After accepting the task, Leyuan redeemed it on Weibo as he wished, and the price was not cheap, full of 15 million points, but Leyuan was mentally prepared for this price. Pen, fun, pavilion www. biquge。 info

After redeeming Weibo, Leyuan asked Gibbs to get the patent matter right, in fact, the name Starry Sky Weibo Leyuan had been preemptively registered before, including some product names such as Starry Sky He also preemptively registered.

Moreover, Weibo has little effect on applying for patents, and now the state is relatively loose in this regard, and patent protection is not enough. Besides, even if you have a patent, there are a lot of ways for others to circumvent patents, and after Sina Weibo is published, Penguin will not make another Weibo.

Weibo is a thing that mainly pays attention to a first opportunity, and Leyuan has also won this opportunity, to say a big word, even if it is now for others to imitate, others can not imitate, as long as Leyuan's starry sky mobile phone only supports its own software, where should other people's software be placed? Although Weibo also has web pages, but when a large number of smart phones enter the market, people will be accustomed to holding mobile phones to access the Internet instead of holding computers.

At that time, who can compare with Starry Sky Weibo, besides, Starry Sky Weibo will also stare at the name of a Weibo ancestor.

After putting Weibo on the Star Mobile App Mall, Leyuan called Zhang Rongqiang, the marketing director of the planning and marketing department, into the office.

Zhang Rongqiang turned out to be a marketing manager of Samsung, his hometown was in Wushi, and the treatment of Star Company was indeed good, so Leyuan easily pulled him over. Zhang Rongqiang's execution is very strong, but obviously his ideas in marketing are still relatively backward, so Leyuan called him over if he had nothing to do and told him about marketing.

In marketing, Leyuan is also a layman, but he has more than ten years of experience, so he has a lot of ideas that people today will definitely not think of. The era of smartphones is coming soon, and the old marketing methods are not practical.

"Well, have the following stores been doing well lately? ”

Hearing Leyuan's words, Zhang Rongqiang immediately made a posture of reporting work, "Mr. Le, now there are eighteen specialty stores, excluding the local head office, and there are already five specialty stores that are actively preparing, and it will take about ten days to complete." The other twelve have also begun to develop gradually, and I believe that with the experience of the first five, the speed of the latter will be accelerated. ”

"As for the advertisement, everything is done according to the previous instructions of the general manager, and our official advertisement will be officially launched on major TV stations in a week. There is also a series of commercials from the previous series, which will also be serialized on Yuku and Tudou in three days. ”

Leyuan looked at the energetic marketing director in front of him, and nodded with satisfaction, "Well, it's good, I called you here this time to give you a task." Today, you take 500 copies of the Starry Sky No. 1 public beta version from the production department, and then send them to the first-line and second-tier stars in China, it is best to pick those who are more active now, have more public opinion, and have more news. ”

Zhang Rongqiang was stunned, "This, I'm afraid they won't accept it, after all, celebrities are more cautious in their use of things, and their whole body is endorsements." ”

Le Yuan smiled: "It's not free, everyone will have a subsidy ranging from 20,000 to 100,000, I'll write you a note when I go back to this money, and you can withdraw it from Manager Le of the Finance Department." ”

After Leyuan finished speaking, looking at Zhang Rongqiang's desire to speak and stop, he sighed, "If you have anything to say, just say it, don't be distracted." ”

Zhang Rongqiang looked at Le Yuan and said cautiously: "Mr. Le, isn't this 20,000 to 100,000 a bit too little, the mobile phone is a big item, and the price of the endorsement cannot be so low." And there is no need for our company to find so many people to endorse it. ”

Le Yuan looked at Zhang Rongqiang with a smile on his face, "Who said that we were going to find them to endorse, send them their mobile phones, let them register a Weibo account, and send a few Weibo posts." ”

"That's it? But what are we trying to do with Weibo? But the price is too great, right?"

Zhang Rongqiang was very surprised, in his mind, if he wants to make a software, the price is too great, it is simply putting the cart before the horse, it is better to focus on the mobile phone, no matter how good the app is, it is just an auxiliary.

Leyuan didn't explain too much to him, but said with a smile: "If you are told to do it, you will do it, and you will know when you are done." I believe that after a while, even if we don't give money, they will come to register an account themselves. ”

Zhang Rongqiang nodded, the boss had spoken, what else could he say, "Okay, I know, I'll do it right away, Mr. Le, do you have anything else?"

Le Yuan leaned back and relaxed his body, "In addition to these five hundred mobile phones for celebrities, you can withdraw another 1,500 mobile phones, and we will do an internal testing activity, and anyone who registers on the Star Weibo from the webpage will have the opportunity to draw these 1,500 mobile phones." ”

Zhang Rongqiang's eyes lit up, it turned out that Leyuan still had a trick, in his opinion, these 1,500 mobile phones were much more valuable than the previous 500 mobile phones. It is very likely that just these 1,500 mobile phones can bring millions or even tens of millions of users to Star Weibo.

In fact, in Leyuan's eyes, it is the five hundred mobile phones and the subsidy of twenty or thirty million that are more useful. If there is no injection of so many celebrities, even if users are registered, they will not use Weibo often, and the stickiness of users will not be enough.

Now that celebrities have settled in, netizens will have a relatively novel perception, thinking that the distance between themselves and celebrities has narrowed, and this feeling will prompt them to use Weibo, and then get used to Weibo.

When they get used to it, when they learn that only Star Mobile phones have Weibo, how many of these users will buy Star Mobile phones?

And these potential users are what Leyuan wants to capture.

In other words, this event can not only quickly increase the attention of Weibo and make Weibo famous, but also attract many users for the Star No. 1 mobile phone at the same time, which can be described as killing two birds with one stone.

Later, Leyuan discussed the details with Zhang Rongqiang, such as when the event will start, when it will end, when the lottery will be, and when the list of winners will be announced.

The registration method of Star Weibo is a mobile phone number corresponding to an account, that is to say, generally a person can only register an account, and people who do not have a mobile phone cannot register an account.

This effectively prevents some people from registering multiple accounts for the lottery, of course, there is a disadvantage to doing so, while screening out users who have mobile phones, it also rejects potential users who don't have mobile phones.

However, for this drawback, Leyuan didn't care, anyway, in the future, those who don't have mobile phones will also buy mobile phones. And if they can't register Weibo because they don't have a mobile phone number before, then when they buy a mobile phone in the future, will they give priority to Xingkong No. 1? Of course they will, because if they buy other mobile phones, there is no Xingkong Weibo anyway.

And Leyuan's decision did cause criticism from many people who didn't have mobile phones later, but this is all a later story.