In the afternoon, Ye Le convened most of the company's backbones to hold a meeting on the theme operation of the upcoming opening of the Aurora Game Theme Park. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Aurora Game Theme Park is to explore the most valuable and suitable themes in the project site through systematic analysis of macro location, cultural background and market environment at the beginning of the construction of the theme park.

The entire theme park is divided into four theme parks, as well as other programs, facilities, and attractions.

Some time ago, through the excavation of the connotation of the theme, the Aurora game studied the extension and inclusiveness of the theme.

Through the design of the theme expression and the creation of the theme environment, the theme packaging of the amusement equipment and scenes was carried out with the selected theme, and finally the theme planning of the theme park was successfully completed through careful theme operation planning.

In recent days, Ye Le has conducted research and analysis on the theme parks that have successfully operated at home and abroad, and finally summarized the five points that the Aurora Game Theme Park must achieve if it wants to be successful.

First, the choice of unique themes.

I believe he doesn't need to explain much. As the world's first gaming theme park, it's not an exaggeration to say it's unique.

Second, the connotation of the theme with strong inclusiveness.

The inclusiveness of the game is well known, and this will not be weaker than anime even in the future.

Third, a unique theme performance.

This is also the case at Aurora Game Theme Park, where many of his projects are unprecedented.

Fourth, the theme packaging of amusement rides.

It's like a Ferris wheel or roller coaster that can be seen in other amusement parks and wants to highlight the theme, you have to package it, label it as a game, or at least look different from everyone else.

The only thing that Aurora Games is missing now is the fifth point - well-planned theme operation

To put it simply, a theme park in the leisure industry refers to a park with a specific recreation theme that can be used for people to play, relax, and enjoy.

The venues, facilities, activities, performances, atmosphere, landscape, ancillary facilities, and commodities of this kind of park are all shaped by this theme, so that these related elements can be unified under the central idea of this theme to form an amusement park with a specific theme.

It first originated as an early amusement park, and its predecessors can be traced back to ancient Greece and Rome, such as archery, hunting, athletics, etc.

Walt Disney Park was founded in 1955, and it was from this that the concept of a "theme park" was proposed.

Prior to this, there were some amusement rides and carnival parks, etc., but in terms of theme and experience, Disney was the first theme park.

After nearly half a century of development, theme parks have entered a period of homogeneous competition, and the managers of major theme parks are adjusting their existing business strategies, the main strategies are to pay attention to real estate development, commerce, short-term vacation market, the use of high technology, emphasis on tourist participation, rolling development, diversified marketing and group development, etc.

Since then, the industry has become a global one, with an estimated 225 major theme parks in the world in the early 90s, attracting at least 300 million visitors and generating tens of billions of dollars in revenue.

By 2000, the number of theme parks worldwide had increased by 50 percent, the number of visitors had increased by 80 percent, and revenues had nearly doubled.

Today, North America remains the largest market for all theme parks, with nearly $10 billion in revenue and nearly 40% of the market share.

The most notable, and at the same time the most successful, is Disney.

After more than 40 years of development, various theme parks around the world have formed a diversified and characteristic situation and become an important part of modern tourism.

Last year, the expansion of Euro Disneyland was fully developed, and it is said that it will cover an area of 1,943 hectares, which is the size of a medium-sized city!

In this regard, Ye Le could only sigh that these Europeans really didn't take it seriously.

Compared with Europe, which is vast and sparsely populated, the land price of the magic capital is obviously very much at a loss.

The theme park industry in Asia began in Japan.

In April 1983, the third Disneyland, Tokyo Disneyland, opened, marking the beginning of the Disney Company's overseas expansion, which set a world record for annual visitors to a single theme park: 17 million.

This number is just the previous number, Ye Le's eyes are red just thinking about it.

You know, the annual number of visitors to the global game center last year was only 10.23 million.

China's domestic theme park industry started relatively late, but it is developing rapidly.

According to Ye Le's understanding, the "Splendid China" opened in Shenzhen City, Guangdong Province in 1989 is the first large-scale theme park in China, and it has achieved amazing results, making the construction of theme parks hot all over China.

