meeting...... Before the time was up, Li Mo nodded at several mentors who trained models.

Several mentors also asked these models to walk in formation, not to underestimate the models walking on the runway, which is also learned...... Not to mention it first, Li Mo caught a glimpse of Xie Yuhe and began to pinch the little fat man's ears.

Li Mo smiled.

The little fat man behaved very normally, with a total of more than 180 models, including more than 40 male models, including three male models selected from the magic capital, two black male models, and the rest were models from Eastern Europe, including the Eastern European part of the Soviet Union.

This is especially true of female models, with only two Chinese female models...... It shows that China's style is still very old-fashioned at this time, although the salary is not low, and it is not willing to "show up" on the catwalk. The two black models are mainly afraid that some people will say racial discrimination, and the remaining more than 100 are all white female models from Eastern Europe, and the age requirements are also strict, all between 18 and 20 years old.

Half of them, even from an oriental aesthetic point of view, are absolute beauties, and there are also different exotic customs. Yuan Guobin looked stupid, and the little fat man looked a little stupid.

Li Mo's intention in doing this was a subtext to tell Xie Yuhe, is appearance really important?

Several tutors are strict.

There are also some stories about Liu Xiangzhong's team selecting these models.

On average, the Soviet Union is still much better than China today, the so-called emaciated camel is bigger than the horse, and China is still just a pony at the moment. But as Gorbachev violently liberalized all policies, it was not reforms, but all state property was draining into the pockets of the elite at a flying rate. China has it, and in the new century, there will be ...... But compared to others, the whole thing is a big deal.

The economy of the Soviet Union as a whole did not seem to have serious problems, but in reality, many ordinary people quickly slipped into poverty. Unlike China, before China's reform and opening up, the foundation was almost shallots with tofu, which was clear, but the Soviet Union was not. The elites did this, and they complained for a while, but Liu Xiangzhong did not expect that the Soviet Union would collapse, including the big names such as Reagan and the chief designer, and they also did not think that what they did was to try their best to let the Soviet Union continue to sink and not let it become a serious threat.

Therefore, I heard that it is the Swiss economic company that recruits models, and many girls come to apply, Eastern Europe, especially in the surrounding areas of Ukraine, because of the cold temperature, special terrain, and race, many girls are good-looking, if it were not for Liu Xiangzhong to consider the company's cost, this time he could recruit thousands of girls with good physical conditions.

Even if Tina came to watch, she couldn't help but praise these girls for being very beautiful......

But there is one thing, that is, the corruption of various officials, recruiting girls, okay, take the money, take the girls away, okay, take the money.

As for the male model, it's not worth much, so pack it all up and take it away.

About a female model, Liu Xiangzhong has to pay two or three thousand US dollars, plus other miscellaneous expenses, Li Mo said, you have to deal with some powerful children, and you have to talk about the copyright of Tetris.

Liu Xiangzhong spent more than 800,000 US dollars before and after, and more than 300,000 US dollars on these models, all the way to the green light, it can even be said that even if Liu Xiangzhong sells these girls to brothels in the future, which officials will not care.

Liu Xiangzhong sighed that the Soviet Union will slowly rot together from the inside out, and it will be rotten......

More than 180 models flew to Switzerland and from Switzerland to Yili. After getting off the plane, I heard that they were coming to China, and these models were not happy again. Let them go to Switzerland, it is a wish, and even take the initiative to dedicate themselves to Liu Xiangzhong.

Cheng Qun reported the situation to Li Mo, and Li Mo quickly rushed to Yili with some newspapers.

There are a few girls who can speak English, and the newspaper that Li Mo brought has news about Li Mo, regardless of the New York Times and the Wall Street Journal, they also reported Li Mo.

Li Mo first let them read it, and after reading it, he asked them to read it to other people in Russian, and then said: "I am Li Mo in the newspaper, this is not a Chinese company, but an American company, and in the future, you will not only go on stage in China, but also in the United States." ”

This calmed them down, but Li Mo's face was a little melancholy, these people who lived very badly in the Soviet Union looked down on China at the moment. Of course, after a while he was in a better mood, because he knew about the later Chinese ......

The models, including the black models, were then settled here, and in addition to teaching them how to walk, they were also taught English and Chinese.

