looked at the plans of several advertising companies in a row, but none of them satisfied Fang Jing. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Just put their solutions together, it's clear that there are some similarities.

Routine.

Routines everywhere.

In this world, every industry is full of roads. It's just that the advertising industry also needs creativity, and the quality of advertising with routines may be able to be controlled within a good range, but it is far from meeting the requirements of Fangjing.

He wants a one-of-a-kind advertisement!

Now he can see clearly that all the proposals are roughly centered around three themes, one is dreams, one is past works, and the other is concrete data.

Among them, the dream is to play the emotional card, and there are fewer people who choose. The past works are the works of Earth Entertainment, one by one, and the specific data is to list the achievements of Earth Entertainment line by line. The latter two methods are very intuitive things as the subject matter of advertising.

And because Earth Entertainment, is an entertainment company. Unlike advertising in other industries, Earth Entertainment does not invite celebrities to make endorsements. This is the principle of advertising for almost any entertainment company, because a single star is not enough to show the culture of an entertainment company.

Because the entertainment company itself is a place that produces stars.

Many entertainment companies' advertisements do not have characters, and if there are characters, they also let the company's artists and stars appear in a collective way.

Song Zhe, who was sitting on the side, noticed the dissatisfaction on Fang Jing's face, and couldn't help but feel apprehensive in his heart.

You must know that the advertising agencies that can walk into the conference room are all selected by his hands. If Mr. Fang did not find something satisfactory, it would be regarded as a dereliction of duty.

On the contrary, the heads of other departments have seen good advertisements.

Han Kang is very satisfied with Longhua's advertising plan, because this company makes the background of the advertisement very similar to the stage of "The Voice of China".

Liu Ping likes the creativity of the Dawn advertisement, because the plan will detail the well-known works of the Earth Chinese Network.

Some advertising companies focused on Fang Jing, but Fang Jing was not happy......

The meeting lasted from morning to evening, and thirty advertising agencies were waiting for the results with a heavy heart. The moment Fang Jing stood up from the main seat, it was as if he heard that many people's hearts were beating fast.

Fang Jing didn't even understand, why is his heart beating so fast, is it true that whoever beats the fastest, I will choose his advertisement?

Hehe......

"I'm sorry everyone, none of them passed. Fang Jing's answer made the advertising elites who were looking forward to the results confused.

All of the people who were able to attend this conference were the top advertising agencies in China. As a representative of an advertising company, he is either the CEO of the company or a well-known creative planner, all of whom are well-known in the circle and can be called advertising elites.

No matter who wins the project, there will always be people who are not convinced.

What's more, no one can win this project, which makes the advertising elites present collapse.

"Why didn't any of them pass?"

"Fang Tianwang, may I ask what is wrong with our planning?"

"In China, there is no better way to find us!"

There was a commotion in the conference room, and the advertising elite had a lot of opinions.

Even the heads of several departments of Earth Entertainment didn't expect this result, and they all thought a few advertisements were good just now.

Only Song Zhe had a premonition just now, so he could only smile helplessly and come forward to appease the emotions of these participants.

Several CEOs of advertising companies who were present at the scene understood business skills better, and immediately asked after seeing Song Zhe: "Mr. Song, can you ask Mr. Fang to explain the problem specifically." ”

"Whatever the shortcomings, we can all make modifications. ”

"Advertising creatives are all changed. ”

The CEOs of these advertising companies are still very confident.

Unless they go abroad to hire people, they are at the top of the advertising industry at home.

But with Fang Jing's temper, it is impossible to invite foreign advertising companies to come.

Fang Jing heard the gossip in the conference room, and he also lost his patience, and directly picked out on the spot: "You can't give me the ideas I want." ”

"Unique, do you understand what uniqueness is?"

Han Kang and Liu Ping in the conference room raised their eyebrows, and they wisely chose to shut up at this moment.

The advertising elites were also taken aback, and experienced Fang Tianwang's temper for the first time.

In fact, Fang Jing already gave them face, but he didn't expect it to arouse the anger of the advertising elite.

No matter how strong you are, can you still manage our advertising industry?

With so many of us here, will we be afraid of you?

Hmph, commercials are not the same as movies and so on.

Being able to make movies and write songs doesn't mean you know how to advertise.

Advertising is, after all, a business thing, although it all needs inspiration. But if you have to serve for business, you have to have a lot of rules and regulations when you want to be creative, which is completely different from the creation of movies and music.

"Fang Tianwang, can you tell me what is unique?"

"I'm afraid you don't even understand yourself. ”

"Advertising is not the same as writing a song!"

There were many unconvinced voices from the crowd, all questioning what Fang Jing had just said.

Although there were many fans of Fang Jing present, they all just liked his works. When it comes to their own interests, they will not compromise easily.

Fang Jing was provoked by them, and he was really a little annoyed in his heart.

said that they were almost unconvinced, and if they were not convinced, they would not be able to come up with good ideas, they would only beep.

Fang Jing swept over everyone with a slightly disdainful look, then pointed his finger at his head and said, "Heh, it's unique here." ”

In fact, there are a lot of good advertisements on the earth itself, and these advertisements are also systematically collected. As long as Fang Jing takes the entertainment coins, he can exchange them.

But he still chose at the beginning, first looking for a satisfactory plan in reality.

Because the idea of the system has always been there, it will not change, and it can be regarded as "dead". In reality, there are many talents, their inspiration will burst out from time to time, and the creativity in their minds is "alive", maybe they can find a better one than the system.

All right.

It turned out that Fang Jing was thinking too much.

Sure enough, it's still the best quality work in the system.

And after seeing Fang Jing's movements, the advertising elites on the scene all laughed.

"Fang Tianwang wants to advertise himself?"

"Advertising doesn't belong to the entertainment industry, although I admire Director Fang's talent, but I can't be so crazy. ”

"I'm afraid the most failed entertainment company advertising is about to be born. ”

After some cynicism, the advertising elites present all left Earth Entertainment in a rage.

This time I looked for them for 10 million, and next time I found them, it will be 100 million!