Lekai Film, for those young people who can only fiddle with digital cameras, this is a very unfamiliar brand, may not have heard of it at all, but for Fang Mingyuan's generation, there are people older than them, the name of Lekai Film, in China is not weaker than Kodak and Fuji, the two major multinational group companies.

Lekai is an old brand of Chinese domestic film, and it is the only one in the film industry that can coexist with Shijie brands Kodak and Fujifilm, and has been fighting with them in the film market in China for many years. It is known as the "Romance of the Three Kingdoms" in the Chinese film market.

Lekai, formerly known as the first film factory of the Ministry of Chemical Industry, was founded in the late fifties, and its headquarters is in Baoding, Hebei Province. Later, in the 80s, due to the introduction of television into thousands of households, the film industry declined rapidly, causing Lekai, which mainly produced film films, to fall into trouble, but at that time, the "color photo fever" quietly rose in China. Demand is the market, and demand is opportunity. At this time, Lekai seized the opportunity to quickly develop the first generation of color film and color photo paper in China, and quickly introduced it to the market, thus breaking the "myth" that only developed countries such as the United States, Japan, and Germany could produce color film and color photo paper at that time. As a result, Lucky also entered the film production industry. The rapid adjustment of the product structure from motion picture film to civilian photographic materials has been realized.

How could Fang Mingyuan not know that Le Kai, in his previous life, he only had the first camera when he was a freshman, and Kodak and Fujifilm at that time were too expensive for him as a student to afford, so most of the time, Le Kai film was his first choice. Later, he learned from the Internet that it was precisely because of the existence of Lekai in China that the people used high-quality and low-cost domestic film; because of Lekai, the idea of international giants such as Kodak in the United States and Fuji in Japan dominating the Chinese market did not become a reality.

Lekai was once known as "a banner of China's photosensitive material industry". Lekai was once regarded as a symbol of national enterprises......

"Fang Shao, Fang Shao!" Shi Zhihui's voice interrupted Fang Mingyuan's recollection.

Shi Zhihui looked at Fang Mingyuan with some apprehension, after he said what he said just now, Fang Mingyuan fell into deep thought, his face changed for a while, and he muttered that he didn't know what he was talking about. made Shi Zhihui beat the drum in his heart. In fact, after saying that, he regretted it a little, Fang Mingyuan was very creative, and found himself to shoot an advertisement, if the advertisement became popular in the future, it would also make his company famous.

And who doesn't know that Americans have a lot of money, and an ordinary worker can earn more than a dozen of our countrymen in a year, and this has to be compared to these relatively developed cities in the southeast coast. So the same advertisement, of course, sells at a better price from Americans. Shi Zhihui believes that as long as the gang of people in his company play at a normal level, this short commercial film will definitely be able to touch the hearts of the Yankees. I don't know what to mention Lekai, and how much can Lekai pay for advertising production? I also came up with a sentence of support for domestic products, isn't this a problem for others?

"What's the name of that brother of yours who works at Lekai?" Shi Zhihui secretly blamed himself in his heart, and Fang Mingyuan suddenly asked.

Luo Mingguang, Chinese New Year's Eve this year, medium build, not outstanding appearance makes him inconspicuous in the crowd at all, the only thing that can make an impression is the two small dimples on his cheeks, for this, from childhood to adulthood, I don't know how many friends have laughed at him, saying that he cast the wrong baby. At the age of thirty-two, he is now the director of Lekai's sales business in Beijing, and he can be regarded as having a successful career.

But Luo Mingguang himself knows that behind the glamour, there is an abyss!

In the early days of the company's construction, the former Soviet Union suddenly withdrew the Jishu experts who had come to aid, which coincided with a three-year natural disaster. In this extremely difficult situation, Lekai people self-reliance, hard work, overcome many difficulties to complete the construction of the factory, and in the second year on the production of China's first generation of photographic films, black and white film feature films, 135 civilian films, and their own aerospace film sent to the satellite. Gradually develop the enterprise into an important production base of China's film film. Lekai company is also a well-known brand in the industry.

But after entering the eighties, due to the rapid decline in the performance of the domestic film industry, Lucky is also in trouble, fortunately, Lucky has developed the first generation of color Lucky II film in China, breaking the monopoly of color film in the United States, Japan and Germany, the company has entered a new period of rapid development, and this year, Lucky color film has occupied one-third of the domestic color film market share.

