On May 27, South Korea's Samsung Electronics Group suddenly sent an invitation to major well-known media around the world, hoping that they could participate in their own product launch of VR headsets. Pen, fun, and www.biquge.info

VR headsets, virtual reality headsets.

Since there was no concept of headset in the early days, it was called VR glasses, VR eye patches, VR headsets and other unprofessional names according to the appearance, and even almost everyone in China called it VR glasses instead of VR headsets.

VR headsets use head-mounted display devices to close people's vision and hearing to the outside world, guiding users to have a feeling of being in a virtual environment.

The display principle is that the left and right eye screens display the images of the left and right eyes separately, and the human eye obtains this information with differences and produces a three-dimensional and realistic sense in the mind.

This is supposed to be the world's first civilian VR headset, and although this technology has been around for many years, it has been used in other fields.

This time it's completely different, and Samsung Electronics Group has positioned him as a "life entertainment" use.

The person who presided over the product launch conference was Choi Zhicheng, president of South Korea's Samsung Electronics Group.

In addition to inviting many media, Samsung has also invited many internationally renowned large companies, and Aurora Games is also on the invitation list.

Inviting Aurora Games is nothing more than trying to prove that the previous scolding battle was Aurora Games' nonsense, and I want to prove in person how perfect VR technology is in front of Aurora Games, so as to achieve the effect of slapping my face.

It's entirely possible that if you don't go to the Aurora game, you will be said to be a shrinking turtle by Samsung, and if you go, you have to see Samsung pretending to be on stage like a clown, and it's really a good feast.

Ye Le thought about it for a long time before deciding to send three people to South Korea to attend Samsung's press conference.

Of course, none of the important executives were sent, just three small cadres from the marketing department, the propaganda department and the game department...

At the scene of the product launch conference, the audience has been seated and waited for a long time.

Just when the audience was impatient, Cui Zhicheng finally came up to the stage and picked up the microphone, and asked straight to the point after introducing himself.

"Before I get into the product presentation, I'd like to ask you a question: What can break the boundaries between the real world and electronic data?"

This rather professional question did not make the audience retreat, but instead raised their arms in unison.

"Mr. in seat seven in the third row. Cui Zhicheng made a gesture of please.

From his face, he can see that he is immature, definitely no more than 18 years old, as if he is still in high school.

The boy's expression was extremely excited, his face turned red because of nervousness, and he stood up and struggled for a long time, and finally mustered up the courage to say: "Hello Mr. Cui, I am ...... I'm a big fan of Samsung. Does 3D printing count as a question for this question?"

"Absolutely. What else?"

The male classmate seemed to be affirmed, and his nervousness was swept away, and he continued: "Projectors, cameras?"

"What else?"

"Uh, I'm sorry, sir, I really can't think of it. The boy scratched his head and sat down a little embarrassed.

Cui Zhicheng was very satisfied with his answer, raised his voice and continued to ask, "Which other audience member is willing to answer this question?"

He also called up a practitioner in his thirties and a female fan in her twenties.

The answers they gave were similar to the boy's answers, such as stereos, mobile phones, and so on.

The people present expressed some doubts about the question raised by Cui Zhicheng.

Doesn't seem like a question?

From the appearance of VR, you can see the design of the screen, which shows that VR cannot get rid of the positioning of video output equipment.

What other tricks can Samsung play?

Whether it's a game fan or an insider. Or the reporters present, no one can guess.

Cui Zhicheng doesn't think so.

The answers were standard, nothing wrong, but there was still something missing. ”

He raised his hand and pointed to the large screen behind him.

"The topic I'm going to talk about isn't hard to understand, but it's definitely meant to be cross-generational. ”

The audience was quiet, and they seemed to be thinking about the meaning of English.

Cui Zhicheng smiled slightly and continued: "This technology is called VR, the full name is virtual reality technology, it was proposed in the 90s of the last world, the essence is to put the virtual world on the screen in the real world and interact, the principle is very simple, but at present, no company can achieve commercial application in this area. ”

He picked up a black version of the VR headset from the booth and said, "Let's not talk about the hardware first. Next, I'm going to show you what so-called commercial VR technology looks like. ”

The audience finally came to their senses, full of curiosity about what Cui Zhicheng was going to do next.

