In the past few days, the major media have made grand reports on the investment conference of Xiaojia Farm, after all, a total of 4 billion orders have been reached at the investment conference, which is rare in the field of agricultural trade.

Among them, Xiaojia Farm and Xiaojia Food contributed a total of 3 billion orders, and the remaining 1 billion orders came from the top beef cattle sales of 'Jinghu Ranch'.

Whether from a political or economic point of view, the green agricultural industry of Ginkgo Village is worthy of special mention, and even the achievements of the new rural construction of Ginkgo Village have become the focus of media reports. In particular, CCTV's economic channel has carried out a series of reports on the development model of Ginkgo Village for three consecutive days, making Ginkgo Village, a small mountain village located in the northwest border of Yunnan, more well-known!

Some of the economic figures of Ginkgo Village also stunned everyone, and the reputation of 'the first village in southern Yunnan' is also spreading!

In the first half of 2011, the industries of Ginkgo Village have developed by leaps and bounds, setting a new high since the official opening of Jinghu Scenic Area!

Taking Xiaojia Farm as an example, in the first half of this year, the cumulative sales revenue reached 1 billion RMB, and successfully became the best green agricultural enterprise in Yaozhou and even southern Yunnan.

Of the billions in sales, 200 partner restaurants and 'Jinghu Agricultural' provided nearly 600 million orders, and the rest was obtained through the wholesale of fruits, vegetables and various ingredients. However, the sales figures of Xiaojia Farm do not include the sales of 'Xiao's Winery' and 'Xiao's Cuisine'. After all, these two projects have become the pillar industries of the Xiao family!

In the first half of this year, the 'Xiao Wine' released nearly 150,000 'Xiao Wine' to the European, American and domestic markets, accounting for about one-fifth of the previous year's production. According to Xiao Feng's request. 'Xiao's wines' will not be sold all at once, but more than half of the production will be stored and put on the market one after another.

Even so, 150,000 bottles of 'Xiao's wine' still brought 150 million euros, or about 1.5 billion RMB, to the Xiao family.

Since the main sales market of 'Xiao's wine' is in Europe and the United States, this also leads 'Xiao's winery' to become the leader of Yaozhou's export enterprises in the first half of this year!

Southern Yunnan is an economically underdeveloped region, and does not have a developed foreign trade processing industry in coastal areas. Most of the exports come from minerals, agricultural products, timber and other primary products, and the annual total foreign trade volume is less than that of some prefecture-level cities in the Yangtze River Delta.

This time. 'Xiao's Winery' has achieved 150 million euros in foreign trade income in half a year, which is equivalent to putting a satellite.

As for the table of Xiao family cuisine, it is not inferior, although its export is limited to 'Xiao family ham', which has generated sales of nearly one million euros. But it's selling well in the country!

With the abundant supply of Xiao Family Farm Pig Farm, the meat product workshop of 'Xiao Family Food' was able to run at full capacity, processing 200 tons of meat products every month and selling out. In the past six months, the cumulative sales revenue of 'Xiaojia Cuisine' has exceeded 100 million yuan, and 'Xiaojia Cuisine' has become a well-known meat product brand in southern Yunnan and even the whole country.

Since every income of the Xiao family is truthfully declared, it is easy for the outside world to obtain the sales status of several units such as Xiao Family Farm, Xiao Family Food and 'Xiao Family Winery'. When these numbers were made public, it made many economic circles stunned!

No one thought that the Xiao family only relied on a farm of less than 30 square kilometers and 3,000 employees. It has created an output value of more than three billion, and this is only half a year's income!

Many experts have written articles in the financial media, looking forward to the Xiaojia farm system to achieve the feat of exceeding 10 billion yuan in the near future!

When the Xiao family's half-year sales report was released. Important financial media, including Forbes and Hurun Wealth List, have raised the Xiao family's asset estimates!

Compared with the 4 billion RMB net worth in the second half of last year, the total assets of the Xiao family have quietly exceeded 10 billion, and this number will increase rapidly!

In fact, with the current inventory and brand value of 'Xiao's Wine' alone, the total assets of the Xiao family can exceed 10 billion RMB, plus other industries. Naturally, the number of assets is rising.

Now, there are already financial journalists speculating. Will the Xiao family's assets enter the top 10 of the Forbes list in mainland China at the end of the year?

In the eyes of many people, the rise of the Xiao family is full of legends, and it is also the family that is currently on the Forbes rich list that started purely from agricultural production.

Compared with the list of rich people such as real estate, IT, manufacturing and minerals, the Xiao family, which focuses on agriculture, seems to have set a good example for many capitals, and it turns out that agriculture is also promising!

Of course, when the assets of the Xiao family were expanding rapidly, the assets of Xiao Feng, the core figure of the Xiao family, attracted the attention of many media reporters and the public!

At present, aside from Xiao Feng's rights and interests in the Xiao family, the assets he has disclosed to the public are mainly concentrated in three aspects!

