"Secondly, sales and marketing, Yile and Yili's main sales groups are still abroad, so I attach great importance to quality, quality inspection, intellectual property rights and technology patents, and creativity. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoAfter these preparations, the company can be launched, and after it is launched, it will be managed. Some people let Yile burn their hearts to the core, and some people saw Yile Yili's salary and thought it was wasting money. In fact, most state-owned enterprises can afford this salary as long as they lay off unnecessary leaders, save unnecessary waste, and remove some other bad phenomena. ”

Li Mo said it tactfully, and some leaders listened to it with unnatural expressions on their faces.

"Because I and other directors have paid high salaries and benefits, so we must pay high returns, and we must also abide by the company's strict regulations, not only the leadership, not only do not support idlers, including ordinary workers, but also must improve their own technology and product pass rate, the company gave a period of sharpening time, after this time is not good, then have to be fired. ”

"Then came the publicity, maybe the country still ignored this part, advertising is really important, such as the advertisement of Yili Flower Fairy, how much impact will it bring to Yili. If you don't pay attention to it, once the national policy is further liberalized, a large number of foreign companies will enter, and under their product advantages and a large number of advertising, domestic products can be defeated by them. Then there is the after-sales this piece, Yili Yile quality inspection is strict, there are almost no substandard products, but if you really encounter unqualified products, you will be returned and replaced, the customer may not be God, but you must respect the customer, the brand and reputation are accumulated bit by bit. ”

"Finally, there is the relationship with partners, as most of you know, because Yile and Yili are strict, which leads to many companies being dissatisfied. However, they can't force others to do what they do, so Yile and Yili's approach is to send people to teach them advanced management methods, and take the initiative to introduce technology and advanced production equipment for them. ”

"That's about it, if I say it again, I only say two things, before you want to run a business, you must do careful investigation and positioning, preparation, planning and then acting, rather slow and steady, than fast and dangerous. Some people say that the speed of expansion of Yili and Yile is too amazing, but in fact, it is not, because we have prepared a lot of funds, there is no shortage of funds, and all preparations are also sufficient, and we also have technology and creativity. What seems to be running in stride, but in fact it is only running in small steps. If the funds are not in place and the preparations are not sufficient, it is better not to even run, but to move forward slowly. For example, Yili's diamond card issued last year raised a lot of money for Yili, but I immediately asked them to suspend the issuance on the first few days of the first month, because Yili has too many funds under its control, and it is easy to have indigestion, and maybe there will be big problems. ”

"You also have to have a clear position for yourself, in fact, this is the most difficult, because the most difficult thing for a person to recognize clearly is himself. You can have ambitious goals, but you have to take them one step at a time. Some time ago, I sponsored some students to study abroad, and I gave several exam questions, and the last exam question was to position Chongzhen in a short sentence. ”

"Self-motivated, he is diligent, thrifty, not lustful, seems to be able to do these things, are good emperors, why did the Ming Dynasty just perish from his hands? Not to kill Yuan Chenghuan, some people may have read Jin Yong's book, but Yuan Chenghuan's history is mostly written by the Qing people, the truth may not be what Jin Yong wrote, it may be very wronged, but if it is not to kill Yuan Chenghuan, the Ming Dynasty will definitely perish. Moreover, the Ming Dynasty in a narrow sense died at the hands of Li Zicheng. ”

"There are many reasons for the fall of the Ming Dynasty, but the main responsibility is Chongzhen himself. If I were to evaluate it, it would be seven words, and Zhi Dacai was brainless! It seems that the mistake was that the literati of the Ming Dynasty, especially the literati in the south, were greedy and did not allow the Ming Dynasty to levy commercial taxes in the south, resulting in an empty treasury and inability to provide disaster relief in time. In addition, because the Ming Dynasty was under pressure from both the Qing and Mongolians, the taxes were heavy, and the disaster caused a large-scale uprising. Chongzhen didn't wake up before he died, but said that he should not kill Wei Zhongxian. At least Wei Zhongxian is here, and these literati don't dare to come nonsense. But he is the emperor, the one who is in charge, why can he listen to the words of these ministers, can't he replace the ministers?"