Several mentors kept reprimanding, because when they saw these foreigners, more than 180 models were not calm, they still didn't have much bottom in their hearts before, these foreigners were still Americans, which showed that Li Mo did not lie to them. Isn't it an American company that means they have a brighter future...... In fact, Li Mo wants to say, you are really stupid, whether it is an American or a Chinese company, your income is still like that, you perform well, you are sought after by the media, the economic company may accept the endorsement of some other companies, although the economic company will take a cut, but your income can increase accordingly, otherwise you will get a dead salary.

Li Mo looked at it for a while and said, "Since they are all here, let's have a meeting." ”

Everyone walked towards another building, and the three of them followed behind, and the others didn't ask, and they didn't have the right to ask.

When he came to the conference room, the little fat man screamed "wow".

It's more luxurious, it's a fashion company, and it has to be.

Li Mo whispered: "Du Zhengwei, Xie Yuhe, Yuan Guobin, wait for the next seat, listen, don't ask anything, this is also a good time to observe." ”

The three of them woke up from their shock and nodded knowingly.

The guest sat down, and Li Mo sat unceremoniously on the chairman's chair.

Du Zhengwei said softly: "Domineering." ”

Xie Yuhe also said softly: "Learn a little, don't talk." ”

The little fat man is a little melancholy, can he learn this?

Li Mo said first: "John, you are here, let's talk about it, let's talk about the ten-year plan of Yili Company's outlet store first." ”

The three of them were all depressed, Li Mo said it in English, and except for the three of them who had a little problem with their listening and reading skills, there was no problem with the rest.

Li Mo said, pushing open the first scroll on the big conference table, it was a super large world map, and there were many cities with an icon inserted on it, which was the trademark designed by Li Mo for Yili, which looked like an orchid from a distance, and looked like a Dunhuang flying fairy up close. Orchids are noble and beautiful, and flying fairies are beautiful and refined, which is used to symbolize that Yili products are both beautiful and different. Regardless of its metaphor, this logo is indeed beautifully designed.

As for Yile, it is simple and rude, Li Mo painted a big yellow duck with the flowery English "ILE", but this big yellow duck is so cute that even the trademark is loved by some children.

It's still from Li Mo's hand.

John already knew about this trademark, he didn't look at the trademark, but the city where these trademarks were located, and then he inhaled cold air and asked, "Li, are you sure?"

On this super large world map, the Yili trademark is inserted in more than 1,000 cities, not only more than 1,000 cities, but some big cities, such as New York and Magic City, are not one direct sales store, but two direct sales stores.

If it is more than 1,000 ordinary houses, Li Mo's requirements are very strict, that is, to open a direct sales store in the most prosperous business circle of each city, such as the magic capital, if there is only one, it must be on Nanjing Road, or even on Nanjing East Road. If you open a second one, you must be in the Xujiahui business circle at the moment, and even the Wujiaochang is not qualified.

Even in 87 years of China, how much does such a commercial house cost?

Regarding this house, Li Mo also made a simple explanation, signed a contract, is a joint partner, and the business strategy must be explained clearly.

Not counting Japan's, housing prices in other areas are not high...... Needless to say, China's housing prices reached their peak in 87 years, and with the arrival of Black Monday, they also began to collapse, but the collapse was not as serious as in Japan, but it continued to collapse, and it fell by almost 40% in 90 and 91, so Bush Sr. called for a bailout...... Then it soared, and in 06, after deducting the price rise factor, it more than doubled, including the price factor, which can be five or six times the current one. Even if the subprime mortgage crisis broke out and fell to the bottom, it would be 1.5 times that of this time, and if price factors are included, it would still be several times that of now.

But when I borrow from a bank, I only pay interest, and I don't care how much your prices have risen.

Housing prices in Xiangjiang are also relatively low at the moment, if you buy from now, in 97 years after deducting the price factor, it can rise eight times, 97 returns, Southeast Asian financial crisis and other factors, Xiangjiang housing prices began to fall, but in the end they all understand......

It doesn't matter if it's in Xiangjiang, no matter how big it is, there are at most two or three outlets.

There is also Japan, after the Japanese stock market crash, housing prices swayed, stalemate to 91 years, began to decline rapidly, 93 years were almost cut in half, 05 years of decline reached 64%, the original 100 yuan, fell to 36 yuan, if the price factor is included, I don't know how many times it fell.

It's not that you can't enter Japan, but you must enter it in the form of consignment, so don't open a direct sales store at this time.

Li Mo can remember about these three regions, as for which side of Europe he does not know, but he also remembers that with the drive of China's economy, the global economy in the new century is growing in great strides, which has also driven up housing prices in Europe, resulting in the formation of real estate bubbles in many European countries, and there is no doubt that housing prices in Europe will also continue to rise in the future.

