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After the beginning of autumn, the temperature difference between day and night in the Ginkgo area becomes very large, and the sun rises during the day at about 20 degrees, but at night, it is quite common for the weather to be below 1o degrees.

For everyone, such temperatures are undoubtedly the most comfortable to sleep at night.

However, the current Xiao Feng has no way to enjoy the treatment of sleeping lazy, as soon as the alarm clock rings, he has to get up and get busy.

Ignoring washing and holding a miner's lamp on his head, Xiao Feng first went to the coffee seedling base in the backyard to routinely observe and record the coffee trees that had sprouted and grown, which was the beginning of his new day.

Fortunately, now a few old people have taken over the task of taking care of a few pets, otherwise Xiao Feng would have to prepare food for a few picky guys, and he would have worked hard.

After breakfast, Xiao Feng couldn't be relaxed, he had to send a few dolls to kindergarten, and then follow Xu Mengyao to Jinghu Dairy for on-site office.

Now, the construction of the dairy company has entered the most critical stage, whether it is equipment installation and commissioning, personnel training, organization and operation, etc., have entered a state of imminent war. Although Xiao Feng did not hold a specific position in the company, he couldn't bear to watch Xu Mengyao work too hard every day, so he simply became her assistant.

Xu Mengyao turned Xiao Feng, an all-round assistant, around, whether it was contacting representatives of Tetra Pak, training new employees, or communicating with government representatives, Xiao Feng could be seen.

For Xiao Feng, Jinghu Dairy is his own industry, and he naturally has no complaints if he works hard; Moreover, being able to work under Xu Mengyao's hands is also quite sweet.

After sending a couple of dolls to kindergarten. The sight of Xiao Feng and Xu Mengyao holding hands and walking to the dairy company has become a routine scenery that the villagers see every day. On the way. The two of them didn't have much time to fall in love, and most of the topics they chatted about were related to the dairy company.

As the production date is approaching, Xiao Feng and Xu Mengyao are also using their brains to check and fill in the gaps to ensure that the production ceremony is carried out successfully.

Around the official production of the dairy company, thousands of employees are actively preparing in their respective positions, waiting for the moment when they will become a blockbuster and soar into the sky.

…………

Xu Mengyao and Xiao Feng sat in the company and made various preparations before production. As the deputy director of the marketing department of Jinghu Dairy, Yang Hao is not idle, he is busy in Yaozhou, Nanzhao, Chuncheng, Nanjiang and other nearby cities to develop the market.

Yang Hao is already in his third year of graduate school this year, and he has decided to return to work in the dairy company after graduation, and the topic of the graduate student's thesis is also initially placed in the field of dairy market. For this reason, after he returned to school after the start of school, he immediately returned to Ginkgo Village.

Over the past month or so. The marketing department has recruited nearly 100 staff from all over the country for 6 consecutive years, and has initially built a system. In this system, there are fresh graduates who have just graduated, business elites with many years of sales experience, and old people in the dairy market, Yang Hao's main task is to assist Xu Mengyao. Train this team out and become a strong executor of the dairy company's marketing strategy.

Now, as the date of production of the dairy company is getting closer and closer, the marketing department led by Yang Hao has also started its own journey!

Prior to this, Jinghu Dairy had produced enough samples. And with the permission of the Ministry of Health, the State Administration for Industry and Commerce and other departments, it can be marketed. In these cumbersome procedures. Ma Wanli's personal connections, the Xu family's political background and Su Yang's support have played a huge role, if it is replaced by an ordinary enterprise, it will not be able to get a sales license for half a year.

These days, Yang Hao and his team, with the company's samples, have been running around the large cities, chain convenience stores, etc., opening up the market little by little.

As an emerging enterprise, Jinghu Dairy's products have not yet been tested by the market, and dealers are skeptical, so this task is not easy for Yang Hao.

Fortunately, Jinghu Dairy, as a local enterprise in southern Yunnan, has innate geographical advantages, and the dealers in various provinces and cities in southern Yunnan are in their hometowns, so they have barely let go. At the same time, Jinghu Dairy's advertisements in major media in southern Yunnan since August have also played a role, and some dealers still recognize the gradual formation of Jinghu Dairy's popularity.

As an emerging brand, Jinghu Dairy had to endure some harsh cooperation terms, including distribution, entrance fees and rebates.

In order to open up the market, Jinghu Dairy has prepared more than 100 million marketing expenses, and the problems that can be solved with money are not a problem.

However, in order to completely open up the situation of the southern Yunnan market, Yang Hao has a huge challenge in front of him!

On this day, after having breakfast at the hotel where he stayed, Yang Hao took his team to the company's official car and went to Wal-Mart's headquarters in southern Yunnan in Spring City.

As the world's largest retail chain giant, Walmart has a strong attraction to any company, and Jinghu Dairy is no exception.