"How big an appetite to eat, how much to eat, how big to do a lot of things. In the past, many emperors of the Ming Dynasty did not even go to power, so did the Ming Dynasty not function? Without the diligence of the talented emperor, it would be even more harmful to the country! People without talent wanted to take charge of large companies, and even more harm the company. But this talent is not born with it, there is no such person...... For example, Huo Qubing first brought a small number of men and horses, and finally brought a large-scale army to make contributions to the Han Dynasty. The rest are all slowly sharpened, such as Xu Maogong, that is, Li Ji, who was not strong in military ability at the beginning, but later became the god of war of the Tang Dynasty on the same level as Li Jing, and he was also sharpened step by step. ”

"Yili Yile is sharpening the talents I have cultivated, and I am also learning, observing, and reflecting, and when we grow together, we can master a larger company...... Or let's put it this way, there is a five-meter-wide gap in front of us, and we can't cross it in one step, so we must practice step by step, step by step across the small gap, and when the ability increases, we can cross this big gap. When the ability is greater than this gap, a larger gap can be crossed. Of course, this is also based on a person's talent, some people are not good at management, and force him to learn management, then it will not work. Therefore, Tang Taizong Li Shimin said something to the effect that it is not that there is no talent, but that the talent is not placed in a reasonable position, but even if it is placed in the right position, it must be given to them for a period of time before it can be reused. ”

After saying this sentence, Lao Ma has basically been sentenced to "death".

There are many factors for a company to succeed, and it does not necessarily have to operate according to what Li Mo said to be successful.

But most of the key points mentioned by Li Mo are aimed at Lao Ma.

The old horse will soon face a fiasco, and there are many reasons for the fiasco.

The first is what Li Mo said is so ambitious, Lao Ma is not a mediocre talent, let alone Chongzhen, but this step is too big, beyond the scope of his talent, and there is not even a transitional grinding and running-in period, he stepped out directly, and it is inevitable to carry and fight.

The second is also the talent that Li Mo said, these enterprises contracted by him are all bad enterprises, and Lao Ma also knew that there must be problems with the original management, so he had to send a large number of leaders from the original contracted factories to manage these enterprises, and even the team leaders were sent out to be the directors and managers of each factory.

Even if these middle-level managers have also undergone the run-in of new management methods, but any team leader can be qualified for the position of factory director and general manager?

Then Li Mo doesn't have to worry about talents.

The third is what Li Mo said, blooming everywhere, don't look at Li Mo, there are still a lot of stalls in the United States, but transportation and communication are very convenient.

At this time, China was inconvenient in all aspects, including transportation and communications, and what was even worse was that there was no unity of thought in the whole country, and each locality had its own policies, as well as all kinds of local protectionism, which was even more fatal.

Li Mo can have the luxury of shutting down a few outlets, you make me uncomfortable, I make you sick.

However, does Lao Ma dare to let a large factory shut down, and hundreds of thousands of workers are all laid off?

The fourth article is also what Li Mo said, I can call the shots of my company, merge, I dare to integrate, and if someone doesn't work hard, I dare to fire.

Lao Ma is a contractor, and the property of each factory is still state, including machinery, plant and workers, dare to integrate and fire workers at will?

It is precisely because it is national, but it is all kinds of inconvenience. Before Lao Ma moved, many people continued to appeal, and soon after that, an investigation team was sent from above to investigate, and I wondered, how can this kind of contracting system be done well? Moreover, it is still a hundred enterprises from all over the world.

In fact, a few years later, this contracting system was phased out one after another.

Fifth, he began to lead the success of Shimencheng Paper Mill because of his creativity, but on a hundred enterprises, unless it can monopolize the national paper industry, it is fine, but with these ideas, it is far from enough.

Sixth, Li Mo is learning in humility and being a low-key person, while Lao Ma was carried away by a short-term victory, controlling so many enterprises, and actually having the heart to make reports everywhere, he has made more than a thousand reports in the past few years, and he made another report here just now.

Even if Li Mo thinks that he is a hands-off business, he can't relax to this point.

There are many more, as Li Mo said, there is no clear investigation, no clear positioning, no careful preparation, not enough funds, technology research and development have not kept up, even in management, there are many deficiencies.

How to mobilize the enthusiasm of all employees? How to implement stricter management regulations, if to improve quality, reputation and production efficiency, if to open up new markets?

Lao Ma has reached this point, and Da Luo Immortal can't save his group company.

But Li Mo can't deny the credit of Lao Ma.

"There was a liberal arts student who suddenly saw that he had no future in liberal arts, so he switched to science. But here's the problem, everyone is a Ph.D. student in science, so where do you learn it yourself? I studied at university, but I don't have a solid foundation. What's even more problematic is that this liberal arts student suddenly realized that science must be learned, but the problem is that he has always been accustomed to liberal arts learning, and he is not too good at science, that is, other people's methods are not suitable for him. So what methods can you use to learn in order to shorten the gap between yourself and others?"

