Ye Le had thought about buying NONO directly, but after thinking about it carefully, he found that there was no need for it at all.

NONO has indeed become popular on the Internet and attracted countless mobile phone users in a short period of time, but SGP's market share among mobile game platforms is still ranked first, and the active users are 27 times that of NONO!

Instead of spending hundreds of millions of yuan to acquire NONO, it is better to directly make a large-scale modification and adjustment of the mobile version of SGP, which can save money and a lot of trouble.

SGP is an important part of Aurora Games' strategic deployment, representing more than 500 million real registered users and 130 million monthly active users worldwide.

This is an extremely scary number, and perhaps one of its ordinary game recommendations is far better than doing a special ad in the best-rated program in China.

For example, the scrolling cover of the homepage on the highest level of SGP is a good example, and the first thing users see when they log in to SGP is a scrolling cover that occupies a large layout.

Strictly speaking, the number of monthly active users reaching 130 million is equivalent to the publicity and exposure effect of a TV program with 9%-10% of the ratings in Huaxia, a populous country.

In this era, it is worth boasting that the ratings of a TV program can break one for half a year, you must know that the ratings of Mango Satellite TV's two leading programs "Happy Camp" and "Everyday Upward" are only a few 1 o'clock, and one has not broken 1 in a year last year.

Don't underestimate it because it's just a comprehensive game platform, many players know that there was once an overseas company bidding 37.62 million to bid for SGP's rolling cover position for half a month, and it is estimated that even TV stations will feel ashamed of this price for half a month.

At this point, everyone should be able to understand how large the SGP user base is.

It is precisely because of this that Ye Le feels that it is purely useless to spend time and money to negotiate with NONO about the acquisition, and that SGP needs self-improvement, not that the head office can reduce the threat by acquiring a NONO.

Okay, if Aurora Games acquires NONO today but doesn't face up to SGP's flaws, then what about other game companies similar to NONO popping up tomorrow?

Or will you continue to buy one by one?

Even if it's an aurora game, you can't afford it!

The Chinese people have always been keen on the development of online games, so much so that they monopolize 64.2% of the global online game market, and it is difficult for foreign online game companies to survive under such conditions.

Coupled with some cultural differences, more and more foreign developers are choosing to focus more on independent game production.

It is no exaggeration to say that nearly 90% of the nearly 20,000 PC indie games in SGP games are uploaded by overseas developers.

And they're also the main force of free games on SGP, and some developers don't even think about making money, so they're free to download and have no in-app purchases.

Of course, such people also exist in Huaxia, and they are the main force behind NONO - independent gamers.

Once upon a time, indie games were equated with not making money, and it seemed that indie game developers could only show their love and purity for their games by persevering in the face of hardship.

From the perspective of user needs, players need not only large-scale online games that can team up with friends, but also good games that can achieve personal exploration fun, and indie games are obviously a high-yield field for good games.

In this regard, Aurora Games used a lot of space to mention this issue at SGP's product press conference.

First of all, Aurora Games would like to invite indie game developers and indie game teams around the world to participate in the "Indie Game Developers Conference" that will open at the end of the year in Huaxia Magic City.

The Indie Game Developers Conference is not only a platform for developers to exchange and learn from each other, but also a platform to summarize each year.

In addition, the Indie Game Developers Conference will be held at the same time as the opening of the "1st Global Indie Games Exhibition", which sincerely welcomes players from all over the world to enjoy the unique charm of indie games.

The second mobile version of SGP will usher in a major revision, and the revised SGP will continue the advantages of the PC version to become a fairer, more diverse, and more inclusive comprehensive game platform, and will also be compatible with NONO's mobile game community characteristics.

Last but not least, Aurora Games solemnly announced that it will provide a more perfect publishing platform for independent game developers in the future, so that independent game developers can get more SGP to show their promotional resources and a sound profit model in the future.

In the future, whether it is the PC version or the mobile version, there will be a new category, that is, the "indie game" category.

