The news of Aurora Games about changing the SGP environment spread almost a day and so on, and it is difficult for ordinary players to feel what kind of substantive changes this news can bring to them, but overseas developers can also see what kind of benefits SGP will bring to them in the future.

Mainly in Europe and the United States, foreigners like to devote their minds to the production of single-player games.

This wasn't obvious a few years ago, until the phenomenal sales of games like Don't Starve, Assassin's Creed, PUBG: Battle Royale, and Tiny Genesis on SGP irritated these single-player game developers.

Big companies may not be interested in the SGP overhaul, but indie gamers and indie teams have rekindled hope for the future.

Why do they make indie games and what are they doing now? What do they think indie games are? Do they think games are art? How do they see the current and future of indie games?

At this year's Huaxia Game Developers Conference, Ye Le was particularly impressed by an independent gamer who gave a speech on stage.

After graduating from college, this person went to Qiandu and painted all the avatars for "Bomb Master", from the original painting to the manager and art director.

But he resigned at a time when the future was good, saying: "Now that the market is ripe, I need a freedom, so I can come out and do things." I wanted to make a game that wasn't neat, characteristic, and untamed. An arcade, hot-blooded, non-stop game. ”

Wasn't his previous job bad? Not bad, he was also one of the largest game companies in China as an art director, the head of the art department, a veritable high-level executive.

Not to mention, Aurora Games also has such people.

Previously, the vice president of the Cool Game Studio Group also inexplicably resigned to become an independent producer, and the reason for the resignation was roughly that the Cool Game Studio Group was only responsible for commercial game development, mainly online games.

But this person's ambition is not here, he prefers to be able to participate in the production of single-player games, return to the original to explore the real gameplay, rather than staying in the Kuyou studio group and watching one online game after another being "produced" like an assembly line.

However, some time ago, Aurora Games once again established a new game studio group - Southern Aurora Studio Group, which will take over the production of stand-alone games in the future, with 12 game studios under the studio group, with a quota of 30-50 people in each studio, with A1, A2, A3, B1 ..... D3 naming.

The establishment of the Southern Aurora Studio Group made Ye Le and them think of persuading the previous vice president who resigned to come back, after all, this person has the management experience accumulated by the Kuyou Studio Group, and he is extremely capable, so he is not suitable for this position.

In order to prevent the loss of talent and even coax and deceive people to call people back, Cheng Nan took a lot of words to finally invite this person back to the company as the president of the new game studio group.

I asked why not to do it before, but now I am building a Rausch South Aurora studio group?

It's not that it doesn't work, but Aurora Games has not been mass-produced before, and the games released are mainly single-player masterpieces, followed by games like "Don't Starve", and the number is pitiful.

In a sense, Aurora Games largely conforms to the Chinese game market, which is not only the root of Aurora Games, but also the country with the world's largest population, the largest number of players, and the most valuable game market.

In a sense, China is now rich in online games, and it is precisely because this is the paradise of online games that only stand-alone masterpieces or high-quality stand-alone games can survive here, and don't even think about anything else!

If we talk about the development status of indie games here, it is better to say: Huaxia, is there an indie game in the real sense?

Indie games are not compared to commercial titles for technical prowess, or indignant disdain, or the desire to make a game that makes all commercial companies fall off their belts.

Indie games are about patience, about time... It's more than that status in the hearts of players... Independence is a kind of spirit, independence is a slogan that makes your friends flock to it, and it is also a kind of unyielding integrity.

There are so many indie game producers, and everyone is also confused, maybe it's a development problem, maybe it's a personal emotional problem, or maybe it's a problem of food and clothing.... Wait, wait, wait, I found that this one, there are always people who are more or less helpless and angry about the status quo, and like your friends, they are all concerned about the current development of indie games, or we are people who make games, what should we do?

It's not that there are no indie games in Huaxia, but the market leaves too little space for them, and investors are not optimistic about them, and it is very difficult for independent game makers to obtain funds and resources.

But this move of the Aurora game made them finally feel that their hard days were coming to an end.

As the vane of the game industry, Aurora Games' every move represents too many things, plus her vision is extremely accurate, and there are few errors in judgment, so many investors will follow it to make money together.

Ye Le once said that VR technology is still very flawed and immature in civil entertainment, and investors are cautious in investing.

But there are people who don't believe in evil, but they just run to invest, and they don't have the capital to make money, and they don't even have pants left.

