Aurora Xuanlang Al gaming is a low-end laptop with a price of only 599 yuan.

Unlike the Aurora "Storm Series", which has not yet been put into production, it is expected to be priced at more than 9,000 yuan, the Xuanlang series of game laptops is mainly an e-sports professional game laptop customized for consumers with slightly weaker spending power.

But don't underestimate it, it's no exaggeration to say that the Aurora Xuanlang AL priced at only 599 yuan is definitely better than the game book that sells 8,000 on the earth!

It takes more effort to put more effort into the keyboard alone than others.

The keyboard directly breaks the design of the previous laptop keyboard, and the redesigned keyboard is not only not weaker than the general mechanical keyboard, but also the design and operation of the keys are dozens of times better than the game books on the market.

If you don't mind, it can also be understood that Aurora Dazzling Wave Al is designed to follow how to have a better game experience.

In the same price of the game, although its performance in other aspects is slightly worse, but the game performance and the game look and feel brought to players is the most brilliant and prominent game book.

The Xuanlang series focuses on the low-end, and the Storm series focuses on the high-end market, of course, the "Storm Series" is not the best series of Aurora games, and the top series has to be priced at least 20,000 yuan in the future.

If Aurora Games started to set up its own computer in order to keep up with the main war, then why did it suddenly start selling?

In fact, it's very simple,Nowadays, the game trend is unstoppable,That as an inseparable nature has also played a decisive role,Games have become a lot of commonplace,Daily entertainment,Boredom,Wait when you pick up the game for entertainment naturally as well。

According to the statistics at the end of last year, the number of mobile gamers in Huaxia has exceeded 100 million, which is equivalent to the total population of North America.

The size of the market formed by so many mobile gamers is difficult for many industry insiders to estimate an accurate number.

Where there is a market, there is demand.,The previous games didn't have high requirements for configuration, so everyone didn't have the urge to change because of the game.,But from the recent internal beta of "Need for Speed", it can be seen that the game has gradually become dependent on high-end configuration, and some even if the configuration is enough, it is still useless to play if it is not smooth.

XGIMI's selling point is a bit, the price is affordable, the configuration is enough to run all the current games, and it is customized for games.

With a resolution of 1920x1080 and a 585-inch screen, the visual experience of playing games is excellent.

The main configuration of playing games relies on the processor and running memory,Equivalent to the computer PU+ core display and memory,PU is simply the higher the frequency,The more cores, the better,The graphics card with it is basically upgraded with U,So the generation of U display performance is basically the same。

XGIMI A1 can't be said to be so shocking, but this is definitely a custom built for the game.

The price of XGIMI A1 is not expensive, the price is 199 yuan, which is not high for the Chinese people.

Screen585Inch high resolution,8GBMhe memory is running,Storage capacity64GB and128GBThe storage capacity is two,Huatu Lielong octa-core processor These things are matched together,Other brands with configuration ask for at least about 2,000 yuan,But XGIMI only needs 199 yuan。

Due to the special treatment for overheat dissipation, the XGIMI will not be too obvious even if it is hot, and the new unified use of integrated tempered film.

Everyone should know that the tempered film is more protective of the eyes against electromagnetic radiation than the ordinary film, and the explosion-proof and scratch-proof is far better than the ordinary film, which can be sweat-proof and anti-fingerprint, and avoid sweat affecting the game operation.

No gamer wants to play with a broken screen or a scratched film.

The matte metal casing on the back not only makes it non-slip for gamers to play games, but it also dissipates heat more easily than a plastic casing, and doesn't release toxic substances due to high temperatures.

There is a built-in game acceleration program inside,This built-in game acceleration program used to need to be specially downloaded and paid a certain fee every month to use,But XGIMI's users can use this game accelerator for free, which others need to spend 20 yuan to use,A proper benefit。

XGIMI's built-in accelerator is specially customized,Users need to use the identification code to verify and then activate,There is no such thing as XGIMI users passing this game accelerator that does not cost money to friends。

Ye Le's meaning is very clear, and it is their goal to win the market by currying favor with enthusiasts.

Audiophile here refers to those leading consumers who understand the market, products, and trends, they are usually keen to chase the latest product trends, they will spend several times the price to try flat-screen TVs in the traditional TV era, they will spend an all-night to study the differences between the two operating systems, and then share them with users in the circle through logs or posts.

To outsiders, they may seem crazy, but these leading consumers are the forces that objectively drive innovation and progress.

In his book "The Diffusion of Innovation", the world-renowned communication guru Everettrgers pointed out that good innovation will always be the first to reach the leading consumers who account for only 25% of the total number of consumers, and they will help the product reach 15% of the early adopters and up to 68% of the mainstream consumers through higher communication capabilities.

In fact, Ye Le could have made a decision to make the price higher, but he didn't do it.