At present, there are 2,500 theme parks of different types and sizes in China.

Among them, the representative large-scale theme parks include Shenzhen Chinese Folk Culture Village, Shenzhen Window of the World, and Capital World Park.

Some theme parks are infinitely beautiful, while others end up unattended.

Therefore, Zhang Yazhen picked up a data report and read it with a smile.

She has been opposed to Ye Le since the beginning of the construction of the game theme park, in short, she thinks that the Aurora game does not need to take such a big risk.

"Compared to the American country, the investment in theme parks in China is relatively low, the stay time of tourists is short, and the ticket price is low. The per capita spending at Huaxia theme parks is not high but has the potential to grow, generally between 30 and 100 RMB, with tickets accounting for 80%-90% of the total spending.

”

"Not all man-made attractions in China have achieved good results when they opened. A month ago, the International Summit on China-themed attractions held in the magic capital revealed that 150 billion yuan of China's current investment has been tied to theme park projects. 70% of China's theme parks are in the red, 20% are flat, and only about 10% are profitable. ”

Cheng Jun is the general manager of the Aurora Game Theme Park, and of course he is not happy when he hears someone singing about it.

"Vice President Zhang, you must be too pessimistic. It's like because it's not a project you're responsible for, you haven't even seen it in person. I haven't been to the scene to see it, how can I say such a thing?"

Zhang Yazhen and Cheng Jun seemed to be born at the same time, and as soon as she heard Cheng Jun's words, she immediately refuted them.

"This is the latest official data, after all, there are only a few people who can make money!"

Cheng Jun: "What you said is just the status quo of others, you haven't even been to the scene, isn't it empty words." ”

Ye Le saw that the good meeting was about to quarrel again, his face turned black in an instant, and he was gloomy and about to drip water.

Although Zhang Yazhen has caused dissatisfaction among many people in the company, she does have the ability.

So Ye Le never thought of demoting her or letting her find another home, but this time she did make Ye Le a little annoyed.

For such an important project of the company, it is simply against the identity of the vice president to go to the site to see it in person.

"If you've made enough trouble, listen to me if you've made enough trouble"

"In the first few years, we have to make money, and we can only say that we will recover the previous costs, but I don't think we will lose money! I am very confident in our game theme park, and I also suggest that Vice President Zhang you better go there and have a look. ”

.......

In the afternoon, Zhang Yazhen reluctantly went to the Aurora Game Theme Park under pressure.

It is built on the outskirts of the southeast of the magic city by the sea, and so far Aurora Games has invested 13.7 billion yuan in this project, successfully creating the first game theme park exclusive to gamers.

It is a real-life version of the game world, and the first phase will create an indoor experience space, with a land construction area of about 137,000 square meters, like a giant "game box".

Game scenes such as "Crossfire", "Kart Run", and "Assassin's Creed" produced by Aurora Games over the years will be reproduced in this "game box", and the second and third phases plan to build outdoor, water and other game experience facilities.

The real-life CF in the Aurora Game Theme Park really has three venues for visitors to choose from.

It's not just about making backgrounds and having visitors play against each other indoors.

Just like the second venue of the real CF is actually a real large freighter.

This large freighter with a draft of 10,000 tons was officially launched in the late 90s, and by last year it had actually become an old freighter that had been eliminated by the times, and was abandoned at the dock.

Later, Ye Le only spent 4 million yuan to buy this abandoned freighter, which is extremely cheap for this large freighter.

If it still works, maybe even second-hand goods, the price may increase more than tenfold!

As a result, this large cargo ship, which can sell scrap iron for seven or eight hundred thousand yuan, has been repainted and refitted to become an entertainment project in the Aurora Game Theme Park.

The other two venues are New Year's Square and Purgatory Town.

These two venues are not as outstanding as freighters, they are both simplified venues of the game map, and although the area of the field is not small, it is definitely not large.

The length is equivalent to the distance that a normal person walks through 4 buildings in a commercial area, and the width is the distance between 3 buildings.

