Seeing Luo Mingguang coming in, Shi Zhihui immediately stood up, greeted him and gave Luo Mingguang a hug.

Luo Mingguang scolded with a smile: "Huizi, what kind of wind is blowing today, actually blowing you, a busy man, to my small temple?

Shi Zhihui's old face was slightly red and said: "How can there be a person like you, when you meet, you will expose people's shortcomings." Isn't it just that I drank two glasses of wine at your house, and it may not be able to fill your two dimples, as for such a longing for it? Today I came to you, but there is something serious, related to the future development of your Lekai company. Let me introduce you to this one, this one is Mr. Fang Mingyuan. Fang Shao, this one is my brother, Luo Mingguang, the manager of the Beijing branch of Lekai Company. ”

Only then did Luo Mingguang notice that there were two other people in the guest room, one looked very young but was sitting on the sofa, while the other middle-aged man was standing not far behind the young man.

He glanced at Shi Zhihui, who was squeezing his eyebrows at him, and then thought about what he had just said, but he was shocked in his heart. Others don't know, he still doesn't know Shi Zhihui's old bottom, although it is said that in a place like the capital where the dragon and the tiger are hidden, an elder at the deputy ministerial level is not a big man, but the old man Shi has just retired for less than two years, it can be said that the tiger is old and heroic, how can Shi Zhihui be counted as a **, can make him call it like this, at least the status is higher than him, and the middle-aged man behind this young man is the role of a bodyguard at a glance, it seems that this person has a great background.

Fang Mingyuan stood up with a smile, took the initiative to stretch out his hand and said, "Manager Luo, I took the liberty to come to visit, I have caused you inconvenience, please forgive me." ”

"Haha, Fang Shao is too polite, your guest is here, this is my blessing, where can I say the word bother. Luo Mingguang hurriedly stretched out his hand and shook it.

"You're not wrong, it's indeed your blessing that we're here this time!" Shi Zhihui said with a smug look on his face. To be honest, Fang Mingyuan was able to change his mind and come to Lekai Company, which was already beyond his expectations.

"My blessing?" Luo Mingguang couldn't help but be stunned, not understanding what Shi Zhihui meant by this. But he understood that in this kind of matter, Shi Zhihui was definitely not joking with himself.

Everyone sat down and exchanged a few polite words, Shi Zhihui said straight to the point: "Lao Luo, we came to you today to talk to you about the advertising of Lekai Company. Do you know Sanjiang Advertising Co., Ltd.?"

Luo Mingguang was stunned for a moment, frowned, and suddenly clapped his hands and said: "Is it that one filmed something' is the bird or the egg first, you don't know, I don't know, only the bird knows; Whether the bird disappears first or the egg disappears first, you know, I know, only the bird doesn't know. So please take care of the wildlife!' PSA company?"

Shi Zhihui was stunned by what he said, and looked at Fang Mingyuan sideways, he didn't expect that Luo Mingguang actually remembered this public service advertisement so deeply that he actually wrote down the original text. "Lao Luo, it seems that I don't need to give you a detailed introduction, Fang Shaozheng came on behalf of Sanjiang Advertising Co., Ltd. to talk to you about the advertising of Lekai Company. ”

Luo Mingguang is really a little moved, he has heard that the background of this Sanjiang Advertising Co., Ltd. is not trivial, after the establishment of their company, the first advertisement can be on Huaxia TV and Beijing TV, and won unanimous praise from the audience. The beautiful shots of the birds, as well as the meaningful advertising slogans, are all impressive.

Luo Mingguang did not think about letting Sanjiang Advertising Co., Ltd. tailor an advertisement for his company to expand the popularity of Lekai in China. This is also the company in the face of Kodak and Fuji squeeze to think of a way to deal - the potential of the Chinese color roll market in the working class and rural areas, the development of the working class and rural areas by virtue of its own low price advantage, in each county to establish color expansion points, cultivate their own customers. And Huaxia TV, whose signal can basically cover the whole country, is undoubtedly the most haode choice.

However, after consulting the factory about the advertising price of Huaxia TV, the leaders hesitated again and again, and in the end it was still difficult to make a decision. For them, under the premise that the advertising effect is uncertain, this advertising cost is too high. It's so high that the leaders don't dare to shoot this board at all!

But he didn't expect that the people from Sanjiang Advertising Co., Ltd. would come to the door today, and they were brought by Shi Zhihui. Just looking at his age, he is too young, right? Fang Shao? Could it be the grandson of a leader in the capital?