The penetration rate of Huaxia intelligence has reached the level of one person,Plus the rest of the brands have been deeply rooted in the hearts of the people and continue to innovate,In this case, if you want to sell XGIMI, you have to improve your market competitiveness,Come up with a little practical thing to convince these users,Only in this way can they have intelligence and have a kind of idea of ignoring other brands to change a XGIMI。

If a new brand wants to gain a foothold in the market quickly, it must let consumers taste the sweetness, if even this can't be done, then why should others spend more than a thousand to buy a non-well-known brand.

On January 1, XGIMI won the exclusive naming rights of the Magic Satellite TV ratings guarantee program "Super Challenge".

On the same day, XGIMI became a special sponsor of the "Mercury Intelligence Agency".

Yueri XGIMI occupies the advertising surface of SGP, Bilibili, and other online platforms.

On the 4th of the month, XGIMI is now one of the many science and technology product evaluation magazines.

The advertisements on the Internet and TV are overwhelming and dazzling to the Chinese people, but they always remember this one.

The only disadvantage is that Aurora Games does not have offline physical stores in other cities, and most of the offline sales are placed by the operators of those physical stores according to their own wishes.

However, this situation will be improved this year, and the reason why there is such confidence is that the offline physical stores of Aurora Games will enter 4 cities across the country in early August this year, and 88 offline physical stores will be opened at the same time.

Different from the brand flagship store, the offline physical store of Aurora Games is more special, and the products sold in it are not only the products, but also the products of computers, game peripherals, Aurora peripherals, etc.

In other words, it's a shopping mall, but it only sells Aurora games.

It covers most of the products of Aurora Games, and the offline store will be directly divided into several areas according to the type of goods sold, and the area of each offline store will not be less than 00 square meters.

Modu already has such a trial operation of the Aurora Games offline brand flagship store, located in the most prosperous area of the global game center, the store area is 600 square meters, the customer flow is not small, and thousands of customers will be received every day.

Ye Le didn't plan to use Xiaomi's hunger marketing strategy in his previous life.

As we all know, since the advent of millet, it has been warmly welcomed by rice noodles, and every time it comes out, it will be extremely popular. However, its supply is insufficient, and the sales model of indefinite quantity rush purchase has also been questioned and opposed by a lot.

The method of hunger marketing is the reason for Xiaomi's success, but also the reason for its failure.

Now in this era of popularity, the method of hunger marketing has been used, and the end result is the same as Xiaomi, from the first sales of red clay in 2015 in the previous life to the brand that can't even squeeze into the top five sales in 2016.

In this way, Ye Le, who is bent on opening offline sales, the second offline store of the Aurora Game Famous Brand Flagship Store, officially opened in the Huahu Times Square store in the magic capital on the day of the official sales of XGIMI and Aurora Xuanlang.

Magic is the first city since Aurora Games tested the waters of offline retail, and it is currently the only city.

According to the statistics of the staff at the Huahu Times Square store in Modu on the 9th of the month, the customer flow reached 6,981 on the same day, and its turnover exceeded 150,000, which refreshed the new record of customer flow and sales on the opening day of the Aurora Game brand flagship store.

With a total area of about 612 square meters, the global game center store welcomed 6,481 customers on the opening day, which is an average of 9 customers every minute, and this state lasted for 12 hours.

Nowadays, with the developed online economy, the value of offline retail physical channels is far underestimated, and perhaps there are still consumers in inland areas who are more keen on the "one pay, one delivery" consumption model of physical stores.

The reporter stopped a young man who seemed to have just finished shopping inside, and asked after asking for his consent: "We are reporters from Modu Satellite TV, can you ask about the situation inside?"

The young man realized: "I went in for half an hour just now, and I have to say that there are really not many customers who came here today." It feels like the store is full of people, and there is no place to put their feet. ”

"I settled in the magic capital for the first two years, and I visited here once or twice a month. Today I mainly want to see how the first laptop of Aurora Games is and how it is,XGIMI is still a gauge distance,But the cost performance and customized game acceleration service are attractive enough。 Originally, I was going to buy a XGIMI to play games on a regular basis.,It happened that some time ago there was a problem.,Some of the screens are blurry.。 ”

The reporter noticed that the one among the young people was obviously not newly bought, and just as he just said, there was still a slight flower screen in the lower right corner.

"But I saw that you were still on the screen, and why didn't it sell in the end?"

When the young man heard this question, he immediately became emotional.

"I'll tell you, I dare to guarantee that the Aurora Xuanlang al game book will be popular! This game book is unprecedented, this is a game book customized for games! After seeing it, I even feel that the previous game books are not worthy of calling themselves game books at all!"

"Based on my personal experience, I am responsible for playing with a laptop for the first time and playing with a desktop computer. It's a pity that I'm shy, otherwise I'd have bought Jimi and Xuanlang Al home. ”

The reporter pointed to the big box he was carrying on his left and asked, "Then you finally bought this computer?"

The young man nodded and replied: "That's right, I plan to buy a XGIMI after a period of time when I pay my salary, after all, although XGIMI is not as amazing as Xuanlangal, it is still worth buying cost-effective." ”

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