This is the famous saying, cross the river by feeling the stones.

In the whole of Asia, Japan cannot be counted, and it has been a developed capitalist country for a long time.

Of the rest, only South Korea has succeeded in engaging in private cooking.

But South Korea's rapid development is not due to the success of people's cooking, but to China. In the less than 20 years since the establishment of diplomatic relations, the trade deficit between China and South Korea has reached more than $700 billion. This is a direct deficit, South Korea exports high-profit and high-value-added goods to China, and China exports low-profit and low-value-added goods to South Korea. There are also a large number of Korean companies that have made countless dollars in China...... In fact, the gold content of more than $700 billion can reach $1.5 trillion.

There is so much money, even if it is smashed in the Central Plains Province, the Late Province and the Cadre Province, these backward central provinces, as long as they are smashed one after another from 92 years, any province can become an economically super developed area.

Li Mo didn't say anything about the people's cooking, and he also skipped these heartwarming things, and there are even worse things for South Korea, that is, the so-called middle line of the Bohai Sea, and the fishermen who died tragically one by one...... He continued: "It is a path that requires great wisdom to walk out, and on this path there are people who stand up and people who fall again. But Mr. Ma, what I want to say is that your group company, whether it is successful or not, as a pioneer, your success or failure, and your pioneering spirit are one of the most valuable assets of the country. ”

Very pertinent evaluation.

Li Mo can't do it, because he doesn't dare to report it, how much can he bring to the country? At most, like Secretary Wen, he secretly invited Li Mo to come over and impart some experience to the various enterprise leaders present.

That is, to say it here, I dare not report it either.

In fact, many media already know about Li Mo's deeds, but they can't report it without even thinking about it.

Li Mo said again: "My words are finished, if there is anything wrong, I hope you don't laugh." ”

After speaking, sit with your eyes and nose, nose and mouth, and mouth and heart.

But when it fell on the ears of the old horse, these words were too harsh.

Secretary Wen also looked at Lao Ma with some disappointment, originally thought that Lao Ma could really form a large group company, but after a long time, it turned out to be a scattered sand group company......

He asked in a low voice: "Li Mo, is privatization the way out for enterprises?"

"No, a hundred schools of thought contend, a hundred flowers can bloom. However, the state can no longer support some people who are seriously bad at business and those who suffer serious losses, and they are born in adversity and die in peace, precisely because of the strong support of the state, and some leaders do not act and do not want to forge ahead, so more and more undesirable enterprises have arisen in China. Without moderate competition, enterprises will not have vitality, after all, the world is not a thousand-year-old world, and self-isolation is no longer the way out. Li Mo thought for a while, and added: "Moderation is good, no matter what, not too much, not too little." ”

After Li Mo finished speaking, he began to be silent again.

Lao Ma said unwillingly: "Xiao Li, you said that my group company will inevitably fail?"

"I've seen a lot of your situation in the newspapers, and I'm very impressed. But when you merged 100 companies, I was thinking, how to do it from your point of view? It turned out that with my ability and knowledge, there was no way to move forward with these 100 companies. What's worse is that this involves 100 companies, maybe nearly 100,000 employees, and they can't withdraw if they want to. Because one in and one out, it not only damages your reputation, violates the spirit of relevant laws and policies and contracts, but also inevitably brings serious confusion in management to many enterprises and heavy losses to the country. So I continued to think about the way forward, but after thinking about it, I found that from your point of view, if you can hold out for four or even three years at most, the group will inevitably collapse. Of course, there are mountains outside the mountains, there are people outside the people, and I am young and have little ability. With the ability of the horse, there may be a good plan. Forgive me for offending Mr. Ma. ”

At this time, Lao Ma must have realized that he had made a serious mistake, but because he could not retreat, he would only choose to force his way forward...... No matter what you say.

And in Li Mo's heart, no matter what happens in the country or what Li Mo himself has to do, it is much more important than Lao Ma.

Chips, Shenma Paper Group is also a small cloud in front of it.

In other words, China's current situation is indeed crossing the river by feeling the stones.

Because there is no road, no bridge that leads to the other side.

Then before a safe path can be found, there will inevitably be many pathfinders drowning in the river. Lao Ma belongs to this group of drowning people, if you don't die, how can the country gradually find the right direction......