【Chapter 402】 Hot Listing (Ask for Subscription!) )
Haizhou, civil servant community, Wang Bo's old man's house.
After the Wang family finished eating, they were sitting in the living room watching TV and chatting, enjoying themselves.
At this time, Haizhou Satellite TV appeared again in the advertisement of 'Jinghu Milk Powder', and the beautiful pasture scenery on the screen was impressive, and everyone watched it with relish.
"I see that in the future, Xiaohu and Ruotong's milk powder will be replaced with this 'Jinghu milk powder'!" Old Man Wang looked at the scenery on the screen and said to his daughter and son.
Of course, with the feudal paternalistic style of Old Man Wang's words at home, such a building is basically equivalent to an order!
"This is the production ranch of 'Mirror Lake Milk'?!" Wang Xiaohui thought of the 'Jinghu milk' that he drank daily at home, but he didn't have too much disgust.
In the past year or so, various ingredients and milk from the Jinghu area have become the daily necessities of the Wang family and are very popular with the Wang family. Although his son and niece are now drinking expensive imported milk powder, Wang Xiaohui's emotional point of view is still inclined to use the products of 'Jinghu Ranch'.
Without him, the products in the Jinghu area have proved their high quality to the Wang family!
"Mom and Dad, after the beginning of spring, you will also go to Jinghu to live for a while, Uncle Zhu and Uncle Yan will live there!" Daughter Wang Xiaodan took over the conversation and mobilized her parents to go to Ginkgo Village to recuperate.
Some time ago, Wang Xiaodan met the old man Yan Kuan who rushed back to drink the wedding wine at a wedding, and found that his complexion was much better than two years ago, and even the age spots on his face were almost gone. Taken aback, Wang Xiaodan hurriedly asked what the secret was, only to know that this was the result of nearly two years of recuperation in Ginkgo Village.
It's normal to think about it. The fact that the Jinghu area can produce so many top-quality green ingredients shows that there is no pollution there, and it is far away from the hustle and bustle of the city.
Looking at Uncle Yan, who was at least 10 years younger than before, Wang Xiaodan immediately had the idea of letting his parents go to Ginkgo Village to recuperate.
"Okay, I'll go with your mother after the Spring Festival!" At this time, Wang Bo didn't insist anymore, nodded and agreed!
Before that, Wang Bo had always felt that he had to take care of his grandson and granddaughter in Haizhou, so he had no chance to live in Ginkgo Village; But watching Zhu Mingli and Yan Kuan, the two old guys, live younger and younger. Getting healthier. If Wang Bo wants to say that he is not impressed, it is false.
After coming down from the pinnacle of power, Wang Bo longed for nothing more than his own health, after all, only living is the greatest wealth of this family.
…………
The next morning. Leave the two little ones at home and let the son and daughter take care of them. Wang Bo and his wife came to 'Jinghu Dairy' as usual. Prepare to buy groceries.
Over the past year or so, Wang Bo has become accustomed to buying vegetables at the flagship store of Jinghu Agricultural, and there are still many things that need to be purchased in other supermarkets and vegetable markets. However, as the shelves of 'Jinghu Agricultural Products' become more and more abundant, the daily needs of Wang Bo's family can be solved in 'Jinghu Agricultural Products'!
However, to Mr. Wang's surprise, there was a long queue at the entrance of the flagship store of 'Jinghu Agriculture'.
In the old man's impression, except for the opening of the flagship store and the queue when the hairy crabs were listed, it was rare to see this kind of scene in the morning.
What surprised the old man even more was that the queue was not all old men and old ladies, some young people were also among them, and even some came with strollers.
"Girl, why did you come to line up with dolls early in the morning?" Mrs. Wang asked a young woman with a doll in front of her a little curiously.
As a gold member of the flagship store of 'Jinghu Agricultural Products', Mrs. Wang is quite familiar with the regular customers who appear here, after all, they are all neighbors in the neighborhood.
However, she really hadn't seen a young man with a doll.
"Isn't it said on TV that 'Jinghu Milk Powder' is on sale here, I'm worried that I won't be able to buy it, just in time for today's rest, go out for a walk in the morning, and buy two cans back by the way!" When the young mother saw a kind old lady with silver hair asking questions, she naturally had nothing to hide.
Although this young woman is not a big fan of the ingredients of 'Xiao Family Farm', he and her husband are both consumers of 'Jinghu Milk' and already have enough trust in this brand. After hearing that 'Jinghu Dairy' had launched 'infant milk powder', the couple immediately decided to replace the milk powder for their three-year-old baby with 'Jinghu milk powder'.
This time, 'Jinghu Milk Powder' will be sold in 100 large supermarkets in Haizhou and five stores of 'Jinghu Agricultural Products' at the same time, and the young woman's home is nearby, so the principle of proximity is naturally adopted.
After coming here, she was a little glad that there were people queuing up at eight o'clock in the morning, and it seems that the appeal of this 'Jinghu milk powder' is really not covered.
After listening to the young mother's words, Wang Bo and the old couple looked at each other!