In the future, there will inevitably be a group of investors who will come to Aurora Games for the funds that independent game makers with difficult conditions and poor lives need the most.

Although NONO is popular, it is very insignificant in front of the Aurora game.

The intervention of Aurora Games is far more likely to change the status quo of indie games than a NONO, and at least most indie game makers know that the revamped SGP must be more promising than releasing the game on NONO.

Does this need to be said for reason?

NONO and SGP are not the same heavyweight in terms of user counts, and with the same share of the two companies and the strong support of SGP for indie games, it is very clear who the developers will ultimately choose.

After the revamp, there will be rewards for indie games, does NONO have it?

After the revision, SGP will have editors select the best games for recommendation and professional evaluation for hundreds of millions of users.

The revamped SGP will unconditionally help independent game makers connect with the channel and bring them new revenue in terms of advertising, and NONO does not....

It is not predictable that in the future, some people are likely to survive by monetizing indie game ads, so that they will live more than some manufacturers on the best-selling list of the top 100.

This is not without reason, even non-buyout games can survive through ad monetization.

Thinking about another world, at the beginning, Ledou was able to reach 10 million months only by advertising monetization, and the monthly advertising income of a single game of Flowing Water Valley Game exceeded 3 million at the peak, and the advertising model of the three games of Youdaoyi's "Crossing the Road Every Day", "Crazy Adventure" and "Ski Adventure" can stably bring nearly 40 million monthly turnover to it, and companies such as Coconut Island Games, Veeo, and Shuoqu Network basically live on advertising.

Compared to a few years ago, the cost of mobile game user acquisition has increased tenfold.

Behind the 10-fold increase in cost is the hope of a 10-fold increase in the monetization of indie game ads.

The mobile game learned that the value of a single user of light games for manufacturers is between 0.5-1.5 yuan, and a mobile game DAU has the opportunity to get 200,000 monthly advertising revenue if it reaches 100,000.

In the domestic market, there are about 100 independent games that can achieve such a level of daily active users.

Of course, there are always a few who can make money, but achieving 100,000 daily active users is obviously easier than rushing into the TOP100 of the best-selling list, not to mention that some of the best-selling lists are still getting deeper and deeper on the way to the list at a loss.

One important trend that has been overlooked is that the advent of mobile means that advertisers are more willing to spend money on mobile marketing, including traditional brands such as McDonald's, Uniqlo and telcom.

The upgrade of mobile advertising formats from offerwall and banner to native advertising and video advertising is rescuing users from intrusive interference.

Advertising revenue, incentives and benefits, capital introduction, and platform support with hundreds of millions of users.

With four trends, it's hard for indie game teams to be drained of money anymore.

"Aurora Game deserves to be the first in the industry, and I am convinced of this spirit!"

"Indie games are saved, and our future is finally clearer!"

"Let's hope that Aurora Games can really change this harsh development environment....."

"I was already poor and couldn't afford to eat, so I quit my job to make games for two years, during which I had no income and was consuming my previous savings every day, and if I could get an investment, I might be able to stick to it. ”

.......

The indie game makers' forums and discussion groups almost completely exploded, and some people even began to count the various deeds of the Aurora game, and their tones were full of affirmation and support.

Aurora Games is indeed far better than Tencent in the previous life in various aspects, and Tencent's desire to monopolize the market is too strong, and I can't wait for only Tencent Games in the world.

However, the strategy of Aurora Games is different, it has always played an exemplary role in supporting the game industry.

As a result, Aurora Games has gained more recognition, and this recognition does not only come from players, but even peers from all over the world have to give a thumbs up when they mention Aurora Games.

In fact, does it lose profit as a result?

Not really!

The various actions of Aurora Games seem to be stupid and have a lot of money, but in fact, the return is that players and developers will almost subconsciously choose SGP when choosing a game platform.

SGPs account for 30 percent, and developers account for 70 percent.

This question can actually be imagined as Aurora Games, whether to become a merchant in a shopping mall or to become the owner of this shopping mall?

Obviously, Aurora Games is both the owner of this mall and the largest merchant in the mall, and the effect is far from working hard to become the largest merchant but sharing profits to the mall.

Isn't it fun to sit and count the bills?

A company's ability is limited after all, and although the efficiency of Aurora Games in making games is high, there is an upper limit to the annual output.