In addition, Aurora Games will also send some editors from the iGame-Friendly Game Portal to recommend excellent independent game works for players and write professional review articles for the best of them.

In this way, the best work in an indie game will never have to worry about being ignored again.

Indie game developers will have three ways to monetize, which are paid buyouts, ad monetization, and platform incentives.

What is the platform reward system?

In fact, SGP did not have this kind of incentive benefit before.

This one is specially prepared for games that are completely free to play.

The number of real IP downloads is more than 10,000 = 100 RMB bonus.

The number of real IP downloads is more than 100,000 = 1,500 RMB bonus.

The number of real IP downloads is more than 200,000 = 4,000 RMB bonus.

........

Eccentricity? non-existent.

If you really know indie games, it's not hard to see how hard these indie game developers are doing.

Let's take a look at what an indie game is.

In previous lives, industry bigwigs such as Google defined it as a game owner who must not have more than 15 full-time employees. If the game is released through the accounts of other independent developers, the total number of full-time employees on both sides cannot exceed 15.

Through this definition, it suddenly feels like an indie game developer is either a single individual or a very small team.

"The most difficult development environment", "one person occupies multiple positions", "no funds, no channels", "time-consuming and slow progress" are the labels that are attached to them.

How much longer?

God knows, take it one step at a time, there is still a lot to implement in the established plan......

Can there be hope?

God knows, there might be hope for survival........

They are forced to become an all-round and proficient person because of their lives and dreams, but the hard work and sweat behind them may not be seen for the rest of their lives.

Many of the big companies are dedicated to a certain part of the game, one team for sound, one team for testing, one team for modeling, and so on.

Many independent producers wear many hats, and the production process is different, and large companies generally have a few people to conceive the product, then hand it over to the team to make a prototype, and then hand it over to some publisher or company executives to review and decide whether to invest in the project, and then enter the formal development stage, and finally enter the testing stage.

Some time ago, Ye Le heard people mention that a team all resigned and had no income at home, and the game that had been worked hard for more than a year was launched on the evening of August 4th, and it was cracked on August 8th and put it on major websites for people to download at will.

They are not those big companies, they have no ability to seek justice for themselves, they can only endure in silence, and then dissolve in disgrace.

This is the bitterness and helplessness of small teams and individual developers.

In the current market environment, there are only a few successful indie game developers, they can't change anything, bow to reality, and it is the fate of most people to be consumed by money.

Sometimes there are people who like to label and deny all indie gamers, in the eyes of these people: indie games = amateur quality work of unprofessional small teams.

Facts, is that really the case?

No, there are many genius and creative works among them, but all of them are selectively ignored by these people.

Think about it, most indie game teams and indie gamers are always in a dilemma of always lacking people, money, confidence, trust, and support.

Don't they want to make money commercially?

Don't they want to be their own IP?

Aren't they working hard enough? No, they've put all their energy and time into making games.

But they don't have art, they don't have music, and they want to start doing some real work right away, what should they do?

You can only use other people's resources (cheap game engines), give up commercial interests, first seek value to players, first seek progress, and first seek self-proof.

Of course, there are also blatant infringements used in commercial projects, but they are just talking about individual scum.

Ye Le can throw money, money, and money at his own games in order to promote the game and don't take money seriously at all, so they can only desperately make games, and go to those websites and forums to put up with the disdain of others for Amway's own games.

There are many people who like to spray them, like to pick thorns, and like to question them, whether it is for their dreams, or fame and fortune, but these people have indeed worked hard and struggled, and the vast majority of them are many times stronger than some people in society, so they deserve respect and Ye Le to help them.

To die, helping them is to help yourself, Ye Le and his Aurora game and the game industry are both prosperous and loss-in, giving independent gamers a glimmer of hope is to build an upward cornerstone for the future of the game industry, with new blood and new atmosphere, the game industry can go further and go higher!