"Lao Li, Lao Li, why are you so fascinated by it, you didn't hear you shouting outside to eat?"

Li Huixiang's wife shouted outside for a long time when the meal was ready, but she didn't see Li Huixiang come out, so she ran in to see what he was doing. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"It's a Nike advertisement!" Li Huixiang's voice was a little excited.

His wife looked at him with excitement on her face, and said a little puzzled, "Isn't it just an advertisement, as for being so excited, you can't even take care of eating?"

Li Huixiang shook his head, his excitement did not diminish at all, "This is not an ordinary advertisement, this is an advertisement in cooperation with Star Technology." ”

"It's the company that made the Starry Sky No. 1 mobile phone?"

Although she doesn't pay much attention to these things, but now she knows that Li Huixiang was clamoring to buy two copies a few days ago, one for each of them, if she hadn't pressed her, I'm afraid that the family would have to spend 10,000 yuan to go out now.

Li Huixiang nodded, "It's this star company, in addition to Nike's products in this advertisement, there is also a big LED display wall, the magic of this wall...... Forget it, I'll show you it again. ”

His wife stopped, "Okay, don't let it go, let's see after eating, the food will be cold in a while." ”

Li Huixiang reluctantly got up from the chair, "You didn't see it, so I don't know, I don't dare to think about the technology involved, you also know what I do, you know what I see......"

His wife didn't care either, and left him alone to talk.

Li Huixiang opened a small company by himself, which is responsible for helping people design and install advertisements, so he was so excited after seeing Nike's advertisements.

And the most exciting point of the whole advertisement is the screen of the star company, at the beginning, he was puzzled, when the lens is so close, he still can't feel the graininess of the LED screen.

This is not the feeling of an ordinary outdoor LED screen, and it was not until later that he heard the video that it was a P1.2 LED display, and he suddenly felt that he couldn't help but gasp at the same time.

Although he is not engaged in related technical majors, because he has been doing outdoor advertising for so long, he also has an understanding of the current LED display at home and abroad.

As far as he knows, now in the world, not to mention the outdoor want to reach this level, even the indoor LED display can't reach this level, and it's basically struggling outside the P4.

In recent years, there has been a term that mentions the concept of "small spacing", saying that the level below P4 is small spacing. (Here is an explanation, about the small spacing, different eras actually have different definitions, ten years ago, everyone thought that P4 below was a small spacing, and later it became P2.5, to the present, not P2.0 below are embarrassed to say that they are small spacing)

But the concept is just a concept, and no company has developed a small pitch LED display, which is a technical difficulty Li Huixiang does not know, he only knows that other companies can not do it.

However, Star Company not only broke through the shackles of small spacing, but also improved a lot of time, directly skipping P4 and coming to P1.2. Li Huixiang even suspects that this is not the top of Star Company's technology, and after P1.2, they have more advanced products, but they have not taken them out.

"It's a pity, I can only sigh at this level of LED display, I'm afraid the price is not what I can pay. ”

After the excitement, Li Huixiang couldn't help but sigh, although he didn't know the specific price, but according to the market, even if the technical difficulty of P1.2 is not considered, in the same area of the display screen, the light beads contained in the P1.2 display screen are close to ten times that of the P10 display screen, and the price is at least ten times the starting point.

Of course, it is impossible not to consider the technical difficulty, 100,000, 200,000, or 300,000? This is the price range in Li Huixiang's heart, and he thinks that the price is probably within this range.

Nike is really a big deal, and this screen alone starts at 50 million.

Of course, Li Huixiang feels that the price of this screen is out of reach for him, but there are people who don't consider the price.

Wang Yuan, who is in the magic capital, is such a person, when he went home like Li Huixiang, he saw a Nike advertisement, and in the same way, he focused all his attention on the giant LED display.

Wang Yuan is a wealthy second-generation who inherited two high-end office buildings from his family, and he also opened a commercial club of his own.

His business hall is positioned as a "high-end headquarters hall for business leaders", and it is very famous in the entire magic capital.

The reason why Wang Yuan pays so much attention to the LED display screen is that the hall is preparing to build a top-level home theater recently. But after making several plans, whether it is DLP splicing or LED screen, it is not too suitable.

Needless to say, DLP splicing does not solve the problem of splicing and seams at all, and LEDs are also screened out because of the problem of clarity.

According to the report of the technical department, in order to achieve the effect of the top configuration, it is at least the P2.0 level LED display, but there is no such display on the market today.

But today's Nike advertisement, let Wang Yuan's eyes shine, who said that there is no P2.0 level LED display on the market, the P1.2 display in front of him is there.

He couldn't even suppress the impulse in his heart, and now he wanted to drive to the wireless sports field next to Jing'an Temple to see the magical LED display.

The same thing is being played out all over the country, in large companies that need control centers, in major TV stations, in the command centers of various traffic police brigades, and even in a satellite launch center somewhere, because of Nike's advertisement, one stone stirred up a thousand waves.

However, their focus is not on Nike, but on the LED display.

But all the people who pay attention to this point are people who have high requirements for color and seams.

Compared with DLP and LCD, LED display has the advantages of high-definition picture, brilliant color and seamless splicing.

In addition, the LED display also has the advantages of modular structure, front maintenance involvement, quick installation, long life, and low maintenance cost.

And in these companies and departments that need LED displays, the reflective characteristics of the screen are generally relatively high, and compared with the LED display, other types of splicing screens, obviously there is no such advantage, they are composed of the whole screen, and the strong reflection of the lighting is inevitable.

In other words, if other types of splicing screens are used, the ambient light needs to be dimmed to avoid the reflection of light from the flat surface.

The LED screen does not have this need, it can achieve high-quality display results under high-brightness ambient light source.