Some time ago, thousands of young people queued up overnight in front of the store in order to buy an Apple iPhone for the first time, and it was even widely reported by the media. And now, you have to queue up to buy milk powder, which seems to make Mr. Wang Bo return to the days of material shortage in the 80s.
After a while, the door of the flagship store of 'Jinghu Agriculture' opened and it was officially opened!
As the team advanced, Wang Bo found that in addition to the citizens who bought vegetables, many people also carried paper bags of 'Jinghu milk powder' and walked out of the store happily.
When Wang Bo returned home with today's ingredients and 4 cans of 'Jinghu milk powder', Haizhou Satellite TV's morning news live broadcast program surprised him even more.
…………
Haizhou, as the most important market of 'Jinghu Dairy' and even the Jinghu system, is naturally valued by Xiao Feng, and a considerable part of the publicity funds are used in the Haizhou market.
In the past two months, Xinxin Logistics has successively shipped 500,000 cans of 'Jinghu milk powder' to Haizhou and distributed them to 100 supermarkets and warehouses of 'Jinghu Agricultural Products'.
The publicity and advertising efforts of local media in Haizhou and the offline publicity of supermarkets are also incomparable to other places, and even Yang Hao has been in Haizhou for a long time!
In the past two years, the 'Jinghu System' has been committed to developing the Haizhou market, and the 'Jinghu Brand' has a certain reputation and a large number of fans in Haizhou. This time, 'Jinghu Milk Powder' was launched, and the overwhelming publicity has achieved remarkable results.
According to the footage taken by the Haizhou Satellite TV film crew, there is a queue in front of the 'Jinghu Dairy' counter in many supermarkets, and everyone is here to buy 'Jinghu milk powder'!
The on-site random interviews of the reporters also showed that the 'Jinghu brand' has a considerable degree of trust among ordinary citizens, and 'Jinghu milk powder' is enjoying some of the brand effects in the early stage.
Looking at the surging crowd on the TV screen, Wang Bo suddenly wanted to meet the young man who founded 'Jinghu Dairy', and it was amazing to make such achievements in just two years!
…………
The hot scene of 'Jinghu milk powder' selling well in the Haizhou market is also constantly staged all over the country, especially in Beiping, southern Yunnan and South China, which is much more lively than other places!
These places are the first markets developed by the 'Jinghu System', and both sales channels and brand awareness are much better than other places, and it is reasonable to achieve better results. For this reason, more than two-thirds of the 3 million cans of milk powder produced in the past two months have been put into these markets, and their success or failure also determines whether 'Jinghu milk powder' can get off to a good start.
…………
Today is the day when 'Jinghu Milk Powder' is fully on sale, and Yang Hao, who has been running around for two months, was able to return to Ginkgo Village and wait for the feedback of sales information from various places in the office building of the dairy company.
In the past period of time, Yang Hao and his team have exhausted all kinds of methods to lay 'Jinghu milk powder' in supermarkets in major cities across the country, and now it is time to test the results!
Xu Mengyao, who was originally resting at home, also came to the office and sat in the large conference room like everyone else, waiting for the sales to be released.
Some tense scenes reminded Xu Mengyao of the situation when 'Jinghu Milk' was listed, the same expectation, maybe now there is more calmness and confidence.
The continuous development of computer and network technology has allowed Yang Hao, Xiao Feng and others sitting in the rear to understand the real situation on the front line through telephone, video and so on.
There was a queue in many supermarkets, which made Xiao Feng and others feel a little relieved!
The production value of 3 million cans of milk powder is only 800 million RMB, but 'Jinghu Dairy' used 500 million yuan of publicity expenses for this listing action.
At noon, the sales figures for the morning were transmitted back one after another, and the sales of 200,000 cans made everyone in the office cheer!
According to such a number, today's sales will not be less than 300,000 cans, and the result of more than 1,000 supermarkets across the country jointly listing is exciting!
By 10 p.m., the total sales volume nationwide exceeded 330,000 cans, which means that the launch of 'Jinghu Milk Powder' has achieved staggering results.
Although there will not be such a high sales volume in the next time, the success of 'Jinghu Milk Powder' is unstoppable!
Immediately, Xiao Feng announced that he would reward all employees of Jinghu Dairy with a month's salary and double the bonus to the employees of the marketing department who worked hard, which immediately caused a ghost crying wolf in the office building!
At the same time, Xiao Feng decided to adjust the production arrangement of 'Jinghu Dairy' and use more fresh milk for the 'milk powder production line' to achieve a scale of 100,000 cans per day to ensure market supply!
'Xinxin Logistics' also sent a letter to inform 'Jinghu Dairy' that they will send more vehicles to serve 'Jinghu milk powder' to ensure that the national market will not be out of stock.
Overnight, 'Jinghu Milk Powder' broke into the mainland infant milk powder market as a prehistoric monster, and established the leading position in the industry in one fell swoop! (To be continued......)
PS: PS: Thank you for the monthly pass of 'Man Thirty-Six' and the five-point evaluation vote of 'tywoer', thank you folks for your subscription support!