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Chapter 69 Reaching an Agreement

"Director Zhao, I think their conditions can be agreed, you think, an annual increase of 20 percent, this growth rate is not low, and it is paid in full, so that we can also replace some old equipment in time, from our station's point of view, we also need such long-term customers, those customers in the past, some ten days and eight days, some in March and May, do not do advertising for a period of time, we have to find alternative manufacturers, comrades' work is not easy to do, they can sign a long-term agreement, it is also very beneficial to us, some time ago they donated more than 100 million yuan to the education of Qianzhou, such customersIn the office of Director Zhao Gang, Deputy Director Li gave Zhao Gang a brief report and expressed his opinion, he very much hopes to cooperate with Hongyuan, which can save a lot of things, so almost all of them are speaking for Hongyuan. (If you like this book, please bookmark biquge.info)

After returning from the Kunlun Hotel, Deputy Director Li took Gao Junren directly to Zhao Gang's office, and Section Chief Jia's level was not enough, so he was sent away, and it would be good to give him some when the time came.

Zhao Gang finished listening, and at the moment he was frowning and smoking.

"In this way, you go back first, and I will reply to you tomorrow morning", Zhao Gang thought for a while and waved his hand to Deputy Director Li.

After Deputy Director Li and Gao Junren left, Zhao Gang took the bag and went to the Central Propaganda Department, and at Zhao Gang's level, many things are not just to measure economic factors, but to consider the problem from the political level and the overall situation.

After the Central Propaganda Department reported to the minister, the minister also thought about it similar to Zhao Gang, and also wanted to make good use of it, and brought the plan made by CCTV and the requirements of Hongyuan International to meet with the top leader, and the top minister was particularly concerned about the recent affairs related to Hong Kong.

If Zhao Gang wants to meet the supreme leader, it will be difficult, but if the head of the Central Propaganda Department wants to meet, it will be much easier, after all, he is a member of the Central Political Affairs Bureau and a figure who can participate in core decision-making. The supreme chief is only half-retired at this time, so it is also justified.

After getting CCTV's plan and Hongyuan's opinions, the top leader was satisfied after reading it, and made an instruction: "For a Hong Kong enterprise that can donate hundreds of millions of yuan to difficult areas at a time, they can choose to cooperate with CCTV for a long time, which shows that they have confidence in the motherland, support for one country, two systems, and patriotism. Therefore, comrades should not only look at the problem from the economic point of view, but also do a good job in this matter, so that the West will know that the majority of Hong Kong people and enterprises have their hearts set on the motherland and hope to contribute to the motherland."

The next morning, after Zhao Gang got the instructions of the supreme chief, he was very excited, which showed that his work was in place, and he could also make corresponding contributions to the country in this position.

Deputy Director Li and Gao Junren were called to their office by Zhao Gang on the phone, and showed them the instructions of the supreme chief.

After lunch at noon, Chen Kangjie came to the CCTV building accompanied by Ouyang Zhenhua and Lu Xiang, planning to visit CCTV. After getting the phone call to confirm the time, Deputy Director Li, Gao Junren, and Section Chief Jia were waiting on the steps at the entrance of CCTV, and their attitude was completely courteous as if they were their superiors. When shaking hands and greetings, not only Chen Kangjie discovered the difference between them today, but Ouyang Zhenhua and Lu Xiang also found out, it felt like they won the ** lottery yesterday, they were very excited, and Chen Kangjie also slandered in his heart whether they had taken aphrodisiacs.

During the visit, Deputy Director Li personally explained, successively visited the advertising department, the No. 1 studio hall, the reporter center, and at the request of Chen Kangjie, he also visited the news center with great interest, especially the recording process of the news broadcast.

In the past, Chen Kangjie has always been very envious of the announcer of the news network who has the same super memory as him, and memorizes the press release every day, and his head is straight and very coherent when he broadcasts the news.

In the process of visiting, many people in CCTV are very strange, who are these three people, actually labor Deputy Director Li not only accompany, but also as a commentator, the face is too big, only some people who pay attention to the news know that the tall man with glasses is from Hong Kong, not only has a big investment in Qianzhou, but also a huge donation, many beautiful cuties are thinking, I don't know if he is married, if not, I can consider marrying him, or help a friend catch a golden beetle. It seems that after the reform and opening up, the changes in people's ideology and consciousness are not ordinary.

After the visit, Deputy Director Li took the three of them to the CCTV conference room, and Director Zhao Gang also came. Although Hongyuan International should be given special policies and courtesy, Zhao Gang does not need to accompany the visit, how is it also a senior leader at the deputy ministerial level, but when negotiating, Zhao Gang must participate, which is not only to win this advertisement, but also a gesture, a kind of respect and attention to patriotic Hong Kong capital.

The negotiations on CCTV went very smoothly, not only smoothly, but also smoothly so that Chen Kangjie and the other three were a little incomprehensible.

Because CCTV not only accepted their conditions in full, but also gave three people a quota at the Spring Festival Gala, and reported many times on news programs, the promotional film was not only filmed by CCTV for free, but also increased the broadcast time, and also gave one or two exclusive interviews to the senior management of Hongyuan International every year.

For such conditions, Chen Kangjie, Ouyang Zhenhua and Lu Xiang were all very satisfied, far exceeding their expectations, they didn't know that for this bit of advertising, they actually alarmed the supreme chief to give instructions.

The two sides soon reached an agreement, which was signed by Ouyang Zhenhua and Zhao Gang on behalf of both parties, and Deputy Director Li and Lu Xiang stamped the official seals of both parties.

In this way, starting from July 1st, the 30-second advertisement of Master Kong's instant noodles will be broadcast 100 times a day in the prime time of CCTV, which is simply a bombardment, of course, after Master Kong's mineral water advertisements or other advertisements are made, the next part of the instant noodles advertisements will be replaced, in a word, from July 1st, CCTV's prime-time advertisements have almost all become Master Fang's world.

After having a light meal with Director Zhao and other leaders, the three of them went to the European advertising company, and Chen Kangjie explained to them how to shoot mineral water advertisements, and recommended a beautiful woman to play the role.

Advertising agencies don't know who the actor is, and they don't care who the actor is, as long as they give the money and shoot according to your requirements. Only Chen Kangjie and Ouyang Zhenhua knew that it was He Wanrong who was going to lead this advertisement, which was also to accumulate popularity for him to enter the music industry first, at least he was familiar. Of course, He Wanrong is already fresh, beautiful and charming, and has a very good voice, which is completely qualified and capable. Otherwise, Chen Kangjie would not have made a distinction between public and private.

After explaining the matter of Europeanized advertising, the three flew back to Qianzhou. Ouyang Zhenhua, Lu Xiangde and a few others evaluated the effect of this large-scale advertisement, and made preparations for the supply and transfer of goods.

(Let's count more tickets and collect, one chapter in the morning, and then break out in the evening)

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