Although last year, Ye Le warned game companies and investors not to expect too much from VR, causing quite a stir.

However, most people just watch the excitement, only a very small number of people know anything about this technology, and the vast majority of people have only heard of the name.

There are also some people who even need to quickly search for VR through the Internet to get a little bit of a general idea.

But it is precisely because they understand the meaning of VR that the audience will have an irrepressible curiosity about the relationship between the virtual and the real.

Joining the virtual world in the real world, how exactly do you do it, and how do you play it?

This is a doubt in the minds of many people.

.......

Then Cui Zhicheng said to the audience: "Do any viewers want to come up and experience it in person?"

Immediately, more than 20 people raised their arms at the first time, and Cui Zhicheng selected a tall and strong white guy from among them, and then asked him.

"Ready to start our experience?"

The boy nodded, "No problem, let's start!"

As soon as the words fell, the VR screen was a dilapidated ancient mansion in the head, which looked gloomy and terrifying.

The audience walked forward as they walked, cautiously along the way, and there were strange noises several times, and when they looked back, it turned out to be a false alarm.

But a strange noise, the fourth time it appeared, the wall slammed into a large hole, and an ugly monster flew like a black shadow to the audience's "body", and at the same time opened its own blood basin and let out a piercing roar.

The audience who came on stage to experience it subconsciously stepped back and was greatly frightened.

He removed the VR headset and looked in front of him, only to find that there was nothing.

And just now, he seemed to have seen a hideous-looking monster appear in front of his eyes at close range.

There is no sense of floating between the 3D effect and reality, and the monsters he sees are as if they are real.

"Thank you. Choi Zhicheng took the VR from the audience and said to the audience: "This is just a small function of VR. ”

As soon as the words fell, there was a fierce discussion from the audience.

"What else?"

"Just for the one just now, VR has to be bought. It's so dazzling!

"Samsung Electronics' technology is a bit amazing. ”

"Didn't Ye Le of the Aurora Game say that VR can't work? Why do I watch it pretty well today? ”

"Dude, you're hearsay. Ye Le just persuaded his peers and those investors to be cautious if they wanted to enter this field, and then Samsung thought that Aurora Games did not give him face, so there was a quarrel and a scolding war. ”

"I also know about this, Ye Le analyzed the profitability of VR games and then asked peers and investors to be cautious, similar to "the stock market is risky, investment needs to be cautious" This kind of warning, who knows that Samsung's mad dogs will bite people when they see people. ”

"Really, it's so mysterious?"

"Of course it's true, I don't do you any good if I lie to you. ”

........

Cui Zhicheng continued to show off the functions of VR, sliding his hand on the screen casually, and said, "It was just an appetizer. As long as it's in response to the question I just answered. Now I'm going to talk more about what VR can do for you. ”

“

VR is positioned as a mobile entertainment device. As the name suggests, it is not only a portable game console, but also an audio and video player, and has the functions of voice assistant and map navigation. ”

"With a built-in 1.5GHz custom chip, the GPU delivers more than three times the image processing performance of other mobile devices on the market today. With a 768MRAM+ design, it's enough for every gamer to run a variety of applications without any problems. ”

He switches VR to the home screen: "Essentially, it's a mobile device that's no different from a PC, and I personally think VR is just as entertaining as a PC and console." ”

"The software store built into the VR system allows users to download and install a variety of software at will.

At the same time, Samsung Electronics has also reached cooperation intentions with many well-known game companies in the world. These include Japan's Sony, Google Play, and South Korea's established game giants. VR headsets aren't just an electronic device, they're a big new platform."

Choi Ji-sung introduced while opening the well-known Korean game that had just been transplanted to VR, and showed the game content skillfully.

The audience went from surprise to exclamation, and now the applause is thunderous.