However, behind the brilliant performance of Lekai, it is facing a great crisis. In today's Huaxia film market, Kodak and Fuji occupy the market position of the boss and the second, and continue to encroach on the share of domestic film manufacturers, "AD", "Fuda" and other once booming domestic color film manufacturers, now have fallen into the dilemma of powerlessness. Only Lekai can still firmly hold the third position in the market, but it still makes him feel precarious.

Before the advent of Lucky film, Kodak of the United States and Fujifilm of Japan can be said to dominate the Chinese color film market, and no one can compete with them. But later, the advent of Lekai film, with its excellent quality and low price, quickly entered the lives of Chinese consumers, breaking the monopoly of the two companies. It is precisely because of the emergence of Lekai that Kodak and Fuji had to adopt a low-price sales strategy in Huaxia.

Luo Mingguang knows that the retail price of American Kodak film in the United States is about five US dollars, which is equivalent to more than 30 yuan when converted into * RMB, and the retail price of Japanese Fuji in Japan is also about five US dollars. However, the price of film exported by the two companies to the Chinese market is more than 20 yuan, and Kodak is slightly higher than Fujifilm, but it is still lower than their price in China. Moreover, Luo Mingguang also heard that whether it is Kodak or Fuji, in many countries on Shijie, the sales price of their films is much higher than their domestic sales price.

Luo Mingguang didn't know that this kind of behavior was called dumping in later generations, and it was an unfair trade behavior that could be sued by O, but he understood the heavy pressure that Kodak and Fuji brought to Le Kai!

Luo Mingguang also didn't know that in the mid-90s, as Kodak and Fuji attached great importance to the huge potential of the Chinese market, they successively tilted the focus of their development strategies to Huaxia, and invested huge sums of money to create a propaganda storm in various media in Huaxia, and built countless specialty stores and chain stores to seize Huaxia's market share.

At that time, it was customary to distinguish Kodak, Fujifilm, and Lucky into yellow, green, and red according to the main colors of their films. Red is the "Lekai" of China, yellow is the "Kodak" of the United States, and green is the "Fuji" of Japan, and the competition between them is naturally called the "yellow-green-red war". In the fierce competition of the "yellow-green-red war", coupled with the smuggling of a large number of foreign films to the country at that time, the domestic photosensitive industry, which was not dominant by nature, was quickly defeated in this commercial war. But the market share has declined from a three-thirds of the world to less than 20 percent.

But these don't know that Luo Mingguang is keenly aware of the crisis of Lekai's current brilliant achievements.

Being in the capital, he can be said to be one of the people in the company who feels the most obvious pressure from Kodak and Fuji. The price of Lekai film is indeed cheap, compared with Fuji and Kodak, it can be one-third lower, but Luo Mingguang also has to admit that Lekai film is not only popular, reputation or product quality, but also after-sales processing services, compared with Kodak and Fuji, there is indeed a gap. And in this period of China, many people have a foreign moon rounder mentality, advocating the use of foreign goods, completely disdainful of domestic goods, plus the company is not rich, after investing heavily in research and development, this publicity is naturally stretched, so in terms of popularity, it can not be compared with Kodak and Fuji.

Seeing that Kodak and Fuji are becoming more and more hideous, but Lekai is unable to continue to expand its market share, Luo Mingguang's anxiety in his heart is needless to say.

"What should I do?" Luo Mingguang scratched his head, the white paper on the desk was already messy, and he couldn't think of a better way to deal with the pressure from Kodak and Fuji.

"Manager Luo, there is a guest surnamed Shi Zhihui who asks to see him. The secretary said softly. If it weren't for the guest's repeated insistence, she wouldn't want to disturb Luo Mingguang at this time.

"Shi Zhihui?" Luo Mingguang was stunned for a moment, this is his brother, why did he suddenly remember to run to the company to find himself at this time?

Luo Mingguang hurriedly put down the work at hand, tidied up his desk, and walked briskly towards the door.

At this time, Shi Zhihui was sitting in the reception room with Fang Mingyuan, Fang Mingyuan looked around, the reception room was quite simple, and there were no luxurious furnishings, and it was such a company, in the previous life, even if the market share was reduced to less than 20%, in the face of Kodak, the number one hegemon in the shijie film industry, took advantage of the situation and proposed a holding joint venture to Lekai Company, aiming to eliminate the brand of "Lekai" and turn Lekai into a processing plant of Kodak.

Their reply was, "No!" Despite the disparity in strength, Lucky will never quit the competition.

Such a respectable company is also worth changing your mind for once!