Under the attention of the advertising industry, Tianfu Jewelry's advertisements were put into play.

National TV, eight p.m.

The domestic audience suddenly found that the advertisement for cold medicine had changed.

But no matter what kind of advertisement it turns into, it can't arouse the slightest interest in them. Many people took advantage of this time to leave the TV station and choose to smoke a cigarette or go to the bathroom to squat for a while.

Female viewers, who are too lazy to move, lean on the sofa and browse their mobile phones.

But on TV, an advertising slogan suddenly came out.

"A diamond lasts forever."

When they heard the first sentence, many female viewers were stunned for a moment.

They have a natural love for jewelry, and when they hear the word diamond at the beginning, they are immediately attracted to it.

When I finished listening to the whole sentence, my heart began to pound.

Eternal Diamonds, Eternal Love......

One sentence made the female audience in front of the TV have countless thoughts flashing through their minds.

If a straight man sees an advertisement, he will only have no feeling about it, and he will not even remember the advertising words after a minute. But listening to the ears of sensual women directly touches their hearts.

Everyone longs for eternal love.

If the eternal diamond represents eternal love, then everyone wants to be able to be gifted a diamond ring by their lover.

Diamonds, which were originally valuable in their own right as jewelry, have been raised to another level.

In the face of love, it is too vulgar to talk about money, you should talk about diamonds!

And the domestic advertising people are also staying in front of the TV and have been waiting for this advertisement.

You must know that this is the first advertisement produced by Fang Jing, and his strength can be thoroughly seen from this advertisement. Whether the creativity in the Earth Entertainment advertisement is a flash in the pan or a talent in the chest, you can see it at once.

If even Fang Jing can't make good advertisements, then the domestic advertising industry will really not be able to raise its head.

"This ad is so short."

"Hey, the lines are good, but they don't seem to be exciting enough."

"Competing with Tianfu Jewelry is the British Pacific Jewelry, and their advertising screen has a scene of a prince's wedding. It is equivalent to inviting the British royal family to endorse, and Fang Tianwang's advertisement seems too simple in comparison. ”

̈No, no, you have a closer look at the advertising slogan. ”

"It's completely understanding the psychology of the female group, this ad is too scary......"

Many advertising agencies gathered elite planners together and watched the ad in the conference room. Immediately after that, a heated discussion broke out in the conference room, some people felt that the advertisement was not good, and some people saw the deep meaning behind the advertisement, and everyone had a different opinion.

Most of the advertising planners actually don't have a deep understanding of Tianfu Jewelry. Therefore, it is not like the high-level of Tianfu Jewelry, which can be found immediately

After discussing for a while, what is the specific advertising effect, it still depends on the reaction of the market,

Fang Jing finished reading this advertisement at home, and it looked good.

You must know that this advertisement is the most classic jewelry advertisement on the planet.

The price of diamonds on the earth can be said to have risen since this advertisement. Let the originally mediocre price of diamonds suddenly enter the ranks of high-end luxury.

Diamonds are not scarce and were once unsalable in Europe.

It wasn't until the British jeweler "De Beers" put out this advertisement that the diamond was sold well, and the price became popular for a while. Diamonds, which were worthless and even aesthetically pleasing, have become the most expensive pieces of jewelry.

At the same time, De Beers has also joined forces with diamond jewelers around the world to limit diamond mining worldwide.

Ordinary people think that diamonds are scarce, but in fact there are not many diamond mines, but they are deliberately limited in quantity to achieve the purpose of inflating prices.

In addition, diamond merchants have also created a series of identification standards for diamonds.

These standards are only to sell valuable diamonds more expensively, and to sell worthless diamonds to civilians at low prices.

After a century of precipitation, the nobility of diamonds seems to have become natural.

Everyone is willing to pay a high price for a diamond that would otherwise be worthless. It all stems from this advertisement, which gives the diamond its value.

So this advertisement is known as the most successful marketing campaign in history on the planet.

Although Orange Star has already discovered the sales value of diamonds, diamonds have long been among the ranks of jewelry. But now the price of diamonds is still at a relatively low position.

It is believed that after this advertisement, not only Tianfu Jewelry will be able to regain market share.

As long as they know how to use the opportunity to market, I am afraid that they can also raise the price of diamonds. For these jewelers, the benefits of raising the price of a diamond even more can be staggering.

The next few advertisements can also be delivered to domestic brands one after another.

And on the night of the advertisement, countless women in families across the country were "bewitched" by this advertisement. Start reminding them from time to time, or whispering hints, so that their partners understand their intentions.

As the other half who loves them deeply, he is naturally very sensitive to the demands of his lover.

Although there are some people who only understand it after a fierce battle.......

But as long as they have enough financial means, most men will be willing to pay money to satisfy their partner's vanity.

Although there are the most ordinary people in the world, there are also many rich people, and there are too many men who are willing to buy a diamond ring and please their lovers.

The advertisements placed at eight o'clock in the evening of the same day began to have phone calls coming in one after another at half past eight, and it was not until after nine o'clock that the pre-order calls of Tianfu Jewelry had been blown up.

And the orders of the online mall are also continuously transmitted to the background.

At nine o'clock the next morning, when Tianfu Jewelry's major counters across the country opened, they were stunned by the people at the door.

There were nearly 100 people waiting at the door of the store, and as soon as the clerk opened the door, they poured into the counter, and all of them without exception set their eyes on the diamond goods.

The most popular is naturally diamond rings, followed by diamond connections, diamond earrings and other jewelry.

You must know that Tianfu Jewelry operates more than one product, but with the broadcast of advertising, diamonds have become the most representative commodity of Tianfu Jewelry.

After statistics, on the day of the advertisement.

Tianfu Jewelry has received more than 8,000 pre-order calls, and the online mall has received more than 5,000 orders.

You must know that this is not selling clothes, thousands of orders a day are already a rare sales volume in the industry.

Diamond jewelry itself is a high-priced luxury, and the order flow on the day has reached more than 100 million. The next day, the turnover of Tianfu Jewelry's stores across the country also exceeded 100 million.

Pacific Jewelry, which originally seized more than 8.9% of the market share, has been fully recovered at once.