The reason why Fang Jing readily agreed was very simple.

In order to gain popularity.

Since he launched the advertisement of Earth Entertainment, he found that advertising can also drive the rise of popularity, so he naturally kept it in mind.

It is intentional, and I want to brush up on a wave of popularity through advertising.

The purpose is to be able to improve the ranking of a heavenly king before the year.

In the past, celebrities in China Entertainment took over commercials, and the reason for consuming popularity was very simple. That is because the advertisement itself is not good, and it is not enough to achieve a high enough advertising effect, so it needs to consume the popularity of celebrities.

But if the quality of the advertisement is hard enough, it can drive the popularity of celebrities.

Other Chinese entertainment stars can't come up with good advertisements, so they can't even think about it. But there are many good advertising ideas, which will become a unique way for him to increase his popularity.

I didn't take the time to contact this matter before, but now that the big domestic brands have come to the door by themselves, of course he will not refuse. Although Earth Entertainment is not an advertising company, it does not affect Fang Jing to make a little extra money.

But popularity is only one thing, if it's just for popularity. Even if Fang Jing agrees to cooperate, he will talk about the conditions well, and he will inevitably use some negotiation skills. But now that he agrees so readily, he still wants to cheer for domestic brands.

In the final analysis, domestic production is the backbone of the country's economy.

Although he also knows that the quality of many domestic brands is indeed worse than that of foreign brands.

But domestic brands have their benefits, that is, cheap. This is indeed a feature that has only been developed in response to the domestic environment. If it is not cheap enough, there will be fewer people in China who can afford it, and only when it is cheap enough can it enter more people's homes. This feature, which supports domestic brands, has developed from difficult times to the present.

Seeing that the economy has improved, the masses of the people have higher demands.

If domestic brands do not change, they will obviously not be able to meet the needs of the domestic people.

Environmental protection, safety, quality, etc......

It has become the first thing that domestic consumers think about.

In this regard, foreign brands are better than domestic ones.

If it is lost in quality, Fang Jing has nothing to say, after all, poor quality goods should be eliminated.

He is also a consumer and does not want to buy goods of poor quality.

The new document issued by the State Administration for Industry and Commerce has the meaning of stimulating the upgrading of domestic brands.

But if domestic brands are allowed to lose in advertising, Fang Jing can't accept it. So when Tianfu Jewelry finds him, he will get a refreshing answer.

Subsequently, the business of Earth Entertainment soon finalized a contract with Tianfu Jewelry.

For a maximum of one week, Fang Jing gives advertising planning.

Tianfu Jewelry is willing to pay 20 million advertising costs.

The advertising cost of tens of millions is already the ceiling of the domestic advertising industry.

Even when Fang Jing was making an advertisement for Earth Entertainment and inviting other advertising companies, he only offered a price of 10 million.

Although the total advertising budget is 100 million, it is estimated that the remuneration paid to the advertising company is only 10 million. The rest of the budget will be spent on advertising and other aspects.

It can be seen that the advertising cost of 20 million yuan of Tianfu jewelry is already very sincere, which is equivalent to a sky-high price.

At present, the advertising cost of a single item in China has never exceeded 50 million.

Tianfu Jewelry, as the top jewelry brand in China, took out 20 million yuan for advertising. Although it hurts, being able to invite Fang Tianwang to come out is not a very exaggerated price, and it does not even reach the psychological bottom line of Tianfu Jewelry.

The only thing that made Tianfu Jewelry a little dissatisfied was that Fang Jing specially signed the contract. Before the advertisement is broadcast, it is not possible to use his name for publicity. After the advertisement is broadcast, if you want to disclose the identity of the advertising planner, you must also obtain his consent.

This is also Fang Jing's decision after thinking about it, even if the advertisement fails, it will not affect his popularity.

This made Tianfu Jewelry, who originally planned to borrow his popularity and want to "return to blood" first, very depressed.

After the two sides reached a cooperation, although Tianfu Jewelry did not make it public, it used the name of Fang Jing to publicize. But people in the advertising industry still know the news at once.

The major advertising agencies are in high spirits and are waiting for Fangjing's advertisement.

They all know Fang Jing's temper very well, if Fang Jing doesn't agree to this cooperation, as long as he agrees to this cooperation, he will definitely come up with a high-quality plan.

At the same time, other big domestic brands were also surprised, but they didn't expect Fang Tianwang to really take over the advertising planning.

Now everyone was energetic, and they began to contact Fang Jing one after another, only to regret that they were one step late.

For the later advertising companies, Fang Jing did not refuse them all. Instead, among the large domestic brands, the brands with better reputation were selected for cooperation.

First of all, the quality of the brand's products must be excellent, so as not to cause advertising scandals. Secondly, the brand must be well-known in order to drive the popularity of Fangjing. Last but not least, this type is advertising, which must be available in the system store.

Fang Jing is willing to cooperate with Tianfu Jewelry because there is a classic advertisement about diamond jewelry in the system store.

It didn't take a week at all, only three days, Fang Jing completed the production of this advertisement and delivered it to Tianfu Jewelry. The entire senior management of Tianfu Jewelry was also surprised by the speed of time, and then specially held a high-level meeting to watch this advertisement.

The ad is short, only fifteen seconds.

Fifteen seconds later, there was silence in the room.

Seeing that there was no movement around, a publicity director in the back row frowned slightly and whispered: "The advertisement is too short, and there are too few things to show to break through the image of our brand at all." ”

"This Fang Tianwang is not very reliable. ”

In the silence of the conference room, the voice seemed a little harsh.

For a moment, the other colleagues next to him looked at him with a very strange look, and the publicity director suddenly felt that something was not right.

The chairman who was sitting at the head of the board came back to look at him, pointed at him in a small voice, and said to the executive officer next to him: "Please dismiss this gentleman." ”

Then the chairman didn't look at him again, but sighed at the advertising screen fixed on the projection screen: "This is the advertisement I want." ”

The excitement in the chairman's tone could not be concealed at all, and even his hands trembled slightly.

In his eyes, the value of this fifteen-second advertisement is simply immeasurable.

And the propaganda director who just spoke out was crying with a sad face, and the strong endured the conflict of tears at the scene. You must know that his comment just now just wanted to take the opportunity to attract the attention of the chairman. Unexpectedly, the chairman paid attention to him and immediately fired him.

The other colleagues next to him looked at him with sympathy and looked at him with the eyes of a fool.

Such an amazing advertisement has so many problems in your mouth.

You can do it, you can go up.

I don't know how to pretend to understand, and I really deserve to be fired!