Fifty-one percent of the equity of 'Jinghu Company' may not seem like much, but it is a potential stock with great development prospects!

In the past half of the year, the 'Jinghu Scenic Area' has received 600,000 tourists, achieved an operating income of 200 million RMB, and a net profit of 50 million! According to the price-earnings ratio of 15 times, the shares given by the financial media to the 'Jinghu Company' are estimated to be 1.5 billion, and the equity value of Xiao Feng's hand will not be less than 700 million!

In fact, if Xiao Feng is willing to sell his equity at a price of 1 billion, the world's investment funds and resort groups will definitely break the head!

The most precious thing about 'Jinghu Company' is not the business with an annual profit of more than 100 million yuan, but the fact that it has the right to develop tourism in an area of 1,000 square kilometers with Jinghu as the core for 50 years!

According to the current development momentum of Jinghu Scenic Area, it is bound to develop into a world-class resort in the future, receiving no less than 3 million tourists a year, which is simply a hen that lays golden eggs.

However, with Xiao Feng's character and his judgment of the situation, he naturally would not make a move to destroy the Great Wall and take the initiative to sell the equity of the 'Jinghu Company'.

In fact, industries such as 'Jinghu Scenic Area' and 'Xiao Family Farm' will be the foundation of the Xiao family, and they will not be sold until the time of life and death.

Another important asset of Xiao Feng is the Jinghu Ranch, which has nearly 200 square kilometers of grassland, which is also an extremely rare super-large single ranch in China!

In the grasslands, western Xinjiang and plateau provinces, there are no grasslands larger than the 'Jinghu Ranch', but in terms of the quality of the grass farm and the surrounding environment, it is at least eight streets behind the 'Jinghu Ranch'!

According to a statement issued by the U.S. Department of Agriculture, Mirror Lake Ranch can be included as one of the top 10 best farms in the world in terms of water quality, air quality and grassland quality.

Now, Xiao Feng has the right to develop 'Jinghu Ranch' for the next 70 years, which alone is enough to make him one of the richest people in China.

At present, Jinghu Ranch has 50,000 high-quality Holstein cows, and 40,000 have already entered the stage of stable milk production. 'Jinghu Ranch' produces 2 million kilograms (2,000 tons) of high-grade fresh milk per day, bringing 10 million RMB of income to the ranch!

With the continuous improvement of the dairy cow inventory and fresh milk production of the pasture, after the scale of the Jinghu Ranch has developed to the limit in the future, the fresh milk alone can bring tens of billions of RMB to the ranch every year!

In addition to fresh milk income, Angus beef cattle have also entered the harvest season, in the first half of this year, 'Jinghu Ranch' has slaughtered 10,000 Angus black cattle, achieving sales revenue of 120 million US dollars, more than 700 million RMB.

Nowadays, Jinghu beef has become the representative of the top beef in China, and when its production increases, it will likely have a huge impact on the top beef cattle of Toei Matsusaka and the United States!

Now, with the current brand value of 'Jinghu Beef' alone, Xiao Feng's assets under his name can increase by 2 billion RMB, and it is still increasing.

Of course, in Xiao Feng's personal asset system, the proportion of assets in pastures and scenic spots only accounts for a very small part, and the largest share is the 'Jinghu Dairy', which is now full-fledged.

In the past half of the year, Jinghu Dairy has successfully rolled its sales channels to all major cities in all provinces, autonomous regions across the country, and its sales volume has increased significantly.

In terms of liquid milk, the daily output of 'Jinghu Dairy' has reached 500,000 pieces, which can bring about 25 million sales revenue per day, and the cumulative output of 5 billion yuan in half a year, and the daily output of 'Jinghu milk powder' has reached 150,000 cans, and the half-year sales volume has exceeded 5 billion!

With these two alone, 'Jinghu Dairy' achieved a feat of sales exceeding 10 billion yuan in the first half of 2011, which is about half of Yaozhou's GDP in half a year!

With the hot sales of 'Jinghu Dairy's products in China, the brand evaluation of 'Jinghu Dairy' by major financial media and third-party evaluation agencies has also risen, and now it has reached a brand value of 30 billion!

As the sole proprietor of Jinghu Dairy, Xiao Feng's assets are also skyrocketing, if this trend continues, he will likely squeeze into the top three of the mainland rich list in the second half of the year, and also become the richest post-85 generation in the country!

As various media and the Jinghu system continue to publish semi-annual reports, the Xiao family and Xiao Feng have once again become the objects of the storm. However, because the rise of the Jinghu system did not rely on some original sin, but relied on the real product quality to win the favor of consumers, such a huge wealth did not arouse the disgust of the people.

What's more, in the past six months, the 'Ginkgo Foundation' has carried out a series of charity activities to help the poor, which has aroused a wide range of responses and good influence among the people.

In a cliché, in the past half of the year, all departments of the Jinghu system have successfully or even exceeded the task, and promoted the all-round development of Ginkgo Village, which is inseparable from the hard work of leaders and employees at all levels!

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