Fortunately, the difficulty of the original style buildings in these two sites is not too great, most of them are ordinary and do not need decoration, just go to find some waste objects, such as waste sofas, wooden beds, benches, etc., and put them in the bungalow.

But don't think that this is Ye Le's perfunctory players, because as a competitive entertainment facility for the public, you can't decorate these rooms beautifully, and then buy a lot of furniture and throw it inside.

It's not a virtual game, it's in reality!

If the player breaks something and messes up the inside, it doesn't automatically revert to these scenes like in the game.

Aurora Games has to face the cost of space and maintenance issues, which is why these houses are repaired and not renovated.

It's okay to simply lay it out.,The main purpose of players to play this project is nothing more than to experience the competition of live CS、The thrill of shooting,Complete your own hero dream、Battlefield dream、Soldier dream、Shooting dream,These bungalows are real buildings for them It's already very good,No one plays this in order to run to the bungalow and pour a cup of tea and watch the rest with Erlang's legs crossed。

Next to the CrossFire venue is the Kart Racing area, which is a large venue divided into 4 different styles, each with a kilometer-long circular track, and visitors can see the karts that Aurora Games has prepared for them.

These karts are completely different from those offered by other kart clubs, they are all modified and repainted, and visitors can almost instantly identify which car they are in the game.

Perhaps they can also find the karts they are most familiar with, including classic models such as pandas, turtles, and octopuses, as well as a series of domineering and cool models recently launched by sports karts.

In short, as long as it is a classic and popular model of the game category, there is everything here.....

There is also a large castle management hall named "Fruit Ninja Hall".

The main attraction inside is the real fruit ninja experience.

The virtual image of the fruit created by the holographic projection equipment has been magnified dozens of times, making it easier for visitors to cut these fruits.

A special katana with a sensor that uses it to slash at a realistic virtual image of the fruit, the "fruit" will be sliced open and the player will be scored.

In addition to the special spring shoes, which allow players to jump higher and attack farther, Aurora Games has also made sufficient protection measures around it to prevent players from falling and being injured during jumping.

Tourists can also rent ninja costumes on site for dozens of dollars if they wish.

Angry Birds is actually a roller coaster, and the front of each roller coaster is designed to look like a bird, and the scene that players can see during the roller coaster will also have large background paintings, large dolls, and large sculptures.

In comparison, the playability of Sword & Soul is poor, although it is a beautiful area.

Whether it is a man-made landscape or a Chinese-style loft and buildings, it is more of a place for players to rest and drink tea, but tourists can also buy special merchandise about sword spirit here.

There are a lot of buildings in the Assassin's Creed area, which are from medieval Europe, including a small church, but IMHO said that this game is indeed as difficult to bring those combat and assassination gameplay to life as Sword and Soul, but fortunately, it can also solve puzzles and explore like a game.......

In addition, there are many commendable projects waiting for players to explore for themselves after the theme park opens, anyway, Ye Le himself is fascinated by his own theme park, which is even better than Disneyland in the magic city to some extent!

Of course, there is another project to be proud of here is the indoor Three Kingdoms Killing.

It's like when everyone wanted to be able to play Game King Solitaire like in Yu-Gi-Oh anime in their childhood, but it has been difficult to achieve.

However, there are three consoles, each of which can accommodate up to eight players.

These tables are custom-made, and together with a holographic projection device in the center of each console, it is possible to achieve an effect similar to that of the Yu-Gi-Oh anime.

Players are not using mobile phones, tablets, or cards.

Under the guidance of the staff, players can find their own positions on it, and each position has a small podium similar to that in a TV show, with a touch screen embedded in it, and players only need to operate it as if they were playing with a mobile phone or tablet.

When the game officially starts, the holographic projection device will project the character they said they had drawn, and if the player hits a kill at this time, then the player is likely to give the target a real hit.

When the holographic projection of these characters appeared in front of his eyes, even Ye Le felt shocked at the beginning, and his childhood wish was finally realized today, although it was not as real as what he saw in the anime, but he still felt that it was like really waking up those generals, celebrities, and princes in the Three Kingdoms period in modern society!