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"The best pasture, the best milk!"

When the advertising slogan of Jinghu Dairy was announced, it immediately caused a huge sensation and controversy in the land of southern Yunnan!

Because in the past market, no dairy company dared to claim that its pasture was the best, but now, Jinghu Dairy actually dares to launch satellites.

Compared with other provinces, the dairy market in southern Yunnan is particularly competitive, and there are not only domestic giants, major first-line brands, but also local star enterprises in southern Yunnan. More than a dozen milk brands are desperately fighting in the narrow southern Yunnan market, and each company does not dare to slack off in the slightest.

And now, Jinghu Dairy has joined the ranks, which has aroused the vigilance of other competitors.

You must know that Jinghu Dairy has almost bought out the key advertising space of Yunnan Satellite TV and major newspapers and magazines, and even printed a large number of body advertisements on buses in Chuncheng, Yaozhou, Nanzhao, Banna, Nanjiang and other cities.

For a while, the concept of 'the best pasture, the best milk' is gradually gaining popularity.

In the words of an industry insider, who refused to be named, 'Here comes the wolf!'.

Regardless of the quality of Jinghu Dairy's products, at least in the recent past, it has successfully left some impressions in the minds of the people of southern Yunnan by using advertising bombardment.

After successfully signing an entry agreement with Wal-Mart Yunnan Company, Yang Hao didn't have time to take a breath, he traveled to various cities in southern Yunnan, and slowly set up a sales network of Jinghu Dairy in southern Yunnan. For Jinghu Dairy, this is a seed, and it will continue to develop with Jinghu Dairy. Eventually spread across the country!

The actual work in the past few months has made Yang Hao feel extremely tired, but he has gained a lot.

Compared with the pure theoretical research of the school, the actual market operation is often more complex, which requires higher comprehensive ability of decision-makers and more requirements for the team's execution ability.

He was glad that he was given such an opportunity when he was about to graduate from graduate school!

…………

On the high highway from Chuncheng to Nanzhao, a team of vehicles was running, starting with a Passat. And the Jaguar in the center of the team was unusually dazzling.

In the back seat of the Jaguar. Yang Hao and Smith sat side by side, chatting happily.

This time, at the invitation of Jinghu Dairy, Smith went to Ginkgo Village to participate in the commissioning ceremony of Jinghu Dairy. By the way, we will visit the Mirror Lake Ranch, which is advertised as the 'best ranch'. Except for Smith. Staff from Wal-Mart's purchasing department and quality inspection department also accompanied him. They will focus on the relevant processes of Jinghu Dairy to provide sufficient basis for the final cooperation.

In order to show that Jinghu Dairy attaches great importance to Smith, Xu Mengyao deliberately asked the driver to drive Jaguar to Spring City. As Smith's designated vehicle for this trip.

Regardless of the fact that Smith is only the general manager of Walmart Yunnan, as a representative of the United States, he has a wide range of influence in Walmart China, and he may become a key figure in Jinghu Dairy's development of other provincial markets.

With Yang Hao, an old man, and a luxury car transfer, Smith felt quite happy on the way from Spring City to Ginkgo Village.

"Yang, is your company's ranch really as magical as advertised?" In the intimate space, the businesslike Smith disappeared, replaced by a middle-aged man with enough curiosity.

These days, the advertisements of Jinghu Dairy are constantly bombarded, and even expatriates like Smith can't avoid it, so he is also quite interested in the beautiful Jinghu Ranch.

"The ranch is even more beautiful than advertised!" Yang Hao nodded affirmatively and said: "We are inviting SGS from Switzerland to come to the ranch and dairy company for testing and certification, and we are committed to building the best milk source in the world and providing people with the best milk!"

Through Guò's own mentor, Yang Hao knew that Smith's status in the Wal-Mart group was not low, and his trip to southern Yunnan was more like gilding, and he might take on more important positions in the future. Therefore, how to fully demonstrate the advantages of Jinghu Dairy and impress Smith has become one of Yang Hao's tasks.

"Swiss SGS?!" Smith was a little surprised and said, "It seems that you Jinghu Dairy is very confident!"

As a top graduate of Boston Business School, Smith naturally knows what SGS means.

SGS is the world's leading inspection, verification, testing and certification body and a globally recognised benchmark for quality and integrity. Once a company is certified by SGS, it means that their products have the possibility to be sold worldwide.

As a start-up brand, Jinghu Dairy dared to invite SGS to certify, which shows that it has enough confidence in its own strength, and it also shows its ambition.

Now, Smith has more expectations for this trip to northwest Yunnan.

After a long journey of nearly eight hours, the convoy arrived at Ginkgo Village at 5 p.m., and the sunset over the beautiful Biluo Snow Mountain shocked Smith.