Luo Mingguang rubbed his hands a little embarrassedly, and expressed his welcome to the arrival of Fang Mingyuan, and also hinted that Lekai Company is currently short of capital turnover and cannot afford huge advertising costs. With Shi Zhihui by his side, he is naturally not good at playing any sloppy eyes.

"Lao Luo, this is a rare opportunity!" Shi Zhihui was anxious at the time, and couldn't help but sigh. He believes that the advertisement produced by Fang Mingyuan's own company will inevitably bring obvious economic benefits to Lekai. Even Kodak Company would never refuse this advertisement! Such a good opportunity, but he was cheeky enough to ask for it from Fang Mingyuan, and Luo Mingguang actually refused without even looking at it?

"Manager Luo, do you know that as a business, Weishenme has to advertise?" Fang Mingyuan stretched out his hand and pulled Shi Zhihui and said.

"Of course, it is to expand the awareness of new products and let more people know about their products. Although Luo Mingguang was strange, he still answered.

Fang Mingyuan smiled slightly: "Manager Luo, you can't say that it's wrong when you say this, but it's not entirely. With the development of the economy, in fact, unless it is a monopoly commodity, the difference between various commodities will become smaller and smaller. It's like a refrigerator and a color TV,In addition to the different brands and shapes,In terms of function,In terms of picture quality,In fact, it tends to be homogeneous。 If consumers are not experts, it is difficult to distinguish different manufacturers according to the advantages and characteristics of KAO products themselves. Does Manager Luo recognize this?"

Luo Mingguang nodded, in fact, if you want to remove the external packaging of Kodak, Fuji and Lekai's films, and only look at the photos that come out, if you are not familiar with this piece, it will take some effort to accurately distinguish the difference between the three parts of film.

So what about consumers who buy products from this brand and not from other brands or substitutes? So find a reason for the consumer to buy, a reason that can convince him psychologically! And how to dig out such a reason, because of the disappearance of the obvious difference of the commodity, it becomes an inevitable choice to find the difference outside the commodity, and the purpose of our advertising company to produce advertising information and disseminate it, its essence is a persuasion strategy, through advertising to change a certain concept that has been formed in the minds of consumers, prompting them to form a new concept of the product and thus change people's behavior. We can use advertising campaigns to make consumers have a good attitude towards the advertised product and brand, and then we can persuade consumers to buy the advertised product or service. In fact, when consumers buy a certain product, they often do not necessarily understand its functional characteristics from the understanding, but have a good impression of it emotionally, such as looking at it pleasing to the eye, for example, seeing it can have a happy mood...... Therefore, if advertising can start from the feelings of consumers, it can often achieve unexpected results! As Manager Luo said, it is just the most basic purpose of advertising. ”

If you just want everyone to remember your brand and have an impression of the manufacturer, Fang Mingyuan's memory has N more than N advertising planning, which is enough to annoy people to death and disgust to death. For example, let a rich voice read the four words "Lekai Film" 12 times! Broadcast three or four times a day, broadcast for a month, to ensure that Lekai company is known to everyone in the city, and thousands of people point to it!

Luo Mingguang looked at Fang Mingyuan in surprise, he didn't expect that this young man, who seemed to be no more than sixteen or seventeen years old, would actually say such a thing. Whether it was right or not, he didn't know, but it sounded like it made sense.

Shi Zhihui was also very surprised, this Fang Mingyuan, how can he talk about advertising, he is actually the head of the Tao, what else does he know?

"Haha, Manager Luo, as the old saying goes, hearing is false, seeing is believing! That's it, where do you have a video recorder here, we brought a sample of the advertisement, you might as well let Manager Luo take a look at it and make a decision!" Fang Mingyuan patted Shi Zhihui and said.

"Yes, yes, Lao Luo, you have a VCR and a TV here!" Shi Zhihui jumped up, took out a box of videotapes from the briefcase on the side, and pulled Luo Mingguang out of the reception room.

While handing the videotape to Luo Mingguang, he lowered his voice and said, "Old Luo, go and ask someone to move the TV and video recorder over, and make a decision after watching it." But don't say I didn't warn you, if you don't take this ad seriously, it's going to be Kodak!"

"Kodak?" Luo Mingguang snorted, "Huizi, what do you mean by that!"

"I don't have time to tell you in detail, I'll tell you, this advertisement was originally meant to be shown to Kodak, if it weren't for your brother and I to have two more words, Fang Shao also wanted to support domestic products, otherwise he wouldn't have used it for you to see!