However, with the state of Jinghu Dairy's just establishment, if you want to become a supplier of Walmart in China and even the world, it is far from qualified, and Yang Hao can only start from the scope of southern Yunnan Province.

On this day, Xiao Feng has made an appointment with Mr. Smith, the general manager of Wal-Mart Yunnan Company, and the two sides will negotiate the specific details of Jinghu Dairy's products entering the market.

Speaking of which, as a senior executive sent from Wal-Mart's headquarters, Smith is in a high-ranking position, and he will not meet with the marketing representative of the little-known Jinghu Dairy. It's just that Smith is a classmate of Yang Hao's mentor Zhou Xiaobin at Boston Business School, and Smith agreed to meet Yang Hao because of this relationship.

Don't think that gringos don't talk about human feelings and connections, in fact, foreigners also have a circle culture, but we Chinese have always thought that they are very rigid.

If it weren't for Zhou Xiaobin and Smith being classmates, Yang Hao would have been able to meet Walmart's purchasing director at most.

"Hello sir!" Walking into the office building, the front desk of Walmart showed a professional smile and said to Xiao Feng, "Is there anything you can help with?" ”

The peeping leopard in the tube, just the su zhì at the front desk, made Yang Hao feel the bearing of a large enterprise.

Reminiscent of Jinghu Dairy, which is still in a chaotic situation, Yang Hao knows that it is not an overnight thing for the corporate culture and strict system of modern enterprises to be established.

"Hello! We are representatives of Jinghu Dairy and have made an appointment with Mr. Smith to meet at 9 o'clock! "These days, Yang Hao has been trained and dealt with appropriately.

"Please follow me!" The front desk girl flipped through the notepad, and after confirmation, she entered the company with Yang Hao and his party.

This time, Yang Hao brought legal representatives, sales engineers, and assistants to Wal-Mart, and brought all the company's product samples.

In the reception room, Yang Hao met Smith, who was tall, golden-eyed, and typical of Germanic descent.

"Mr. Smith, I am Yang Hao, the marketing director of Jinghu Dairy! Thank you for agreeing to our request to meet! As the weak party, Yang Hao put his posture very low.

Since it is now a work place, Yang Hao did not particularly involve his mentor Zhou Xiaobin, after all, Smith may not want the staff next to him to know about this personal relationship. In order to take care of Smith's habits, Yang Hao even switched to English, after all, it is now Jinghu Dairy who has a need for others.

"Welcome, welcome!" Smith was very satisfied with Yang Hao's expression, and his somewhat awkward Mandarin showed that the master was in a pretty good mood.

After the two sides exchanged pleasantries, the guests and hosts sat down, and the negotiations officially began.

Compared with the cumbersome rituals between domestic governments and enterprises, foreign companies are much more efficient than others, and different cultural backgrounds have formed different styles of behavior.

"Mr. Smith, we at Mirror Lake Dairy are a newly established dairy company that uses all high-quality milk, fruit and other additives from unpolluted alpine pastures that have been certified safe by the Ministry of Health. ......As the main force of today's negotiations, Yang Hao can introduce the basic situation of Jinghu Dairy to Smith in fluent English, and each link has Chinese and English materials certified by relevant government agencies.

Smith didn't say much, he carefully checked the information brought by Yang Hao, and occasionally asked his own questions on key links, while the Walmart procurement and inspection personnel on the side were also nervously checking the authenticity of various documents and certifications.

Yang Hao's tutor has experience in studying abroad, coupled with Xu Mengyao's usual words and deeds, Yang Hao knows that when talking about things with foreigners, there is no need to be cloudy, you need to be straightforward.

Smith praised the professionalism of Jinghu Dairy, not to mention anything else, this enterprise has a bit of a vigorous taste.

In fact, before today's negotiations, Smith had already learned about Walmart's various relationships and learned some details about the Mirror Lake company, including their product quality certifications and so on. As the general manager of the Southern Yunnan Company, Smith has a lot of power, and it is not difficult to allow a company to enter, but he needs to choose more carefully.

Now, seeing that Jinghu Dairy has a relevant certification document and a detailed marketing plan, Smith has recognized Jinghu Dairy in his heart.

"Your company's situation is very in line with our requirements for suppliers, I basically agree in principle that Jinghu Dairy's products enter the major cities in southern Yunnan, as for the specific cooperation methods, we will discuss separately!" In the end, Smith made a final decision and announced that Walmart Yunnan had opened up to Jinghu Dairy.

"Thank you, Mr. Smith!" Yang Hao hurriedly stood up and held Smith's hand and said: "We Jinghu Dairy will do our best to improve the cooperation and marketing plan, and I wish the two sides a happy cooperation!" ”

Yang Hao didn't expect things to go so smoothly, this is a good starting point for his marketing career, from here, he will gradually promote Jinghu Dairy's products to the whole country.

Now, whether in terms of production and marketing, Jinghu Dairy is ready and waiting for the day of production!