"Mr. Smith, do you want to stay in a hotel or stay at a farmhouse inn with unique ethnic customs?" Regarding Smith's accommodation arrangements, Yang Hao still consulted him.

Originally, it was also a good choice to arrange Smith to the Xiao family's old house, but this time Smith was a semi-formal business behavior, and it was a bit inappropriate to arrange it in a private house.

"Or do you want to stay in an inn?" Smith has been in southern Yunnan for more than half a year, and has been to the ancient cities of Yaozhou and Nanzhao for vacation, and he is deeply impressed by these antique inns.

After some busy work, Smith finally checked into the inn in the village, and then Xiao Feng and Xu Mengyao came forward to feast Smith in the Xiao family's private restaurant to wash the dust for him.

After the top-notch ingredients from Xiao's Farm and Zizhu Space were skillfully cooked by Xiao Jinhao, Smith almost swallowed his tongue.

Ever since he came to China, Smith has felt that he has come to a food kingdom where he can taste all kinds of delicious foods for very little money. But compared with the delicacies of the Xiao family's private restaurant, the Chinese and Western food I have eaten before have to stand aside!

"God, you Chinese have simply turned food into an art!" this is the final conclusion that Smith gave after the welcome banquet!

The next morning, in order to take care of Smith's eating habits, the landlord of the inn prepared fresh milk and bread, fried eggs and roasted ham for him, and immediately made Smith feel American.

As a ghost who grew up drinking pure milk, Smith knew from the moment he ate the fresh milk at Mirror Lake Ranch that the quality of the milk was incomparable.

Moderate sweetness, creamy aroma, silky smoothness and a subtle aroma mean that these high-quality cows are produced from organic pastures, making them a rare premium even in the United States.

If all the raw materials used in Jinghu Dairy's production are fresh milk of this quality, Smith believes that Jinghu Dairy will have a very important position in the Chinese dairy market in the future.

After breakfast, Smith, led by Yang Hao, went to Jinghu Ranch to visit.

Standing on the hill at the entrance of the ranch, overlooking the ranch, Smith couldn't help but indulge in the beautiful scenery.

The weather in northwest Yunnan in September is very good, the visibility is extremely high, and you can see a series of snow peaks in Biluo Snow Mountain plated with a layer of golden light from a distance, and a sacred breath is blowing in your face.

On the pasture, the green grass stretches like a carpet, or the color or black cows are dotted among it, and the leisurely pasture scenery is slowly presented.

To Smith's surprise, the ranch was full of colorful wildflowers, which decorated the ranch with their own colors, making it a sea of flowers.

"Yang, this is indeed the most beautiful ranch I have ever seen!"

The Smith family has ranches for vacations, and he has visited many ranches in the past, but neither the ranches in Montana nor Texas can compare to the Mirror Lake ranch in front of him.

In Smith's opinion, the real situation of Mirror Lake Ranch is even more beautiful than advertised!

At the ranch, Ma Wanli was already waiting, and he would accompany Smith on his tour the whole time.

Ma Wanli also had the experience of studying in the United States, so the communication was not a problem, and the three of them rode the meek mare of the pasture and followed the route of the cattle grazing, and went deep into the interior of the ranch.

Don't look at Smith from Boston Business School, he is a gold-collar figure in the concept of Chinese, but he usually has no less contact with ranch life, and his understanding of ranch is even deeper than that of ordinary ranch staff.

Just by walking around the ranch, Smith knew that this ranch was indeed a natural green pasture, and pesticides, fertilizers, hormones and other substances could not be found in the ranch at all. Moreover, Smith is keenly aware that the reason why Mirror Lake Ranch can produce excellent quality milk is inseparable from those clear and sweet snow-capped meltwater and thriving high-quality pasture!

"Mr. Ma, these alfalfa grasses in the ranch should have been specially cultivated by you, right?" Smith reached out and folded off a piece of grass, put it in front of his nose and sniffed it, and even licked it gently.

"Mr. Smith's eyes are like torches!" Ma Wanli gave a thumbs up and said, "These pastures are really our strength, it can meet all the nutrients that dairy and beef cattle need every day, basically do not need to feed concentrate feed, not only can reduce costs, but also ensure product quality!"

When it comes to pasture, Ma Wanli's face is full of smiles!

Pasture, in fact, is to manage pasture, with good pasture, you can have good milk and beef.

Ma Wanli has made a series of fruits, and the quality of the pasture's alfalfa grass has dropped sharply after transplanting it to other areas, which shows that only the soil, climate and water quality of the Jinghu Valley can maintain the high quality of the pasture. This reassured Ma Wanli a lot, and he didn't have to worry about the advantages of Jinghu Ranch being replaced by other competitors.

The visit to the ranch gave Smith more understanding of the origin of raw materials of Jinghu Dairy, and he was also full of expectations for the cooperation between the two sides!