How big is the market around esports?

Let's put it this way, it is a big cake containing hundreds of billions of industries. Pen ~ fun ~ pavilion www.biquge.info

Now the output value of the entire game industry is only 100 billion, and the e-sports periphery can be extended to 100 billion by the differentiation of the game periphery.

The video game, which was once controversial by parents, is now a mouth-watering fat meat, which has attracted the attention of all parties and triggered a fierce game in the market.

Even the derivative e-sports peripherals have such a large market, which is really unbelievable.

At the WCG held in the magic capital a few days ago, according to the statistics of Aurora Games, the number of domestic viewers in China alone exceeded 10 million, and the popularity of e-sports was surprising.

Many of the world's most discerning market research and analysis firms predict that China may become the new hegemon of Asian games, and at the same time, it will be recorded as the birthplace of esports in history.

According to the "Global Game Market Report" released by a market research company, the number of global game enthusiasts (gamers) will increase by 173% compared with last year by the end of July, and the e-sports market in the Chinese game market is expected to reach 40 billion US dollars after the WCG.

In this regard, many domestic and foreign gamers said that e-sports has great potential to grow into a 100 billion market by counting in-game revenue and peripheral income.

The so-called peripheral income is not a game derivative product in the usual sense, such as cultural and creative products such as toys, dolls, film and television dramas, etc., but more will point to the marginalized ecology such as e-sports anchor platforms.

With the popularity of e-sports, many e-sports events have also begun to prepare, and as soon as the news is announced, countless responses have been made, and the number of players who have signed up can be described as a sea of people.

Whenever a large-scale esports tournament is held, it will be sponsored by the surrounding industries of e-sports, both now and in the future.

After all, sponsors also have to make money, and in an industry where eight poles can't hit a piece, even if they sponsor, they can't reap much benefit.

The most well-known in the previous life was the WCG tournament sponsored by Samsung. Such e-sports events not only increase the popularity of games, but also make the game-related industry popular.

The current WCG is hosted directly by Aurora Games, but in order to reduce its own expenses, sponsors are indispensable.

Now the sponsors are still very single, and most of the sponsors are live broadcast platforms and hardware manufacturers.

In addition to game sponsorship, Internet cafes that seem to have nothing to do with e-sports are actually inextricably linked to e-sports, and can even be compared to both prosperity and loss.

As an upgraded version of Internet cafes, Internet Cafe is committed to creating a comfortable, intimate and clean Internet environment and high-quality gaming experience for users.

Compared with the Internet café, it is a symbol of "tall", and even the hardware conditions he has are more suitable for the extension of e-sports offline.

As far as Ye Le knows, some Internet cafes in his previous life had close ties with various e-sports clubs and e-sports teams.

Internet cafes can also hold an e-sports competition with manufacturers from time to time to attract users and increase their popularity.

E-sports has alleviated the homogenization of electronic products, saved the declining trend of Internet cafes, and led to the vigorous development of a series of peripheral industries, which have been inseparable from e-sports.

The rapid expansion of the Internet café group has made Vientiane, which was previously a medium-sized Internet company, become an impressive large-scale Internet company with its core product, Vientiane Network Management.

Ye Le is a shareholder of Vientiane, and the shares in his hands have become more valuable as the company's market value continues to rise, and he is of course happy.

And this phenomenon, many people say that Vientiane network management has climbed the metamorphosis of Aurora games, which is why today's achievements have been achieved.

Why?

First, because the Aurora game has awakened the domestic game industry, driven its rapid development, the number of players has surged, and online PC games have appeared, making the Internet café that no one cares about become a sweet spot.

Second, Aurora Games uses the so-called Internet café privilege to promote the development of the Internet café industry, and the e-sports boom triggered by its WCG directly sends the Internet café industry on the road of rocket-like accelerated development...........

Based on the experience of his previous life, Ye Le predicts that the future e-sports market will become three major blocks.

The first is the field of e-sports platforms, which will form game platforms that rely on strong community relationships to aggregate grassroots players, such as the Tencent Game Platform (TGP) in the previous life.

and large-scale battle platforms that rely on high-quality e-sports products to aggregate players and prospective e-sports players who pursue technical operations, such as the NetEase battle platform in the previous life.

The second area is the field of mobile e-sports competitions, with the continuous rise of e-sports and the result of Ye Le's mobile games appearing earlier than terminal games, mobile e-sports competitions are also quite popular.

The third and final area is the esports streamer field.

Relying on the popularity of famous e-sports players and beautiful anchors, the e-sports anchor platform has recently become popular.

Its unique style has attracted the attention of many young generations, and with reference to the past online shows, it has also formed a relatively clear profit model.

It can be said that when some people's impression of e-sports is still that makes teenagers addicted to online video games, e-sports has gained a strong boost since the moment Aurora Games held WCG.

This assistant can help it grow into a thriving industrial chain more quickly.

Compared with the O2O market, which is fiercely competitive, burns countless money, and is full of bubbles, the e-sports industry can be called a blue ocean.

Although the e-sports industry in China is still in its infancy, its development space and prospects are very broad, and the immature e-sports market has begun to usher in a wave of investment and competition.

E-sports is a real big business and industry, and more and more capitalists are "staring" at the e-sports industry, and the competition is gradually becoming fierce as investment continues to increase.

In addition to local governments, there are more listed companies, venture capitalists and other "powerful funders" targeting the e-sports industry, and in terms of growth environment, the e-sports industry has indeed ushered in a spring.

Although in recent times, when all industries are talking about the capital winter, the e-sports market has bucked the current, first hundreds of professional e-sports clubs have been established, and all kinds of Internet cafes have also emerged across the country and announced that they want to form teams.

Immediately afterwards, Kuke TV first transformed, and then several small live broadcast platforms turned to the field of game live broadcasting, and received a lot of capital financing.

Even a large live broadcast platform like Penguin TV has deliberately divided a new category of game live streaming.

As the initiator of e-sports, Aurora Games has also been constantly promoting e-sports on SGP, and it attaches great importance to it.

In recent days, Ye Le has received many applications from people who want to get the support of Aurora Games to hold various e-sports tournaments.

Of course, Ye Le did not refuse such a request, and even took the initiative not to accept a penny from the organizers, and pushed the information of these upcoming events on the video website of the game portal, "Game Weekly", and SGP.