The answer sheet handed over by Samsung Group exceeded their psychological expectations, and no one thought that this company would be able to make such an excellent entertainment product.

I have to admit that the design and research and development of VR equipment from an old international manufacturer like Samsung are absolutely at the top international level.

However, software services are really not Samsung's strong suit.

Although it does not exceed the level of exaggerated parameters, the parts it offers have a striking design.

Cui Zhicheng cleverly avoided the competition of software services and focused on the hardware of VR.

After a few operations, the Samsung VR headset is powerful.

Whether it's a 2D mini-game like this, or a large-scale game with beautiful 3D graphics, VR doesn't show the slightest bit of stuttering.

Jiang is still old and spicy, and Cui Zhicheng can sit in this position, of course, there are two brushes.

After he introduced the advantages of VR headsets, the audience burst into applause.

Great looks and a high-quality gaming experience are all elements that make VR irresistible.

Even Ye Le can't deny that this is definitely a very good entertainment device, but it is equipment suppliers like Samsung that make money, not those game companies that enrich VR gameplay.

That's when George, a reporter from Fortune America, asked such a crucial question.

"What is the battery life of VR, will it only last for an hour or two?"

Cui Zhicheng nodded and smiled, and said, "10 hours of video playback, 30 hours of music playback, 7 hours of 2D games, and 3.5 hours of 3D games...... And it supports fast charging technology, which only takes an hour from zero power to full power. ”

This answer satisfied many people present, and even some of Samsung's avid fans could no longer suppress their excitement and raised their hands to ask.

"And where can we buy it?"

"This VR headset will officially start pre-sale on July 17, so stay tuned. Cui Zhicheng smiled as sly as a fox.

..........

Just a few hours after the Samsung product launch conference in South Korea, Cheng Jun hurriedly came to the chairman's office on the 36th floor with a worried face.

"Ye Dong, have you seen Samsung's product launch conference?"

Ye Le was lying on the boss's chair holding a tablet to watch the video of a speech by a legendary foreign business tycoon, and when he heard this question, he slowly pressed the video to pause.

"Well, of course. Didn't the game send someone to the scene?"

Cheng Jun couldn't let go of it, and he looked like he wanted to speak and stopped, which was very different from usual.

"Ye Dong, since you have also seen it, do you think we need .....?"

Ye Le knew what Cheng Jun was thinking, so he didn't beat around the bush, and said bluntly: "Do you need to do VR like Samsung?"

Cheng Jun defended: "But I think VR technology is very good, and today is an eye-opener for me." ”

Ye Le knew that Cheng Jun, like many people, misunderstood himself, and Ye Le was not optimistic about VR because from a commercial point of view, it was indeed difficult for VR game makers to make money, rather than "Ye Le felt that the whole VR was garbage" as the outside world thought would be.

"I've never denied the technology, but we're a profit-oriented company, and the first thing we think about is not how good or powerful the technology is, but whether it can make money. ”

"Samsung Electronics has the strength to become a VR equipment manufacturer, and we don't have that foundation. To put it bluntly, it is difficult to make a profit when making VR games, and it is investors who lose money. ”

"It doesn't matter if other game companies are in full swing, they can attract a lot of investment right now, and in the end, it's not them who lose money, it's the investors.

"But when we at Aurora Games need to rely on other people's capital to develop games, we have to pay for both the production of the game and the operation of the game. ”

"If you calculate it this way, do you feel that we are the ones who will suffer in the end? ”

Cheng Jun suddenly felt that what Ye Le said was indeed reasonable, so he lowered his head with an embarrassed expression.

Seeing him like this, Ye Le sighed and comforted: "Now is not the best time for us to enter the VR field, and I am not a stubborn conservative, of course I will call everyone together for a meeting when the time comes, and talk in detail at the meeting, so there is no need to ask more questions for the time being."

”

"Let's go back, by the way, I will inform the others, there is a meeting about the Aurora Game Theme Park later, and it will be officially opened in a few months, so we have to prepare in advance!"