But if there are thousands of developers who will publish the game as an SGP, give it money to think about it

It is not too easy for SGP to earn a net profit of 40 billion yuan a year by only collecting three components.

The benefits that just one SGP brings to SGP can make more than 80% of the world's listed companies feel hopeless, because their assets may not be as much as the SGP platform makes in a year!

Real-name authentication in this world is far stricter than that on earth, and real-name authentication similar to Aurora games requires you to fill in your ID card information, and you must fill in the mobile phone number bound to your ID card, otherwise you will never be able to pass.

Search for ID cards on the Internet and find an ID card to fool around?

Oh, no way!

And retrieving the account and password is very simple, log in to the official website of the communication operator to log in to your mobile phone account to find the account binding information, the mobile phone account is registered on which platform, and it is clear at a glance which platform the mobile phone account has been bound to, and it is easy to find it back by retrieving the mobile phone number if someone has stolen the number.

So in such a situation, users rarely register accounts repeatedly, Ye Le privately analyzed the real users according to the data analysis, the real users and active users of SGP are much higher than Steam in the previous life, and the overall economic level of the world is slightly higher than that of the earth, and the relative pay-to-buy outright games are acceptable to players.

Huge profits are certain, and grabbing money is not as fast as this.

The only thing that Ye Le can't figure out is that the annual revenue of Aurora Games has exceeded 100 billion yuan, which is on par with Penguin Group, but its market value has always been inferior to Penguin, which is only about 1/2 of Penguin.

In fact, he has been entangled in the market value of Aurora Games, but he has ignored a very important point, that is, with Penguin's current 3.1 trillion yuan as the standard, the market value of Aurora Games is 1/2 of it.

After the listing, the company and the rest of the team hold about 7.6% of the shares, although the senior management has a certain number of shares, but more of the annual economic resources come from the dividend system.

Except for the shares listed in the society, the rest are all Ye Le's personal shares, accounting for an astonishing 52.4% of the shares, undoubtedly holding the controlling stake firmly in his own hands, according to his absolute controlling stake can even be forced to withdraw all shares and delist.

However, listing is a must, just focus on the Chinese acre of three points of land will eventually encounter a bottleneck, after the listing of objective progress effect, credit establishment effect, advertising effect, talent attraction effect, value maximization effect.... and so on, which can help Aurora Games to break through itself again, and also facilitate the rapid deployment of overseas markets.

In addition, going public is also equivalent to wearing a hard hat on your head.

A listed company is a public company, and the interests of the promoters and shareholders of the listed company are linked to the interests of the majority of the people who buy shares, which can play a protective role in the security of property.

For example, Ye Dafu was interested in the prospect of Aurora Games at the beginning, and after being rejected by Ye Le, he secretly acquired a large number of Aurora Game shares from the stock market, secretly holding 2.3% of the shares, these shares are equivalent to nearly seventy percent of the total assets of Quam Group, and Ye Dafu has made dozens of times the profit, so it is no wonder that from last year to this year, even his brother can't understand how much money this old boy has come, throwing hundreds of millions of dollars at e-sports.

Like Ye Dafu, there are many capitalists and consortia who secretly buy a large number of circulating Aurora Game stocks from the stock market, and they have basically spread all over the world in several major countries in the world to make a fortune in a muffled voice.

Think about it, even the 2.3% of the tradable shares held by Ye Dafu privately behind everyone's back are worth tens of billions, how much is Ye Le's 52.4% shareholding ratio worth? !

Now the statistical results of the new quarter have not yet been completed, but Ye Le's total assets have exceeded 700 billion yuan, which is nearly 300 billion US dollars at the average exchange rate of 2.5 yuan in this world, which is more than twice as much as Ma Huateng, who won the title of the richest man in China with a net worth of 140 billion US dollars some time ago!

Ye Le didn't know about the fact that he was actually the richest man in China, and the results of those authoritative data agencies would not be released until September, and the capital market was only concerned about the stock price of Aurora Games, which had been soaring, and they didn't know what kind of shocking number the market value of Aurora Games had reached now.

But just because they didn't pay attention doesn't mean that no one really noticed!

On the night when Aurora Takeaway surpassed Meituan in market share for the first time that week due to a limited-time event, that is, on July 20, the day before the final night of the "League of Legends" S1 Finals, a financial magazine was rushing to write overnight, and the main headline on their front page was - "The 27-year-old chairman of Aurora Group successfully promoted to the youngest richest man in China in history!!