Since the milk powder production line of Jinghu Dairy was put into operation, 50,000 cans of high-end milk powder per day have been continuously sent from Ginkgo Village to major cities across the country. In the past two months, nearly three million cans of milk powder have been put in place in various places, and when Yang Hao reached an agreement with the major supermarket groups on behalf of 'Jinghu Dairy', they have been stationed in the Jinghu counter of the supermarket, waiting for the day of sale.

Before the launch of 'Jinghu Milk Powder', a work behind the scenes was very inconspicuous, but extremely crucial, that is, the transportation led by 'Xinxin Logistics'!

Since the production line of 'Jinghu Milk Powder' was put into operation, 'Xinxin Logistics' began to send the best team to Ginkgo Village to stand by and pull 'Jinghu Milk Powder' to warehouses all over the country as soon as possible.

With 50,000 cans of milk powder per day, plus the packaging is close to 80 tons in weight, 'Xinxin Logistics' needs to send 4 vans to pull goods every day. During this period of time, the van truck printed with the "Xinxin Logistics" logo has become a scenic line on the "Yaoyin Expressway".

Since the beginning of cooperation with the 'Jinghu System', the business focus of 'Xinxin Logistics' has gradually shifted to northwest Yunnan, for which they have set up a warehousing and distribution center in Ginkgo Village to deal with the business of the 'Jinghu System'.

Today, all the agricultural products and ingredients of 'Xiaojia Farm', the chilled fresh meat of 'Jinghu Ranch', and the milk products of 'Jinghu Dairy' are all distributed to all parts of the country through 'Xinxin Logistics', and the orders generated by the 'Ginkgo Biloba Specialties' online store are also handed over to 'Xinxin Logistics' to handle. At the same time, the rapid development of the 'Jinghu Scenic Area' has also driven the online sales of local specialties. This has added a new source of business to 'Xinxin Logistics'.

According to the technical statistics of 'Xinxin Logistics', in 2010, their operating income in the Jinghu area reached an astonishing 500 million, accounting for one-fifth of the company's revenue!

In a sense, the 'Xinxin Logistics' attached to the 'Jinghu System' has won a big cake in the industrial chain, which is the envy of its peers in the logistics industry.

Many logistics companies have also moved the idea of entering the 'Jinghu area', but this is not an easy thing for them.

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At the same time, the advertisement of 'Jinghu Milk Powder' has also begun to be placed nationwide, CCTV, local satellite TV, online platforms and print media, and all mainstream media in mainland China have appeared in the figure of 'Jinghu Milk Powder'.

Especially the video sites that have become popular in the past two years. There are frequent advertisements for 'Jinghu Milk Powder' at the beginning of the program. The beautiful pasture scenery fascinates everyone.

For this round of publicity offensive, Xiao Feng specially approved 500 million publicity funds, and it is necessary to ensure that the popularity of 'Jinghu milk powder' is effectively improved in a short period of time.

It's no longer the era of 'wine is not afraid of deep alleys', and if you want to get better sales. The necessary propaganda is necessary.

Judging by past experience. As long as the products in the Jinghu area are tasted by consumers. It has a great chance of winning the favor of customers, and eventually become loyal fans of these products, from 'Jinghu Milk' to the ingredients of Xiao's Farm. No exceptions!

Although the main customers of 'Jinghu Milk Powder' are infants and toddlers aged 0-4 years old, who do not express their feelings, parents can judge by the changes in their children's bodies after drinking 'Jinghu Milk Powder'.

According to the research results of the General Administration of Quality of the People's Republic of China and the research experts of major medical schools in recent months, 'Jinghu Milk Powder' is rich in various nutrients required by the human body, especially conducive to the growth and development of infants and young children, and can be called the best milk powder on the market. What's even more commendable is that 'Jinghu Milk Powder' comes from unpolluted alpine pastures, has a unique taste, and can be accepted by children under the premise of ensuring safety.

In this world, children, women and the elderly have the best money, especially in China, where parents are willing to pay for their children.

In the past two years, food safety problems have frequently broken out in Huaxia, especially in the field of infant milk powder. This situation has also caused a crisis of trust in domestic milk powder companies, and parents have imported a large number of milk powder from abroad.

Even, the phenomenon of purchasing milk powder overseas and Chinese people going abroad to buy milk powder has become a popular trend in recent years, which makes people laugh and cry!

This time, before the launch of 'Jinghu Milk Powder', Xiao Feng also sent the milk powder to the testing department of the US FDA and the Ministry of Agriculture for relevant certification, and marked these certification marks on the outer packaging of the milk powder. Today's Chinese people have a higher recognition of foreign authorities, and Xiao Feng's move is also out of helplessness.

However, it is believed that with the launch of 'Jinghu Milk Powder', consumers will be able to judge its excellence, and as long as a good reputation is formed, the sales of 'Jinghu Milk' will not be a problem.

