Chapter 544: The Reaction of Lenovo
In the conference room of Lenovo Group, many high-level executives frowned.
They are becoming more and more unable to understand the Aurora game, and they once thought that the Aurora game was nothing more than to build a pan-entertainment empire, but now it seems that they guessed wrong.
They can still understand that they can run schools and build industrial parks to produce game peripherals and other technological products, after all, there is a certain connection with their company.
But if you have a game company that went to buy a restaurant group, and turned around and made an Aurora takeaway, Shengsheng took advantage of the 3.15 takeaway platform scandal and a series of discounts and activities to steal a small part of the takeaway market, which is not normal.
It gives people the feeling that the player's daily life, food, clothing, housing and transportation, including the deeper spiritual entertainment, Aurora game, are not let go, and it is completely a pair of everything that is related to the player, we have contracted.
Well, if you don't do your job, you won't do your job to the end, and it doesn't matter what they do anyway.
But why do you want to come back and sell computers now?!
Lenovo Group is also panicking now,Their main new product in the second half of this year is a game book with a price difference of less than 200 yuan from the price of Aurora XuanlangAL,Aurora Games didn't care too much when they created their computer brands beforeγ
I have to admit that the assets of Aurora Games are far from what they used to be.
However, as a long-established enterprise that occupies the first place in sales in China all year round, they have the capital to scoff at this move of Aurora Games.
The PC segment has always been at the core of Lenovo's business, accounting for 70% of revenue last year.
The only one who can occasionally surpass it in the vast market of China is HP.
In recent years, with the increase in the number of gamers, PC brands like theirs have set off a frenzy of "game laptop" manufacturing.
The first game laptop was born at the end of the year before last, and it is an unexplored new battlefield for the PC industry at home and abroad, where there are countless players with strong purchasing power, and here is a new hope for the PC industry, which has been gradually declining due to the saturation of the PC market.
These companies rooted in the PC industry are like crazy gold diggers, putting their futures on the game book sales market, and Lenovo is one of them.
After the repeated failures of the mobile business and the annihilation of its own mobile phone brands, the core PC business was challenged, and the market share of notebooks was not as good as that of HP for two consecutive quarters, Lenovo was like a lone gambler, putting its future on the game book.
Unlike business laptops, gamers obviously prefer this kind of gaming laptops that perform more perfectly in terms of gaming, and many times even a rational gamer who is unwilling to recharge RMB to play games will not mind spending money on a gaming laptop that is more suitable for playing games, perhaps for them the money is far more worth spending than recharging.
Liu Chuanzhi, a business legend, sat on the main seat of the conference room and said uncertainly: "You have also seen this Aurora Xuanlang AL notebook, what do you think of him, tell me!"
The director of the R&D department sorted out the language and analyzed it from his point of view: "The shape is very different from the notebooks we have seen before, and the materials are slightly worse, but I think they should spend on improving the performance of the computer in order to save some costs." β
It's the first time he's ever seen someone design a notebook like this.
The shape of Aurora Xuanlang AL is unique, different from the square shape of other laptops, it has more edges and corners, I believe that players on the earth may know this laptop, at least in appearance, he has more than ninety percent similarity with the "alien" game book.
The biggest difference with aliens is the key layout of the keyboard,Although the design of the alien game book in the keys is perfect,But the improved version of Aurora Xuanlang AL is obviously more suitable for playing gamesγ
The director of the technical department deeply agreed with the director of the R&D department, he said: "I looked at their configuration, whether it is the processor 11th generation i5, GTX1280ti or other aspects of the configuration is actually not much different from the cost of a laptop of about 4000, but I have to admit that Aurora Games is worthy of being the head snake in the game industry, and no one knows the game better than them." We're better at the technical level, but they obviously know better than we do about what the game requires. β
"They seem to know how to cut costs and still be able to produce a laptop that performs as well as a higher-value laptop in terms of gaming performance. β
Liu Chuanzhi didn't answer their words, but said to himself: "I temporarily sent someone yesterday to compare the "Defender X1" that we expect to go on sale in September and make a comparison with it, first of all, we found a third-party professional evaluator to show fairness. β
"In the end, our Defender X1 was given a 5.7 by 10 third-party evaluators, so do you want to know how many points Aurora Dazzle scored?"
Many of the high-level executives present didn't know about it, so they immediately started talking about it curiously.
"How much?"
"It's not too outrageous, I think it's about 6 or 7 points. β
"We don't have a lot of price differences, and they certainly don't make a losing deal, so I guess even if the score is higher than ours, it will be about a point higher at most. β
.......
Listening to the words of the following executives and shareholders, Liu Chuanzhi said seriously: "Their Xuanlang AL is not only 180 yuan lower than our pre-sale price, but also the average score given by ten evaluators is 8.9 points!"
"The Aurora Games gang sacrificed Xuanlang AL's performance in other aspects, focusing on amplifying its game performance. So much so that ten reviewers said that this computer with more than 3,000 pieces played with a notebook worth 8,000 yuan. β
Of course, this is inseparable from the extra points brought by the design of Xuanlang AL, which is far more likely to bring the so-called gaming experience than conventional laptops, just like the previous consumer reviews on the Internet, they all said that Xuanlang is far faster than getting started, and playing games is more convenient and refreshing. β
What the?!
8.9 points!
The people in the conference room were shocked, and the main product they had high hopes for was only 5.9 points, why could Aurora Games, a newcomer in the PC industry, get 8.9 points!
The company's top management did not speak for the time being, but the shareholders were anxious.
"So what do we do?"
"That's right, Liu Dong, you should think of a way!"
Liu Chuanzhi despised these shareholders to the extreme, although the investment of these shareholders did relieve the financial pressure for the company, but these shareholders have already made a lot of money over the years, every time the company has a problem, one by one like waste can not play the slightest role, only like flies buzzing around him every day, annoyed to death.
I thought so in my heart, but I couldn't say it, Liu Chuanzhi was the backbone of Lenovo Group and quickly came up with a solution.
"The solution is actually very simple, it is to "learn"!"
"As the so-called master Yi long skills to control the country, we learn their advantages in cooperation with our technical advantages, but it is a new breakthrough for us, the earlier we learn, the more ahead of other companies, this truth you still don't understand?"
Everyone's eyes lit up, and they shouted in unison: "Liu Dong, you are really resourceful!"
.......