So don't look at the current loan needs to pay interest, in fact, most of the banks are equivalent to working for Yili.

The reason is simple, but who would have thought that China's economy could explode? The economies of Europe and the United States also seem to have peaked, which is the reason for the decline in housing prices in many countries in the following years.

Another motive is not to think that in the United States, how many Chinese people have become famous? Wang An's computer company collapsed, Yahoo was full of anti-China remarks, and it did not please Westerners, so it still collapsed. and Clinton...... Li Mo had to find a way to put on layers of body armor for himself.

As long as the contract is signed in detail, the more the bank is forced to borrow, the more the uncle will be in the future, and how much debt will have to be owed in the future after so many outlets buy it, then these banks will also fight hard with Clinton at that time.

Anyway, after so many years of layout, I will have to lay out it in the future...... Anyway, in the end, Clinton must be in a hurry, and it was Cisco and Microsoft that also made him anxious...... is Apple's more than $200 billion overseas, which also gives the Trump team a headache 17 years later, and in 99, how much difference can Li Mo's wealth be?...... If Clinton is not mentioned, Bush Jr. will be in a hurry if he can't get it right...... Anyway, there must be a good show staged in the future, and it can even make a sensation around the world.

Where can John know this, Li Mo's strategy is very simple, pay two or three percent of the down payment first, and then decorate, of course, with this down payment plus decoration, not to mention the loan, even the interest is easy to negotiate. In this way, it is possible to launch each direct selling store globally at the lowest cost.

Mattel also believes that housing prices will rise a little bit in the future, and besides, the commercial housing in these commercial areas will become more and more tense in the future, and admits that these direct sales stores will also pull Yili and Alice to force the grid.

Question: Down payment plus decoration, you have to pay 35% of the cost, just ask, the best location in New York, three floors, and an area of nearly 1,000 square meters of commercial real estate, how much is the value?

"Lee, is this goal realistic?"

"It's the goal, you can set it a little higher, of course, the first step can't do this, the first step my idea is that the two funds have come up with 210 million US dollars, and you will take out 90 million US dollars according to the contract, plus loans, including the loan from the Modu government, we can do it if we get rid of the other budgets......"

Li Mo pushed away the second scroll.

There are more than 60 outlets above, including three in Xiangjiang and one in Omen, and the rest are all in China and the United States.

This is the actual strategy, after all, Yili has only begun to develop, and can only seize limited territory with limited strength.

"Li, do you have so much liquidity?"

"Yes, at most on October 10th, all these funds will be in the account. ”

John suddenly thought of some news he inquired about, and a bitter smile appeared on the corner of his mouth, and said, "Li, you have it, we don't have Mattel, let's try to make the scale a little smaller." ”

Li Mo ha.

This is not Li Mo's real strategy, he immediately has sufficient funds, or even far more liquidity than this, but Li Mo does not want to allocate it.

He pushed open the third scroll, this time there were only more than 50 outlets, Li Mo said: "This is my bottom line, we take out 140 million US dollars, and you take out 60 million US dollars, a total of 200 million US dollars, to be used as the original capital of Yili Company." Then keep the parent company without dividends for ten years, and all the money earned is used for expansion. ”

"What about the Modu subsidiary?"

"The government of the Modu has provided us with sufficient loans from the beginning, which of your banks in the United States will provide us with sufficient loans?" Li Mo sneered, and said: "Therefore, from the beginning, we can basically expand to half of what China can expand." There will be expansion in the future, but I believe that there will be dividends when the time comes. Wouldn't we not pay dividends to the government of the Magic Capital and forcibly withhold their dividends? Of course, if you Mattel are ambitious, we can deduct the dividends of our two families and continue to use them as the expansion of the parent company. ”

"It's better for you to be in China......"

If it weren't for the fact that I would earn a lot of foreign exchange for the demon capital every year, would it be easy for me to agree to lend so many loans? Li Mo didn't explain that this misunderstanding would have to be ......

"Li, can we pay off our Mattel money by February next year?"

"No, we have to do things according to the contract, and once I run out of money to invest, your Mattel money must arrive. That's the condition, think about it, and that partner will say yes?"

"Yes, but we Mattel ...... this year," John said embarrassedly, adding, "I heard that you have a saying in China that you bring heating on a snowy day." ”