According to the results of the study, a child who starts drinking milk powder from 6 months will consume at least 100 cans of milk powder by the time he is 6 years old, which means that a loyal user will bring tens of thousands of RMB to Jinghu Dairy. Considering the hundreds of millions of children in mainland China, the sales market for milk powder is extremely considerable.

At present, the infant milk powder market in mainland China is about 30 billion RMB, and it is expected to increase to 50 billion RMB in the next five years.

Stimulated by a large amount of publicity funds, from CCTV to localities, from the Internet to print media, 'Jinghu Milk' is almost everywhere, and it has already caused a huge momentum before it is listed.

The slogan 'Nature-Based, Nutrition-Perfect' appeared in front of the people of the whole country overnight, and everyone knew that the beautiful alpine ranch that produced 'Jinghu Milk' began to produce milk powder again!

In the past year, 'Jinghu Milk' was only sold in southern Yunnan, Haizhou and other places, but its good taste and rich nutrition still made it deeply loved by consumers, and its reputation skyrocketed. Unfortunately, due to production limitations, people in other parts of the country cannot enjoy the taste of this top-quality milk at all.

Now, 'Jinghu Milk' is the final warm-up before going on the market, which makes many people who know about 'Jinghu Dairy' and Ginkgo Village look forward to it.

According to the feedback from the marketing department in various places, consumers of 'Jinghu Milk' have begun to inquire about the specific situation of 'Jinghu Milk Powder' from the staff of supermarkets and counters, and many customers have already expressed their intention to buy.

Of course, this kind of feedback does not ensure that 'Jinghu Milk Powder' will be favored by consumers after it is launched, after all, compared with ordinary infant milk powder, the price of 'Jinghu Milk Powder' is on the high side!

After careful market research and evaluation of its own products, the senior management of "Jinghu Dairy" set the ex-factory price of "Jinghu Milk Powder" at 268RMB, while its national unified retail price was 328RMB, deducting logistics costs, and leaving a gross profit of 50RMB for the supermarket.

Compared with the milk powder on the market, the average price of 'Jinghu Milk Powder' is about a quarter higher, which is quite close to the positioning of 'Jinghu Milk' in the market.

After all, the production of fresh milk at Jinghu Ranch is limited, and it is certainly not possible to supply unlimited milk, so it is inevitable to raise the price threshold.

From Xiao Feng's heart, he naturally hopes to be able to provide the best products to people in need, but his production capacity is limited, so he has no choice but to do so.

However, making money is just a change in numbers for Xiao Feng today, and he will not pursue it too much, so 'Jinghu Dairy' announced that the 'Ginkgo Foundation' will provide 50,000 cans of 'Jinghu milk powder' worth more than 10 million yuan to poor families nationwide for free every month.

The Ginkgo Foundation, together with the All-China Women's Federation, the Youth Development Foundation and other official organizations, will select the families who submit the application and provide the 'Jinghu Milk Powder' to the poor families who need it most. If possible, when the production capacity is expanded in the future, Xiao Feng plans to double the number of free donations to help more people.

If it is replaced by the previous Xiao family, if it wants to operate such a large and cumbersome project, it must be powerless, and local governments and relevant institutions may not be able to fully cooperate. But now, the marriage between the Xiao family and the Xu family is naturally able to use the huge network resources of the Xu family to do charity on the mainland, which is naturally invincible.

Although the 'Ginkgo Foundation' has only been established for less than half a year, it already has 50 million RMB of funds injected by Xiao Feng, plus the distribution right of 50,000 cans of 'Jinghu Milk Powder' every month, which is not a small deposit among private foundations in China. What's more, the wife of the vice president, the famous singer Ms. Hua, personally served as the chairman of the foundation, which cleared many obstacles for the operation of the foundation!

When Ms. Hua personally announced the news that the Ginkgo Foundation would donate milk powder to needy families every month, the mainstream media across the country carried out large-scale reports, and media reporters also took the initiative to help women's federations in various places to select local needy families. At the same time, more and more philanthropists are also joining this 'milk powder action' to care for the disadvantaged.

I have to say that Xiao Feng's charity boom before the 'Jinghu Milk Powder' was launched has well established the image of 'Jinghu Dairy' and laid a higher popularity for the next sales.

Although there is a suspicion of using charity to promote sales, the expenses of the 'Ginkgo Foundation' are all real money, and even if the factory price is calculated, the monthly expenses to be paid exceed 13 million, reaching 160 million RMB in a year.

Therefore, neither the media nor netizens have made any criticism of 'Jinghu Dairy's actions, and even if some people say strange things, they are quickly drowned out by the surging maintenance noise.

Now, the media, including people in the financial circles, are paying attention to the performance of 'Jinghu Milk Powder' after its listing, and people are especially concerned about whether 'Jinghu Dairy' will keep its promise and distribute 'Jinghu Milk Powder' to poor families for free.......

PS: PS: Thank you 'Lemonchu', 'Zhang Jing', 'Houpo Kid' and 'Chess Promotion' for the monthly passes, and have a great weekend, folks!