"It turned out to be a sketch art festival?"

"This is a strong man caught by Uncle Nie......"

Fang Jing deliberately paid attention to the news of the sketch circle, it turned out that the opening of the sketch art festival was about to begin, and all sketch artists would come up with new works to communicate with each other. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoBut in recent years, the rise of many new sketch artists has made many old artists feel the pressure.

The most obvious point is that the new sketch artists have strong innovation ability, and they can all meet the preferences of the young group, which is very in line with the trend and makes the audience like it.

This new atmosphere is undoubtedly a good thing, and many new sketch artists have also appeared on the star network rankings. But for the old artists, it's worth worrying about.

Must change!

The old artists are all human spirits, and they have followed suit and embarked on the path of innovation.

However, the inherent thinking mode and age vision problems have made their road to innovation very bumpy.

If this continues, the old artists will soon be eliminated.

But there are few artists who are willing to serve the old, and Uncle Nie is naturally unwilling.

The annual sketch art festival, as the largest exchange activity in the sketch circle, has a great influence in the circle. Sketch artists will bring their latest works to participate. The three best works at the art festival will be selected to the director group of the Spring Festival Gala, and there is a high chance of appearing on the Spring Festival Gala.

You must know that there is more than one sketch show in the Spring Festival Gala every year, and it is generally kept in two works.

The program is selected by cultural units, art festivals, and newly developed networks......

In the past, Uncle Nie almost won the best works of the year, and there is a great chance of being selected by the director team of the Spring Festival Gala after being selected.

But since the beginning of the past two years, Uncle Nie's Nie family class has become more and more dear.

is not inferior to anyone in terms of acting ability, but there are huge flaws in script creation. After the audience saw the trendy program script, they could never go back to the past.

That's why Uncle Nie had an idea and paid attention to Fang Jing. It's just that Fang Jing was also caught, this sketch script must be written, and he doesn't dare to fool people, so he can only choose a boutique script from the system store.

And he also learned that the rules of the sketch circle are still very traditional, and because the performances are mostly in the form of teams, there is still a "theater culture". For example, Uncle Nie's Nie family class, the team is full of his apprentices, with the master-apprentice relationship as the link, all the apprentices are signed in Uncle Nie's sketch studio. Only Uncle Nie, the master, is contracted with a first-class entertainment company, and he is also the pillar of this company.

Like other well-known teams in the sketch circle, they are also in this form, including Chen Jiaban, Ge Jiaban, etc...

If you fight alone, you can't go on in the sketch circle.

This kind of theater culture is actually very bad, but when the whole circle starts to follow this culture, it is also very difficult to break.

......

Fang Jing went to the company the next day to attend an advertising meeting.

Up to now, Earth Entertainment has become very famous in the China Entertainment industry, but there are not many people who know about Earth Entertainment.

Advertising is also very important for an entertainment company.

Although the star network rating of the entertainment company is based on his capital and artist works. However, the popularity of entertainment companies is high, which will be of great help to the development of artists.

For example, large companies such as Shanhai Group will place a large number of advertisements on various TV stations every year. The popularity built up in this way not only lets the public know about its artists, but also knows about the entertainment company itself.

Once the popularity of the entertainment company rises, it will play a great role in signing stars and launching newcomers.

If the advertisement is done well, when promoting a newcomer, the public sometimes doesn't need to look at the newcomer's work, as long as they look at his contracted company, they will remember the artist.

Generally, third-rate entertainment companies will begin to pay attention to advertising, due to the rapid pace of development of Earth Entertainment. At the time of the third-rate rating, Fang Jing hadn't taken into account this advertising part, so he ignored the past.

But if a second-rate rating wants to be promoted to the first-class, it will take a long time.

Fang Jing was able to pull out his hand and put some effort into advertising.

He had already informed him of this matter and handed it over to Song Zhezai to be in charge of specific affairs. And as soon as this news was exposed, it caused a huge repercussion in the advertising industry.

"It's Fang Tianwang who wants to advertise. ”

"Or advertising for a second-rate entertainment company. ”

"Tens of millions of projects, with a total investment of hundreds of millions of ......"

These conditions are attracting domestic advertising agencies, and such large projects are rare in the industry. As long as you can win this project, it will be enough to eat for a whole year.

What's more, as long as you do it well, you can completely build the reputation of this advertising company.

It's also a huge opportunity for the company itself.

As long as you become famous, are you afraid that you won't be able to find advertising projects again?

If you can take advantage of the relationship between the king, then you will really make money.

Small companies aspire to rise with an idea, and large companies want to go further. Therefore, this project has almost become a big project that the domestic advertising industry is competing for.

Fang Jing has always been very generous in publicity, and this time in advertising, the salary for the advertising company alone is 10 million, and the total investment budget is 100 million.

After a period of preliminary screening, 30 companies were finally selected to participate in the meeting.

During the day-long conference, 30 companies will explain their advertising creatives one by one.

Xintian Advertising...

Longhua Advertising...

Dawn advertising and so on......

Almost all of the people who were able to participate in this conference were first-class companies in the advertising industry. There are also many powerful and successful advertising cases.

"Fang is always good. ”

"Brother Jing in the morning. ”

"Director Fang, I'm your fan. ”

When Fang Jing walked into the conference room, the people present called all kinds of names, very diverse.

After all of them said hello, Fang Jing took the lead and sat in the first place, and all departments of Earth Entertainment were in charge, and they also participated in this meeting. After all, the advertising design of Earth Entertainment is also closely related to the interests of various departments, and they have the right to put forward opinions, of course, the decision is still in the hands of Fang Jing.

"Let's get started. ”

After Fang Jing finished speaking, the lights in the conference room, which had already closed the curtains, had been turned off. The first creative planning of Xintian Advertising took out the PPT that had been prepared and began to explain on the projection screen.

And before the creative planner finished speaking, Fang Jing didn't want to listen anymore: "Save time, next." ”

He has a high bar for advertising for Earth Entertainment.

After all, the idea and planning of the advertisement is not only related to the image of Earth Entertainment, but also to Fang Jing's personal image, just because this entertainment company is his.